Louise Monk

🎯 Is your marketing strategy a little like shouting from the rooftops, but no one hears you over the noise? Or maybe it’s costing so much that it’s leaving you teetering on the edge? 😬 If your ads aren’t driving results, it’s time for a change. With Couture Marketing Group’s PPC Services, we’ll cut through the chaos and get your business in front of the right people—without breaking the bank. 💼💡 Let’s fix this! Schedule your FREE consultation today. 📞 Call now 806-336-0532 or visit CoutureMarketingGroup.com #GoogleAds #PPC #BusinessGrowth #MarketingMadeEasy

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🎯 Is your marketing strategy a little like shouting from the rooftops, but no one hears you over the noise? Or maybe it’s costing so much that it’s leaving you teetering on the edge? 😬 If your ads aren’t driving results, it’s time for a change. With Couture Marketing Group’s PPC Services, we’ll cut through the chaos and get your business in front of the right people—without breaking the bank. 💼💡 Let’s fix this! Schedule your FREE consultation today. 📞 Call now 806-336-0532 or visit CoutureMarketingGroup.com #GoogleAds #PPC #BusinessGrowth #MarketingMadeEasy

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https://lnkd.in/guBfg5Eg New pop-up for Pleasing in London. Pleasing: Defying Marketing 101 with a Gender-Fluid Splash? #MarketingFreshGrad #HarryStyles Today I received my invite to my convocation ceremony. Fresh out of marketing school I’ve been taking inventory of what I’ve learned and where the curriculum fell short of my learning expectations. I’ve been vocal in my assessments that courses felt like a strip mall education. Maybe that’s harsh, but maybe it’s something that needs to be heard. Pleasing Here’s an example of brand that defies one of the first rules of marketing-Targeting. Harry Styles' brand Pleasing has made waves with its gender-neutral approach. But is it defying the golden rule of targeting a specific audience? Textbook Marketing Says: Traditionally, marketing emphasizes a laser-focused approach. The tighter you define your target demographic, the more effective your message. But Pleasing seems to be taking a broader approach, focusing on inclusivity and self-expression over a specific customer. Is this a risky strategy, or a sign of things to come? The success of Pleasing seems to turn the targeting concept on its head. The Intriguing Angle: Pleasing's strategy is intriguing for a few reasons: Gender-Fluid Revolution: Pleasing taps into the growing movement for inclusive beauty and lifestyle products. Building a Community: By focusing on self-expression, Pleasing has the potential to build a loyal community around shared values, not just demographics. Celebrity Power: Of course, Harry Styles' star power can't be ignored. But can the brand stand on its own merits in the long run? This is a marketing experiment worth watching. What are your thoughts? Is targeting a thing of the past, or is it still crucial for brand success? #InclusiveMarketing #MarketingTrends #marketingpopup #experientialmarketing #popups

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Has Molly Mae broken the internet? With over 10 Million views in under 5 hours It looks that way Molly Mae has become the moment by launching her fashion brand, Maebe after a brief hiatus She made her comeback with a short video where she was asked "Have you ever thought of launching a fashion brand?" Molly Maes response "Maebe" This video managed to go viral in a view hours Showing how anticipation for a product can drive your audience to be invested in your journey #MollyMae #Maebe #socialmedia #marketing #socialmediamarketing

