Cornelia Grill

I get more and more questions about Google Vehicle Feed in Germany and how to participate. I would like to take the opportunity to share more information with all of you. 🤔 What is the current status of Vehicle Ads in Germany? In Germany, Vehicle Ads is currently in a closed beta with a limited number of dealers. The product has not yet been fully rolled out. 🤔 And in other countries? Vehicle Ads are also available as a closed beta in several other European markets. In Australia, Canada, the United Kingdom, and the United States, Vehicle Ads are running in open beta for advertisers. 🤔 What does Closed Beta mean? The ad solution Vehicle Ads has not yet been fully rolled out to every advertiser in Germany (and other European countries, see above) – only some have access and can currently test it. 🤔 What do I do if I have questions about the closed beta? If you have any questions about the closed beta, you can reach out to our EMEA GTM Lead @Christin Herges. 🤔 And when will Vehicle Ads be generally available? There is currently no specific timeline. We will communicate clearly on the progress of the rollout. 🤔 Why should I rely on Vehicle Ads as a dealer? With these innovative vehicle ads, car dealers can reach potential buyers at exactly the right moment and convince them with all the important information: pictures of the car, price, mileage - everything at a glance! 🤩 Vehicle Ads are part of our Performance Max campaign offering, meaning buyers can be reached via Google Search as well as YouTube, Gmail and Discovery. 🤔 How are the tests going? What are the initial results? We have received a lot of positive feedback so far from a variety of different automotive advertisers and already got quite a few external case studies published. By showcasing actual vehicles with images and pricing details, Feser-Graf, a family-owned automotive dealer chain from Germany, saw 18% higher sell-through ​c​onversions and ​drove a ​41% decrease in CPL. Another example is from Carwow, an online marketplace from the UK, saw an 85% increase in revenue at a 21% higher ROAS. 🤔 Who can use Vehicle Ads? Only traditional car dealers? Vehicle ads support both new and used vehicle inventory from dealers, retailer stock, aggregators or original equipment manufacturers (OEMs). Anyone who can fulfill the feed and landing page requirements can participate. Vehicle ads from private sellers, individuals or auto brokers aren't permitted. Vehicle Ads offer even smaller platforms a chance to increase visibility on Google. 🔗 More information: https://lnkd.in/d8_WFkRi #VehicleAds #GoogleAds #OnlineMarketing #Automotive

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It was great to discuss today at the Marketing Tech Summit "The Impact of MarTech on Company Value … Lessons Learned from 1,468 Martech Stacks & Benchmarks" with fantastic and experienced colleagues from different industries: Jasmin Quellmann, Rolf Thomke, Rainer Jersch and Frans Riemersma. My key takeaways: 1️⃣ Strategy maturity should be higher than technology maturity, and not vice versa. This implies having a strategy before buying any software 2️⃣ To have a value creating marketing tech stack you need to define which business / marketing goals you want to achieve with it. And measure theses goals with KPIs 3️⃣ People are crucial for the success of a martech stack. You need the right talents to build and operate it, but also convince and train the (potential) users 4️⃣ FOMO is not an AI strategy (Iove that one, thanks Rainer!) 5️⃣ You need a better story than cost savings for the CFO, you have to show how the martech stack creates value #Marketing #martech #digitalisation Ralf Strauss

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They are cars like the #Renault 5, the #Citroen eC3 and now the #Hyundai Inster. They are able to get customers excited about e-mobility. They cost around or well under 25,000 euros. ➤   This is certainly still no bargain, but the manufacturers are putting together attractive leasing rates for these cars. This makes electric driving more accessible to broad sections of the population - and that is precisely why such models are needed. The latest electric car in this trio is the Inster. I was able to drive it for the first time in September at the Tannistest in Denmark. At that time, I was unable to write anything about its qualities, as the embargo only expired on 1 November. Now I can - and you can read the test here. For me, the Inster is certainly not one of the beauties in terms of design, but it makes up for this with its inner values. ➤   Inside, it surprises with lots and lots of space, fully folding seats and good driving performance. It therefore has everything it takes to appeal to those who are still unfamiliar with e-mobility. The Inster is also one of the candidate cars for the The Car of the Year award, the voting process (Longlist, Shortlist, Final Tests) for which is still ongoing. The international jury will make their final decision in January. I am curious to see how the Inster will fare - for me, at any rate, it is one of the surprises in an otherwise strong field of competitors. Hyundai Motor Company (현대자동차) Hyundai Motor Deutschland GmbH Citroën Renault Group #Award #Coty Saskia Krüger Bastian Reisch Lena Page

