🤔 How to spot a bad ASO contractor In this post, we'll discuss how to identify early signs that an ASO contractor may deceive you or lack the necessary qualifications: 🤡 Unrealistic promises. Predicting the outcome of optimization is quite difficult. Besides the specialist’s work, factors like competitor promotion and app store algorithm changes also affect performance. That's why we recommend being cautious of specialists who claim they can push your app to the top for all search queries in just a few weeks. Only after thoroughly analyzing an app in practice can one determine which actions will improve rankings or increase installs. We typically need three iterations to accurately predict what optimization can deliver for any given app. ⛔️ No reviews or case studies, or the ones they provide seem implausible. If an ASO contractor can’t show several client reviews or examples of their work, it’s worth questioning their credentials. Another red flag is unrealistic case studies, such as “brought an app to the top spot from scratch in 2 weeks”. You can find reviews of our work on the Angle Agency website with specific results highlighted: https://lnkd.in/e-niUyqA 🤓 The contractor lacks ASO training. Self-taught specialists often perform some optimization stages poorly and make unusual errors because they did not have a mentor to review their work and highlight problems. At Angle Agency, all our ASO specialists have completed the Asodesk Academy ASO course and continuously take courses in related disciplines. After all, strong optimization relies on knowledge in copywriting, design, analytics, and marketing. 😐 Refusal to do a test task. If you're hiring a specialist, whether full-time or as a freelancer, it's a good idea to give them a paid test task related to your project. Refusal to take the test raises concerns — perhaps the specialist doubts their skills. 🤝 No contract. A contract should protect both you and the contractor. To ensure maximum transparency and clarity, at Angle Agency, we specify in the contract the actions we commit to, the timeframe, and the frequency of those actions. 🤫 No warning of potential risks. An ASO contractor should study your project and honestly point out any possible issues. For example, before starting an ASO project, we could highlight that your chosen market might not yield the desired profit, and suggest you consider other countries. This saves a lot of time and budget since you’ll know in advance which ideas to abandon early on. 💜 If you want to delegate hashtag #ASO to professionals, Angle Agency is happy to help. During a free consultation, we’ll discuss your project and outline a tentative work plan based on your goals. To get a consultation, fill out the form via the link: https://lnkd.in/eUiakK4N
