Michael Truch

𝐃𝐨 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐚𝐧 𝐢𝐝𝐞𝐚 𝐢𝐧 𝐭𝐡𝐞 𝐞𝐝-𝐭𝐞𝐜𝐡 𝐬𝐞𝐜𝐭𝐨𝐫.... .....that revolutionizes learning? Do you want to start up soon or have you recently done so? Are you still looking for customers? Are you interested in the German-speaking market? Then we should talk! #edtech #investor #hrtech

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🔥 Get exclusive access to the Product Discovery Cheat Sheet 🔥 with 26 Product Discovery Methods that will enable you to "build the RIGHT THING" and not just "build the THING RIGHT" for your users. At konversionsKRAFT AG, we collected the most relevant methods that we have used in order to help our clients build and grow their digital products - you can use this board to evaluate your status quo and select the matching methods based on where you stand. To get access, follow these simple steps: 1️⃣ Connect with me and Anastasia Shvedova 2️⃣ Like this post ❤️  3️⃣ Comment on this post ("Brilliant, I want access!") 🚨 Disclaimer: this is the first version of the Product Discovery Cheat Sheet and we are looking forward to your questions and feedback while you are using it. Please feel free to approach us any time with your thoughts! #productdiscovery #discoverycheatsheet #productexperimentation #cromethods #testing #experimentation #growthmarketingsummit #growthmindedsuperheros #productmanagement

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Last night, I had the pleasure of attending an engaging panel discussion hosted by the Financial Times and Infosys centered around the theme "Building an AI-First Organization." Thank you to FT for inviting me. The discussion explored AI's role broadly, but one point caught my attention: the relatively limited adoption of generative AI for enhancing customer experiences and driving lead generation through content. While chatbots were highlighted as a compelling use case—rightly so—the broader use of AI for content generation and digital marketing went largely unaddressed. This omission surprised me, as I believe the content space is one of the most exciting opportunities for Danish companies and beyond. Achieving true hyper-personalization has long been a challenge for many organizations, yet it remains a top priority for CMOs. However, realizing this vision requires a step-change in efficiency across the Content Supply Chain. Generative AI offers precisely that—scalability at an unprecedented level. At Optimizely, we’re already building AI tools to: - Generate on-brand text and visuals - Create draft briefs for new campaigns - Optimize content assets using real-time performance and conversion data - Identify gaps in content strategies by integrating insights from online and internal data sources These capabilities enable organizations to deliver the right content at the right time, through the right channels—faster and more cost-effectively than ever before. In my view, this is one of the most promising and underexplored applications of generative AI today. The quote from Salesforce in the attached post encapsulates the potential perfectly. Thanks to Alexander for pulling it forward from an value packed Opticon. What are your thoughts on the future of generative AI in content? Let’s discuss! #contentSupplyChain #CMP #CMS #Optimizely #copenhagen #FTLive #genAI #martech #customerexperience #dxp #personalization

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Finally, a sequel you actually WANT! 😱 It's time to announce our new SDRs of Germany Masterclass Academy Instructors - and look at that line-up! 🎉 After the successful launch of our first 23 Masterclasses, we listened to your request for more content, more knowledge, and more training to hone your sales skills. 🎓 Production is about to begin and let me just say: those 10 new Masterclasses are not some you want to miss out on... Whether your prospecting in the enterprise realm, selling to big conglomerates, want to finally hack those expo visits, or have no idea how to upsell to an existing customer - we got you. And we got even more coming. 😉 Sign-up to the waiting list via the link below to be the first to hear about the Masterclass Academy 2.0 launch and find out more. ⬇ What sales-related topic would you like to learn more about? 🤓 #sdrsofgermany #sales #dach #masterclass Helena Klaus Mattia Schaper Vinzenz Dimpflmaier Christian Soller Bjørn Andres Cara Benecke 💥 Lars Krüger Jannis Ruß Britta Behrens 💡 Ibrahim Chebli Django Bola Florian Dostert Dr. Guido W. Weber

