Ray Sono

How to Scale UX Online – Fast. Are your digital touchpoints growing faster than your design operations can keep up? When HARTMANN GROUP faced this challenge while managing a growing portfolio of digital services, they needed a solution to maintain design consistency across channels, countries, and agencies—without compromising on growth. In collaboration with HARTMANN, we developed a scalable digital design system that transformed their ecosystem into a growth-ready platform. This custom-built system became a key enabler, allowing them to efficiently streamline and manage their digital assets. Design systems are flexible, modular libraries of reusable components that unify UX, visual design, and product development. With this approach, teams can collaborate faster, share elements seamlessly, and drive innovation across every touchpoint. 👉 "Leveraging Ray Sono’s hands-on expertise, we implemented a global design system that enabled rapid scaling while ensuring quality, consistency and greater efficiency in our design operations across all HARTMANN digital products." – David Nelles, Global Digital Communications and Brand Management, PAUL HARTMANN Our expert teams have been navigating complex digital ecosystems for years, consistently balancing quality, efficiency, speed, and system complexity to deliver high-impact results. Ready to scale your UX operations? Let's connect. #UXDesign #FrontendDevelopment #BrandConsistency #DigitalProducts #DesignStandards #DesignOperations #RaySono

𝐀𝐈 𝐬𝐡𝐢𝐭𝐢𝐟𝐚𝐜𝐭𝐢𝐨𝐧 𝐯𝐬. 𝐀𝐈 𝐞𝐧𝐡𝐚𝐧𝐜𝐞𝐦𝐞𝐧𝐭 𝐢𝐦 𝐝𝐢𝐫𝐞𝐤𝐭𝐞𝐧 𝐕𝐞𝐫𝐠𝐥𝐞𝐢𝐜𝐡. Alle durften den grottigen aktuellen Coca Cola Spot jetzt mal ein paar Tage verdauen. Mit etwas Abstand schadet es nicht, den direkten Vergleich aus dem Vorjahr noch mal rauszukramen. Denn auch der 2023er Spot "Masterpiece" war in hohem Maße mit KI produziert. Und er war ein mit Preisen überhäuftes Meisterwerk. Warum? Weil KI hier nicht zum Selbstzweck eingesetzt wurde sondern als sinnvolles Tool, um das kreative Produkt 𝐛𝐞𝐬𝐬𝐞𝐫 zu machen. ✅ KI unterstützt Storytelling. ✅ KI ersetzt nicht Charakter-Design. ✅ Gute Effekte sind kein Teppich sondern Höhepunkt. ✅ Gute Story geht immer "because of that". Nie "and then, and then...". KI ersetzt das nicht. Der diesjährige Spot tappte (jenseits von "handwerklich schlecht gemacht") in die klassischen Fehler der AI shitification. Selbst wenn es ein Remake war. ❌ KI zum Selbstzweck. ❌ Energie und Budget in KI only Umsetzung statt in Erzählwert. ❌ Random Aneinanderreihung von schnell zu produzierenden Dingen. Keiner wird sichs merken. It doesn't spark joy. Ich habe letzte Woche in einem Webinar ausführlicher zu den Fallen der AI shitifaction gesprochen. Wenn's euch interessiert führt euch dieser Link direkt zum passenden Jumpmark im Video: https://lnkd.in/dAsPxGiU

If you joined us in this week's webinar, you know what we’re talking about. If you didn’t… well, you missed out on some seriously exciting AI insights! But don’t worry – we’ve got you covered. Key takeaways from the session: 1️⃣ AI agents will be everywhere. 2️⃣ Don’t fall into the trap of AI shitification! 3️⃣ Data liquidity is the key to AI readiness. Thanks to everyone who participated for their questions and contributions. 👉 Watch the recording here: https://hubs.la/Q02ZMsKx0 👉 And of course download the slides on the same page! 👉 Connect with our expert Johann Bayerl We are curious! What’s your biggest challenge in turning innovative ideas into actionable reality with AI? Drop your thoughts in the comments below! #MarketingInnovation #AIinMarketing #FutureofMarketing #RaySono #StayImpactful

How are AI agents transforming marketing? 💡 Imagine your marketing strategy powered by AI agents that automatically analyze trends, craft personalized customer interactions, and even create content - all in real time, tailored precisely to your audience’s needs. Sound futuristic? The future is closer than you think! 👉 In our upcoming webinar, Johann Bayerl will share how AI agents can elevate marketing teams by boosting efficiency and delivering valuable insights that enhance the customer experience. 📅 Date: 27 November 2024 ⏰ Time: 11 am - 12 pm 🔗 Register for free: https://hubs.la/Q02YTt7y0 Let’s unleash the true potential of AI in marketing together! #MarketingInnovation #AIinMarketing #FutureofMarketing #RaySono #StayImpactful

