Marc Bohlmann

With BFCM just around the corner, you need practical tips to maximize your ad spend. So we worked with Herrmann Digital to curate a playbook of battle-tested media buying strategies to make BFCM 2024 your best one yet. 35 pages of data-backed tactics to help you optimize your Meta ads this BFCM. We’re talking: - How to find new pockets of scale & efficiency with audiences - Strategic budget planning & spend pacing during BFCM - Hot takes on creative diversity and what to avoid - Data to prove evergreen > seasonal is the way - Data to support vertical > horizontal scaling - How to improve CVR on your Meta Shop - Top-performing Q4 ad placements - How to capitalize on Q5 - & so much more That’s why this eBook is so big. It’s full of secrets. (Link in comments)

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Unlock your website's true potential with tailored link-building strategies 🚀 Discover how link building in Germany can boost your search rankings, drive organic traffic, and enhance domain authority. 🌟 Learn the tips, tricks, and proven methods to stay ahead in the competitive SEO game. 👉 Read the full article here: https://lnkd.in/demgKP39 #LinkBuilding #SEO #SEOStrategies #GermanySEO #DigitalMarketing #Backlinks #OrganicTraffic #DomainAuthority #GuestPostingSolution

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+ 11.46% increase in conversion rate for Upswing Poker ✅ All we had to do was to instill more trust in the site. Easy right? Well, easier said than done, haha. So what we did to get closer to that, was this: - Added statistics about the client’s community - Added a relevant customer review above the fold This usually leads to more trust as it’s a form of social proof and credibility. And lucky for us, we were right:  ✅ + 11.46% increase on CVR  ✅ + 2.99% increase on Cart Page

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⏳ Only a few days left until the highly anticipated seminar on Conversion Rate and Landing Page Optimization in B2B with the marconomy Academy! ❌ 👉 Question for the pros: Do you know what 🔥GIO (Generative Interaction Optimization) and 🔥GenX (Generative Experience) are, and how they can supercharge your CRO? 🤣 Or are you still relying solely on SEO, SEA, and PA to achieve online success? 🎓 Cutting-edge research shows double-digit conversion increases – and we’re here to show you how GIO and GenX make this possible. 🚀 Join this seminar to explore the latest strategies that maximize your marketing budget’s efficiency and drive sustainable success. 🔥 Reserve one of the last seats and learn directly from Fynest International CEO Bernd Trummer and CFO Uwe Seebacher how you can lead the way in B2B conversion optimization while saving money. Sounds too good to be true? It isn’t – it’s just the future of B2B marketing. 👉 Will we see you there? 👈 Get all the details here: https://lnkd.in/eUDqtWUs

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A plug for an important workshop: Thesis: Competent landing pages drop your acquisition costs. This makes you a more competitive advertiser. Corollary: A well-designed landing page is not enough. It's the message that makes the difference. Find out how to become a more competitive advertiser by taking control of the only thing you can control: your conversion rate. The link is in the comments because we have to play games with the algorithm. #conversionsciences #cro #smx

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See you tonight, Surfers, at 6pm CET! → https://lnkd.in/dXEHt9jJ Come interact with one of the leading experts in the SEO space and learn all about how Surfer can help you grow your organic traffic and improve your content optimization workflow. During this session you will also learn how to effectively use Surfy, your AI writing assistant, to write and optimize content! But, except for Surfy being available in all Content Editors, there are many new features we would like to show you, including: 👉️️️️️️️️️️️️️️ Surfer weekly email Recommendations, 👉️️️️️️️️️️️️️️ Topics in Content Editor, 👉️️️️️️️️️️️️️️ Rank Tracker, 👉️️️️️️️️️️️️️️ Folders, 👉️️️️️️️️️️️️️️ ChatGPT Extension, 👉️️️️️️️️️️️️️️ AI Meta Title and Descriptions, 👉️️️️️️️️️️️️️️ and more! See you in a few hours!

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More than 100 marketing professionals will join us tomorrow to dive into a #cookielessfuture. 🍪 Did you save your spot? Get valuable insights from Google's Scott Friesen and our Tomas Salfischberger on how to prepare your digital marketing strategies for the demise of #thirdpartycookies. Find the registration link in the comments! #cookielessworld #privacysandbox #customerdata