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CAR SYMPOSIUM  It is the premier event for the 'future of mobility'. Back in 2018, I attended the Car Symposium at the Beijing Autoshow. Since then, the impact of China on the industry has surged, sparking significant discussions at the recent forum in Bochum. VW: In China for China Stefan Mecha presented the company's new China strategy. For young Chinese consumers, the in-car experience is paramount. Digital cockpits, voice recognition, and AI avatars transform the car into an 'intelligent space'. Under the motto "in China for China," VW developed the ID.Code and ID.UX, which are perfectly tailored to the needs of the digitally savvy Gen Z. Study: China Goes West Chinese OEMs have to have staying power to gain a foothold in Europe. Although one in two people are willing to buy a Chinese car and the awareness of Chinese car brands is increasing, this has not been reflected in significant sales, according to Georg Mrusek from Horvath, who shared the latest data from his China automotive research. Chery: New Sub-Brands The Chinese OEM exports 1.8 million cars worldwide, but entered the European market relatively late. In conversation with Ashley Chen, China expert Beatrix C. Keim explored how Chery launched its two sub-brands in Spain: the design-focused Omoda and the off-roader Jaecoo. The compact SUV Omoda 5, with a progressive design and a stylish grille, was exhibited at the forum. Many thanks to the entire team for organizing such a rich forum. It's good to reconnect again after years and meet old and new friends. Thank you for the valuable impulses and good discussions. Dirk Wollschläger, Christina Schehl, Tim Eberhard, Prof. Dr. Ann-Katrin Voit Peter Nagel, Michael Hack, Dr. Michael Mandat, Barbara Schmoll #CARsymposium #FutureOfMobility #NewMobilityWorld #CAR

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The latest AllBright Report shows notable progress in gender diversity within Germany's 100 largest family companies. 🎉 In a significant shift, the representation of women in leadership roles is increasing. Although the current proportion stands at 12.6%, change is underway. Over the past two years, the proportion of women in executive positions has grown by 4 percentage points, nearly matching the growth seen in listed companies. Interestingly, nearly half of family businesses now include a woman in their management teams, a significant increase from just under a third two years ago. Yet, there's a stark difference between listed and non-listed family businesses. The proportion of women in leadership roles is almost double in listed companies (19.6%) compared to non-listed ones (10.6%). This suggests that transparency and external influence can drive gender diversity in management. Let's not overlook the fact that succession still remains male-dominated, particularly within owner families. However, as the Baby Boomer generation begins to retire, there's a golden opportunity for companies to diversify their leadership. Change is happening, and some companies are already leading the way. Let's keep this momentum going! For more detailed insights, check out the full #AllBright Report #genderdiversity #womeninleadership #changemakers

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Nice article from our new CIO, Katrin Lehmann, on our overall AI Strategy. A topic which is probably on everybodies agenda nowadays. Especially proud on her note on our adventures in Opensource, where we can now see a new advent of Opensource in the field of models and opendata. https://lnkd.in/e3aEexw6

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Digitalization is key to survive and stay alive in a fast developing world but as shown also enables risks which need to be foreseen in smart solutions. Please take a moment to read through example below unfortunately in German language but maybe translation option can help to read through example below 🌎

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[Source: #Interbrand] The Top 5 Most Valuable Car Brands - Brand Value vs. Market Value 🤔 Top 5 car brands by brand value (in $Bn): 1. #Toyota (64.5) 2. #Mercedes-Benz (61.4) 3. #BMW (51.1) 4. #Tesla (49.9) 5. #Honda (24.4) But the stock market value shows a different picture! Top 5 by market capitalization (in $Bn): 1. #Tesla (598) 2. #Toyota (307) 3. #Mercedes-Benz (86) 4. #BYD (85) 5. #Porsche (84)

