Jette Scheller

The "5-hour" rule will save you a lot of money in your first year as a founder. In short: 𝗱𝗼𝗻'𝘁 𝗽𝗮𝘆 𝗽𝗲𝗼𝗽𝗹𝗲 𝗳𝗼𝗿 𝘁𝗵𝗶𝗻𝗴𝘀 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗹𝗲𝗮𝗿𝗻 𝘁𝗼 𝗱𝗼 𝗶𝗻 𝟱 𝗵𝗼𝘂𝗿𝘀 𝗼𝗿 𝗹𝗲𝘀𝘀. Everything from setting up your CRM. To posting job ads on LinkedIn. To editing your first podcast. Over time, your own time will become more valuable... And this rule will no longer make sense. But it's a great hack for Year 1.

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“LinkedIn doesn’t work for B2C.” I hear this myth all the time. But let me tell you—it’s DEAD wrong. Last month, we achieved: 🔵80k+ impressions 🔵25k+ unique views 🔵1,500+ new followers (from a starting point of 2.5k) No paid ads. No fancy tricks. Just organic content and strategy. Here’s how we did it: 1️⃣ Position the brand’s story We didn’t focus on the product. We focused on the mission behind it. When your audience understands WHY you exist, they’re more likely to engage. 2️⃣ Content consistency is key We posted 4 times a week. Not spammy posts, but genuine, valuable content that told a story and gave insights. 3️⃣ Engage, don’t just post We didn’t just hit “publish” and walk away. Every comment got a reply. Every conversation was a chance to build connections. Engagement is the algorithm’s best friend. Stop thinking LinkedIn is just for B2B. It’s not. If you know how to tell your story, LinkedIn is a goldmine. You just have to show up and be intentional. PS: If you're looking to hit similar results for yourself, shoot me a DM! #founder #personalbrand

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When everyone on Linkedin only talks about being successful on Linkedin... What's the point? A German rap line said "if nothing but rap moves you anymore, what will you rap about?" And I think that's so true for Linkedin in particular, but also for B2B marketing as a whole. Marketing tactics matter so little in B2B, even if marketing influencers want to make you believe that it's all about the frameworks that lead to success. What really matters is getting your subject matter experts on board with what you're doing, and putting things in the world that are actually relevant and provide a clear perspective. You can't do that as a marketer without industry background. That's the Dunning–Kruger effect in action.

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How to craft UNIQUE content (... even when everything's been covered) E.g. 1 Content idea: The power of stories in content ❌ Most peeps’ version: “When writing, if we want to capture the attention of our readers… inject stories in our writing.” . ✅ A more unique (& better) way: “Back in high school, I hated physics. The moment the textbook-toting physics teacher walked into the class… He’d instantly open his textbook & started spouting theories like a broken radio. No fun.  No laugh.  No engaging with the student. All textbook y’all! Compare him to our geography teacher — a total fun to be around just because she’s always telling stories that relate to the lessons. . E.g. 2 Content idea: Building an email list is important because our social accounts can be closed . ❌ Most peeps’ version: “We must build an email list because it’s our asset. No one can take it away from us, unlike our social accounts which can be closed anytime.” . ✅ A more unique (& better) way My friend was influencer. Keyword: “Was”. Used to have 100k+ followers on IG.  But he lost all of them overnight when IG banned him. If only he’d turned some of them into email subscribers… He’d still have a biz. . TL;DR: To make your content unique, inject: - stories - lessons - experiences After all, there’s only 1 chef in the kitchen — YOU.

