Laura Buck

German authority ‚Bundesnetzagentur’ approved the construction of the largest european H2 pipeline grid with more than 9,000 kilometers (or at least the grid development plan to build such a grid, depending on demand evolution). Will this be the kick-off / accelerator of a liquid H2 market in Germany?

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💡What if it does work? Well, from today on I will be able to find out. As a team of strategy consultants and data experts in the sports & entertainment business we are becoming part of Two Circles and will build up the Germany entity. What are we up to? We will grow the value of Sports & Entertainment: 🔥 … for brands by offering a comprehensive suite of partnership marketing services. From partnership strategy, concept creation, activation, to precise measurement: our audience-centric approach - grounded in unparalleled fan insights - enabling brands to make the most effective partnership decisions 🏀🏈🥎 … for rightsholders where our strategic approach will enhance audience engagement and drive commercial value through both direct-to-consumer (D2C) and business-to-business (B2B) revenue streams 🏟️ …for event organizers for whom we will cover the full event lifecycle, from strategy and bidding to hosting and delivering on commercial targets, increasing fan attendance, intensifying fan experience and measuring the impact of the event. 🙏 A huge thank you to an incredible team at Two Circles who made this possible, especially to Gareth Balch Kristian Gotsch Bettina Baer Mattis Wetzel Kerrie McShea Eyan Sham Tim Thomas Michael Woodcock Iain Sexton Bedford Thomas and my „partners in crime“ Dr. Jan Dreisbach and Lars Stegelmann. Let‘s go 🚀

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How do you strengthen the culture of #sustainability in a company? This question drove me to launch a new project at E.ON Deutschland a year ago. In my opinion, the integration of #sustainability into the corporate culture is crucial for driving forward the change towards a sustainable company. That's why I pitched to our management board led by Filip Thon to establish an ESG employee program. The core of the program is a five-person team of employees from different divisions of the company (CFO, CDO, COO, CCO & FEH) who dedicate 20% of their working hours to sustainability projects. After the board approved the program and we advertised it via internal communication channels, the program met with great interest among employees. In the new ESG Impact Team we are now driving forward the sustainability topics that are of particular interest to our employees. The ESG Impact Team is a program by employees for employees 🙂 Topics that drive the team forward include: 📆 Organizing an employee action and learning week on sustainability 📶 Programming a dashboard in which relevant #ESG key figures can be viewed by all employees 🚅 Creating transparency and incentives to make business trips by train instead of by plane 🤝 Establishing an ESG community to involve other employees In particular, the ESG community is our next important building block in motivating more and more employees to get involved and thus strengthen a culture of sustainability. Marina Meindl from the ESG Impact team runs the ESG community with great enthusiasm and can tell you more about it. #EnergiewendeMACHENChallenge #ItsOnUs 🌱🌟 Christin Stehr Sascha Berger Christin Smuda Clara Scherbaum

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Whole new world 🌍 It has been a little bit over a month now since I've started my professorship in Marketing at the IU International University of Applied Sciences. Time for a short recap of my first learnings in the world of education: 1️⃣ It contrary to the corporate world, nobody really cares about titles. Titles usually matter—especially in academia, where people often have several. But guess what? Here, no one cares because everyone’s on a first-name basis! 🤗 2️⃣ Different kind of performance pressure. In the corporate world, it's all about leads, campaigns, and new customers—but my focus is on delivering top-notch education, making complex theories understandable, and giving my students the space they need to grow. 🌻 3️⃣ Freedom of scientific research and teaching. While there’s a clear goal for what students need to learn, how we get them there—where we focus and how we weave in our own professional experience—is entirely up to us. This level of freedom is something you rarely find in the corporate world. 👩‍🏫 4️⃣ Education for all. "Education for all" isn’t just a mission here—it’s a daily reality for both, students and staff alike. This university offers an exceptional range of development opportunities for professors, from foundational skills to advanced training in areas like AI, bridging academic and real-world impact. 📚 Feeling incredibly grateful to be part of the IU International University of Applied Sciences community, where innovation and learning truly go hand in hand.

