Annabell Ratter

📣 𝗪𝗛𝗢’𝗦 𝗦𝗜𝗧𝗧𝗜𝗡𝗚 𝗕𝗘𝗛𝗜𝗡𝗗 𝗧𝗛𝗘 𝗪𝗛𝗘𝗘𝗟? Today's guest is Julia Esser: Content Manager 🚐 🌍 🧡 WHAT IS PART OF YOUR 𝗘𝗩𝗘𝗥𝗬𝗗𝗔𝗬 𝗪𝗢𝗥𝗞? Writing! Besides that, I am responsible for planning, developing and managing content for our CamperDays Blog. So work never gets boring. 🧡 WHAT IS YOUR GREATEST LEARNING FROM THE LAST YEAR?  You don't have to be afraid to use Chat GPT as a Content Manager. It can be a very powerful tool when it comes to research and structuring content. But of course in the end it will never replace creativity and good copywriters. 🧡 WHAT DO YOU THINK IS THE BEST THING ABOUT YOUR JOB? The content manager is a matchmaker. There is a lot of content out there and I want the people to find out about CamperDays and show them how awesome camping is. Besides that, what I really love about the travel industry is that I can spend a lot of time writing about all the beautiful destinations out there. 🧡 WHAT IS A TYPICAL MISTAKE REGARDING YOUR WORK? "Everyone can write, it's easy." I get to hear that once in a while. Yes, everyone is able to write, but not everyone writes content, that people really enjoy reading. 🧡 LAST BUT NOT LEAST: WHERE WILL YOUR NEXT (CAMPER) ADVENTURE TAKE YOU? I am really looking forward to visit Japan in October, because I have always wanted to go there. Did you know, that we also have campers there? Crazy, but true. 😊 #CamperDays #BehindTheWheel #Marketing #ContentManagment #Team #CompanyCulture #TravelIndustry #wherewillyournextadventuretakeyou

17

Do you know the context of these iconic scenes? Then you'll immediately understand what the pictures are saying! The really important things often happen in the #background - away from the #headlines. The background campaign we created for Verlag Der Tagesspiegel shows iconic scenes from politics and society, underlining the medium's leading market position and at the same time reflecting the editorial way of working, in which background research and discussions are the essence of each briefing.

37

🌟 Act Now! 7 Days to Go for SMARTIES™ DACH AWARDS 2024 On-time Deadline 🌟 ⏰ Time is of the essence! With only 7 days remaining until the on-time submission deadline for SMARTIES™ DACH AWRADS 2024, this is your last opportunity to showcase your innovative and impactful campaigns to the world. Seize the chance to gain recognition, prove your achievements, and compete with the best in the industry. Top Reasons to Submit Your Entry Now: 💸 Exclusive Savings: Enter on time to take advantage of standard entry fees before the extended deadline surcharge applies. 🌍 Global Recognition: Gain widespread recognition and position your brand among industry leaders. 📝 Valuable Feedback: Receive insights and feedback from our esteemed panel of judges, helping you to further refine your strategies. How to Enter: 1. Head over to the SMARTIES™ websites for a complete breakdown of categories, fees, and deadlines 2. Create your SMARTIES account. 3. Complete the entry form with your campaign details. 4. Submit your entry along with the entry fee to secure your on-time discount. 🚀 Don’t miss this chance to highlight your innovative campaigns and be recognized among the industry’s best. Submit your entry before the on-time deadline and secure your place in the running for a SMARTIES™ DACH 2024 Award. 👉 https://lnkd.in/dXcxEDn6 Mark Waechter I Daniel Jäger I Elvin Altun Noyan I Müge Bilge Akkocoglu I Şiler Sevinç #SMARTIES2024 #MarketingExcellence #GlobalRecognition #MarketingAwards #SubmitNow

