Kerstin Köder

Kerstin Köder

CMO Middle and Eastern Europe | Tech Enthusiast | Thought Leader for Digital Transformation and AI | W&V Top 100

Stuttgart, Baden-Württemberg, Deutschland
8736 Follower:innen 500+ Kontakte

Info

👋 Welcome to my LinkedIn profile! I'm Kerstin, and I'm delighted to connect with fellow professionals driven by a shared passion for catalyzing positive change in our world. As the Regional Chief Marketing Officer of Middle and Eastern Europe at SAP, I lead a global and diverse team running campaigns in over 30 markets. Our mission? Guiding our prospects and customers on their transformative journey, from selecting the right software to overcome their business challenges to creating lasting value. My firm belief is that it's not about us; it's about our customers and their success is our North Star.

🧡 Here on my LinkedIn page, you can find a lot about topics very close to my heart which extend to trust-based leadership, close collaboration between sales and marketing, quantifying the business impact of marketing, and the digital transformation landscape.

💪 My guiding principle: "Leave everything better than you found it." This applies especially to our most vital stakeholders: our employees. I champion transparent, courageous, and empathetic leadership, fostering a culture of honesty and inclusivity. I firmly believe in achieving progress by pushing boundaries, questioning norms, and embracing curiosity in the midst of change.

🍇 When not immersed in the world of marketing, you'll find me nurturing another passion close to my heart – my very own vineyard. Here, amidst nature's embrace, I find solace and fulfillment, giving back to the environment in my own humble way.

🌐 If you share my enthusiasm for driving positive transformation, exploring cutting-edge technologies, and cultivating meaningful connections, I invite you to join me on this incredible journey!

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Berufserfahrung

  • SAP

    SAP

    7 Jahre

    • SAP Grafik

      SVP, Regional Chief Marketing Officer of Middle and Eastern Europe

      SAP

      –Heute 9 Monaten

      Walldorf, Baden-Württemberg, Deutschland

      Leading SAP’s Marketing team in Middle and Eastern Europe
      - shape SAP’s positioning and brand strategy
      - improve customer experience along the entire customer journey
      - generate demand and drive revenue
      - enhance digital marketing & content marketing
      - build high performing teams and marketing ecosystems
      - embed marketing automation technology & analytics into effective communication strategies
      - shape the Marketing transformation

    • SAP Grafik

      SVP, Head of Marketing EMEA

      SAP

      4 Jahre 2 Monate

      Walldorf, Baden-Württemberg, Deutschland

    • SAP Grafik

      VP, Head of Marketing Middle and Eastern Europe

      SAP

      3 Jahre

      Walldorf, Deutschland

    • SAP Grafik

      VP, Head of Marketing Germany | Member of the German Management Board

      SAP

      3 Jahre

      Walldorf, Baden-Württemberg, Deutschland

  • Hochschule Pforzheim - Gestaltung, Technik, Wirtschaft und Recht Grafik

    Member of the Advisory Board

    Hochschule Pforzheim - Gestaltung, Technik, Wirtschaft und Recht

    –Heute 4 Jahre 11 Monate

  • MEDIA BROADCAST GmbH Grafik

    COO B2C / Head of freenet TV

    MEDIA BROADCAST GmbH

    1 Jahr 9 Monate

    Köln und Umgebung, Deutschland

    Launch of a new B2C-business model for terrestrial TV (DVB-T2 / freenet TV)

  • freenet AG Grafik

    Director Marketing

    freenet AG

    7 Jahre

    Hamburg und Umgebung, Deutschland

    Heading Marketing in the freenet group - Brand Strategy, Competitve and Market Insights, Trade-and Consumer-Marketing, Campaigning (ATB/BTL/Digital - from Awareness to Demand Generation, all channels), Corporate Design

  • freenet DLS GmbH

    freenet DLS GmbH

    10 Jahre 9 Monate

    • freenet DLS GmbH Grafik

      Head of CRM / Head of Customer Value Management at mobilcom-debitel GmbH

      freenet DLS GmbH

      5 Jahre 3 Monate

      Stuttgart und Umgebung, Deutschland

      Customer segmentation / Customer strategy f. 14 Mio. customers / 3 Brands / Customer Lifecycle Management / Cross- and Upselling / Direct Selling/ Coop Marketing / Loyalty Programs

    • freenet DLS GmbH Grafik

      Marketing Manager at debitel AG

      freenet DLS GmbH

      5 Jahre 6 Monate

      Stuttgart

      Loyalty, Retention, Prevention, Customer Clubs, Bonus programs, etc.

  • E. Breuninger GmbH & Co. Grafik

    Marketing Manager

    E. Breuninger GmbH & Co.

    4 Jahre 11 Monate

    Stuttgart und Umgebung, Deutschland

    Responsible for Breuninger Card Activities, Database Marketing, Customer Intelligence

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