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🌟 At BaxEnergy, we are incredibly proud to support ImWind in their Hybrid Plant in Nickelsdorf! 🌞🌬️ By leveraging our cutting-edge technology, we are able to monitor, control, and enhance the performance of the following KPIs: 🌿 Total Energy Production (MWh) 🌿 Capacity Utilization (%) 🌿 Energy Yield (kWh/kWp) 🌿 Daily/Monthly/Yearly Production 🌿 Peak Power Output (MW) 🌍 CO2 Emissions Avoided (tons) 🌍 Carbon Intensity (gCO2/kWh) ⚙️ Availability (%) ⚙️ Performance Ratio (PR) ⚙️ Grid Connection Efficiency (%) ⚙️ System Downtime (hours) 💰 Revenue Generated (€) 💰 O&M Costs (€) 💰 Return on Investment (ROI %) 🔧 Specific Energy Output (kWh/m2) 🔧 Wind Turbine Efficiency (%) 🔧 Solar Panel Efficiency (%) 🛠️ Maintenance Frequency 🛠️ Mean Time Between Failures (MTBF) 🛠️ Mean Time to Repair (MTTR) 🌱 Land Utilization Efficiency (%) 🌱 Biodiversity Impact We are truly excited to continue working together, sending a clear signal for the expansion of renewable energy sources! 🚀💚 #RenewableEnergy #Sustainability #BaxEnergy #ImWind #HybridPlant #Solar #Wind #CleanEnergy

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There are a lot of Myths 🧞‍♂️ floating around - especially when the competition is trying to dethrone 🏰 you. Naturally, 👑 Salesforce Commerce Cloud (Voted 🥇 #1 Digital Commerce platform for the 8th year in a row by Gartner) - is not immune . Luckily Jakub Santur is there to clear everything up! Click through to find out what the real story is behind Salesforce Commerce Cloud - and get in touch to discuss how it can help you take your business to the next level.

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"Germany has reached its expansion targets for #solarenergy 7️⃣ whole months earlier than originally planned. 🙌 ➡️A total of 88 GWp were installed by mid-May 2024. According to the expansion path of the Renewable Energy Sources Act (EEG), this corresponds to the target value for 2024." This translates into a greater need for #gridexpansion and #flexibility, e.g. #batteries #BESS #solarenergie

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Here is a map of the percentage of intelligent electricity meters (= smart meters) for the european countries. Some countries have already 100% but Germany is very late with a percentage close to 0. Smart meters are an essential tool for the energy transition including for storage, e-car charging and heat pumps.

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🌟 Reflecting on an Invaluable Experience with "Seitenwechsel" 🌟   Starting of this month, I stepped out of my daily business routine at #Siemens to embark on a journey that has profoundly impacted my perspective on leadership and the social fabric of our community. I participated in the remarkable #Seitenwechsel project, an initiative where professionals from various industries immerse themselves in social work environments.   ✨ I had the privilege of working alongside the dedicated team at #Condrobs in Munich, an organization that extends a supportive hand to individuals struggling with addiction. My time there wasn't just about lending a hand; it was a profound educational journey. Engaging with the resilient team at Condrobs taught me that leadership isn't just about guiding a team towards success—it's about doing so with genuine empathy and understanding.   🌱 The experience opened my eyes to the crucial role that social workers play in stitching the fabric of our society. Each day, they make tangible impacts on the lives of many. I've come away with a deepened appreciation for the circumstances I grew up in and the stability I've often taken for granted.   This "Seitenwechsel" has been more than a project; it's been a wake-up call to the importance of empathy in leadership and the transformative power of social work.   To my peers in the industry: I highly recommend stepping into this realm, even briefly, to gain insights that can reverberate through your professional and personal lives.   Let's take a moment to acknowledge the unsung heroes in social services and the profound difference they make every day. 👏   #Leadership #Empathy #SocialWork #CommunityImpact #PersonalGrowth #Seitenwechsel #Condrobs

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Did you know that only 4% of company data is AI-ready?   This fact highlights the crucial role of data quality in successful AI projects – a topic that was also discussed in-depth at the Salesforce World Tour 2024, hosted by our partner Salesforce.   Here are my key tips how you can improve the AI readiness of your business: ➡️ Utilize solutions like Salesforce's Einstein Trust Layer to enhance data quality and build trust in your AI systems. ➡️ Ensure you have clear processes and governance in place for smooth AI implementation. ➡️ Before starting new AI projects, make sure your data is well-organized and of high quality.   Want to learn more about improving your data strategies? Check out the latest diconium blog article written by my colleagues Helen Orgis and Axel Wetten: https://lnkd.in/eTuepF8R   --- #AITransformation #DataManagement #DataQuality #WeAreDiconium #Salesforce