4

It is always a pleasure working with Latori | Shopify Plus Agentur our dear partner😊 Thanks for such an awesome blog post on how we help brands bring their A-game when it comes to profit-driven merchandising. For our non-Germen readers, here is a translation 👇 Are you struggling to optimally sort and present your products in the Shopify store? The answer is: Kimonix! Optimizing product sorting in your Shopify store is critical to sales success. With Shopify apps like Kimonix, you can better showcase your products in the store and drive higher sales. Features of Kimonix 📊 1. Collection Manager: Automates product sorting based on sales data, inventory, and customer preferences 2. Cross-selling: Recommends related products to increase the average order value 3. Product recommendations: Uses algorithms for personalized product recommendations based on user behavior and preferences 4. A/B testing: Tests different sorting strategies to identify the most effective approaches Pricing and Plans 💰 With Kimonix, you can choose from four pricing models. It starts at $19/month. Our Latori customer fahrrad.de successfully uses Kimonix to optimize product sorting and personalized recommendations, resulting in higher conversion rates and customer satisfaction. You can find out more about this topic in our blog 🔗 https://lnkd.in/eyn4A5WE We would like to thank Jonathan Tousson🔋 for the successful cooperation and look forward to a continued strong partnership. 🙌

12

How does a sustainable paid content model look like for journalism in the AI age? Leading media brands from all over the world will discuss this and more at Axel Springer’s International Paid Content Summit in Berlin.   Today and Thursday, co-hosts Welt and BILD, along with 90 representatives from 36 media brands such as Business Insider, POLITICO, Aftenposten, Corriere della Sera, DER SPIEGEL, Financial Times, Haaretz, Le Monde, The Guardian, The Wall Street Journal, and ynet, will engage in a dialogue to exchange ideas, share best practices, and discuss opportunities and challenges in the paid content sector. Before the summit kicks off later, let´s hear it from two of our paid content experts: In an interview on our corporate blog, BILD’s Mathilde Lamotte and Welt’s Antje Lorenz discuss current projects, the impact of AI for paid content, and what they’re most excited about regarding the upcoming Paid Content Summit. Curious to learn more? Check out the interview via the following link: https://lnkd.in/evr_tQDU Watch this space for more on the event later this week. ___ #WELT #BILD #BusinessInsider #POLITICO #PaidContentSummit #ASAllstars #AxelSpringer #PCS24 #Journalism

29

The Enduring Power of Print: Why Leaflet Advertising Remains Relevant in the Digital Age in Switzerland📬 In a world where digital media is rapidly advancing, the power of local leaflet advertising remains undiminished. Despite the presence of "No Advertising" stickers on mailboxes across Switzerland—with around 60% of them rejecting unsolicited mail—the Swiss Post has been actively pushing back by offering a tailored solution through its "Offer on Demand" program. This initiative allows recipients to select specific types of advertisements they wish to receive, catering directly to their personal preferences. This approach not only maintains the relevance of print in the digital age but also highlights its effectiveness, as a study commissioned by the Swiss Post revealed that print advertisements are particularly impactful when directly addressed to recipients. This effectiveness spans across all age groups, demonstrating that print remains a highly valued channel for offer communication in 2024, despite the digital surge. #PowerOfPrint #DigitalAge #MarketingInnovation #SwissPost #DirectMail #CustomerChoice #SustainableAdvertising #LeafletDelivery #Leaflets https://lnkd.in/dZJgBsS2

11

2 Kommentare

🗣 In an interview with Björn Czieslik for turi2, Stefan Schönherr, Executive Vice President of Brand and Media at eye square, shares insights from the recent Screenforce Deutschland study titled "Into the Wild," which was also showcased at DMEXCO - Digital Marketing Expo & Conference last week. 📺 📱 This study investigates the effectiveness of advertising in natural environments, where participants interacted with media as they normally would, without pre-selected options. ➜ The findings revealed that BVOD, or on-demand services from TV networks, surpassed traditional TV in attention and ad recall, while ads on Instagram and TikTok showed very low recall rates. ➜ Utilizing eye-tracking technology, the study measured the duration of attention on products and brand logos, demonstrating that BVOD and TV captured attention significantly longer than platforms like YouTube, Instagram, and TikTok. ➜ Notably, despite the high perceived ad pressure on YouTube, the study found that actual ad rejection rates on the platform are particularly high. 🔦 Get more insights: https://lnkd.in/dpj6KfUp #Advertising #EyeTracking #Attention #Media #TV #BVOD #SocialMedia #MarketResearch