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𝘈𝘯𝘯𝘰𝘶𝘯𝘤𝘦𝘮𝘦𝘯𝘵: 𝘓𝘢𝘶𝘯𝘤𝘩𝘪𝘯𝘨 Junto'𝘴 #𝘊𝘏𝘙𝘖 𝘢𝘥𝘷𝘪𝘴𝘰𝘳𝘺 𝘤𝘰𝘶𝘯𝘤𝘪𝘭 🚀   Marius and I are both super passionate about learning. It's one of those things that has connected us over our 10+ years of friendship - we love to dive deep into new concepts, learn new skills and geek out about it in hourlong discussions👨‍🎓.   This is also part of the reason why we founded Junto - building a product that brings our passion for learning to the world.   One of the 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬 𝐨𝐟 𝐚𝐧𝐲 #upskilling solution is understanding and solving for - partly very different - needs of three groups:   𝐓𝐡𝐞 𝐥𝐞𝐚𝐫𝐧𝐞𝐫: How's learning helping me with my current challenges? How is it impacting my career? Is it exciting? 𝐋&𝐃: Does it fit our culture? How does it integrate in our tools, systems, other initiatives? 𝐂𝐱𝐎: How is learning aligned with key strategic initiatives? What's the ROI?   This is why I'm so greatful that we now have the opportunity to challenge our ideas and get inspired by four of the most forwardlooking CPOs as founding members of our advisory council 🥁.   All of them genuinely care for their employees (= their users), they've seen and implemented hundreds of learning initiatives (having seen the good, the bad, and the ugly), and bridge the connection to business strategy at board level (#seatatthetable). Big bonus: They are genuinly fun people to be around 🥳.   ➡️Miriam Sternitzky who’s grown internally all the way from HR generalist to CHRO at Westwing in only 7 years   ➡️Björn Kastl, who translates his two decades of HR experience to build a people-centric culture as CPO at mytheresa   ➡️Annika in der Beek, who just started her journey as the first ever CPO of Statista in May   ➡️Roxana Dobrescu, who's led people teams through hypergrowth at Glovo and now as CPO at commercetools   Let's get this started & together build the most customer-obsessed #HRtech product 🚀. 

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"Successful integration of generative AI in companies requires a holistic approach that equally considers technological, ethical, and human aspects. By putting employees at the center, creating clear governance structures, and consistently implementing ethical principles, companies can harness the full potential of this revolutionary technology while ensuring a fair and responsible working environment." Great article by Kai Spriestersbach - take a look!

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+++𝐕𝐚𝐠𝐮𝐞 𝐩𝐫𝐨𝐛𝐥𝐞𝐦 𝐝𝐞𝐟𝐢𝐧𝐢𝐭𝐢𝐨𝐧𝐬? +++ 𝐈 𝐥𝐨𝐯𝐞 𝐭𝐡𝐞𝐦! +++ A vague problem definition is often a sign that something exciting is about to happen. These are the moments when you can really tap into your creative and innovative skills. 📌 𝐢𝐬 𝐭𝐡𝐞 𝐩𝐫𝐨𝐛𝐥𝐞𝐦 𝐧𝐞𝐰 𝐭𝐨 𝐲𝐨𝐮 𝐛𝐮𝐭 𝐟𝐚𝐦𝐢𝐥𝐢𝐚𝐫 𝐭𝐨 𝐭𝐡𝐞 𝐫𝐞𝐬𝐭 𝐨𝐟 𝐭𝐡𝐞 𝐭𝐞𝐚𝐦? Because you're not yet familiar with their habits and processes, the problem probably seems unclear to you alone. In that case, there's only one solution: ask questions and learn. 📌 𝐈𝐬 𝐭𝐡𝐞 𝐩𝐫𝐨𝐛𝐥𝐞𝐦 𝐮𝐧𝐜𝐥𝐞𝐚𝐫 𝐭𝐨 𝐞𝐯𝐞𝐫𝐲𝐨𝐧𝐞? Then it's time to bring out some innovation tools. Here are three things I always try: 1️⃣ Change perspective: Approach the problem from different angles. The answers are often within reach, but you won't see them until you look from a new perspective. 2️⃣ Make it visual: Fewer words often lead to more clarity. Misunderstandings can be at the heart of the problem. Simple sketches can reveal these issues faster and, at best, help solve them. 3️⃣ Design Thinking mindset: Trust the process and get to work—smartly. As you engage in action, you often learn more about the problem than just by talking about it. New solutions don’t come from clarity but from embracing the unknown. ❓ How do you handle vague problem definitions? 💡 #CreativeThinking #Innovation #DesignThinking

