Johanna Walser

#ÜberCreativity means crafting impact! In the final episode of our #ÜberCreativityMeans series, Maximilian Florian Schöngen, #Mediaplus Global Creative Lead, talks about the role of media in the creative process.   💡 Creative media makes successful advertising visible! The biggest challenge is to stand out in a crowded advertising landscape where the volume of messages has increased, but not necessarily the budgets. This reality demands that the media be as creative as the content itself. Innovation, as a core component of our Mediaplus DNA, plays a central role in this process.   Want to learn more about ÜberCreativity? Have a look at https://lnkd.in/esM3i_gH or check out our website: https://lnkd.in/d92vu7Ai. #WeComment #MPCreative #InnovatingImpact

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Amplify visibility and reach on social media and beyond with employee advocacy: ✨ distribute content on a large scale, both internally and externally ✨ amplify visibility with employee content ✨ expand reach through your employees’ network to speak to new audiences Find out how Swiss Life is using Ambassify 👉 https://lnkd.in/gN2Nu2FP #Ambassify #EmployeeAdvocacy #SocialMedia

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Just one of the many highlights of the upcoming #CreativeDaysVienna with a focus on culture & technology. Check out the full programme on June 5 & 6 here:

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Our future is digital 🚀 Lerne WTS Digital jetzt genauer kennen!

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It was an honour to serve as a Jury member for the #MediaForwardFund alongside Maria Exner, Eva Schulz, Evelyn Hemmer and Yves Daccord.     We were privileged to evaluate some remarkable organisations focused on public interest journalism in the DACH region.  We sought to balance two goals: supporting journalism that addresses unmet needs, and helping the organisations behind it become more resilient, sustainable, and independent.   In this first round, we supported four organisations with up to €400,000 each: #andererseits (Austria), #Dossier (Austria), #Recherche-Team REFLEKT (Switzerland), and #Tsüri.ch (Switzerland).   These finalists were examples of the new breed of news orgs that's currently evolving. Their shared characteristics: 👉 Tight audience focus: Super-clear definition of their target communities and the impact they aim to have on these groups. 👉 Core products: Newsletters, podcasts, and events dominate. 👉 Shared responsibility for growth and sustainability: Growing audience and revenue is a priority across editorial and commercial teams. 👉Metrics-driven decisions: Newsletter reach, funnel growth, and engagement inform strategies.   While the challenges of scalability and resilience remain, these innovative and committed players could represent a new stage in news' evolution. We congratulate them all.   Our thanks go to the Foundations that make the Media Forward Fund possible—#RudolfAugsteinStiftung, #SchöpflinStiftung, #ErsteFoundation, #MercatorFoundationSwitzerland, #MediaDiversityFoundation, #VolkartStiftung, #MacArthurFoundation, and many more. And of course, to the amazing team behind the initiative: Founding Managing Director Martin Kotynek, and expert assessors Anne Marie Jacob and Hanna Seifert.  

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#Germany, #Austria, and #Switzerland Shine in #MobileNetworkBenchmark – The Consumers Win. Congratulations to the winners delivering exceptional results. Swisscom with a stellar score of 977 points, under the leadership of CEO Christoph Aeschlimann and CTIO Mark Düsener. Magenta Telekom Austria achieved 975 points, led by CEO Rodrigo Diehl, CTIO Volker Libovsky, and SVP Athanasios ( Sakis ) Avgeridis). Deutsche Telekom achieved 970 points, led by CEO Srini Gopalan and CTO Abdu Mudesir. Sunrise maintained their "outstanding" status, led by CEO André Krause and CTO Elmar Grasser. These operators solidifying their leadership in the region. Vodafone Germany led by CEO Marcel de Groot and CTIO Tanja Richter. Telefonica Germany led by CEO Markus Haas and CTIO Mallikarjun Rao. Salt Mobile, led by CEO Massimiliano (Max) Nunziata and CTO Eric Wolff. Special commendations to A1 Telekom Austria AG, CEO Marcus Grausam and CTO Alexander Stock and Drei Österreich, CEO Rudolf Schrefl and CTO Matthias Baldermann, for remarkable progress and significant performance improvements this year. An exceptional achievement across the board, reaffirming these operators’ commitment to delivering top-tier network experiences to consumers. Read the full network test report here: https://lnkd.in/eBEPtwRF #networktest #benchmarkingseason

