Marcos Felipe

The 4 Stages of AI Image Generation: An Experience Map #GenAI #UX #productDesign https://buff.ly/3VKxjKs

5

"Your value as a designer increases when you solve business problems and create value for the end customers. Asking these questions can feel uncomfortable, but it builds a culture of designers being partners in building a product." Great summary and insights from my chat with John Rodrigues on his podcast! Check it out 👀 #productdesign #uxui #mindfuldesign #designcourse

14

The Jobs to Be Done framework is crucial for product designers, especially as the line between product managers and designers continues to blur. This article can revolutionize how we approach problem discovery and opportunity identification, offering deeper insights during the design phase. It's a must-read for anyone looking to elevate their design process and deliver exceptional results.

5

Product designers take note. The world is changing so quickly. If you're not designing these kinds of experiences, you are creating something that is already obsolete: 👉🏼 AI agents that work for you proactively 24/7, and autonomously complete tasks and workflows on your behalf. 👉🏼 Multi-modal discussions that include voice, text, and visuals all at once. 👉🏼 Tools that combine all your data into a single knowledgebase that empowers AI with extreme understanding and real-time context across multiple channels and touchpoints. ❌ Wrappers around ChatGPT don't count. You'll be cannibalized. ❌ Co-pilots added on to legacy products don't count. That's still old-paradigm, human-first thinking. It needs to be an end-to-end experience (not a point solution!) that solves valuable niche use cases and replaces labour. (The labour budget is way bigger than the software budget!) That's the future of all software. If you're not building the future, find another job that will allow you to. Anyone disagree? I'd love to hear your thoughts.

109

32 Kommentare

🚨 Exciting Update from the Design Front at T-Systems! 🚨 I’m thrilled to share some behind-the-scenes insights from our latest project for the German police, where we are harnessing the power of design thinking and design sprints to revolutionize their operations. Over the past few weeks, we've organized two intensive workshops, bringing together a diverse group of team members, each rich in knowledge and expertise. The goal? To collaboratively tackle complex challenges and innovate at the speed of thought. As the organizer and facilitator of these sessions, I’ve witnessed first-hand the magic that happens when brilliant minds converge. We’ve generated innovative ideas, all aimed at enhancing the effectiveness and efficiency of police operations. The energy in the room was amazing, and the creativity was off the charts! A huge thank you to everyone who contributed their time and insights. Your enthusiasm and commitment are what make these outcomes possible. This is just the beginning, and I look forward to sharing more about our journey as we continue to push the boundaries of what’s possible through design. #DesignThinking #Innovation #PublicSafety #Teamwork #TSystems #DesignSprint #UserExperience

12

Onboarding: How to get the user familiar with the interface

3

Improve UX success by measuring, managing, and prioritizing design debt. We love Joana Cerejo’s article (by way of Juan Fernando Pacheco) as a practical guide to measuring and managing design debt, focusing on transforming businesses into user-centered successes. Design debt is akin to technical debt, reflecting the accumulated effects of past design and development decisions that negatively impact user experience. Check out her post: https://lnkd.in/gFXCCQqa Types of design debt: UX design debt ↳Directly affects business goals by impacting adoption rates, learnability, and user satisfaction. Operational design debt ↳Results from inefficient processes and poor organizational structures supporting design and development teams. Visual design debt ↳UI inconsistencies that undermine the product’s credibility. Testing and research debt ↳Lack of UX research and testing leads to poor user experiences and lower product adoption. Understanding and addressing design debt is necessary for enhancing user satisfaction and achieving business success. Joana emphasizes the importance of a strategic approach to managing design debt, aligning design improvements with business objectives for optimal results. We agree! Using iterative design and continuous research with Helio is an amazing way to reduce your design debt and create a business lift. #uxresearch #productdiscovery #marketresearch #productdesign

148

12 Kommentare

🍅 KETCHUP, CONTEXT & HUMAN-CENTRICITY 🍅 "You shouldn't post on LinkedIn at the weekend. People won't see it." Well, I believe there is more to find in this network than the usual working day tech reads. Possibly, weekends are better for a softer, more philosophical note... So, grab your morning coffee, sit down in a comfortable chair, and feel invited to join me on some thoughts about tomato products, Dieter Rams, and the human nature. ☕ 🤔 But don't be fooled: The introduction might sound funny, but the subject is serious. #ux #product #design #blog #article