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One year at OverTake - a little review One year ago today I started a new role as managing director of OverTake GmbH - and with it a new chapter and a new adventure in my professional career. Even if it's not the first 100 days, it's a good time for a review. Normally you'd have to write "It was a blast" on LinkedIn ;-) , but in my opinion it's much more exciting to give some honest background information about the bureaucratic hurdles of a spin-off and the challenges that come with putting together a new company. Because - despite the good preparation and the support of a great team - it wasn't a walk in the park and there were some challenges and setbacks that weren't foreseeable or plannable. But I'd like to start my review by answering the question I've been asked most often during this time: "how could you give up your awesome job and leave this amazing company? The answer cannot be summed up in one sentence, but the following points were ultimately the deciding factors for me: 🎮 1. OverTake was born as a project idea at Porsche as part of the Games & Esports Initiative and was always designed to be independent at some point. After the successful ramp-up over the last few years, this was a unique opportunity to accompany this spin-off and to be responsible for building up the company and the team. 🏆 2. After 12 years at Porsche and building up the Branded Entertainment team with the many different topics of licensing, gaming, esports, toys, Porsche 4Kids, NFT and many other partnerships, it was time to tackle new challenges and tasks. Even though there are many other exciting opportunities at Porsche and the VW Group, the new task environment impressed and appealed to me. In this case, that meant not only setting up a much broader skill set with legal, financing, accounting, HR, but also getting (again) more involved in the content and taking on economic responsibility. ❤️ 3. The people and the professional and private environment played a big role: a company that gives me this opportunity, a super well-coordinated and great team that I am leaving behind, working with a new team with whom I can embark on new adventures - and my little family, who supports this new challenge, including the additional stress and deprivation. 🔥 4. And of course I am more than convinced by the idea of ​​building and activating a community for sim racing and racing games and would like to advance the company in terms of content with a lot of passion, heart and soul and creative ideas. The good thing about all of this is: I am not leaving Porsche and the VW Group, but will remain part of the Porsche family and continue to work with many long-standing colleagues on the sim racing and racing game topics of the future. More on the review will follow soon...

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WEBINAR - Quick Life Cycle Assessment I’m happy to invite you in this webinar: the QLCA (Quick Life Cycle Assessment). Easily and quickly try out and compare different ideas during the concept phase and thus reduce CO2 emissions! 🗓️ Date: July 11th, 10:00 a.m. (CET) 📍 Platform: Microsoft Teams 🔹 Why participate? Some advantages of the Quick LCA tool: User-friendly and web-based: Also suitable for non-LCA experts. Variant comparison: Easy testing and comparing concepts. Collaborative & automated reports: Improves teamwork with detailed PDF reports. Register at this link: 🔗 https://lnkd.in/erPnv3gS There will be a recording if you can't attend. #Sustainability #EDAG #redudeCO2Emission #Innovation

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How to create a good #customerexperience when the customer journey is online and offline - this was the topic of my presentation at the Strategiegipfel B2B Marketing and E-Commerce in Berlin this week. Here are 3 takeaways, if you want more information feel free to contact me 🙂 1️⃣ A state-of-the-art martech stack is key and the basis to create a pleasant digital #customerjourney.  2️⃣ Creating #personas are a good way for identifying customers needs and the information / interaction behaviors. But these personas need to be based on in depth market research  3️⃣ Based on the personas and your tech stack you can then build the different customer journeys. A challenge here is to build bridges between online and offline touch points. And the more the personas can be motivated to use the online touch points, the better. Thanks to project networks GmbH for giving me the opportunity. And to the great colleagues from the marketing community for their presentations, and for the interesting discussions. E.g. Lars Hanf, Steve Bloodworth, Andreas von Loeper, Dominik Heigemeir, Kathrin Aehling, Dominik Lassonczyk, Christiane Reimer A special shout out to Sebastian Krzonkalla from bvik - Der Industrie-Verband für Kommunikation und Marketing and Karin Fröhlich von Project networks

