MetaDesign

As we reflect on a year filled with milestones, creativity, and collaboration, we take this moment to pause, recharge, and express our heartfelt gratitude. 🎄✨ We are deeply grateful for the incredible partnerships, shared successes, and inspiring moments we've experienced this year. To our valued clients, trusted partners, Publicis Groupe Germany, and the entire MetaDesign family – you are the heart of everything we do. ❤️ We look forward to continuing this journey of success and creativity with you in 2025. Our best wishes for a warm and joyful holiday season!

🪩 𝐖𝐡𝐚𝐭 𝐚 𝐧𝐢𝐠𝐡𝐭! 🪩   MetaDesign Germany gathered in Berlin for our annual Christmas party - this year at our very own Studio 45. Everyone sparkled, shined, and yes... some even sat on a unicorn! ✨🦄   It was fabulous to have all our colleagues from Berlin and Düsseldorf together in one venue. Cheers to laughter, fun and unforgettable moments - as always, it was a true celebration. Legendary. Only at MetaDesign! 🕺#MetaXmas #Studio45

𝗔 𝘆𝗲𝗮𝗿 𝗼𝗳 𝗼𝘂𝘁𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀! 🏆   As the awards season comes to an end, we're incredibly proud to reflect on winning all the prestigious accolades in our industry, including the Red Dot Design Award, iF Design Award, Art Directors Club (ADC) Award, Deutscher PR Preis, ADCE - Art Directors Club of Europe, German Brand Award, German Design Award, Corporate Design Preis, Eurobest, Transform Award and New York Festivals Advertising Awards. From creativity in branding to innovation in design, each recognition highlights the passion, talent, and dedication of our team.   These awards celebrate not only the excellence of our work but also the incredible collaborations that made it all possible. We are deeply grateful for the trust our clients and partners have placed in us. With renewed energy and excitement, we look forward to shaping the future in 2025. Here's to new challenges and even greater achievements! 🚀 Publicis Groupe Germany #Po1 #AwardWinningTeam #CreativeExcellence

🥈 Congratulations to our innovation unit MDX by MetaDesign on the 2nd place in the Open Innovation Challenge with VARTA Automotive and Clarios, organized by The Drivery. Facing 8 innovative startups with existing solutions, our team around Valeria Cuciniello, Grace Helene Jackson, Iva Jankovic, Jack Mitchell, Matteo Quadrelli, and René M. demonstrated how their design-driven approach not only addresses critical problems but also navigates the complexities of integration and business modeling for future products. 👏 Read more about their convincing approach below. ⬇️ #OpenInnovation #Innovation #AI #ProductDesign #Digital #Design

Proud to share this amazing achievement: Leo Burnett Deutschland and MetaDesign Germany have been honored at the Eurobest Awards with GOLD in Digital Design for our outstanding project Galaxy Time! 👨🚀✨🪐 This year, only two projects were recognized with 'gold' in the design category. Congratulations to all involved, especially to Samsung Germany and the European Space Agency - ESA! 👏🎉 MSL Germany Publicis Groupe Germany #GalaxyTime #PowerOfOne

Berliner Verkehrsbetriebe (BVG) is more than Berlin's iconic yellow buses and trains - it is a design legacy that seamlessly blends functionality, inspiration and accessibility. This evolution began in the 1990s, when Erik Spiekermann and MetaDesign laid the foundation for what has become a timeless and recognizable corporate identity.   Today, this design continues to serve as the cornerstone of BVG's marketing and customer engagement, brilliantly championed by Christine Wolburg and her team.   Read about this journey in today's W&V, Werben & Verkaufen interview with her and about how great design and strategic marketing create lasting impact. Here's to celebrating the power of collaboration and design in shaping the future of mobility in Berlin! 🚍🚇 🔗 Full article [German Language]: https://lnkd.in/dPSWCbEP

𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗿 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗞𝗮𝗶𝘀𝗲𝗿𝘀𝗹𝗮𝘂𝘁𝗲𝗿𝗻 𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆 𝗼𝗳 𝗔𝗽𝗽𝗹𝗶𝗲𝗱 𝗦𝗰𝗶𝗲𝗻𝗰𝗲𝘀 🏫 A few months ago, Hochschule Kaiserslautern / Kaiserslautern University of Applied Sciences entrusted us with the development of their #employerbranding and an accompanying campaign, specifically to elaborate and create an attractive brand profile to reach professors as well as employees and, overall, attract new talent. As a creative and strategic partner, we helped to systematically tackle the important, and often overlooked topic of employer branding across all three campuses in Kaiserslautern, Pirmasens and Zweibrücken. We provided the University with holistic tools to successfully launch their employer branding #campaign.   The new concept is strong and fresh and is based on a lively claim: "Everything. Here." (translated from German language "Alles. Hier."). The design is bold and confident and the colours of the current #corporatedesign have been used as a reference for the bright, cool blue-yellow spectrum used in the campaign.   Congratulations to Kaiserslautern University of Applied Sciences on their employer brand and the launch of their campaign! It was a pleasure to be able to realize this project together with you. 👏 Regina Vögel Marijana Perak Isabell Kraemer Sarah K. Silvia Pfaff Mathias Rolfes Nicolas Glagow #KaiserslauternUniversityOfAppliedSciences #EmployerBranding

#WISHZELS 2025! What a way to end the year! It's Gold for Publicis Groupe for being the largest holding company in the industry - presented by none other than Arthur Sadoun AND Snoop Dog himself. 😎 #PublicisWishes2025

✨ Congratulations to Körber on being named Brand of the Century! ✨   It's been a privilege to be part of this transformation journey and to help create the 'Home for Entrepreneurs'. In just five years, Körber has become a customer-centric, entrepreneurial powerhouse - a strategic journey that has now earned it the prestigious title of "Brand of the Century" from Deutsche Standards, part of the Zeit Verlagsgruppe.   At MetaDesign, we're delighted to have developed Körber's positioning as "The Home for Entrepreneurs" along with a new visual brand identity that has created momentum for change and united 12,000 employees from over 40 brands across 100+ locations under a single brand that all companies can identify with and champion together.   Huge congrats to Körber and to Henriette Viebig, Head of Brand & Group Communications! This recognition honors Körber's courage to change and its determination in brand management as a global technology leader. Truly inspiring and a well-deserved reward!   #HomeForEntrepreneurs #Transformation #BrandOfTheCentury

We're thrilled to celebrate another win for our client Deutsche Telekom's "Magenta Blossom" project - this time earning bronze at the 33rd edition of the ADC*E Awards (ADCE - Art Directors Club of Europe) in the category "Brand Experience: Branded Spaces"! 🌟   As one of Europe's most prestigious creative benchmarks, the #ADCE Awards recognize the "best of the best" and we're honored to see our work celebrated at this level. Congratulations to Ulrich Klenke, Alexander Engelhardt, Christian Hammerschmidt and everyone involved. And a big shout out to our sister agencies for their well-deserved accolades!   #ADCE #DeutscheTelekom #MagentaBlossom #Po1 #ADCEAwards