2

1 Kommentar

UX in the real world: Edition #5 Is this the best TV remote ever? I took this photo at a German hospital, and as a patient, I didn't need a remote with endless options. This product has one clear selling point: letting simplicity take control. (Wouldn’t that make a great headline? 😉) But why does this remote work so well? - Reduces confusion: ↳ Fewer buttons mean less to think about. - Eliminates complexity: ↳ You won’t get lost in options. - No need for instructions: ↳ Just pick it up and go! - Easy to use: ↳ It doesn’t get any simpler than this. And yes, I know it doesn’t have Netflix (is that really such a bad thing, though? 🤭). But it still works perfectly for many situations where you simply don’t need more options. 👉 Simplicity shouldn’t be limited to niche markets. P.S. So, how many buttons do you use on your remote? (Be honest.)

139

163 Kommentare

Leaders of #Product, #UX, and #Design teams are reporting feeling a crunch in the wake of so many layoffs in the last year. "It appears companies are not backfilling [research] roles, either—14% now say their company has zero dedicated Researchers vs. 6% to 8% historically (2020 to 2023)."* The Guild can help you find and hire experienced freelance and contract researchers who know how to collaborate with an existing team and bring relevant insights that drive your product goals and company direction. If you're worried about the lack of research expertise on your team, schedule a time to talk to the Guild - we'd love to show you all the ways we can support a team that needs research expertise. Learn more on our website: https://lnkd.in/gaNY44uZ or request research help now: https://lnkd.in/eGngWy9G *Data from the UserInterviews.com State of User Research Report 2024; link: https://lnkd.in/e5i8pxW4 #UXR #UXResearch #ContractResearcher #FreelanceResearcher #FractionalResearcher #HireAResearcher #ResearchHelp #ResearchOps

5

This is an excellent example of why companies should apply proper UX practices by professionals who know what they are doing. This is for an e-sim service that did not work by #vodafone and the post-usage survey options do not have the most obvious option: I could not use it, and I COULD NOT connect Vodafone because IT DID NOT WORK in a foreign country. More and more, I am seeing surveys that suck so bad it is a whole new design category by itself.

3

1 Kommentar

How can we present a technically complex solution in a clear, user/audience-friendly way? During the #DTW Ignite event, Lillian Zhang from #Google interviewed about our AI-based solution. The solution and usecase was created by outstanding colleagues like Birgit Kruckewitt, Mark Harkay, Sergei Lukin, and Rishat A. This team was a good balance of Technical, Business and User focused members. Key Questions to Guide Us To effectively communicate complex solutions, it's essential to ask ourselves and our team the right questions. Here are a few that I found valuable and recommend to ask if you have the chance even if you are Project manager, Techical expert or Product designer: User/Human-Centricity: Who does our solution help? Do we understand their real problems, or are we making assumptions that need validation? Business Impact: How many users will benefit from this? What is the business impact? User Experience: How does this solution improve the user experience? How does it change the current process from the user's perspective? Market Comparison: Is there a similar solution already available, and if so, why aren’t we using it? These questions were not only crucial for us but also resonated with other company representatives, highlighting their relevance across different user groups. What strategies do you use to make complex solutions more accessible? Let’s discuss! #DeutscheTelekomITsolutionsHU #DeutcheTelekomIT #DeutcheTelekom

49

12 Kommentare

According to a study by Forbes, corporations that excel in UX often outperform the S&P 500 by 35%. However, many tech and marketing leaders still overlook UX as a key lever of financial performance.This often results in poor UX across their digital service platforms and apps, breaking customer momentum and loyalty, which, of course, affects revenue. In this article, we reveal how corporates can incorporate UX strategy and structure — by having designated UX leaders and processes, for example — to push UX from being a tactical function to a strategic priority, so it can drive financial performance in sync with your overall corporate strategy. Read the full article for a more in-depth discussion on why UX ought to be treated on an equal footing with marketing, IT, customer service and other key functions, as part of your corporate's strategic priorities. #CorporateUX #UXStrategy #UserExperience #UXLeadership #FinancialPerformance #BusinessGrowth #UIUX