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We made $235,000 in a single day for this brand They usually average $20k/day... Here's how you can do the same: What is a product drop? This is a limited-quantity product launch Clothing brands like Supreme and Corteiz do this well, but it doesn't only work for clothing brands Here is how you can build hype for product drops to achieve $100k+ days with ANY brand 👇 1. Ask your audience what they want Send email polls to your audience asking what types of products they want to see from you Send polls regarding product type, colors and other variations Then make a limited quantity of that product 2. Set a date Next set a date for the product drop and inform your social media followers Let them know what product is being released and build hype and intrigue Talk about how it's for a limited time / limited quantity 3. Collecting Emails You can do one of 2 things: - Post the product on your site but have an Email signup to notify people when it's released or - Create a whole separate landing page for the product drop + collect emails Give Email signups early access to the drop We've collected 10,000s of Emails in the lead up to a single product drop before It's a great way to get more people on your list Instead of people signing up to your list to get a 10% discount They're signing up to buy your product full price, and they're EXCITED to do so 4. Building hype There are a few unique ways to do this: - Collaborate with influencers to promote it - Collaborate with other brands (release a joint product) Or you can build hype by just using the 'limited quantity' product angle and utilizing scarcity Keep it simple when building hype with emails Send Emails that build hype and include a countdown timer to the drop on each one Promote scarcity in your Emails and show cool images of the products while also keeping it a bit mysterious Here is what your Email + SMS timetable should look like: When to send emails: - 5 days before - 72 hours before - 48 hours before - 24 hours before - 1 hour before - On the drop When to send SMS: - 3 hours left - On the drop 6. The early access drop Everyone on your Email + SMS lists should get early access to the drop This is to incentivize them to join your list even more (+ now you still have them for the future) Release the drop to your list an hour early than everyone else 7. Post-drop After you sell out, DO NOT keep selling that product Your customers will realize they've been lied to about the 'limited quantity' and won't trust you again Just do it again with a different product 1-2 months after and continue the cycle Post on social media + send an email to your list thanking and congratulating the people who bought the product The people who missed out on the drop will feel even more FOMO because of this, and they'll buy from the next one That's it This is the strategy that lets us do 5, 6 and 7 figure days with our ecom partners

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With my final project submitted, I've successfully completed my master's degree at Bournemouth University!🎉 ✨Final Project: Creating Value: Gen-Z's Preference for Online Brand Communities and Their Impact on Brand Loyalty.✨ Inspired by Gymshark’s extensive and loyal brand community, my research aimed to explore how brand communities are formed and how they foster long-term relationships with consumers. During my investigation, I identified a gap in existing research—while brand communities have been extensively studied, there was limited focus on Gen-Z's unique relationship with brands. To address this, I conducted a cross-sectional study involving 97 Gen-Z participants. The findings revealed that Gen-Z brand community members form stronger connections with brands and their online communities compared to offline ones. These results aligned with Jonathan Haidt’s concept of the phone-based childhood, which significantly influenced my work. I thoroughly enjoyed working on this project, as it deepened my understanding of consumer-brand interactions and how individuals within a community influence one another. #marketing #student #brandcommunities #consumers #brands #research #mastersdegree #university #finalproject

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🔥 Nike x Corteiz: A Masterclass in Cultural Relevance 🔥 Nike is back at it, setting the bar on what it means to collaborate with brands rooted deeply in culture. This latest drop with Corteiz is more than just another trainer drop; it's a reminder of how streetwear and sportswear can unite, tapping into the pulse of real cultural influence. 🎯 👟 This partnership is pure synergy: Corteiz, a brand reshaping the UK streetwear scene with its rebellious edge, joins Nike in reviving the iconic Air Huarache. This collab doesn’t just bring aesthetic value; it channels a darker, grime-heavy vibe, capturing the spirit of UK street culture in its most authentic form. 💀🇬🇧 🌟 The star-studded ad, featuring UK icons like Chloe Kelly, Phil Foden, and music legend Chy Cartier, brings back that gritty, nostalgic energy. Set against Treble Clef’s “Ghetto Kyote”, an anthem in old-school grime, this ad is a tribute to an era when Nike embodied the very essence of street and sports culture. 🏀⚽🎶 ⚡ It’s more than a throwback—it's a revival of what made Nike an icon, mirroring the energy of past ads like their unforgettable freestyle basketball spots. In a world where cultural relevance is often superficial, this collaboration is what true cultural alignment looks like. 💧 This is how you drop—culture, history, and influence in every fit. Agree? ♻️ Repost if you like this, and follow me for more social media tips, tricks and strategies. #NikeXCorteiz #Streetwear #Nike #Culture #marketing

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Want to make your content unmissable? 👁️ In a world of endless scrolling, we’ve got the formula to capture attention AND keep it. Let’s take your brand from seen to recognisable—get in touch to find out how we can make it work for you 👇 #SocialMediaMarketing #SocialStrategy #BrandManagement