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➡️ Day Ahead Market for 26 June 2024 ➡️ Prices Austria: -65 bis 1.733 €/MWh ➡️ Prices Germany: 0 bis 2.326 €/MWh Look at the ranges. For better understanding follow Herbert Saurugg #ww520 #ww254 #technology #markets #innovation #future #strategy

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No More Excuses: A Unified Software Ecosystem for Germany’s Automotive Industry 🚀 The challenges facing Germany’s automotive industry are undeniable. Recent developments at Ford Deutschland, Volkswagen, and now Bosch highlight the urgency of transformation. However, these are not the end of the story—they are wake-up calls, as I outline in my Op-Ed for German Magazine Focus. https://lnkd.in/dccAgZSn 🚀 The path forward lies in collaboration. 🚀 If the industry continues to act as isolated players, Germany risks falling further behind global competitors who are excelling in software, AI, and digital innovation. We need a unified approach, and the key is a shared software stack—a common foundation for innovation that bridges manufacturers, suppliers, and tech partners. Initiatives like our ZEKI | Zentrum für erlebbare KI und Digitalisierung (ZEKI) show us what is possible when collaboration meets ambition. ZEKI not only conducts cutting-edge research but also develops practical solutions: a versatile AI software stack and a 20-kilometer real-world test environment in the heart of the capital. These efforts must expand beyond isolated projects to form the backbone of a national ecosystem for automotive software. Germany has the talent, the infrastructure, and the tradition of excellence to lead this transformation. But success will depend on everyone - industry, startups, research institutions, and policymakers - working together. A Question for you: 🚀 How can we scale projects like ZEKI to create a truly national software ecosystem for the automotive sector? 🚀 The time for excuses has passed. Let’s work together to turn challenges into opportunities and ensure Germany remains a driving force in the global automotive industry. I’d love to hear your ideas - how do we make collaboration the engine of our success? Let’s discuss! Technische Universität Berlin BeIntelli SemperTech GT-ARC Volker Wissing Wolfgang Schmidt IAV Verband der Automobilindustrie (VDA) e.V.

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Women in leadership roles at MAHLE - strengthening diversity for change 🚀 Empathy, a strong error culture, good communication skills and strong intuition are crucial for successful leadership. Our team leader Katharina is convinced that diverse teams deliver the best results - which is why she is passionate about diversity and inclusion. In doing so, she creates an environment where openness and trust, based on clear objectives and agreements, are the three cornerstones of effective collaboration. 🤝 Katharina's three top tips for women: 💪 Be authentic and use your strengths to boldly tackle new challenges. 📈 See mistakes as opportunities for personal growth and don't hesitate to ask for feedback. ♀️ Believe in yourself and your abilities and don't let social, gender-specific expectations limit you. What motivated Katharina to do her work? "In the end, I thought, I'll never know if I'm ready if I don't try - and I've never regretted that decision!" 🌟 Katharina began her career with a degree in International Project Engineering and then gained experience in preventive quality and global project management at MAHLE. Since 2021, she has been developing fundamental processes for the project as a methodology specialist in our transformation program. If you would like to become part of our diverse team and start your career at MAHLE, apply via: jobs.mahle.com #MAHLE #teamMAHLE #StrongerTogether #WeShapeFutureMobility #women #empowerment #leadership #diversity #MAHLEGermany

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At Bosch, we are convinced: Together with #AI, software is the foundation for future innovation. It is already the decisive factor behind all our areas of future growth, be it the smart control of factories, smart home appliances, or medical technology. However, especially in the field of mobility and on the roads of the future, #software will have a greater influence on traffic than any other technology. This is why we chose the topic of software, services, and smart technology for the #mobility of today and tomorrow for our #BoschTechDay media event in Renningen, Germany. Over the course of two days, journalists from all over the world were able to discover and experience new and intelligent software solutions for tomorrow's mobility. During the press conferences, I talked about the very first Bosch software product: The digital engine control unit, Bosch Motronic. Since the Motronic's debut 45 years ago, our company has developed from a pure hardware company to one of the largest software providers in Europe. For us, software is not just an add-on, but one of the mainstays of our success. And, unlike pure software companies, we are also in a position to use our strengths in the precise and reliable manufacture of complex physical objects and integrate lines of code directly into our products. The goal we have set ourselves in the mobility field, reflects this: Just as there is barely any car today that does not feature a Bosch part, in the future there won't be any cars on the road that do not feature Bosch software. From updatability to comfort and safety functions, here you can find some examples of how we're shaping the future of mobility: https://lnkd.in/ezgDZ-bp

