How to Scale UX Online – Fast. Are your digital touchpoints growing faster than your design operations can keep up? When HARTMANN GROUP faced this challenge while managing a growing portfolio of digital services, they needed a solution to maintain design consistency across channels, countries, and agencies—without compromising on growth. In collaboration with HARTMANN, we developed a scalable digital design system that transformed their ecosystem into a growth-ready platform. This custom-built system became a key enabler, allowing them to efficiently streamline and manage their digital assets. Design systems are flexible, modular libraries of reusable components that unify UX, visual design, and product development. With this approach, teams can collaborate faster, share elements seamlessly, and drive innovation across every touchpoint. 👉 "Leveraging Ray Sono’s hands-on expertise, we implemented a global design system that enabled rapid scaling while ensuring quality, consistency and greater efficiency in our design operations across all HARTMANN digital products." – David Nelles, Global Digital Communications and Brand Management, PAUL HARTMANN Our expert teams have been navigating complex digital ecosystems for years, consistently balancing quality, efficiency, speed, and system complexity to deliver high-impact results. Ready to scale your UX operations? Let's connect. #UXDesign #FrontendDevelopment #BrandConsistency #DigitalProducts #DesignStandards #DesignOperations #RaySono
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🌟 Elevate your Service Design with the power of branding! 🚀 Discover why a strong brand is the key to standing out, finding purpose, and making informed decisions. 🎨 Explore the fascinating realm of Agile Branding, where brand development embraces agile principles. Discover how brand, service design, and digital UX/UI seamlessly align for more effective development. 🔄💻 🔍 Curious? The course includes an illuminating case study that delves into the dynamic world of agile branding. Don't miss out – join Fiona Myles and elevate your Service Design Branding game! ✨ 👉 https://lnkd.in/enHkNecc #servicedesign #brandingcourse #branding #UXUI #BrandStrategy
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🌟 Elevate your Service Design with the power of branding! 🚀 Discover why a strong brand is the key to standing out, finding purpose, and making informed decisions. 🎨 Explore the fascinating realm of Agile Branding, where brand development embraces agile principles. Discover how brand, service design, and digital UX/UI seamlessly align for more effective development. 🔄💻 🔍 Curious? The course includes an illuminating case study that delves into the dynamic world of agile branding. Don't miss out – join Fiona Myles and elevate your Service Design Branding game! ✨ 👉 https://lnkd.in/enHkNecc #servicedesign #brandingcourse #branding #UXUI #BrandStrategy
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🚀 How User-Centered Design Transforms Business Results 🌟 In today’s digital world, delivering intuitive and engaging experiences is key. Here's why User-Centered Design (UCD) is a game-changer: What is User-Centered Design? UCD places the user at the core of the design process, focusing on their needs, behaviors, and pain points. From research to implementation, it’s about creating solutions for people, with people. Why UCD Matters for Your Business 📌 Higher User Satisfaction 🚀 Tailored, intuitive designs lead to happier users. Result: Stronger brand loyalty and increased retention. 📌Builds Brand Loyalty & Trust 🤝 A user-focused approach demonstrates care and adaptability. Result: Trust boosts loyalty and turns users into advocates. Reduces the Need for Future Redesigns 🔄 Early research and testing inform smarter decisions. Result: Fewer costly and time-consuming redesigns later. 📌Ensures Inclusivity & Accessibility 🌍 Considers all users, regardless of ability. Result: Broader reach and a stronger brand reputation. 📌Better ROI & Cost Savings 💸 Proactive investment in UCD prevents expensive fixes. Result: Higher ROI with products that align with user needs. 📌Drives Conversions & Retention 📈 Seamless, user-friendly designs improve engagement. Result: Higher conversion rates and repeat users. The Bottom Line Investing in User-Centered Design means: A smoother customer journey Higher retention rates A stronger brand reputation When you invest in User-Centred Design, you’re investing in a smoother customer journey, higher retention, and a stronger brand reputation. 🧩✨ Curious how UCD can enhance your business? Let’s discuss putting your users first! Drop a comment or connect with me. #UserCenteredDesign #UIUX #ProductDesign #BusinessGrowth #CustomerFirst #DigitalExperience #UXResearch #Accessibility #BrandLoyalty
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Elevating UX From Ordinary to Extraordinary Transforming an ordinary UX into an extraordinary one requires a deep understanding of user needs, attention to detail, and a commitment to continuous improvement. 1️⃣ Identifying the Gap Between Ordinary and Extraordinary UX Ordinary UX suffers common challenges such as poor navigation, inconsistent design, and lack of user-centered focus leading to high bounce rates. Extraordinary UX seamlessly integrates functionality with aesthetics and user satisfaction, resulting in higher engagement and user retention. 2️⃣ Key Principles of Extraordinary UX 🔸User-Centered Design 🔸Seamless Navigation 🔸Consistency and Familiarity 🔸Emotional Design 3️⃣ Advanced Techniques to Elevate UX 🔸Tailoring experiences to individual users can make your product stand out. 🔸Responsive and Adaptive Design 🔸Accessibility 🔸Performance Optimization 🔸Incorporating Feedback and Iterative Improvement PS. Here's to a fresh start and a fantastic week ahead. Keep shining! Remember the extraordinary lies just beyond the ordinary. #UXDesign #UserExperience