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In the fast-paced world of sales, efficiency is key. But how much time are your sales teams really spending on contact identification and enrichment? ▶ Optimize Your Contact Selection: Starting with platforms like XING or LinkedIn Sales Navigator can significantly enhance the quality of your contacts compared to other sources (they´re just far more accurate) ▶ Have in mind: Searching by job title alone might seem sufficient but captures only about 50-60% of your potential leads (people often do things, without having it mentioned in their title) ▶ Consider: A broad, keyword-enriched search combined with insights from group memberships and event attendances can uncover the golden contacts hidden in plain sight ▶ Enhance Contact Enrichment: Leveraging a mix of robust tools, such as Apollo.io, Zoominfo, and Google (Advanced Search), among others, ensures a richer datasetfor ▶ Preparing 'Sales Openers' and summarizing key information like major projects and skills can save precious outreach time (no need for profile checks) Enriched data isn't just a 'nice-to-have'. It's a strategic asset that frees up your team to focus on what they do best - selling. Have a great weekend! #SalesEfficiency #LeadGeneration #ContactEnrichment #B2BSales #DigitalMarketing

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🎩✨ Discover the Magic Behind the Ehrlich Brothers & Learn How to Build a Hundred Million Business with Magic in this OMR Podcast Episode 🎙️🔮 If you're fascinated by magic and entrepreneurship, you won't want to miss this! The episode of the OMR podcast features an intriguing conversation with the world-renowned illusionists, the Ehrlich Brothers (Magier), where we also explore the secrets behind building a hundred million business with magic. 🌟✨ Andreas and Chris Ehrlich have captivated audiences globally with their incredible magic shows that seamlessly blend jaw-dropping illusions with humor and storytelling. 🌍🔥 Beyond their magical performances, they've successfully built a flourishing business empire through their craft. In this episode, join us as we uncover the fascinating journey of the Ehrlich Brothers into the world of magic and entrepreneurship, packed with insightful highlights: - From receiving a magic kit as a child to founding a multimillion-dollar business—explore how their childhood fascination with magic sparked their entrepreneurial journey. - Hear about their experiences performing magic during a student exchange program in France and how it fueled their passion for the art. - Discover behind-the-scenes stories of performing at major corporate events for companies like Daimler and Beiersdorf, showcasing the business side of magic. - Learn why the Ehrlich Brothers choose not to patent their illusions and the strategic reasoning behind this decision. - Gain insights into their groundbreaking arena show with the support of Dirk Roßmann (Dirk Rossmann GmbH) and how they navigate collaborations and the world of fashion. - Dive into the business side of magic, including the development of magic kits, advent calendars, and ticket sales, offering a glimpse into their successful business model. - Explore their international expansion plans and strategies for breaking into new markets. - Discuss the challenges and opportunities of building a successful career in magic without relying heavily on social media in today's digital age. Stay curious! 😉 🎧✨ And may the magic be with us! #EhrlichBrothers #Magic #Illusionists #Entrepreneurship #BusinessInsights #OMRPodcast #Magic #OMR #Podcast Share your thoughts and insights from the episode in the comments below! 🌟🔥 https://lnkd.in/duXCCXzU