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🔋 Exciting Insights from last week's Advanced Battery Power Conference There have been 2 days full of battery innovation and research at Münster with many talks, interesting speeches and high attendance numbers (>1,100). We FEV Europe GmbH had a stand at the booth and were able to hold many interesting discussions thanks to Bernd Hömberg, Prof. Martin Winter and Dirk Uwe Sauer. Here are my key findings: 📌 The most important prerequisites for EU competitiveness in the battery sector are low energy costs and industry funding. Current support from public authorities needs to be improved. In particular, EU research has made some gains in the development of solid-state battery cells, but CN consortia of cell suppliers will follow quickly 📌 Future cell formats will be mainly prismatic and cylindrical parallel, pouch with lower share 📌 Cell chemistry is evolving: LFP is further gaining traction; sodium-ion is becoming more interesting and NMC remains the choice for high energy applications. Interestingly, Solid-State technologies not have been in main focus beside the interest of the Chinese Suppliers forming a consortia… 📌 Main safety issues of last years due to thermal runaway / propagation are under control at system level, energy density vs. fast charging under discussion and cost reduction expected 📌 2nd life applications will be a niche; recycling and reprocessing will play an important role at the end of a battery product's life as customers in all sectors expect best performance 📌 Recycling is complex and not yet standardized, overcapacity is expected in the EU, but with little know-how; we can assume that the cost of battery cells will have to be increased in the future due to recycling, which will affect the attractiveness of the technologies; with the greatest negative impact on LFP, as the recycling of LFP is complex and the recycled raw materials are of low value 📌 the European gigafactories are starting operations, but initially see themselves as (fast) followers of the established suppliers => Battery production remains a challenge 📌 CO2 footprint of Li-Ion batteries is decreasing further to already <30kg CO2 / kWh with using renewable energy     Further I had the honor to lead a session for "battery application" together with Jörg Huslage with four interesting presentations 1️⃣ "Premium Platform Electric (PPE): development of superior charging performance" by Bernhard Rieger 2️⃣ "Battery-in-the cloud for modelbased adaptive control strategies" by Dr. Gerald Rämisch 3️⃣ "Safety Requirements of Stationary Energy Storage Systems for the North American Market" by Juergen Boeck 4️⃣ "Application Driven Differences in Design and Operation of Large-Scale Batteries" by Susanne Lehner 🙏 Thanks to all participants, speakers and organizers for the great event! #Battery #cell #fev

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Did you know that AI in Research & Development isn‘t just about autonomous driving? It’s makes product development more efficient and creates synergies.

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🌟 I am honoured to announce that I have been invited to speak at the INDUSTRY.forward, organised by publish-industry Verlag GmbH. In these times of rising uncertainty and rapid advancements in artificial intelligence, it is more crucial than ever to place people at the heart of our business strategies, especially when it comes to innovation. 🚀 In the Industrial Tech sector, our focus often lies heavily on the task at hand, machinery, and technology. However, we must not overlook the wellbeing of our people and their interaction with technology. By prioritising our teams and fostering a human-centric approach, we can drive meaningful and sustainable operations & innovation. 💡 I am excited to share the PFAFF Werkzeug- und Formenbau approach to this challenge and explore how we can collectively grow, adapt, and innovate. Together, we can transform challenges into opportunities and set new standards for the future. 🌍 A heartfelt thank you to Sabrina Koch and Sylvia König for this incredible opportunity! ✨ Join us at the Industry Forward Summit to dive into these themes and more. Let's shape the future of manufacturing together, embracing a mindset of continuous growth and inspiring each other to reach new heights! #IndustryForward #Innovation #Manufacturing #ArtificialIntelligence #PeopleFirst #GrowthMindset #FutureFocused

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