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I believe subject matter expertise (SME) in content production is critical. Of course you can outsource some, and AI another part of it, and you should definitely do it to scale. But product expertise is the foundation of winning content and is non-negotiable. Google thinks so, too. I've reached out to a few tech PMM folks for their input; this collaboration gives more visibility to the critical role their expertise plays in SEO and organic growth. (more on why I did it here ➡️  https://lnkd.in/d7Anz5tj). So today I post Question 3️⃣  Can you outline your role in the content creation process? Do you draft, edit, provide input, or give feedback? Nora Petrova: Today, I mostly write website content, though I may write a few blogs throughout the year. I wear many hats in content creation, though - I often provide feedback to my colleagues’ copy or collaborate on a shared document. Galina Jordanowa: Usually I create the content, and then the content goes through proof-reading team. Diana Trankova, CPM: I play a hands-on role in the content creation process, primarily drafting and editing. I play a critical role in shaping the message and ensuring it aligns with our objectives. Dobrin Grancharov: Depends on the type of content and company process, but in general I am responsible and accountable for website and BOFU blogs and assets, while being consulted or asked to review all other product content. Antonia Bozhkova: It really depends on the type of content that needs to be created. I usually draft more technical product-related content from scratch and get input and/or feedback from the PM and developers. The same may be true for whitepapers, eBooks, surveys, etc. When it comes to blog posts, SM posts, and email copy, I usually provide feedback on something drafted by the marketing team. Short and sweet. Linkedin character limitation does not allow me to post more from the interview, so I will continue tomorrow. Previous questions: Question 1: https://lnkd.in/dHa5bTBU Question 2: https://lnkd.in/d4K8Hezd 💡 Reminder: Have a question of your own? Hit the comments. #content #seo #contentmarketing #pmm #productmarketing

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New school SaaS solutions offer so much flexibility and variety in features. Old school tracking platforms should take note. Today we look at: Everflow - Partner Marketing Platform They have a built in cookie freeze feature without needing extra code. 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗮 𝗰𝗼𝗼𝗸𝗶𝗲 𝗳𝗿𝗲𝗲𝘇𝗲? ↳ A technique used to prevent new cookies from being saved within a certain time frame. 𝗧𝘆𝗽𝗶𝗰𝗮𝗹𝗹𝘆 𝗮𝗽𝗽𝗹𝗶𝗲𝗱 𝘁𝗼: ↳ Prevent last click coupon sites from dropping cookies while a visitor is in the cart. Everflow's option doesn't block cookies within a specified time frame. But it will not record conversions if the click to conversion times fall within your given range. 𝗜𝘁 𝗵𝗲𝗹𝗽𝘀 𝗽𝗿𝗲𝘃𝗲𝗻𝘁: ↳ Coupon sites hijacking the conversion in the final stages of the customer journey ↳ Fraudulent activity like click injections, etc. This is pretty dope if you ask me. Every affiliate tracking platform should have this option. Which features do you want to see more in your current platform? PS: I'll highlight more features like this once in a while. PPS: the time frame in the image is purely theoretical and you should apply what is relevant for your specific brand's affiliate program. <><> Looking to level up your affiliate game? Sign up for the Sunday Tips: bit.ly/3tgBX7n

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Finding an SEO you can trust is difficult, but actually I think it is very easy. Why? Today Koray Tugberk GUBUR posted on FB that many SEOs will disappear soon because of the changes in the space. Lukasz Zelezny mentioned he was getting more demand and my predictions was that people will gravitate towards these public personas of SEOs and he proved me right. I thought about the people I would buy from today and they all have 1 thing in common: they openly share advice on social media, videos and podcasts. The last time I had a chat with someone who tried to pitch me marketing services, I looked up their social profiles and found no work on thought leadership, case studies or sharing openly their expertise and insights. When I did a call with them, I wasn't sold and if anything I was more convinced that people that share are the people that will win business. If affiliates and other websites are getting smashed by Google, SEOs will be positively and negatively impacted. There maybe never be a better time to be an SEO consultant and I think people like Lukasz and Koray and just going to become more slammed with work than they already are. So who are some people I'd recommend, would buy from, or have already bought from? - Lashay Lewis from Authority Plug - Peter Loving from UserActive - Joran Hofman of Reditus - Fery Kaszoni of Search Intelligence - Olga Zarr SEO of SEOSLY Of course Lukasz and Koray too. Koray Tugberk GUBUR posted this on Facebook today in which Lukasz and I had a brief chat about it where I said I think all these public personas of SEOs will be getting more business. Here is what Koray had to say which sparked some of the discussion: At least 40% of people in SEO today won't be in the industry after early 2026. 2023-2025 are the transition years. Complaining about Google results or blaming Google for monopoly won't stop this process. Try to stay in communities that continue to publish successes rather than communities that do a Cold War against an international commercial company. New Engineer-minded SEOs will keep coming to the field more and more every year. #seos #trust #podcast

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How to focus on new customers 🎯 How to identify new customers 🔎 Best Practices and implementation tipps 📚 All in my latest search engine land article 👉 https://lnkd.in/eC3VThzn #ppc #googleads #searchengineland