13

💻 𝗖𝗼𝘄𝗼𝗿𝗸𝗶𝗻𝗴: 𝗧𝗵𝗲 𝗨𝗹𝘁𝗶𝗺𝗮𝘁𝗲 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝘁𝗼 𝘁𝗵𝗲 𝗥𝗲𝗺𝗼𝘁𝗲 𝗪𝗼𝗿𝗸 𝗗𝗶𝗹𝗲𝗺𝗺𝗮! Are you tired of working from your dining table, missing out on office camaraderie, and struggling with distractions at home? Gewerkschaftshaus coworking spaces have got you covered! 🤝 Coworking is like a carpool for your workspace, where you share a communal space with fellow freelancers, remote employees, and entrepreneurs. 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝘆 𝗶𝘁'𝘀 𝗮 𝗴𝗮𝗺𝗲-𝗰𝗵𝗮𝗻𝗴𝗲𝗿 𝗳𝗼𝗿 𝗿𝗲𝗺𝗼𝘁𝗲 𝘄𝗼𝗿𝗸𝗲𝗿𝘀: ⭕️ Pay for What You Use: No need to rent a spacious office that you don't fully utilize. Coworking offers flexible options, from hot desks to private cabins, so you only pay for the space you need. ⭕️ Exceptional Customer Service: Coworking managers are dedicated to creating a productive and supportive work environment, taking care of all your business needs, from IT support to organizing events. ⭕️ Amenities Galore: Complimentary stationery, tea/coffee, meeting room hours, and sometimes even additional services like SaaS tools, HR support, and fitness classes. ☕ Benefits of Coworking for Remote Workers: ✅ Increased Productivity: Coworking spaces provide a structured and professional work environment, free from distractions, to help you stay focused and productive. ✅ Networking Opportunities: Connect with like-minded professionals, collaborate on projects, and expand your business network through regular events and social gatherings. ✅ Improved Work-Life Balance: Separate your work and home life by having a dedicated workspace outside of your home, reducing stress and improving your overall well-being. Ready to find your ideal coworking spot? 🔍 🚀 Google "Coworking Spaces Near Me" or reach out to coworking aggregators for personalized recommendations. Visit spaces in person or take advantage of free trial experiences to find the perfect fit. 📍 Check out the top coworking space in Delhi : Ideal Development Contact Ideal Development and discover how ourwe can help you grow. Visit 𝘄𝘄𝘄.𝗶𝗱𝗲𝗮𝗹𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁.𝗶𝗻 or call +𝟗𝟏-𝟖𝟐𝟎𝟎𝟖𝟖𝟗𝟓𝟑𝟕 to learn more. #Coworking #RemoteWorkSolutions #FlexibleWorkspaces #ProductivityBoost #CommunityOverCompetition

2

Decoding Dream Symbols: Why Dream Books Can't Tell You Everything. #TheDreamDecipherer #UnlockYourDreams #InnerJourney #ExploreYourMind #DreamerJourney #SelfDiscovery #DreamDeciphering #UnlockYourPotential #DreamInterpretation #DreamSymbols