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𝗗𝗠𝗘𝗫𝗖𝗢 𝟮𝟬𝟮𝟰 𝗶𝘀 𝗷𝘂𝘀𝘁 𝗮𝗿𝗼𝘂𝗻𝗱 𝘁𝗵𝗲 𝗰𝗼𝗿𝗻𝗲𝗿! Will you be in Cologne on September 18th or 19th? Let’s seize the opportunity to meet in person at DMEXCO - Digital Marketing Expo & Conference. I’ll be there and would love to connect with you—if you like we can also meet at the booth of one of our partners Storyblok, Contentful or commercetools. See first comment for a link to book a meeting with me! #DMEXCO2024 #Networking #BrightToTheFuture #Storyblok #Contentful #commercetools

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Want to know how #computerfutures can help you with your next big career step? Two of my colleagues sat down for an interview about our company and the process of working with us when looking for your next permanent role.

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Loyalty programme ROI worksheet - a useful tool for loyalty managers. Managers considering introduction of a loyalty programme at several stages of their procurement process need to prove to the board that the programme is an investment and not an unnecessary cost. Our colleagues at Open Loyalty and Loyalty Point provide a solution - Loyalty Programme ROI Worksheet - if you are interested comment below or contact Karl Bzik for your copy of the ROI Worksheet.

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𝐈'𝐯𝐞 𝐡𝐞𝐥𝐩𝐞𝐝 100+ 𝐬𝐭𝐚𝐫𝐭-𝐮𝐩𝐬 𝐢𝐧 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐫𝐞𝐯𝐚𝐦𝐩𝐢𝐧𝐠 𝐭𝐡𝐞𝐢𝐫 𝐩𝐢𝐭𝐜𝐡 𝐝𝐞𝐜𝐤𝐬 𝐚𝐧𝐝 𝟗𝟕% 𝐨𝐟 𝐭𝐡𝐞𝐦 𝐥𝐚𝐜𝐤𝐞𝐝 𝐨𝐧𝐞 𝐭𝐡𝐢𝐧𝐠: 𝐀𝐫𝐭 𝐨𝐟 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 📌Tell a Story, Not a Slide Deck When pitching your idea or business, do you want to be remembered or forgotten? The answer is obvious. But how do you make sure your pitch deck leaves a lasting impression? The secret lies in storytelling. A well-crafted story can captivate your audience, convey your message, and make your pitch deck unforgettable. 𝗦𝘁𝗼𝗿𝗶𝗲𝘀 𝗵𝗮𝘃𝗲 𝘁𝗵𝗲 𝗽𝗼𝘄𝗲𝗿 𝘁𝗼: ✅ Engage and retain attention ✅ Convey complex information in a simple way ✅ Create an emotional connection with your audience ✅ Make your pitch deck more relatable and memorable 𝙃𝙚𝙧𝙚 𝙖𝙧𝙚 𝙢𝙮 𝙩𝙞𝙥𝙨 𝙤𝙣 𝙖𝙙𝙙𝙞𝙣𝙜 3 𝙚𝙨𝙨𝙚𝙣𝙩𝙞𝙖𝙡 𝙚𝙡𝙚𝙢𝙚𝙣𝙩𝙨 𝙤𝙛 𝙨𝙩𝙤𝙧𝙮𝙩𝙚𝙡𝙡𝙞𝙣𝙜 𝙞𝙣 𝙮𝙤𝙪𝙧 𝙥𝙞𝙩𝙘𝙝 𝘿𝙚𝙘𝙠𝙨 1️⃣𝗖𝗹𝗲𝗮𝗿 𝗡𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲 Take your audience on a journey, from problem to solution. Make it easy for them to follow your story. Use a clear and concise structure to guide them through:    ✓ Introduction: Set the scene and introduce the problem   ✓ Conflict: Explain the challenges and obstacles   ✓ Resolution: Reveal your solution and its benefits 2️⃣𝗖𝗼𝗺𝗽𝗲𝗹𝗹𝗶𝗻𝗴 𝗩𝗶𝘀𝘂𝗮𝗹𝘀 Use images, charts, and graphs to support your story. Visuals help to:   ✓ Break up text and make your deck more engaging   ✓ Illustrate complex information in a simple way   ✓ Create an emotional connection with your audience 3️⃣A 𝗦𝘁𝗿𝗼𝗻𝗴 𝗛𝗲𝗿𝗼 Introduce a relatable hero (your customer or user) and show how your solution solves their problem. Make your hero:   ✓ Relatable: Give them a name, face, and backstory   ✓ Empathetic: Show their struggles and challenges   ✓ Triumphant: Reveal how your solution helps them win 𝗧𝗿𝘆 𝗶𝘁 𝗢𝘂𝘁 𝗮𝗻𝗱 𝗦𝗲𝗲 𝘁𝗵𝗲 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲! By incorporating storytelling into your pitch deck, you'll be more likely to: > Capture attention and engage your audience > Generate interest and excitement > Secure investment or support So, next time you create a pitch deck, remember to tell a story, not just present slides. Your audience will thank you! #storytelling #pitchdeck #entrepreneurship #marketresearch