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#GCBResearchInsights 🌐 Business Events in Germany: A Key Driver for Success! 🌐 Did you know that 64% of all events in Germany are business-related? From conferences and seminars to industry meetings and product launches, these events play a crucial role in shaping the communication landscape for companies and institutions. Let’s delve deeper into their significance! 🤝Networking Powerhouses: Business events provide a unique platform for professionals to connect, collaborate, and exchange ideas. Whether it’s a B2B conference or an industry-specific seminar, these gatherings foster meaningful interactions. 💡 Knowledge Exchange: Companies use business events to share insights, trends, and best practices. From thought-provoking keynotes to panel discussions, these forums facilitate the transfer of knowledge. 📣 Brand Visibility: Participating in business events allows companies to showcase their expertise, products, and services. It’s an opportunity to reinforce brand identity and gain visibility within the industry. 🔬 Scientific Excellence: Renowned conferences and symposia take place in Germany’s conference hotels and congress centres. Here, experts from diverse fields converge to discuss breakthroughs, research findings, and future trends. Business events serve as catalysts for economic growth, attracting investors, partners, and decision-makers, while also driving innovation. Germany excels as a global leader in both economic and scientific competencies, providing the ideal framework for success. 🔗 Source: Meeting & EventBarometer 2023/24 German Convention Bureau Strategic Alliance of the National Convention Bureaux of Europe Future Meeting Space Deutsche Zentrale für Tourismus e.V. VDR - Verband Deutsches Reisemanagement e.V. HSMA Deutschland e.V. Events Industry Council ICCA PCMA EMEA EVVC e.V. Verband der Veranstaltungsorganisatoren e.V. (VDVO)

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AI will of course not only revolutionize news production. Join this session to get more insights, how AI is beneficial in #healthcare and other industries. #wearecgi #ai

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What a spectacular start to the DMEXCO - Digital Marketing Expo & Conference by Gerald Böse, Dirk Freytag and Verena Gruendel at Koelnmesse GmbH! Stay tuned for all the updates and learnings! 👩‍💻📘✨ #DMEXCO24 #Digital #Marketing #Germany #Conference #ThoughtLeaders

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This year’s #McKinseySwitzerland Summit “Making AI real” hosted by Michael Steinmann, Nina Probst and Andreas Ess provided ideas and solutions to make artificial intelligence more than a concept or an ambition. Watch our video recap with key takeaways now. There is indeed a great #AI opportunity to boost economies and competitiveness – but the reality is sometimes still very different, with only a small amount of enterprise AI applications ending up in production. How well do business and technology work together in an organization? Is digital trust established? The conference featured insightful keynote speeches by our experts Rodney W. Zemmel (Global Leader McKinsey Digital) and Alexander Sukharevsky (Global Leader QuantumBlack, AI by McKinsey) who elaborated on why it’s #neverjusttech as well as on the fundamental organizational rewiring needed to build the capabilities to drive continuous innovation across enterprises. The rights strategy and responsibility are crucial to successfully shape digital transformations. 👉 Read more in our State of AI Report: https://lnkd.in/ejedNaY8 #AIbyMcKinsey

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I am very proud to share our video recap of the #McKinseySwitzerland Summit “The CxO view: Making #AI real”, hosted by Michael Steinmann, Nina Probst and Andreas Ess. Why is AI important for Switzerland's competiveness? Which actions should business leaders take to make AI more than just an ambition? Rodney W. Zemmel Zemmel (Global Leader McKinsey Digital) and Alexander Sukharevsky (Global Leader QuantumBlack, AI by McKinsey) provided insights on successful Digital & AI transformations, and explained why it’s #neverjusttech. (I also learned why GenAI like a "Swiss Army Knife"!) A fundamental organizational rewiring is needed to build the capabilities to drive continuous innovation across enterprises: It's critical that business and technology work well together in an organization, and that digital trust is established. Such combination could lead to growth. 👉 Read more about the "State of AI": https://lnkd.in/eE8k-5cM -- Video credits Thanks to kameramann.ch for a great collaboration! Concept and editorial lead: Yannick Orto Producer: André Agustoni (-Brunner) Camera: André Schneider, Dominic Hiss Editor: Giorgi Sakhelashvili Colour grading and photos: Ljubomir Lukas #AIbyMcKinsey

