Freeletics

Have you ever planned a party for approximately 80 people with only 500 Euros in your budget? No? Well then, keep reading! 🎄We just celebrated our last party of 2024, and it was an unforgettable experience! 🎄 What made it even more special? It was entirely planned by our employees! 🥹 With a monthly party budget of 500 Euros, employees at Freeletics have the opportunity to organize company-wide parties on their own. The only requirement is that everyone working at Freeletics is welcome. Over the past year, nearly every month, teams have come together to showcase their creativity, teamwork, and, of course, team spirit - organizing events that have brought everyone even closer. The December event was no exception. From homemade decorations to a delicious potluck spread and a playlist filled with everyone’s holiday favorites, it was proof that you don’t need a big budget to create a warm and joyful atmosphere. 🎄 🎉 Here’s to ending the year on such a high note. Let’s carry this energy into 2025! 🎉 #Teamwork #Party #Freeletics

🎯 Meet Eleanor (Ellie), VP Consumer Marketing at Freeletics! 🎯 As the powerhouse behind Freeletics’ bold and innovative marketing strategies, Ellie leads her team to connect deeply with our global community. Here's a glimpse of her approach: 👥 Who Are Freeletics Users? Our users range from fitness enthusiasts looking to optimize their performance to people who need that extra push to kickstart their fitness journey. Whether you're 25 or 70+, Freeletics is designed to help anyone build and sustain a real fitness habit - for life. 💪 Freeletics: More Than Just Fitness For Ellie, Freeletics is not just about workouts — it’s a lifestyle. It’s about consistency, commitment, and adapting workouts to fit your life, not vice versa. The Freeletics mindset is about being determined to never miss a session, all while enjoying the journey. 🧠 Understanding and Targeting New Segments Ellie emphasizes the importance of evolving with our audience, especially when it comes to new audiences like Gen Z. Through user research, market insights, and constant testing, her team ensures Freeletics remains relevant while continuing to grow. 📲 Customer Feedback: Apple Watch Comeback Listening to customers is crucial for the marketing team. One prime example? The return of the Apple Watch integration. After discontinuing it, a flood of “passionate” user feedback led to a swift product roadmap change, bringing the feature back to the delight of many users. 🎯 A Bold, Creative Approach Ellie led the charge on the award-winning 2024 "Not Just a Fling" New Year campaign, drawing parallels between fitness and dating. By playing with provocative, eye-catching visuals and messaging, the campaign was a massive success—boosting reach, engagement, and conversion. 💡 Marketing with Passion Freeletics marketing is all about human connection. Ellie’s team brings their passion to work every day, encouraged to be creative, take risks, and push boundaries — because strong brand building has a tangible impact on people and the bottom line. Stay tuned as we continue to highlight the incredible leadership at Freeletics! 🚀 

🔦 Execs in the Spotlight: Meet the Leaders Driving Freeletics' Success 🔦 At Freeletics, we believe that leadership goes beyond titles - it's about vision, innovation, and the persistent pursuit of excellence. That's why we’re excited to introduce our new series, "Execs in the Spotlight", where we shine a light on the exceptional individuals who make up our Executive Leadership Team. 💪 Throughout this series, you'll get to know the people behind the strategies, the innovations, and the decisions that keep Freeletics at the forefront of the fitness tech industry. From scaling operations to pioneering advancements in AI, each of these leaders brings a unique perspective to the table, shaping the future of our company and the experiences of our users. 👀 Here’s a quick look at the Execs you'll meet: Christian Weber, Chief Operating Officer – optimizing growth, user acquisition, and business scalability Eleanor Hughes, VP Consumer Marketing – crafting powerful narratives that resonate with our global community and drive brand growth Confidence Udegbue, VP Product – leading the product team to deliver personalized, data-driven experiences that engage and inspire users Daniela Labus, Chief Human Resources Officer – ensuring we attract and retain top talent while fostering a strong company culture Henry Gallert, Chief Technology Officer – pushing the boundaries of innovation and technology Daniel Sobhani, Chief Executive Officer – driving Freeletics’ global expansion and continuous innovation 👉 Stay tuned as we dive deeper into the contributions and leadership philosophies of each Exec, showcasing how they are driving Freeletics toward continued success.

Were you always thinking about how or when to start training with the Freeletics App? Then join the next transformation challenge starting in January 2025! You can find the link in the first comment. 👀 Who’s in?! 

🚀 Meet Christian, COO at Freeletics! 🚀 Christian has been  a key figure in shaping the operational backbone of Freeletics, driving our global expansion while keeping a sharp focus on profitability and sustainable growth. Here’s a peek into his approach: 🔑 User Acquisition with ROI at the Core With the evolution of globally accessible app stores and powerful advertising platforms like Google and Meta, Christian steers our user acquisition strategy towards long-term ROI. He focuses on scalability and predictability, always optimizing performance and budget allocation. 💬 CRM: The Pillar of Success Customer communication is key, and Christian knows it! Email, Push, and In-App Messages play a crucial role in shaping our users' experience. A holistic 360° communication strategy ensures we not only acquire users but also retain them for the long run. 🤖 AI-Powered Personalization Under Christian’s leadership, Freeletics has embedded AI and machine learning into its very core. From advanced reinforcement learning to dynamic personalization using PGMs and LLMs, Freeletics delivers unique, data-driven experiences for every user. 📊 Data Analytics for a Competitive Edge Christian leads with data at the forefront — optimizing operations, making smarter decisions, and maintaining our competitive edge in a fast-moving industry. Stay tuned as we continue to highlight the incredible leaders behind Freeletics! 💪 