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5 Social media management tools I recommend for busy baby consultants & coaches. Managing your brand's social media doesn't have to be as hard as getting a toddler to eat broccoli. Here are 5 tools to make your life easier than a self-rocking bassinet: 🦉 Hootsuite: The Swiss Army knife of social media tools. Schedule posts, track mentions, and analyse performance, all while heating a bottle one-handed. 🎨 Canva: Create graphics faster than a baby can fill a diaper. Perfect for those 'I need a post NOW' moments between meltdowns. 📊 Sprout Social, Inc.: Get insights deeper than the pile of laundry in your hamper. You’ll understand your audience better than you understand your baby's first words. 📸 Buffer: Plan your social feed to be as perfectly curated as those 'Pinterest moms' make their lives look. (We know the reality is different!) 🎥 Pexels: Because nobody has time to whip out a phone faster than a toddler can say 'no' to get those perfect videos. Bonus Tool: ☕ Coffee. Lots and lots of coffee. Which tool sounds like a lifesaver to you? Or do you have a secret weapon to add to the list? Share in the comments! P.S. Need a hand juggling all these tools? Cabomba Content is here to be your social media nanny! We'll handle the feeds while you handle the, well, feeds. 🍼 #socialmediatools #babybrands #parentingcontent #cabombacontent #socialmediamanagement #babysleepconsultant #babysleepcoach

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I am so f*cking sick and tired of the pretty little lies. Just look at your feeds. Almost every f*cking YouTube video, every LinkedIn post, every non-fiction best-seller, every podcast episode does it. Just in the last few hours, I stumbled upon: - Build a Million-Dollar Business This Weekend - How to Make 7-Figure Income as a Consultant - This article will teach you more about business development than a 4-year college degree Please stop. Stop making people feel like failures for not being multi-millionaires. Stop weaponizing their insecurities for clicks. (Look, I'm not stupid; this post will not make them stop, but at least it makes me feel good to rant about it, and hopefully, it makes you feel better, too.) What's the solution? Let's take a real example. A few months ago, I interviewed solopreneur Jonathan Stark, who runs his business working around 5 hours per week. I could have easily titled the episode “How to Make $400K/Year Working Just 5 Hours/Week!” But I didn't because I have a conscience, I guess? I titled it, "How Jonathan Stark Runs a $400k Business Working Just 5h/Week." Do you know why? Because it's the f*cking truth. Jonathan has a solo business, which makes a lot of money, and he doesn't work much. It's not an empty promise. It's not a pretty little f*cking lie. It's just true. Sure, but what about all the clicks/likes/superlikes/shares I'm missing out on with this *honest* title? Well, I'd rather have 20 people who click, knowing full well what to expect, rather than tricking 200 people on some magic formula they're the only ones who don't know about. Plus, I like to sleep at night. I'm playing the long game. And honestly, what's really disappointing is that some seasoned people who have been in the game for decades still tell these pretty little lies. They know EXACTLY what they're doing, and it's f*cking disgusting coming from them. They're preying on those who need those quick fixes the most: single parents who need to make ends meet, college dropouts who have to generate some dough this month, etc. To end this post on a positive, I have massive respect for the people out there who are keeping it real. The ones who know they can make a difference without resorting to bullsh*t. Rand Fishkin and Amanda Natividad immediately come to mind. I can't think of others right now, but I'll edit this post once my brain wakes up. (And feel free to mention others who are consistently honest and great role models.)

