Laurence Saas

Our future is digital 🚀 Lerne WTS Digital jetzt genauer kennen!

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Google’s changes of direction around third-party cookies have steered digital marketing decisions for the last several years. PostFinance got ahead of the curve early, having adjusted their targeting strategies in early 2022. Their strong commitment to data protection and ethical practices shines through as they effectively engage with audiences via Decentriq’s data clean rooms, ensuring privacy is always respected. Discover how PostFinance is pioneering new pathways in digital marketing, with our support on their journey to maximum efficiency and compliance in Laura Andracchio's article in HANDELSZEITUNG.

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Zum Thema Retention Management... fyi https://lnkd.in/e7r8gWYq

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sometimes... even i have to show up for a shooting @ Mobility Genossenschaft. a pro behind the lens helps to be confident. 📸💪🏼 stay tuned for our next storyset! thx Amela Becirbasic, Alexandra Stäuble and the whole team for interesting and insightful content all year round 🙏🏼 #mobility #mobilitycarsharing #sharing #carsharing #sharingiscaring #sharedmobilityrocks

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WWF Germany and IBM are counting elephants. Yes, you read that right, they are using AI to identify and protect the endangered species, often referred to as the climate heroes (not all heroes wear capes, some wear tusks). Would this also be a solution for our bear problem in Romania? You tell me. Read more about IBM’s solution in the post bellow (if you speak German) and find out why elephants are ecosystem engineers here: https://lnkd.in/dKE2S_xk

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💡 Get the basics right with our “Free Guide to Landing a Job in Switzerland as a Foreigner” and Brand Essence 💡 Elevate your brand with our exclusive Brand Essence Coaching for Lifestyle Expats in Switzerland. Have you landed in Zürich or Basel and are surprised how hard it is to find a job here? Despite your excellent skill set, have you not even been invited to an interview? Are you currently looking for a job in Zurich or Basel? Language skills are not the main reason you have yet to find a job here. Most of the time, you have not found access to the “Circle of Trust” in the job market and lack access to the hidden job market. Navigating the Swiss job market isn't easy — you'll need more than ambition. Is your resume Swiss-ready? Is your LinkedIn profile positioned to impress local recruiters? Before reaching out, sign up for our Free Guide to Landing a Job in Switzerland. It’s designed to help you start on the right foot and prepare for the challenges ahead. Sign up here: http://eepurl.com/hitraT Then, let Brand Essence with Angela Weinberger guide you through the next steps with precision and insight. In two 45-minute sessions with Expat Coach Angela Weinberger, you’ll: Ø Define the three professional labels that will set you apart in the Swiss market. Ø Receive a personalized review of your resume, aligning it with Swiss standards. Ø Get an in-depth analysis of your LinkedIn profile to ensure it captures the attention of Swiss recruiters. Combining preparation and understanding of local refinement, Brand Essence is your key to unlocking success in Switzerland. Book your session today and start your Swiss career journey with confidence. Buy a coaching voucher at the special rate of CHF 370 + VAT, available only until 30 September 2024—don’t miss out! #BrandEssence #SwissJobMarket #PersonalBranding #CareerSuccess #HireMeExpress #InclusiveRecruiting #LifestyleExpats #FreeGuide

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A lot has been happening at Nestlé lately, including an abrupt leadership change. Now, the new CEO, Laurent Freixe, has announced his strategy on how he intends to bring the company back to stronger growth rates. Read more about his plan and what analysts of Vontobel and Zürcher Kantonalbank think about it. https://lnkd.in/d5CGMXRr #retail #food #nutrition #strategy #investors

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✌️☀️Guiding themes, Superpowers, Basic values at Aufgesang GmbH 👇 #leadership Together with our extended management team consisting of management, heads of staff, team leads and team coordinators, we at Aufgesang have redeveloped our guiding principles, superpowers and core values ​​as an agency. It is important that these are supported by the entire team so that everyone lives them in everyday agency life. That's why it makes no sense to impose fundamental values ​​and leitmotifs on a company top down from above. Guiding theme: This value is our personal main motivation and determines our professional work. Superpowers: These values ​​enable us to fulfill our guiding principle and be successful. Basic values: These values ​​form the basis for our good cooperation and the satisfaction of our customers. What are your values or your company?

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🧑‍🤝‍🧑👫👭Die #Schweiz ist ein Land mit dynamischem Bevölkerungswachstum. ➡️https://lnkd.in/emimRfeG 🧑‍🤝‍🧑👫👭La #Suisse est un pays dynamique du point de vue de la croissance de la population. ➡️https://lnkd.in/ez_MMETN 🧑‍🤝‍🧑👫👭La #Svizzera è un Paese dinamico in termini di crescita demografica. ➡️https://lnkd.in/eDAyRz2q 🧑‍🤝‍🧑👫👭In terms of population growth, #Switzerland is a dynamic country. ➡️https://lnkd.in/e6nWw79K #BFS #Statistik #OFS #statistique #UST #statistica #FSO #statistics

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DER SPIEGEL provides interesting insight of #BlueBrixx in an interview with our founder. It outlines niceley what drives our passioned BlueBrixx team: create always 𝗻𝗲𝘄 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 with a 𝗵𝗶𝗴𝗵 𝗹𝗲𝘃𝗲𝗹 𝗼𝗳 𝗱𝗲𝘁𝗮𝗶𝗹 for our wide 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗯𝗮𝘀𝗲. Also Held der Steine has been asked to give a brief market overview beyond #Lego. I am curious to recieve your feedback. If you cannot open the article, find a shorter version here: https://lnkd.in/dxz3D6Cg