1

𝗚𝗼𝗼𝗱 𝗛𝗮𝗶𝗿 𝗗𝗮𝘆, 𝗘𝘃𝗲𝗿𝘆 𝗗𝗮𝘆: 𝗧𝗵𝗲 𝗸𝗲𝘆 𝘁𝗼 𝘀𝗲𝗹𝗳-𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲 𝗮𝗻𝗱 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹𝗶𝘀𝗺 In today's fast-paced business world, first impressions are crucial. It's often the little things that make the difference - and this is especially true of our appearance. A well-groomed head of hair can not only boost our self-confidence, but also underline our professionalism. “Good Hair Day, Every Day” is more than just a motto; it's a way of life. It reminds us that we should feel comfortable in our own skin in order to develop our full potential. Whether in the office, at meetings or at networking events, well styled hair can boost confidence and make a positive impression. #selfconfidence #professionalappearance #haircare

4

🙋‍♀️ Women entrepreneurs are an important and growing part of the business community in #Germany. In 2021, women accounted for 42% of all entrepreneurs in Germany, up from 38% in 2020. 🙋‍♀️ Women made up 17.7% of startup founders in 2021. Women founded 25% of skilled crafts businesses in Germany. In the liberal professions, women represent 54% of #businesses. 🙋‍♀️ As of March 2021, women led 16.8% of medium-sized companies. By December 2020, women held 10% of executive board positions and 32% of supervisory board positions. 🙋‍♀️ The number of women-founded businesses is rising, with 42% of new companies established by women in 2021. The share of venture capital deals for women-only startups in Europe grew from 2.7% to 5% between 2008 and 2024. 🙋‍♀️ Efforts are being made to improve women's access to venture capital and encourage more women to start businesses. These initiatives include increasing the visibility of successful female #entrepreneurs and encouraging women to focus on #technology and #innovation. 🙋‍♀️ There is a goal to attract more young women to STEM fields and address societal expectations and cultural norms. Here the list of Top Women Entrepreneurs in Germany - Beate Fastrich, Kiana Mardi, Jenny Dreier, Dr. Nathalie Weitemeyer, Jeannette zu Fürstenberg Regina Hodits, Jessica Holzbach, Christina Bacher, Doreen Huber, Verena Pausder, Hannah-Sophie Braun, Gloria Baeuerlein, Angela De Giacomo  Paulina Jänsch, Marieke Gehres, Annegret de Baey-Diepolder, Nadine Short Gitte Bedford, Therese Liechtenstein, Maja Markowitz, Gülsah Wilke Anina Blietz, Carolina Decastri, Lara Ludwig, Bruna Alessandri Bonetti Anne-Sophie Krechting, Bruna Alessandri Bonetti, Katharina Frie, Elisabeth Schrey, Alina Bassi, Katja Ruhnke, Mascha Bonk Read more - https://lnkd.in/ge3rCDzP To share your startup story write us on - [email protected] #WomenEntreprenurs #startup #venturecapital

103

10 Kommentare

📢 Lets introduce you to our speakers - Next up we have Olaf Seydel from ZEIT ONLINE BIO: Olaf is the Head of Engagement & Growth at ZEIT ONLINE. As the digital sister of the famous DIE ZEIT, ZEIT ONLINE is one of Germanys largest publishers and dedicated to high quality journalism. Olaf's team is doing audience development, data analytics and SEO for all products of ZEIT ONLINE (news, games, job boards, etc.). Before he started at ZEIT ONLINE back in 2013 Olaf worked for a travel agency as SEM Manager, in a SEO agency as Consultant and for an audiobook label as social media and content manager. This session: Measuring topical authority isn't a fixed concept - there are different valid options depending on the use cases and your data. In this session we’ll look at solutions and how you can build your strategy for topical dominance on them. From this session you will take away: 📝 1.     Topical authority is measurable 2.     Topical authority is optimizable 3.     Topical authority doesn’t relate to Google Search and/or Discover alone – you have to build it around your brand 🎫 Buy your ticket now and join the hundreds of people that have already registered! ➡ https://newsseo.io/   #NESS24 #SEOevent #SEO #newspublishers John Shehata Barry Adams 📰