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How does performance marketing translate to hiring and what the hack is performance hiring? Performance hiring is like performance marketing: 𝗺𝗼𝗿𝗲 𝘀𝗶𝗴𝗻𝗮𝗹𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗳𝘂𝗻𝗻𝗲𝗹 = 𝗯𝗲𝘁𝘁𝗲𝗿 𝗰𝗵𝗮𝗻𝗰𝗲 𝘁𝗼 𝘀𝗽𝗼𝘁 𝗵𝗶𝗴𝗵-𝘃𝗮𝗹𝘂𝗲 𝗵𝗶𝗿𝗲𝘀. Key success factor in performance hiring: 𝗥𝗲𝘃𝗶𝗲𝘄 𝗺𝗮𝗻𝘆 𝗰𝗮𝗻𝗱𝗶𝗱𝗮𝘁𝗲𝘀 𝗳𝗼𝗿 𝗱𝗶𝗿𝗲𝗰𝘁 𝗰𝗼𝗺𝗽𝗮𝗿𝗶𝘀𝗼𝗻. Key factor i look for in candidates: Willingness & ability to learn. That said, there's no general hiring-formula, because especially in hiring context is key and different roles require different pattern-matching. So, the most important factor in high performance hiring is: Get a lot of good candidates! 𝗛𝗼𝘄 𝘁𝗼 𝗴𝗲𝘁 𝗮 𝗹𝗼𝘁 𝗼𝗳 𝗴𝗼𝗼𝗱 𝗰𝗮𝗻𝗱𝗶𝗱𝗮𝘁𝗲𝘀? 𝗢𝗳𝗳𝗲𝗿 𝗮 𝗴𝗿𝗲𝗮𝘁 𝗷𝗼𝗯 𝗮𝗻𝗱 𝘄𝗿𝗶𝘁𝗲 𝗰𝗹𝗶𝗰𝗸𝗱𝗮𝗺𝗻 𝗴𝗿𝗲𝗮𝘁 𝗷𝗼𝗯-𝗽𝗼𝘀𝘁𝗶𝗻𝗴𝘀! What's the best job posting that you've ever seen? I want to keep learning, so please share it now :) #startuplife #growthhacking #kickassconsulting

No. 1 LinkedIn outreach tip: Stop reaching out with 👇 🤖 Fully automated messages 🤖 Robotic messages (everyone can understand this is a robot) They’re just not cutting it anymore. ☠️ 🛑 Here’s what you can do instead: ✅ Take some inspiration from their recent posts. Show you’ve been paying attention. ✅ Check the "About me" section. Get to know them a bit. ✅ Look at their previous comments. See what they’re interested in. ✅ Check out their achievements. Celebrate their wins. ✅ Share some good vibes. Be positive and genuine. 😊 As a result of the upcoming algorithm changes Only the most creative and personalized outreach will succeed. 🎯 The old, generic messages just won’t survive. 🗑️ That’s just my opinion, But I’m seeing the trend. 👀 What do you think? 🤔 #LinkedInTips #Outreach #Networking #SocialSelling #Personalization #LinkedInMarketing #DigitalMarketing #BusinessGrowth