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Simple changes and tests can give you a nudge in organic results for sure ✅ But changing an H2 or a title and then resting is not enough. Enter holistic SEO 🦸🏻 We started working together with this eCommerce 🛒 client last year. Our strategy involved: - Fixing tech SEO issues in the first weeks 🛠️ We've said it again, don't underestimate the importance of Tech SEO. No matter how good your content is, what is the point if Google cannot find it? Use tools like Lumar (formerly Deepcrawl) or Screaming Frog to identify them. - Optimising content 📃 By optimising the client's PLPs/PDPs using a thorough keyword research we increased organic rankings 📈 and addressed their customer's intent when searching for the their products. We started with top money pages then top traffic generating pages. - Content strategy for blog creating topical authority ✍️ The blog lacked a strategic approach. So together with the business owner we identified 🔍 relevant topics around the main PLPs to generate articles. This helped not only generate more traffic but also educate the client's customers and create authority around my client's brand 🥃 - Internal links 🔗 After creating a topical cluster, we focused on strategic internal linking: 1) First from sub categories to main PLPs, 2) From PDPs to other relevant PDPs 3) From articles to relevant PLPs For the last part remember 💭 Don't place more than 2-3 links on page (depending on the length of the article). And 💯 DO NOT link to the same page more than 1 or max 2 times and 💯 and 10% do not use the same anchor twice in the same article 🔫 - Linkbuilding 🗞️ A few carefully placed links in top publishers on the clients niche market did the trick 👌 using guest posting and link insertion. We chose: 1) Homepage to increase brand awareness by guest posting to local news sites that review local businesses. 2) For top PLPs/PDPs we identified publishers that are posting on the same niche and are relevant to the client. For guest posting we used the WhitePress® platform which allowed us to find the publishers and post articles in a few easy steps. And their support team is excellent you should try it if you haven't (kudos to Monika Kastelik for the excellent support)! Bonus 🎰 you get 50 Euros 💶 when you open an account using the link below https://lnkd.in/dfdPja7T We didn't reinvent the wheel. We just found the right tyres for the client's wheels and helped their business accelerate and grow 🚀 ------------------------------------------------------------------------------- My name is Nicolas Monti-Potsolakis 🙋🏻‍♂️ I am an SEO Consultant at NMP Consulting, SMEs and Start-Ups and Founder of Black Lantern Marketing Follow me ✅ for actionable SEO Insights and PRO Tips 🤓 Book a Free 30-min Discovery 💡 call and we can discuss how to help your business or company: https://lnkd.in/d9wvv-Mr #eCommerceSEO #SEO #SearchEngineOptimisation #SEOTips #SEOConsulting #NMPConsulting

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🫢 Controversial take on agency partnerships 👇 Agencies often get paid for actions, not results. If you can't manage them efficiently or clearly define your needs, you'll end up 🔥BURNING🔥 a lot of money. Want to avoid this? 👉 As per Wolfgang Ettlich, Try to learn everything to a certain degree.  Run your own ads, experiment, and test to see what works. 😉 Discover more start-up insights from four-time founder, Wolfgang in our latest episode. Link in the comments below to watch the full video 👇 #ads #agency #adagency #hottake #controversial #startup #experiment #test #networking #hk #AI #artificialintelligence #startups #career #careergoals #careerdevelopment #futuretech #startup #business #career #tech #culture #startupbusiness #businesstips #growthmindset #ai #businesspodcast #techpodcast #founder #ceo

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I think Google August Update destroyed our website Our organic traffic dropped to nearly 0 without any warning. We didn't change anything on our website. Our main source of organic traffic was blogging and especially in Germany we had a decent amount of clicks per day. We waited and did nothing hoping for a recovery, but nothing happened. I am assuming the recent Google August Update changed something drastically. Is this a known issue? I am kinda paranoid. Have we done something totally obvious wrong? Our English Content would look like this: blog ... I know it is not perfect, especially the English version, but i don't get, why we are losing all our traffic. Every advice and criticism is appreciated. Thank you! #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #seo #branding #marketingdigital #onlinemarketing #entrepreneur #instagram #advertising #contentmarketing #marketingstrategy #digitalmarketingagency #digital #marketingtips #smallbusiness #webdesign #graphicdesign #design #digitalmarketingtips #website #marketingagency #startup #motivation #success #ecommerce #bhfyp #onlinebusiness

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Struggling to keep track of your campaign performance across multiple platforms? KlugKlug has the solution! Our advanced campaign tracking tools provide everything you need to stay on top: ✅𝐑𝐞𝐚𝐥-𝐓𝐢𝐦𝐞 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬: Simple two-click automation. No following up with agency partners or Influencers.  ✅𝐇𝐢𝐬𝐭𝐨𝐫𝐢𝐜𝐚𝐥 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐃𝐚𝐭𝐚: Monitor long-term trends and learn from the mistakes of the past.  ✅𝐒𝐞𝐧𝐭𝐢𝐦𝐞𝐧𝐭 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Understand how your audience feels about you, your Influencer.  ✅𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐁𝐞𝐧𝐜𝐡𝐦𝐚𝐫𝐤𝐢𝐧𝐠: See how you compare with your competitors. Let KlugKlug help establish you better. Track your influencer marketing (KOL) campaign performance and account growth over time with campaign sentiments and real-time campaign performance updates. Don’t let data overwhelm you—simplify your campaign tracking with KlugKlug. Request your demo and transform your marketing strategy today with us! Vaibhav Gupta | Kalyan Kumar #influencermarketing #marketing #campaigns #influencermarketingcampaigns #influencers #influencer #marketingstrategy #creatoreconomy #creators #klugklug 

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