Sure, AI can do a lot... But how do you make it truly impactful for your marketing? AI isn’t just about automating tasks – it’s about crafting personalized, high-impact experiences that resonate. Yet, as the initial excitement settles, one crucial question stands: How do you strategically integrate AI to drive real results? Join our upcoming webinar with Johann Bayerl, where you’ll learn how to transform AI from a nice-to-have into a core part of your marketing strategy: https://hubs.la/Q02YkR6_0 What’s in it for you? 💡Actionable insights on embedding AI across your entire workflow – from asset creation to smarter, more effective personalization 💡Proven strategies to safeguard your brand identity while scaling efficiently 💡Expert tips on preparing your team to make AI a true game-changer, not just another tool The future of marketing is here. It's smarter, faster, and more impactful. Are you ready to see what’s possible? #AIinMarketing #Webinar #DigitalTransformation #RaySono #StayImpactful

User Activation via E-Mail. On a large Scale. In 2024. Impossible? Not when you create an interactive, truly personalised content experience for every user. That’s precisely what convinced the jury at the audienzz AG WebAd Awards, where our birthday activation campaign for Austrian Airlines won bronze in the "Best User Activation" category. Yay! But it’s not the awards (though we’re honored) that get us out of bed in the morning — it’s the impact we deliver for our clients. So, what did this mean for Austrian Airlines? The user-centric content journey, enabled by relevant AI-generated visuals, crafted a multi-touchpoint experience that not only engaged users but also exceeded KPIs, boosting open and click rates in every email of the journey and generating valuable new data where none previously existed. A huge thanks to the Austrian Airlines team—especially Aniela Sulej, Katja Serag El-Din, and Julia Palatin—for their trust and collaboration. Congrats to the Ray Sono team Ekaterina Filius, Janina Exner, Jon Prepeluh, Kilian Hackl, Matthias Neudecker, and Michaela Heine on the award! #Strategy #Data #AI #Omnichannel #EmailMarketing #UserActivation #AwardWinning #MarketingTransformation

From Hackathon to Marketplace! What began as a simple hackathon idea has become a reality: the Magnolia YAML Assistant Plugin for IntelliJ is live on the JetBrains Marketplace. In Natalia Khodiakova's talk, she shared how our team tackled early hurdles, turned a hackathon win into a polished plugin, and nailed features like our standout jump navigation. Missed the live session or want to catch up? Dive into the recording and slides here: 🎥 Recording: https://lnkd.in/djrDGPMr 📄 Slides: https://hubs.la/Q02XTgr60 Want to know how you can leverage a hackathon to fuel innovation or kickstart impactful IT Dev projects? Reach out to Natalia Khodiakova directly or connect with us to learn more! #Hackathon #MagnoliaCMS #JetBrains #IntelliJ #DeveloperTools #RaySono

Who says that digital skills are only meant for driving profits and efficiency? At Ray Sono, we believe that digital expertise can have a transformative impact beyond the business realm. Last week, we had the privilege of hosting the board of the Tabaluga Kinderstiftung, which we have been supporting for years. Their mission to help trauma-affected children is vital, and it reminded us of the crucial need for specialized knowledge in this effort. Beyond essential funding, they urgently require assistance with outreach, recruitment, and building a community of supporters to sustain their important work. For us, lending our skills to social initiatives is no side project. Over the years, we've supported organizations and social projects in connecting with their audiences, amplifying their messages, and mobilizing resources in ways that maximize their impact. This is why we created “Ray Helps,” our dedicated internal Teams channel, where everyone can propose causes, exchange ideas, and collaborate to create a meaningful impact. At Ray Sono, we’re not just focused on digital transformation – we’re also committed to social transformation. If you’re looking to join a team that values purpose as much as performance, Ray Sono could be your next home. Are you ready to use your skills for meaningful change? #RaySono #DigitalWithPurpose #SocialImpact #RayHelps #CommunitySupport #TabalugaFoundation

"Remember, remember the 5th of November!" That’s how Sebastian Krüger kicked off our latest Tertial Talk. Every four months, we hit the virtual stage to celebrate wins, troubleshoot challenges, and share fresh ideas. Here’s a quick peek at some highlights: • A look into the future AI-powered control room for Voith Group – thanks to Simon Schmid and Jana Große • Ray Sono’s “speaker’s stone” in action: Katharina Große-Schwiep Schwieb, Florian V., Johann Bayerl, Anna Kramer, and Dr. Franz Steinberger leading digital transformation for Consorsbank. • Launching the Single Point of Contact platform for DACHSER with real-world challenges – led by Regina Puls. • A recap on our latest client event, 'Change – Building Bridges. Guiding Growth,' for Telefónica by Julia Tamburin and Julia Feyrer. Reach out if you want to learn more about our projects and how we’re helping clients tackle their biggest challenges. #DigitalTransformation #ProjectPride #TertialReview #RaySono

Ready to transform your marketing with AI? Join our live webinar with Johann Bayerl for a deep dive into using AI to make a real impact in your marketing strategy. 🔗 Register here for free: https://hubs.la/Q02WXlKk0 Here’s what’s in store: • Stay ahead of the curve – Discover the role AI will play in marketing teams over the coming year and the crucial moves to make now. • Proven strategies and tools – Learn how to seamlessly integrate AI into your marketing toolkit for powerful results. • Your questions, answered – Engage directly with Johann in a live Q&A and walk away with valuable, hands-on tips. Let’s unleash the true potential of AI in marketing together! #MarketingInnovation #AIinMarketing #FutureofMarketing #RaySono