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𝐓𝐡𝐢𝐬 𝐰𝐞𝐞𝐤'𝐬 𝐀𝐈𝐧𝐬𝐩𝐢𝐫𝐚𝐭𝐢𝐨𝐧𝐬: 🤖 𝐇𝐮𝐛𝐬𝐩𝐨𝐭 𝐫𝐞𝐩𝐨𝐫𝐭: 𝟐𝟎𝟎𝟒 𝐀𝐈 𝐓𝐫𝐞𝐧𝐝𝐬 𝐟𝐨𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬 This new HubSpot report on AI trends unveiled a few interesting insights: - content creation is the #1 most popular use case for AI - 68% of marketers said AI has helped their careers - 75% of marketers use AI for manual task automation - 68% of marketing leaders report ROI on their AI investment - In 2023, only 21% of marketers used AI in their workplaces. Today, that’s up to 74% 👉 More surprising stats here: https://lnkd.in/gxXMwD6h ======================================== 🤖 𝐆𝐨𝐨𝐠𝐥𝐞'𝐬 𝐀𝐈 𝐎𝐥𝐲𝐦𝐩𝐢𝐜 𝐚𝐝 𝐛𝐚𝐜𝐤𝐥𝐚𝐬𝐡 Google's latest TV ad, which played during ad breaks from the Olympics, has gone viral for the wrong reasons. It showed a father asking Google's Gemini chatbot to help his young athlete daughter write a fan letter to her idol, American Olympic track star Sydney McLaughlin-Levrone. Critics found the ad tone-deaf - a sad attempt by Big Tech companies trying to promote the use of technology to replace human creativity, and putting more value on AI over people's true abilities. 👉 Here's the scoop: https://lnkd.in/gySVKnhe 👉 The controversial ad: https://lnkd.in/gegVjEQX ======================================== 🤖 𝐌𝐚𝐥𝐚𝐲𝐬𝐢𝐚 𝐚𝐢𝐦𝐬 𝐭𝐨 𝐛𝐞𝐜𝐨𝐦𝐞 𝐠𝐥𝐨𝐛𝐚𝐥 𝐀𝐈 𝐩𝐨𝐰𝐞𝐫𝐡𝐨𝐮𝐬𝐞 The race to world dominance in AI has begun. The Malaysia government has just announced its ambition to be a global AI powerhouse and aims to reach this goal by simultaneously focusing on three aspects: 𝗔𝗜 𝘁𝗮𝗹𝗲𝗻𝘁, 𝗔𝗜 𝗶𝗻𝗳𝗿𝗮𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲, 𝗮𝗻𝗱 𝗴𝗹𝗼𝗯𝗮𝗹 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗶𝗻 𝘁𝗵𝗲 𝗔𝗜 𝘀𝘂𝗽𝗽𝗹𝘆 𝗰𝗵𝗮𝗶𝗻. The country has had a strong start with the buildout of AI computing data centres - with over US$20 billion in committed investments over the next two to three years. Will Malaysia be the Silicon Valley of Asia? 👉 Join the race: https://lnkd.in/gZdBrkTj ======================================== 𝐖𝐡𝐚𝐭 𝐝𝐨 𝐲𝐨𝐮 𝐭𝐡𝐢𝐧𝐤 𝐨𝐟 𝐭𝐡𝐢𝐬 𝐰𝐞𝐞𝐤'𝐬 𝐀𝐈𝐧𝐬𝐩𝐢𝐫𝐚𝐭𝐢𝐨𝐧𝐬? 𝐈𝐟 𝐲𝐨𝐮 𝐥𝐢𝐤𝐞 𝐭𝐨 𝐛𝐞 𝐟𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐢𝐧 𝐭𝐡𝐢𝐬 𝐰𝐫𝐚𝐩 𝐮𝐩, 𝐝𝐫𝐨𝐩 𝐦𝐞 𝐚 𝐃𝐌 𝐟𝐨𝐫 𝐚 𝐜𝐡𝐚𝐭. :) ======================================== I'm 𝐑𝐞𝐧𝐚 𝐓𝐚𝐧 (陈俐霖) and I'm a strong advocate of AI and uncovering the limitless potential Humans x AI can bring to our work and lives. Ping me for a coffee chat to share your thoughts on using AI - or follow me for more of such content and key learnings. ☝ - 𝘐𝘮𝘢𝘨𝘦 𝘨𝘦𝘯𝘦𝘳𝘢𝘵𝘦𝘥 𝘣𝘺 𝘔𝘪𝘥𝘫𝘰𝘶𝘳𝘯𝘦𝘺 -

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Increase Your Local Traffic by 5% with This Easy Method (Super Underrated) 👇 𝗔𝗱𝗱 𝗙𝗔𝗤𝘀 𝘁𝗼 𝗬𝗼𝘂𝗿 𝗚𝗕𝗣 𝗣𝗿𝗼𝗳𝗶𝗹𝗲 Adding FAQs to your Google Business Profile can lead to a 5% increase in your rankings. 📈 Just make sure they are relevant to your business. Including "near me" keywords in your questions is one of the best ways to enhance your local SEO. Get started today and watch your local traffic grow! Follow Usman Ghani for more tips about Local SEO #LocalSEO #SEOtips #GoogleMyBusiness

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Cold-outbound alone is not enough to get clients anymore. Why? Because nobody trusts you online. Look at your profile... Do you trust the person on that profile? Outbound + YT & Li content is the best combo moving into 2025. If you produce regular content that resonates with your ICP: - Your prospects are more likely to respond to your messages. - You'll build authority as the "go-to" in your industry. - Your stories will make conversations easier to start. When you combine an effective outbound strategy with high-quality, industry-leading content. You get visibility AND you get conversations. -- Interested to hear about how we can help your business get more organic leads from YouTube? Book a call with me. Link in bio.