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𝐄𝐯𝐞𝐧 𝐭𝐡𝐞 𝐠𝐫𝐞𝐚𝐭𝐞𝐬𝐭 𝐨𝐧𝐞𝐬 𝐚𝐫𝐞 𝐧𝐨𝐭 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐢𝐧𝐠 𝐚𝐩𝐩𝐫𝐞𝐜𝐢𝐚𝐭𝐞𝐝. As I am watching now the 𝐔𝐄𝐅𝐀 𝐂𝐋 𝐅𝐢𝐧𝐚𝐥, I just got reminded of how Toni Kroos has been perceived at Bayern München in 2014... Even though Toni Kroos dominated on his position already back then, former Bayern Munich CEO Karl-Heinz Rummenigge told Kroos: "𝐖𝐞 𝐰𝐨𝐧'𝐭 𝐩𝐚𝐲 𝐲𝐨𝐮 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 €10 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐚 𝐲𝐞𝐚𝐫 𝐛𝐞𝐜𝐚𝐮𝐬𝐞 𝐲𝐨𝐮'𝐫𝐞 𝐧𝐨𝐭 𝐚 𝐰𝐨𝐫𝐥𝐝-𝐜𝐥𝐚𝐬𝐬 𝐩𝐥𝐚𝐲𝐞𝐫." So Kroos did the only right thing and left the club joining Real Madrid, becoming an even better player and probably the world best one on his position - the rest is history. Now, 10 years later, world champion Kroos won so far 33 titles and has the chance to win tonight the Champions League for the 6th time, which would mean an all time record! A great example and reminder: ➡ 𝐎𝐮𝐫 𝐯𝐚𝐥𝐮𝐞 𝐝𝐨𝐞𝐬𝐧'𝐭 𝐝𝐞𝐜𝐫𝐞𝐚𝐬𝐞 𝐛𝐚𝐬𝐞𝐝 𝐨𝐧 𝐬𝐨𝐦𝐞𝐨𝐧𝐞'𝐬 𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐭𝐨 𝐬𝐞𝐞 𝐢𝐭. 𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚𝐥𝐬𝐨 𝐰𝐚𝐭𝐜𝐡𝐢𝐧𝐠 𝐭𝐡𝐞 𝐠𝐚𝐦𝐞? 🤔 Comment below👇 - - - 🔔 Activate the bell and follow me Claudio Meidler for regular posts about #sales, #salesenablement, #personalgrowth and #coaching

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Two inspiring days at TALENTpro in Munich. Together with my colleagues Anne Lamla and Julia Schiechel, I had the pleasure of listening to many inspiring presentations on the topic of recruiting and employer branding. I was particularly impressed by the authentic and entertaining presentations by Dr. Stefan Döring and Dr. Florian Chitic. Thanks for your insights! My takeaways from the fair: 👉 Be authentic internally and externally: Authenticity is key to building a strong employer brand and gaining the trust of potential candidates. 👉 Focus on Gen Z: A deeper look at Generation Z has shown how important it is to understand their values and expectations and integrate them into our strategies. 👉 Continuous development: Employer branding is an ongoing process that needs to be continuously reviewed and adapted to remain relevant. Which insights did you find useful? A big thank you to all the speakers and organizers for these enriching days! #recruiting #employerbranding #GenZ #inspiring

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I can't believe it, but it’s already been more than three years since Rolf Hermann 🤘🏻 asked me to participate in a podcast episode about Data Segmentation in Email Marketing. Listen to the episode 🎧: https://lnkd.in/eZ7q79Tg (German only). While we’re not in the midst of COVID anymore, many of the topics we discussed back in 2020 remain relevant when it comes to data management and segmentation to enhance email marketing. Agree or disagree? Also, it might have been three years already, but I remember like it was yesterday how nervous I was to speak and afraid of blurting out nonsense. It was, I believe, only the second podcast episode I ever recorded. #emailmarketing #emailstrategy #clv #segmentation #podcast #omr