🔦 Execs in the Spotlight: Meet the Leaders Driving Freeletics' Success 🔦 At Freeletics, we believe that leadership goes beyond titles - it's about vision, innovation, and the persistent pursuit of excellence. That's why we’re excited to introduce our new series, "Execs in the Spotlight", where we shine a light on the exceptional individuals who make up our Executive Leadership Team. 💪 Throughout this series, you'll get to know the people behind the strategies, the innovations, and the decisions that keep Freeletics at the forefront of the fitness tech industry. From scaling operations to pioneering advancements in AI, each of these leaders brings a unique perspective to the table, shaping the future of our company and the experiences of our users. 👀 Here’s a quick look at the Execs you'll meet: Christian Weber, Chief Operating Officer – optimizing growth, user acquisition, and business scalability Eleanor Hughes, VP Consumer Marketing – crafting powerful narratives that resonate with our global community and drive brand growth Confidence Udegbue, VP Product – leading the product team to deliver personalized, data-driven experiences that engage and inspire users Daniela Labus, Chief Human Resources Officer – ensuring we attract and retain top talent while fostering a strong company culture Henry Gallert, Chief Technology Officer – pushing the boundaries of innovation and technology Daniel Sobhani, Chief Executive Officer – driving Freeletics’ global expansion and continuous innovation 👉 Stay tuned as we dive deeper into the contributions and leadership philosophies of each Exec, showcasing how they are driving Freeletics toward continued success.

Do you know the answer to this picture puzzle? 🇵🇹 + ☀️ + 🌡️20 + 🌊 + 🌐 = ? That’s right, the correct answer is the annual Lisbon Web Summit! Part of our team attended the Web Summit, where they not only gained insights into how AI is transforming businesses and helping companies to educate their employees and grow their talent in house, but also participated in panels, explored groundbreaking new products that are shaping our future, and most importantly, reconnected and brainstormed with one another on everything they’ve learned so far. One of the most memorable moments? Meeting our Freeletics Alumni, who were proudly representing their own product throughout the week! It was incredible to see them again 🥹 Have you been there? Share what you found most interesting!

Although it’s already been a week since our Freeletics #offsite, we would be ready to do it all over again! Whether indoors or out in the woods, early morning or late at night, we - the people of Freeletics - were all in! We brainstormed new ideas💡𝒕𝒐𝒈𝒆𝒕𝒉𝒆𝒓 Some of us even braved an (n)ice bath🥶𝒕𝒐𝒈𝒆𝒕𝒉𝒆𝒓 We competed and cheered each other on📣𝒕𝒐𝒈𝒆𝒕𝒉𝒆𝒓 We showed our best moves on the dance floor🕺𝒕𝒐𝒈𝒆𝒕𝒉𝒆𝒓 We threw an afterparty and managed to get up the next morning 🪅 𝒕𝒐𝒈𝒆𝒕𝒉𝒆𝒓 You’re noticing the common theme here, right? 👀 All of us, in one place, sharing time and experiences, doing what we do best - showing up for each other - is what makes the people at Freeletics unique, strong, and resilient to whatever comes our way! This gathering wasn’t just an event; it was a reminder of how much we can achieve when we support each other and show up for each other, no matter what’s in store for us. Here's to many more moments like these and to the incredible strength we build 𝒕𝒐𝒈𝒆𝒕𝒉𝒆𝒓! 🫂

🚀 𝐓𝐞𝐚𝐦 𝐒𝐩𝐢𝐫𝐢𝐭 𝐢𝐧 𝐀𝐜𝐭𝐢𝐨𝐧! 🚀 At Freeletics, we believe that strong teams are built on collaboration, creativity, and a little bit of friendly competition! In the lead-up to our much-anticipated offsite, which is happening next week already 😱 we’ve been ramping up the energy with a series of fun and engaging weekly challenges! ⏲️ Over the past three weeks, our incredible team members have been pushing their limits, stepping out of their comfort zones, and connecting across departments in ways we’ve never seen before! From sending heartfelt postcards to colleagues and showing off our pets to holding epic plank challenges and showing appreciation to one another, whether remote or in person, our team spirit has never been stronger! 💪 This isn’t just about winning the challenges; it’s about coming together, having fun, and fostering the culture of teamwork and support that makes Freeletics a special place to work. We can't wait to see what the two day long offsite will bring, but we’re ready! Let the games continue - bring on the offsite! 🏆🏅

“𝘠𝘰𝘶, 𝘺𝘰𝘶𝘳𝘴𝘦𝘭𝘧, 𝘢𝘴 𝘮𝘶𝘤𝘩 𝘢𝘴 𝘢𝘯𝘺𝘣𝘰𝘥𝘺 𝘪𝘯 𝘵𝘩𝘦 𝘦𝘯𝘵𝘪𝘳𝘦 𝘶𝘯𝘪𝘷𝘦𝘳𝘴𝘦, 𝘥𝘦𝘴𝘦𝘳𝘷𝘦 𝘺𝘰𝘶𝘳 𝘭𝘰𝘷𝘦 𝘢𝘯𝘥 𝘢𝘧𝘧𝘦𝘤𝘵𝘪𝘰𝘯.” — 𝘉𝘶𝘥𝘥𝘩𝘢 🌱 Today, as we observe World Mental Health Day, we’re reminded of the importance of taking care of our emotions, spirit, and mind — not just in our personal lives, but in the workplace as well. Considering we spend about one-third of our lives working, or roughly 90,000 hours on average, this is crucial. A study by UKG found that managers influence our mental health more than doctors or therapists. That’s why it’s even more important to address mental well-being in the workplace and actively support employees 🧭 For the past couple of years, we’ve been partnering with nilo.health, making mental well-being a top priority at Freeletics. It’s one of the most widely used benefits we've introduced, and we’re incredibly grateful to offer our employees the opportunity to prioritize their mental health. How do you prioritize your mental health in your workplace? Let us know in the comments! 👇