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LinkedIn isn't the same as it was before. And it's not only about the limits... (of course, you can't send 250 connection requests per day anymore) ... but also, you can't leverage so many growth hacks because some features are not working as it was before OR these tactics stopped bringing results Like engagement pods - now it's useless or scraping people who liked posts etc The thing with LinkedIn -> the earlier you find cool growth hacks -> the more your can get out of it! Next week together with Stefan Smulders we'll share the newest growth hacks with you Here is the link -> https://lnkd.in/dWSUtwDx

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This is how you optimize your LinkedIn ™ profile in 5 easy steps for lead generation. Step 1: Define a clear goal. What do you want visitors of your profile to do? What is your preferred way for them to get in contact with you? I offer a free 20-minute advice call as a first contact point. Communicate this goal across your full profile and focus only on this goal. Step 2: Write for your ideal customer When your ideal customer visits your profile they should feel like you understand their challenges, pains, and desires. And you are the expert to help them. Step 3: Create a visual profile Use featured media and rich media to educate your ideal customer about your experience. Include different types of media such as video, podcasts and blogs. People have different preferences in how they prefer to consume content. Step 4: Add social proof and become relatable Recommendations are a great way to have others speak about how great you are. They also help to become relatable, when you've worked with professionals similar to your ideal customer, they can recognize themselves. They will be more likely to do business with you because you've done it before with similar professionals. Step 5: Keep it authentic Use AI for inspiration, visit other profiles for inspiration but create your own profile. Your profile is the first impression you make with your ideal customer. Make sure they get to know you, and they trust you. Trust can't be built based on AI text or copied past text. All done? Don't sit back and relax, now it's time to attract people to your profile! 🙋‍♀️

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14 Reasons You need to start posting on LinkedIn — Founders, you might want to listen in on this. 14. You want to humanize your brand. 13. You want to attract top-notch talent. 12. You want to attract potential investors. 11. You want to build trust and awareness. 10. You want to share your personal experiences. 9. You want to connect directly with decision-makers. 8. You want to position yourself as the go-to solution in your niche. 7. You want to establish yourself as an industry authority. 6. You want to build a community around your brand. 5. You want to connect with other industry leaders. 4. You want to create impact through your content. 3. You want to create a flow of inbound leads. 2. You want to stay ahead of the curve. 1. You want to be on top of mind. If any of these made you think, "Yes I need to start right away", DM me "FLOW", and I will help you make all these a reality, with my LinkedIn Leverage framework!

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You are the “Pilot” of your Online content “Flight”. Are you eager to drive, conversion, bring traffic, or generate leads? But there is a problem. It is not a quick-fix Solution. And here is the Solution that I learned the hard way. Again it is a Process, You have to follow. Many want to reach there through shortcuts, But speed won’t work, Here is the 3-STEP formula that is bound to level up your LinkedIn game:- Optimize your Profile Stay Consistent on the Platform with valuable engagement, Be consistent in writing, Each Post should be better than previous one. Comment thoughtfully while following the LinkedIn SOPs. Let me Say, LinkedIn is a cross-country race, It’s not a 100 meters sprint, It’s a Journey and Process, Be here a long Journey, Enjoy the Process, Be the long-range “Pilot” Just like me, 𝙄 𝙖𝙢 𝙮𝙤𝙪𝙧 𝙛𝙚𝙡𝙡𝙤𝙬 𝙋𝙞𝙡𝙤𝙩 "𝘼𝙧𝙞𝙛" 𝙨𝙚𝙣𝙙𝙨 𝙝𝙞𝙨 𝙇𝙤𝙫𝙚❤️ P.S:- My first connection was Mr Rizwan on Linkedin. Who was your first Connection? Many love for Mr Rizwan

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