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How I took this client from 430 followers to 26K followers and 7.2+million views on TikTok 👇 When I first started working with Condé Nast College of Fashion & Design their social media was mainly education focused (being a college/university that's understandable) but it wasn't capturing the student experience. We looked at the engagement and anything student based seemed to work better, so going off this model I created content based on attracting prospective students by the experience led content. Taking time to research the TikTok page and that of competitors, I was given free-rein to decide what content went on the page. After some trial and error, we hit some big numbers on the views! #digitalstyling #digitalmarketing #marketingtips #tailoredsocial #mirrordigitalmedia #marketingcompany #creativecampaign #socialmediamanagement #contentcreation #ugccreator 

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✨ 1 Year+ as a Social Media Executive in the Beauty Industry ✨ It’s been an incredible year since I began my journey as a Social Media Executive in the beauty industry. Over the past 12 months, I’ve learned so much about how to engage with audiences and bring value to the beauty community, while also growing both personally and professionally. Some key lessons and milestones: 🎯 Implementing Strategies into Educational Content: I’ve learned how to turn brand strategies into meaningful, educational content that not only entertains but also informs our audience. 💡 Confidence On Camera: Over time, I’ve become more comfortable being in front of the camera, building a stronger personal connection with our community. 📈 Growing Followers and Brand Awareness: Through consistent content creation and engagement, I’ve had the opportunity to significantly grow our brand’s Instagram followers, bringing in more visibility and connection with beauty lovers. I’m excited for the future, and I look forward to applying everything I’ve learned as I continue to evolve in this exciting and fast-paced industry! Thank you to everyone who has supported me along the way. Here’s to many more milestones ahead! #SocialMediaSpecialist #BeautyIndustry #ContentCreation

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THIS IS HOW YOU DO BILLBOARD MARKETING > 💕 ⭐️Boots UK have recently launched a ‘make more room for beauty’ campaign. ⭐️I absolutely love the 3D pop art style of the boards that are LITERALLY bursting out at you!✨ ⭐️As community marketing is on the rise and consumers are demanding more c connection to their favourite brands, I think this is AMAZING!💕 ⭐️The immersion created from the pop style really makes the public feel connected tothe brand physically! Myself included!💕 Off to boots I NEED THE LIP MASK🥹💕 ( Credits to Jessica Haberland for the initial post & pictures!💕) #marketing #socialmedia #socialmediamarketing #campaign

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✨CALLING ALL BEAUTY ENTHUSIASTS BASED IN THE UNITED KINGDOM✨ Hello everyone, As part of my MSc degree in International Marketing Management at Manchester Metropolitan University, I am undertaking a dissertation on the topic "Evaluating the Impact of L'Oréal's UK Holistic Branding Strategies on Consumer Loyalty in the Beauty Industry." This research aims to assess how L'Oréal's branding strategies influence consumer loyalty and shape perceptions within the beauty sector. I would be immensely grateful if you could spare about 5 minutes to participate in my survey. Your insights will provide invaluable data to better understand consumer behavior and brand loyalty. The questionnaire is straightforward and divided into four sections covering demographic information, brand image and awareness, brand experience and trust, and emotional connection and consumer loyalty. Please feel free to share this survey with anyone in your network who might be interested. Rest assured, all responses are strictly confidential, anonymous and will be used solely for academic purposes. Your participation is crucial and greatly appreciated as it will significantly contribute to the success of this study. If you have any questions, please contact me at [email protected] Thank you in advance for your time and invaluable input! Here’s the link to the survey: https://lnkd.in/eZDgiPbV

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TikTok is responsible for 70% of Black Friday impulse purchases 🛍️ If you're not ramping up your TikTok efforts for Black Friday, you're hugely missing out. This is what you should be doing: Ramping up UGC creation. We recommend (at least) doubling your production of UGC and ad creative in the run up to Black Friday. You will want to turbo charge your ad strategy through increased testing, a full funnel strategy and frequent new creative to beat ad fatigue. Making sure your website is seamless. Now more than ever is the time to make sure your landing page, checkout process and offer is air tight. Any unnecessary pain points or doubt in an impulse buyer’s journey will kill the sale on the spot. Not losing sight of your 80/20 mix. 80% of your content should be educational, entertaining or valuable (aka for your audience) and the other 20% should be sales content that pushes your product/service. Building a community through value-dense content will cause your sales content to X4, X5 or X6 Have you got anything in your baskets waiting for Black Friday?💰