33

2 Kommentare

🌟 𝑶𝒑𝒑𝒐𝒓𝒕𝒖𝒏𝒊𝒕𝒊𝒆𝒔 𝒇𝒓𝒐𝒎 𝒐𝒖𝒓 𝒏𝒆𝒕𝒘𝒐𝒓𝒌 🌟 Grace believes in the power of community and collaboration, and we are dedicated to fostering an environment that supports and uplifts female founders in their entrepreneurial journeys. Our goal is to contribute to the vibrant Berlin Startup Ecosystem 🇩🇪 and BEYOND 🌎 by ensuring that female founders have equal access to opportunities and resources with our community of fellow organizations. By sharing these opportunities, we hope to inspire more women to step into the world of entrepreneurship and to support them in their journey: Accelerating Deep Tech & AI startups by Silicon Allee Silicon Allee has partnered with Fraunhofer Heinrich Hertz Institute HHI to boost support for deep tech and AI startups. Their accelerator program helps refine your business model, secure funding, and drive market disruption. You can leverage the combined resources, expertise, and connections of both Silicon Allee and Fraunhofer HHI, including access to cutting-edge research, here in Berlin. 👉 More information: https://lnkd.in/ewS4by-G  👉Apply here: https://lnkd.in/eKYwM_9U ___ #opportunity #opportunitiesforfemalefounders #femalefounders #startupopportunities #entrepreneurshipopportunity #startup #accelerator #networking #partnership #berlin #ecosystem

8

2 Kommentare

Unser Weihnachtsgeschenk für euch. Bis zum 24.12 schenken wir jedem neuen Follower von CRE8NOW eine Lifetime License für "MidPrompts Chrome Extension". Einfach folgen und in den Comments mit "Thanks" antworten und ihr erhaltet den Lifetime Code in eure Inbox als PM. Was ist MidPrompts · Your Midjourney Prompt Generator / Organizer for Chrome? Are you Creative and working with Midjourney or other AI Tools where you have to create prompts on a daily basis for fun, moods or even real creative assets? Then this Chrome extension could become your new friend and helps you to build and organise all your prompts. ------ 🎨 Your personalized & license free Image Library Setup your brand or job related Topics/Scenes to produce unique & license free Image Assets that fit your creative imagination. Everything you can /imagine is just a click away. 📸 Keep Track of your Prompts - With Prompt Snapshots Happy with your prompt? Just save and keep it. Keep track of all your Ideas, Topics, Themes, etc. so you can focus more on other important things - Creating creative assets. ⏰ Huge Timesaver - No repetitive Prompt Writing! MidPrompts is your time-saving Chrome extension, streamlining the process and allowing you to focus on what truly matters – Mindblowing Midjourney prompts. 🎨 Fully Customizable - Your Style, Your Prompt! Take control of your creativity with MidPrompts. Every aspect is fully customizable, allowing you to craft prompts that align perfectly with your unique style and preferences. 🚀 Made for Creatives - 12 Presets, 300 Parameters! MidPrompts comes equipped with 12 presets and 300 predefined parameters, giving all Creatives & Designers full flexibility and variety in their prompt creation. 🎯 Easy-to-Use Interface - Clear, Focused, and Efficient! MidPrompts boasts a super easy interface, ensuring that generating prompts becomes a breeze. Dive into your creative flow without the hassle. —------------------------ #weihachten #extension #forfree #christmas #plugin #midjourney #midprompts #christmaspresent #weihnachtsgeschenk More infos here

4

Do you have any questions about Translation? 💬💬💬 I got together with Adrian Probst and we decided to answer some questions; he did so from the point of view of an established #translator, and I did so from the point of view of a translation agency owner. It was a very interesting chat, and we got an earthquake partway through! Check it out here: https://lnkd.in/dfTRkq8z ______ 🌎 Lugano Translations offers Legal/Business Translations in over 40 different languages. https://lnkd.in/eDXvZcKY If you are a #Translator, whenever you’re ready: ✅ How to be a Successful Freelance Translator: https://lnkd.in/g9nw9hNa #translation #litranslators #translationagency

25

2 Kommentare