6

How to get answers quickly and avoid features that flop Lessons from the one-question surveys of Instagram, LinkedIn & Trainline #UX #productDesign

1

Hugh Grant has accused Apple of ⁠ “the destruction of the human experience” ⁠ ⁠ Lessons from Apples mistake. 👇️⁠ ⁠ You might think talking about your latest tech ⁠ and how you’re now "powered by AI" sounds cutting edge.⁠ ⁠ But are you missing the mark?⁠ ⁠ Read the room. There’s a lot of tech anxiety going on right now.⁠ ⁠ 🚀 The opportunity:⁠ Brands that double down on the human experience will win.⁠ ⁠ Get to know your customers fears and unspoken anxieties.⁠ ⁠ Talk about how you make their actually life better.⁠ ⁠ •⁠ ⁠how you improve their relationships⁠ •⁠ ⁠how you enhance their wellbeing⁠ •⁠ ⁠how you help them save money⁠ ⁠ Position your brand as a bridge to helping your customers ⁠ achieve their goals in a way that aligns with their values.⁠ ⁠ Apple messed up by forgetting ⁠ Humans still like human things.⁠ ⁠ Have you seen the ad? What do you think?⁠ ⁠ ⁠ ⁠ #PersonalBranding #Apple #ipadad #crushingit

10

3 Kommentare

Google Design about 10+ years of fonts on the web, variable fonts and how AI can help with typography

57

So immensely proud of such an amazing group of people who've been working so hard on this big set of launches at Figma for #Config2024. ICYMI what we launched today, this blog post recap covers it well: https://lnkd.in/gX3KSWj3 I wanted to share a couple fun tweets from a few of the fantastic designers/leaders that worked on some of the things you may have seen in our keynote this morning. * This is not even close to an exhaustive list of those who worked on today's launches, but just a quick lil glimpse showcasing a few who happened to post about them today (also linkedin obscures the links for some reason, but they're all just fun behind the scenes tweets not shady sites I promise lol): Figma Slides - Keeyen Y.: https://lnkd.in/gmxBH3wq - Mihika Kapoor: https://lnkd.in/gr54Upnu - Natasha T. / Ryan Reid: https://lnkd.in/gd-v9gE3 Redesigned Figma (UI3) - Ryhan Hassan: https://lnkd.in/g868XAze (can't wait to watch the behind the scenes talk with him and Joel Miller and KC Oh as well as Wayne Sun's when they come online later) - Tim Van Damme: https://lnkd.in/gQyvqzYr - Nikolas Klein: https://lnkd.in/ge_kKyvD Figma AI - Jordan Singer: https://lnkd.in/gXmFeXTM - Oscar Dumlao: https://lnkd.in/gkACVY_c - Marco Cornacchia: https://lnkd.in/gMt3BvVY - Vincent van der Meulen: https://lnkd.in/gCrHvcVu - Jediah Katz: https://lnkd.in/gMxEu7i8 - Giorgio Caviglia: https://lnkd.in/gCNVQrKC And more: - Jenny Wen (pages design by rocky chen ✌️): https://lnkd.in/gd_6RHAv - Soundharya Muthukrishnan: https://lnkd.in/gsnibt-j - Daniel Destefanis: https://lnkd.in/gu6mYBe6 - Becca Ramos: https://lnkd.in/gqM7RGKQ We hope you enjoy these updates, and excited to meet more of the amazing community at Config for Day 2 tomorrow! I'm particularly excited for Marcin Wichary's talk tomorrow at 3:40 https://lnkd.in/gvJNNerg

88

5 Kommentare

Great read about the current and future position of Product Design in tech. Could not agree more. "Design workflows at most tech companies follow an incredible number of structured tasks: for each project, designers must create user personas, user stories, journey maps, wireframes, user interviews, and much more. These concepts originated in the service design industry and initially helped facilitate a very human-focused design process – which, of course, is good. However, driven by a desire from businesses to turn design into a process-heavy, measurable function, we’re filling our time with checklists instead of focusing on the very thing that makes designers relevant: our ability to propose new points of view and delight users with meaningful experiences. These core competences that were inherited from graphic design have been replaced with a poor man’s version of an anthropology major where the act of design is mostly based on averaging user opinions." https://lnkd.in/dwJhER7e

30