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In his latest post, our CEO Sushel K. Bijganath discusses the benefits of standard AI tools. He also considers the potential increase in productivity that so-called revolutionary off-the-shelf AI tools could bring. Please feel free to discuss this with Sushel and us.

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𝗛𝗼𝘄 𝗺𝘂𝗰𝗵 𝘁𝗶𝗺𝗲 𝗱𝗼 𝘆𝗼𝘂 𝗶𝗻𝘃𝗲𝘀𝘁 𝗱𝗮𝗶𝗹𝘆 𝗳𝗼𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆❓ 𝗗𝗮𝘆 𝟭𝟬 𝗼𝗳 𝗺𝘆 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗮𝗱𝘃𝗲𝗻𝘁 𝗰𝗮𝗹𝗲𝗻𝗱𝗮𝗿 𝗽𝗿𝗼𝗺𝗼 - Answer the above question in the comment section 💬 & Win 30min of free leadership coaching in 2025 🎁 Looking forward to all of your answers ✨ Thanks for sharing & happy holiday season Martin 🎄 Are you a business leader, a ceo or an entrepreneur? Then this is how you can take part 👇 ------------------------ Participations & Rules ❗ The first person who posts an answer in the comments, wins 30min of free leadership coaching with me in 2025 🎅 All others that also post an answer will take part in a raffle, where I will draw another total of 24 persons winning a free 30min leadership coaching session as well 🎅 1 free session per winner / Participation ends on 24th December 2024 / Sessions must be booked until end of June 2025 🎅 To make sure to get your win or take part in the extra raffle send me a DM (with connection request if needed) and you will receive further instructions 🗓️ Good Luck 🍀 ---------------------------------------- 𝗗𝗮𝗶𝗹𝘆 𝗳𝗿𝗼𝗺 𝟭𝘀𝘁-𝟮𝟰𝘁𝗵 𝗗𝗲𝗰𝗲𝗺𝗯𝗲𝗿 𝗜 𝘄𝗶𝗹𝗹 𝗺𝗮𝗸𝗲 𝗮 𝗽𝗼𝘀𝘁 𝗮𝘁 𝟭𝗽𝗺 𝗖𝗘𝗧 𝘄𝗶𝘁𝗵 𝗮 𝗻𝗲𝘄 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗿𝗲𝗹𝗮𝘁𝗲𝗱 𝘁𝗼 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 Don't miss it and hit the bell to start following me 🔔 #leadership #coaching #personaldevelopment #xmaspromo

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