Asodesk: Full Cycle ASO and Reply-to-Reviews Tools for Apps & Games

⛔️ Top 7 visual ASO mistakes In this post, we’ve highlighted the most common mistakes in visual ASO that can lead to lower conversion-to-install rates: 🗿 Mistake 1: Creating an icon that doesn't reflect your app's purpose. Your icon is the first, and often the only, visual element a user sees in app store search results. It’s important that users can understand what the app is about at a glance. 📊 Mistake 2: Creating visual ASO without prior analysis. To achieve positive results with visual ASO: 🔹 Analyze competitors and identify which visuals will make your app stand out. 🔹 Consider the needs of your target audience and focus on the most in-demand app features. 🔹 Pay attention to seasonal changes. 🔹 Run A/B testing before implementing new visuals. 📉 Mistake 3: Changing several visual elements at once. If you change your icon and screenshots simultaneously, conversion may drop, and you won't know which change caused the issue. Start by A/B testing different icons to select the best one, then test screenshots and video previews. 📝 Mistake 4: Adding text that’s hard to read. According to ASO Benchmarks by SplitMetrics, about 50% of users leave an app page within 3 seconds, meaning they don’t have the time or desire to zoom in on images. It’s crucial to have large, easily legible text on screenshots that users can grasp in a few seconds. Use big fonts, clear and concise wording, and choose contrasting colors so the text stands out against the background. 🤯 Mistake 5: Overloading screenshot designs. Besides unreadable text, publishers often add too many visual elements, making the screenshot hard to understand in a few seconds. Overloaded designs can confuse users, causing them to exit the app page immediately. However, in some Eastern countries like Japan, users prefer more visually packed graphics over minimalistic ones. ⚒ Mistake 6: Not using Custom Product Pages on the App Store or Custom Store Listings in Google Play. These unique tools allow you to tailor your app pages to different target audiences. For example, you can identify different keyword groups, create Custom Product Pages, and add user search queries to screenshots, then use these custom pages in Apple Search Ads. 👩🎨 Mistake 7: Not adapting screenshots and icons to the local culture. When localizing an app page, it’s important not only to translate the text but also to adapt the visual elements and the interface shown in screenshots. Users have less trust in apps that have not localized visual elements — making them less likely to download these apps. Angle Agency experts will analyze your visual ASO and competitor visuals to create icons, screenshots, and videos that will set you apart from other apps and help boost your conversion-to-install rates. 💜 Submit a request on our website, and we’ll discuss the details of your project:  https://lnkd.in/eHq53PAJ #aso

🤔 Which apps are a good fit for Apple Search Ads? New advertisers often ask if Apple Search Ads will work for them and if the advertising costs might be too high. In this post, we’ll explore situations where advertising can be most effective and budget-friendly: 1️⃣ Categories and niches with high search traffic. These include apps related to health and fitness, women's health, education (especially language learning), communication and dating, parenting, pregnancy and baby care, photo and video editing, and utility. These niches see thousands of search queries from users eager to download apps. As a result, conversion rates from ads can be high, making ad campaigns profitable. 2️⃣ Apps targeting the Brazilian market and 8 other Latin American countries. In April, Apple officially launched Apple Search Ads in Brazil, Bolivia, Costa Rica, the Dominican Republic, El Salvador, Guatemala, Honduras, Panama, and Paraguay. Many local app publishers have yet to master this new advertising tool, meaning competition in some niches remains low, allowing advertisers to launch campaigns with favorable bid rates. 3️⃣ Apps actively working on App Store Optimization. If you’re consistently engaged in App Store Optimization (ASO), Apple Search Ads can be highly effective and profitable. Proper ASO can increase conversion rates, reducing the cost per install for ASA campaigns. 4️⃣ Apps frequently searched by branded queries. ASA helps protect your brand’s search results from competitors. This allows your app to occupy multiple spots in the search results, increasing the likelihood that users will download your app. While this may lead to some traffic cannibalization, it can be a justified trade-off: https://lnkd.in/eQ-AKN_E 5️⃣ Apps in low-competition niches. If your app has few competitors, the cost per install will be lower, making your ad campaign more profitable. It will also be easier to outrank fewer competitors in search. Even if your app doesn’t fit these categories, #AppleSearchAds can still be cost-effective and deliver positive results. To identify the most effective and relevant keywords for your campaign, Angle Agency uses computational linguistics methods. We also offer a Pay-Per-Install program, where you set the price per install, and we do everything to attract users with Apple Search Ads at your price. Throughout the campaign, we conduct regular data reviews to monitor progress and adjust the price agreements as needed. With these measures, you can achieve high traffic volumes affordably 😎 ⚡️ Fill out the form on our website, and we’ll get in touch to assess the advertising potential of your app: https://lnkd.in/eFm-Fbv5

🤔 How to spot a bad ASO contractor In this post, we'll discuss how to identify early signs that an ASO contractor may deceive you or lack the necessary qualifications: 🤡 Unrealistic promises. Predicting the outcome of optimization is quite difficult. Besides the specialist’s work, factors like competitor promotion and app store algorithm changes also affect performance. That's why we recommend being cautious of specialists who claim they can push your app to the top for all search queries in just a few weeks. Only after thoroughly analyzing an app in practice can one determine which actions will improve rankings or increase installs. We typically need three iterations to accurately predict what optimization can deliver for any given app. ⛔️ No reviews or case studies, or the ones they provide seem implausible. If an ASO contractor can’t show several client reviews or examples of their work, it’s worth questioning their credentials. Another red flag is unrealistic case studies, such as “brought an app to the top spot from scratch in 2 weeks”. You can find reviews of our work on the Angle Agency website with specific results highlighted: https://lnkd.in/e-niUyqA 🤓 The contractor lacks ASO training. Self-taught specialists often perform some optimization stages poorly and make unusual errors because they did not have a mentor to review their work and highlight problems. At Angle Agency, all our ASO specialists have completed the Asodesk Academy ASO course and continuously take courses in related disciplines. After all, strong optimization relies on knowledge in copywriting, design, analytics, and marketing. 😐 Refusal to do a test task. If you're hiring a specialist, whether full-time or as a freelancer, it's a good idea to give them a paid test task related to your project. Refusal to take the test raises concerns — perhaps the specialist doubts their skills. 🤝 No contract. A contract should protect both you and the contractor. To ensure maximum transparency and clarity, at Angle Agency, we specify in the contract the actions we commit to, the timeframe, and the frequency of those actions. 🤫 No warning of potential risks. An ASO contractor should study your project and honestly point out any possible issues. For example, before starting an ASO project, we could highlight that your chosen market might not yield the desired profit, and suggest you consider other countries. This saves a lot of time and budget since you’ll know in advance which ideas to abandon early on. 💜 If you want to delegate hashtag #ASO to professionals, Angle Agency is happy to help. During a free consultation, we’ll discuss your project and outline a tentative work plan based on your goals. To get a consultation, fill out the form via the link: https://lnkd.in/eUiakK4N