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🌟 A Story of Strength and Dedication 🌟 Today, I want to share the journey of Anna Farris, someone who has deeply impressed me both professionally and personally. Anna and I worked together in 2017-2018, during what was undoubtedly one of the most challenging times of her life—when she was first diagnosed with breast cancer. Even then, she demonstrated incredible courage, resilience, and determination, qualities that continue to define her today. Anna has not only faced her illness head-on but has also used her experiences to create something truly impactful. She founded a community in Switzerland for people living with metastatic breast cancer, providing a safe space for connection, support, and understanding. This initiative has grown into a formal patient organization that advocates for greater visibility and understanding for those affected by this chronic illness. For anyone impacted by metastatic breast cancer, if you know someone who could benefit, or if you want to support them, I encourage you to follow and support their work: Metastasierter Brustkrebs Schweiz. Anna’s story reminds us of the power of community and the importance of making invisible challenges visible. Let’s help amplify their voices and show our support for this incredible initiative! 💬 Share this post, follow the organization, or tag someone who might benefit from their work. Together, we can make a difference. #BreastCancerAwareness #CommunitySupport #MetastaticBreastCancer #Dedication

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Last week I embarked on my journey as a professor at MCI | The Entrepreneurial School® in Innsbruck, teaching AI-Driven Entrepreneurship. All the students are there because they feel that "AI is the future", and the most interesting part is that they are coming from very different backgrounds and Bachelor Studies - Mechatronics, Business, Tourism, Engineering and more. As we were discussing the topic of SWOT analysis of a business, I was struck by a discussion about Climate Change. Climate Change was put in the Threats quadrant for a business we were discussing, but some of the students argued that it can also be seen as an Opportunity. ...and from a logical perspective, I couldn't really go against this statement. But looking outside the window of the classroom and seeing the beautiful Alpine landscape... I really felt a punch in the stomach thinking about climate change as an opportunity. It made me wonder: should we continue teaching these "standard" methods of analyzing business opportunities, or should we pivot completely? Yes, there are tools like the Sustainable Business Model Canvas and the Regenerative Business Model Canvas. Yet, the KPIs for entrepreneurial success are often still centered on revenue, valuation, and IPOs. And can AI help changing this perspective? Or again are we just working with AI for cost-saving, short term ROI etc?

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That looks like... Yes, Wes Anderson! The director of films such as "The Royal Tenenbaums" and "Grand Budapest Hotel" has defined a unique aesthetic characterized by strong colors, exaggerated symmetries and nostalgic scenes of a subtle bizareness. It's a visual representation of the world that resonates strongly with the audience. That's the reason why Montblanc has asked Wes Anderson to shoot the campaign and design a pop-up-store on Rodeo Drive in Beverly Hills for the 100th anniversary of its "Meisterstück". Well, the result is typical Wes Anderson... and completely atypical Montblanc. "He is giving us a very different, never-seen-before look into the universe of Montblanc, through his eyes as a filmmaker", says Sylvain COSTOF, President Montblanc Americas. The cinematic experiment is convincing. As Wes Anderson said once: "There's no story if there isn't some conflict." Check out the piece on TextilWirtschaft. #wesanderson #campaign #advertising #branding #marketing #luxury #luxus #heritage #rodeodrive #designer #creativity #cinema #movie #writing

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Social media managers are often seen as the Swiss Army knives of the digital world. What companies don’t realize is that most of us are more like Chinese copies. We have all the features, but they don’t always work. Some parts are great, while others not so much. 😂 P.S. This came to mind because I ordered one from AliExpress. It has all the features, but only some are useful. The rest? Just there for show. 🥲 #socialmediamanager #socialmediamanagement #SMM #socialmediaexecutive

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About time, although much more is needed, not just in US of course but globally to manage waste more effectively. Bins are just the start… It also takes radical new thinking around circular design, responsible sourcing and seamless underlying technology to track consumer products from creation to demise. And this is before considering the vital importance of simple user experiences to drive meaningful behavioural change.

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Wow! LinkedIn...you really managed to pull off a great event yesterday with #B2BelieveBerlin. I mean... ✅ great speakers ✅ great insights ✅ great atmosphere ✅ great food Thanks again for the invite! It was definitely worth it. Among the many slides I took a photo of, the below is definitely my favorite takeaway (thanks Mimi Turner for presenting this): The job of B2B marketers is to help the Buyer Group agree! And that's because the Buyer Group is a GROUP consisting of people with very different backgrounds, motivations, fears and agendas. If we as B2B marketers manage to make this group agree that our solution is able to solve whatever pain it should solve, then we've done our job right! Also, Mimi Turner has shared the results of an incredible study conducted by Bain & Company and LinkedIn that highlights the importance of investing into Brand Awareness. Out of a few statistics from the study, these two are still stuck in my head: 81% of B2B buyers agreed, that when they purchased a solution almost everyone involved in the buying decision knew the brand from the start. 62% of B2B buyers agreed, that when they are presented with two vendors offering a similar product at a similar price the one less well known will be rejected. Can't wait to apply some of the insights gained to my work at Dealfront! PS: I will share the link to the study in the comments once I have it.

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Read how #BRAME can help you improving your KPIs with gamification

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