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📆 Day 14: Understanding False Consensus in UX Today, let's delve into the concept of false consensus. False consensus occurs when we mistakenly assume that our own opinions or preferences are more common among users than they actually are. In other words, we believe that everyone thinks or feels the same way we do, which can lead to biased design decisions. When we design products assuming everyone thinks like us, we risk creating solutions that don't resonate with our diverse user base. This can result in poor user experiences, low adoption rates, and ultimately, failed products. To combat false consensus and create more user-centric designs, we need to: 1. Challenge Assumptions: Approach each design decision with an open mind and challenge our assumptions about user preferences. 2. Seek Diverse Perspectives: Ensure our research includes a diverse range of users to capture a variety of opinions and preferences. 3. Use Neutral Language: Avoid leading questions or suggestions that may influence user responses during research activities. 4. Prioritize User Feedback: Base design decisions on user feedback rather than personal preferences or assumptions. Imagine designing a messaging app and assuming that users prefer a certain colour scheme because it's our favourite. In reality, users may have different aesthetic preferences, and imposing our own could result in a less appealing product. False consensus is a common trap in UX design that can lead to biased decisions and poor user experiences. By challenging assumptions, seeking diverse perspectives, and prioritizing user feedback, we can create more inclusive and effective designs that truly meet the needs of our users. Let's stay vigilant and keep our users at the center of our design process! #UXDesign #UserExperience #UserResearch
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In today's digital world, user experience design is crucial for the success of products and services. Good UX design makes products stand out and ensures user satisfaction. Design plays a key role in improving user experiences in several ways:<br>1. Intuitive Navigation: Simplifying complex structures with clear pathways to help users easily find what they need. Visual Hierarchy and Flow: Directing attention through design elements like sizing, color contrast, and typography. Accessibility and Inclusivity: Ensuring all users can interact with a product, regardless of physical abilities. Emotional Connection: Creating positive emotional experiences through aesthetically pleasing interfaces. Consistency Across Platforms: Providing a seamless experience across different devices for trust and familiarity. Feedback and Error Prevention: Communicating feedback to users and warning them of potential errors. Reduce Cognitive Load: Minimizing mental effort needed for users to achieve their goals through simplicity and minimalism. Ultimately, design is a strategic tool that impacts user satisfaction and business success. Investing in well-thought design can make user experiences efficient, enjoyable, and memorable, leading to a loyal user base and increased satisfaction. In a world full of choices, good design is no longer optional but necessary for creating successful digital products. #grphicdesign #uidesign #graphic #visualart #userexperience
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🚀 Design That Converts: Why User-Centered Design is Key to Business Growth 🚀 As a Design Lead, I’ve seen firsthand how impactful user-centered design can be on a company’s growth. When a design prioritizes user experience, it doesn’t just look good—it drives results. 💡 🔑 Here’s a case study from one of my recent projects: We optimized the UX of a client’s landing page, resulting in a 25% boost in conversion rates. The key? Making the customer journey seamless, intuitive, and engaging. Good design doesn’t just support your brand, it grows your business. 🎯 ✨ Takeaway: Investing in UX/UI design is investing in long-term success. If you're aiming for higher conversions, start with your user experience! #UXDesign #BusinessGrowth #DesignForConversion #LeadGeneration #DesignStrategy
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WANT YOUR UX DEISGN TO BE UNFORGETTABLE? The isolation effect predicts that when multiple similar objects are present, the one that differs from the rest is most likely to be remembered. Understanding the Von Restorff Effect offers valuable insights into crafting memorable experiences and communications. By leveraging this psychological principle, you can strategically position yourself or your brand to stand out in a crowded field. Embrace uniqueness and witness as you leave a lasting impression on others. What other innovative strategies can you implement to ensure your brand leaves a lasting impression in the minds of your audience? Share your thoughts in the comments below! ------------------------------------------------------------------------- This is how you increase efficiency and profitability in your software development https://lnkd.in/d4Z7xqey -------------------------------------------------------------------------- #TechTrends #SoftwareDevelopment #Efficiency #BusinessEfficiency #SoftwareDevelopment #CTOInsights #TechLeadership #COOStrategies #CEOConnect #ITStrategy #BusinessExpansion #DigitalTransformation #CTO #CIO #COO #Outsourcing
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Ever wondered why it’s hard to forget a task you’ve started but not finished? That's the Zeigarnik Effect at work, a psychological phenomenon where incomplete tasks stick in our memory longer than completed ones. In the realm of UX design, this principle is used to design platforms like Duolingo that keep users coming back. By creating 'unfinished' experiences, we tap into the user’s natural inclination to complete tasks, thus boosting engagement and retention. Dive into the story of how applying this intriguing effect can transform user experience. Share your thoughts or ask questions in the comments, and don’t forget to follow for more UX design insights. If you read it till here, and are looking to improve your brand's design in a scalable and well-thought-out manner, comment “BRAND”, and I’ll send you a link to book a free short design consultation with me. Let's get started on designing a winning strategy for your brand! #uxprinciple #designprinciple #zeigarnikeffect #businessowners #msme #sme #businessindia #design #businessdesign #uxdesign #designer #branddesign #userdesign #business #guidingbusinessowners #designforbusiness
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In the world of UX design, this quote couldn’t be more relevant. Investing in UX isn’t just about the cost 💵 of design work—it’s about the value 📈 it creates. ✨ A seamless user experience keeps visitors engaged, reduces bounce rates, and increases conversions. ✨ Thoughtful design builds trust and credibility, enhancing your brand’s reputation. ✨ Optimized UX links your website directly to your marketing engine, driving traffic, leads, and sales. When users feel understood, they stay longer, return often, and take action. That’s the power of strategic UX—and that’s the value I bring to every project. Let’s design an experience that doesn’t just look good but works wonders for your brand. Sign up for a free consultation to start creating value today: https://buff.ly/3ZlDoPn . . . #UXDesign #UserExperience #WebDesign
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