Last week, I had the opportunity to revisit China after many years (my last visit was pre-COVID!).
My journey began in Shanghai then to Beijing – taking the high-speed train was a highlight in itself! It was fast, punctual, and offered stunning views of the country.
The trip was jam-packed with esports insights:
- Attended Tencent Games workshops on the Chinese esports ecosystem and the impact of Honor of Kings, even having lunch with its creator!
- Met with Daniel, the CEO of HERO GAMES, whose release Wukong was the surprise hit of 2025.
- Finnished off with the KPL Finals – the undisputed king of mobile esports – and met with the Vice Mayor of Beijing.
- Throughout the trip, I connected with many friends from Tencent, Hero Esports and the broader esports community.
This incredible experience was shared with a delegation from the @Esports World Cup Foundation, Mike McCabe Faisal Bin Homran, Fabian Scheuermann, Thamer Alshuaibi, MBA, Jan Jahnke, Morten Holst, Foundations board member and the face of Saudi Games & Esports HRH Faisal bin Bandar bin Sultan, Savvy Games Group CEO Brian Ward and many more.
China is the world's largest esports market and played a crucial role in the success of the Esports World Cup 2025. Here are my key takeaways:
- Cultural Connections: Despite differences in language, culture, and cuisine, the passion for gaming and esports unites us all.
- Fanatical Fandom: The esports fan culture in China surpasses even traditional sports. They were mobile-first and esports-first, with an atmosphere and level of fandom that's hard to grasp from a Western perspective.
- Innovative Ecosystems: Honor of Kings, with its "homestead" system and clubs that operate hotels and restaurants, has successfully integrated esports into lifestyle and entertainment in a way that many western leagues aspire to.
- The sheer scale of China and its esports scene is awe-inspiring. I'm thrilled we engaged with this market from the beginning and look forward to doubling down on our efforts for EWC 2025!
Thanks for the invite Vincent WANG, FCCA, Mars, James Yang, Kat Gong and the hospitality Danny Tang and Dino Ying!
#esports #china #gaming #mobilegaming #esportsbiz #honorofkings #ewc2025