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🌟 𝐄𝐱𝐜𝐢𝐭𝐢𝐧𝐠 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭𝐬 𝐢𝐧 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐄𝐧𝐞𝐫𝐠𝐲! 🌟 I am proud to share some amazing insights from our latest project in collaboration with E.ON Deutschland and RWTH Aachen University. Our dedicated team, with valuable contributions from Robert and Diana Sotir, has been working diligently on data analytics for a study related to heat pumps. 💰 The study reveals that the purchase and operation of a heat pump, combined with a solar system, can be cheaper than a new gas heating system in an unrenovated single-family home after just eleven years. This finding highlights the financial viability of investing in personal energy transitions and modern energy solutions. 🏘 The study examined various house types, family sizes, and locations, comparing the costs of purchasing and operating modern energy solutions with a new gas heating system. It considered three models: a heat pump, a heat pump plus solar system, and a heat pump with a solar system and battery storage. The results are promising, showing significant long-term savings, especially with current government incentives. 🌿 Our team’s contributions, alongside our collaboration with our valued colleagues from E.ON and our university partner RWTH Aachen, are helping to pave the way for more informed decisions and greater adoption of sustainable energy solutions. It’s inspiring to see how our work can directly impact both financial savings and environmental benefits. 🎉 Join me in celebrating the hard work of our team and the bright future of sustainable energy solutions! 🎉 #AI #DataAnalytics #SustainableEnergy #HeatPumps #SolarEnergy #Innovation #GreenFuture #Teamwork

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Today was the last session of my #GROW2GLOW #Coaching and I would like to share some insights with you. 👇   GROW2GLOW is a coaching initiative for women at #Siemens. A team of qualified coaches support female Siemens colleagues in their professional and personal development.   Together with my coach Stefanie Warmerdam I chose a mixed coaching format, meaning that we had virtual as well as face-to-face sessions. The face-to-face session was most beneficial for me, as it allowed me to not only apply my rational understanding of the topic but also to deepen my experience through engaging in physical activities and room-based exercises. Stefanie’s coaching style was characterized by her spontaneity and flexibility: if an important topic came up in our conversations or exercises, she was able to adapt on-the-fly and improvise to support me in the best possible way. That's what makes a good coach! ✨   My coaching was about defining my needs and values in the professional context and dissolving internalized beliefs. I don't want to go into detail but would like to share one surprising fact: Although I am known as an efficient and overorganized person that is addicted to checklists and tracking (my annoyed friends can confirm that as well), all workflow-related values were surpassed by social core principles like self-efficacy, authenticity, and idealism. However, the high ranking of empathy was definitely no surprise. 😅   I can fully recommend GROW2GLOW - Siemens coaching initiative for women ! Thank you, Stefanie! And thanks to Siemens for this great initiative! 🙏 #femaleempowerment #teamsiemens

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After 5 years in marketing/communications, I made the switch to sales. From senior back to junior - again. Why? Pretty simple: If you zoom out enough, marketing and sales are asking the same questions. Who are we serving? What's their pain? How do they talk? ... I am not married to a discipline. Rather, I am obsessed with communication itself. I learned A LOT about storytelling, psychology and more in marketing. To dive even deeper, I need to go through it all again from a different angle. How do we create authentic, believable connections in a world drowning in regurgitated ai content and self-proclaimed gurus? This is the next chapter on my quest to find out. Excited to join the team at FTAPI on their mission to secure digital integrity. Let's do this.

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How do you feel when you are asked to do something you haven't done in ages? Last week, I gave my first presentation in 10 years because VON ARDENNE took part in the Tour de Dresden 2024. The event was organized by Technische Universität Dresden and gave students the opportunity to discover companies and explore career options in Dresden within four days. And it gave me the opportunity to give a presentation again after a long time preparing and checking slides for others. This time, all the regular speakers were not available so I had to fill in - talk about leaving your comfort zone. 🙂 And what can I say: I enjoyed it a lot and it gave me a new push for my work. It definitely helped that the presentation was shared between many speakers, so I had the pleasure to work with some friendly colleagues like I Made Wahyu Diyatmika in a new setting. On the whole, it was a nice event - hopefully for the students two, who got some insights into the different aspects of work at VON ARDENNE, saw a coating machine up close and an ice cream on top. What did you have to do lately that was outside your comfort zone? #graduate #jobs #employer #engineering #science

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