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Tired of spending hours trying to think of creative business content? Keep forgetting to make time to schedule your posts? At 100 Pound Social, we can enhance your online presence with minimal effort required from you. Sign up today and you’ll receive high-quality content created by your dedicated UK-based Content Creator and Editor — who specialise in writing for companies in your sector. They’ll get to know your company inside out to ensure your posts are unique to YOU. We’ll ensure your posts are published at the right time of day to reach your audience, giving you maximum visibility and an increased chance of engagement. From £100 a month with a 20-day money-back guarantee, there’s nothing to lose. Join a demo today to see how it works: https://bit.ly/3vtSAh8 #100PoundSocial #SocialMediaManagement #ContentCreation #DigitalMarketing #OnlinePresence

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Thoughts of a founder: Entry 3 We just announced our first collection on Instagram (hartborn.ltd for those that want a peek) Honestly it should feel a bit underwhelming. Months of work reduced to 90 seconds of digital content, that will be seen by less than 1k people organically. It doesn’t sound like a success right? But the thing is we knew it would be this way. We’re not building an overnight success we’re building a brand with longevity, Which is why I’m over the moon. Because what we have released is QUALITY. and when our products start to sell, people will start to see that the QUALITY is there from our content, to the luxury box that we use for packaging. So here’s. a thought for all founders launching something without a 5 figure budget and an existing audience… Focus on the 10 people that care, not the 1000’s that don’t.

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🌟 **Leveraging Influencer Marketing for SpringH2O’s Latest Launch!** 💧 As an Influencer Marketing Manager, my role involves more than just connecting with influencers and celebrities. It's about forging partnerships that truly align with the brand's ethos and amplify its message. For SpringH2O’s latest product launch, we’ve partnered with some of the most talented influencers and actresses to introduce a new range of hair care essentials – **Shampoo, Conditioner, and Rosemary Hair Oil**. 💆‍♀️✨ These products have been specially crafted to rejuvenate your hair, combining the power of natural ingredients with cutting-edge formulas. Through influencer collaborations, we’re showcasing the benefits of this combo, making sure the right voices convey the brand's promise of hair care that’s effective, gentle, and pure. Managing influencer partnerships means understanding not just the content side but also staying on top of trends, negotiating collaborations, and ensuring that the content resonates with diverse audiences. It’s about creating genuine connections between influencers and the product, which ultimately drives organic engagement and trust. The exciting part? Our influencers are not just endorsing the product – they’re sharing their personal experiences, making the launch even more relatable and impactful. 🌿 SpringH2O’s combo is now available on **salon-kart.com**, **Amazon**, and **Flipkart**, and we're confident that with the right influencer strategy, we’ll continue to see incredible growth. Let’s keep the momentum going with fresh, authentic, and meaningful influencer partnerships! #InfluencerMarketing #ProductLaunch #SpringH2O #HairCareEssentials #ShampooConditionerOil #DigitalGrowth #ContentStrategy #InfluencerCollaboration ---

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Finally some good news after 6 weeks! I’ve managed to secure a contract role for the next 2-3 months through Profiles Creative for The Bicester Collection (very excited!) I am still looking for a permanent role after this contract so if you’re looking for Creative Content or Influencer Management type people please get in touch. Updates and key takeaways ✨Be open to contracts and freelance as you don’t know what opportunities could come from these ✨ Job descriptions seem to be asking for the world with very junior salaries ✨ The salary range is still very broad and it would be so helpful if all job listings stated the salary so no one’s time is wasted ✨ Companies seem to think hybrid working and holiday allowance is a benefit these days … it’s not ✨ Huge shout out and thank you to Lucy Steel on helping me get this contract position without a long and draining interview process! Week 6 Over 200 job applications 5 interviews 2 job leads 1 job offer (this contract) 0 ghosting (huge bonus) Have a great week 🙌 #jobsearch #opentowork #creativeroles #contentroles

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