LeoVegas Group

We believe that protecting wildlife is essential for a sustainable future. Our conservation efforts include partnerships with remarkable organizations, such as the Lions Foundation in South Africa and Stichting Leeuw in the Netherlands, to support vital initiatives like animal care, habitat preservation, and community education. Each contribution makes a difference—improving enclosures, funding veterinary care, and providing necessary resources for the animals and their caretakers. It’s about creating safe spaces for wildlife and empowering communities to protect these ecosystems Through our partnership with the Lions Foundation, we’re not only helping animals; we’re also offering our team members a transformative learning experience through our volunteer program. By working hands-on with the animals, managing daily tasks, and supporting essential conservation activities, our volunteers gain firsthand insight into the commitment and dedication required in the field. This experience teaches us resilience, teamwork, and the importance of even the smallest efforts, lessons we can apply both in our professional lives and within our communities. These small initiatives are making life a bit easier for the lions, enhancing their environment, care, and overall well-being. 🦁 At the same time, they’re equipping our volunteers with a deeper understanding of wildlife conservation and inspiring them to become advocates for sustainable practices. By aligning with impactful organizations like Stichting Leeuw, we’re contributing to a cause greater than ourselves—instilling a sense of purpose that extends beyond the office. The more we learn and share about the incredible work being done on the ground, the more we can inspire others to come together to help protect our planet’s amazing wildlife and natural beauty.  From our colleagues to our wider network, we hope to spread awareness that conservation isn’t a distant responsibility but a mission we can all support through mindful actions, big and small. Together, we’re paving the way for future generations to inherit a world where animals like lions continue to thrive in the wild. It’s a shared vision for a sustainable, flourishing planet—one we’re proud to support and carry forward. 🌍 #TeamLeo

We are thrilled to announce that our LeoInitiative volunteer adventure has returned! Four dedicated LeoInitiative ambassadors are set to embark on a meaningful journey to the Lions Foundation in South Africa, where they will engage in hands-on activities aimed at supporting the rescue and rehabilitation of big cats, including two remarkable lions—Bruno and Omar. Bruno and Omar are lion brothers born in captivity at a circus in Slovakia, whom LeoVegas Group rescued in 2017 with the help of Stichting Leeuw as part of our commitment to wildlife conservation. Bruno was previously owned by members of organized crime before being rescued from a cage, while Omar was abandoned in a small cage under extreme cold conditions after his owner fled the country. They now live in spacious habitats at the Lions Foundation, enjoying an environment that mimics their natural surroundings, where they can live free from harm. During this trip, our ambassadors—Daniela Samsonov, Gayatri M. , Matthew Spiteri, and Jennifer Tynemouth—will engage in a variety of impactful activities. They will assist with animal care, help maintain the sanctuary, and contribute to educational outreach programs aimed at local communities. They will learn from the dedicated staff at the Lions Foundation, gaining insights into wildlife conservation and the challenges faced by these magnificent creatures. Throughout this journey, the team will share engaging content to raise awareness about the vital mission of the Lions Foundation. Everyone is invited to follow along on their adventure and witness their experiences on Instagram @ lifeatleo, where they will be posting updates, behind-the-scenes glimpses, and more! Stay tuned for more opportunities to engage with this important mission. Together, we can make a difference! 🦁💪 #WildlifeConservation #LionsFoundation #StichtingLeeuw #LeoInitiative #CSR #TeamLeo

What an epic week for LeoVegas Group’s Swedish team! First, they brought sunny Las Vegas closer to Sweden by launching BetMGM in Sweden. And now, Emmie Westerlund, Country Manager for the Swedish market, has just won Resumé magazine’s award for "Sweden’s Best Marketing Director" in the iGaming category. From customer support to award-winning Country Manager—we’re proud of you, Emmie!

🇸🇪 ÄNTLIGEN! 🇸🇪 We are incredibly proud to announce the launch of our hero brand BetMGM in LeoVegas Group’s home turf; Sweden! Following successful launches in the United Kingdom and, most recently, the Netherlands, BetMGM will bring the far-from-“lagom” fabulous Vegas glitz and glam to casino-loving Swedish customers. Players can look forward to thrilling new games, Sweden’s largest jackpot with the MGM Jackpot, and — in the future — live casino streaming from the iconic Bellagio. Commenting on the news, Gustaf Hagman, CEO of LeoVegas Group, said “I’m absolutely thrilled to bring BetMGM to Sweden, where it all started! LeoVegas Group has been a leading operator in Sweden since its inception, and I’m confident that Swedish players will love the unique Vegas experience and golden offers that they will find on BetMGM. Sweden has never been closer to Las Vegas!”.

BetMGM UK launches new Locker Room campaign: It's all action, all the time, baby! We’re extremely excited to see the new Chris Rock TV commercials launched in the UK today. Great work, team! #teamleo #igaming

LeoVegas Group Director of Policy & Regulatory Affairs, Carl Brincat, spoke at SBC Summit in Lisbon, highlighting the importance of dialogue between regulators and operators. We had a conversation with Carl after the panel to discuss the key takeaways!

Our Director of Payment Strategy, Christian Reinheimer, spoke at SBC Summit in Lisbon and shedded some light on the strategic moves required to thrive in an already mature gambling landscape. We had a conversation with Christian post-panel to discuss the main highlights! #igaming #payments

Yesterday, LeoVegas Group Director of Legal, James Elliott, spoke at SBC Summit in Lisbon. The panel discussion, titled “Digital ID: The Game-Changer for Operators,” explored the benefits and opportunities of the upcoming new ID framework in the EU. We took the opportunity to sit down with James after the panel discussion to get the nitty-gritty!

🎰 A new player has joined the game! 🎰 LeoVegas Group is launching LeoVegas Studios, a new in-house gaming studio dedicated to creating exclusive innovative slot games tailored to the latest player trends and preferences. This new studio provides LeoVegas Group with complete creative and technological freedom, further enhancing control over the igaming ecosystem. Where Pigeons Dare, the medium-volatility debut title, will premiere on LeoVegas on 25 September, and there is much more in store! #teamleo #igaming

🇮🇹 Nerazzurri again! 🇮🇹 We’ve entered into a new deal with the Italian football club and Europa League champions, Atalanta B.C., making our infotainment site, LeoVegas.News, the club’s Top Sponsor! Our collaboration with Atalanta B.C. began in 2021, and this new agreement ensures that LeoVegas.News continues to reach millions of sports fans in Italy and around the world.