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Finally, our special issue of #CDR is completely out – The Ethical Edge: Understanding #Corporate #Digital #Responsibility in Organizations. A special thanks goes to Stefanie Paluch and Valentina Pitardiand, especially to Jochen Wirtz who helped us to get this all started. Paluch, S., Pitardi, V., & Kunz, W. H. (2024). The ethical edge: Understanding corporate digital responsibility in organizations. Organizational Dynamics, 53(2), 101058. https://lnkd.in/e4y9psZ9 or here https://lnkd.in/eQk8v_Yp As we navigate the rapid digital transformation of our era, akin to the 18th-century #Industrial #Revolution, the ethical implications of this evolution cannot be overstated. These papers delve into Corporate Digital Responsibility (CDR), exploring its multifaceted dimensions and imperatives in the context of #intelligentautomation ( #IA), #artificialintelligence ( #AI), #algorithms, #machinelearning, and more. Key Insights from the Special Issue: 1.    #Ethical and #Fair Use of Digital Technologies: Organizations must prioritize transparency, accountability, and the mitigation of biases in AI applications to foster trust and protect human dignity. 2.    Challenges and Barriers: From algorithmic biases to data privacy concerns, companies face significant obstacles. Effective CDR practices, despite their costs, can enhance brand trust and mitigate digital risks. 3.    #CDR vs. #CSR: While CSR focuses on environmental and social impacts, CDR zooms in on ethical digital practices, ensuring responsible stewardship of user data and combating misinformation. 4.    Case Studies: Examples like Amazon’s AI hiring tool and COMPASS risk assessment software highlight the urgency of addressing biases and implementing robust CDR frameworks. 5.    Actionable Recommendations: Managers are encouraged to adopt CDR frameworks, engage stakeholders, and foster ethical leadership to navigate digital transformations responsibly. 📖 Read all articles of the Special Issue on Corporate Digital Responsibility: https://lnkd.in/eR_MKN_V by Christoph Breidbach, @Daniel Scarpi, Eleonora Pantano, Jeandri Robertson, Caitlin Ferreira, @Richard T. Watson, Ian M., Leyland Pitt, Zsófia Tóth, Markus Blut, Karen Elliott, Jehana Copilah-Ali, Sean Sands, Colin Campbell, Carla Ferraro, Vlad Demsar, Justine (Rapp) Farrell, Zixuan (Mia) Cheng, Francesca Bonetti, Anouk de Regt, Joel Lo Ribeiro, Kirk Plangger, Karim Sidaoui, Dominik Mahr, Prof. dr. Gaby Odekerken-Schröder, Nicole Hartley, Werner Kunz, Jimmy Tarbit, Dr. Saskia Dörr, Christian Lautermann, Stefanie Paluch, Valentina Pitardi #DigitalTransformation #Ethics #AI #CDR #CorporateDigitalResponsibility #OrganizationalDynamics #InnovationManagement #DataPrivacy #AIethics

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#AI in Marketing: The Future is Now! What does AI in #Marketing mean? Simply put: the strategic use of algorithms and machine learning models to optimize marketing #strategies and create personalized experiences. AI helps analyze customer #data, gain insights into behavior and dynamically adjust campaigns in real time. The Bitkom Study 2022 highlights just how crucial AI already is for the marketing sector: 81% of companies that use AI apply this #technology directly to marketing. Opportunities and Potential of AI in Marketing: 1. Campaign Optimization: Through precise data analysis, campaigns can be continuously improved. 2.Process Automation: The shift towards data-driven, automated processes makes marketing more agile and results-oriented. 3.Real-Time Personalization: Tailored content and offers that speak directly to customers. Artificial Intelligence is not just a trend—it's a key to the future of marketing and it has already started! Companies that don’t jump in now to adapt how to implement AI today might miss out tomorrow. Tanja Hobmaier www.hsoe-coaching.de We are creating in #AI-Lab and workshops to support you kickstart to boost your employees and companies growth. #Landshut #Munich #Freising #Regensburg #Ingolstadt #Bayern What are you waiting for?! #AI #Marketing #DigitalTransformation #Innovation #MarketingStrategy #Bitkom2022 #DataDriven #Automation

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Our executive coaching services are designed to help leaders overcome challenges and drive business success. Tailored for Swiss executives. Get started with executive coaching today at www.furalle.net Hashtags: #ExecutiveCoaching #LeadershipDevelopment #SwissExecutives #FürAlle

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I had the privilege of teaching a course on #GrowthHacking for EMBA in Digital Transformation FHGR students. As a proud #alumni of FHGR Institut für Management und Weiterbildung IMW myself, this was an even more special experience! It's incredibly inspiring to share my knowledge and experience with the next generation of CEOs and business leaders. Contributing to their educational journey and helping shape their future careers is a deeply rewarding experience. 🎓 In today’s competitive landscape, traditional marketing strategies alone often aren’t enough to fuel rapid growth. That’s where growth hacking comes into play. At zealy, we’ve seen firsthand how growth hacking can propel businesses to new heights. 📈 🚀 What is Growth Hacking? 🚀 Imagine you've created an amazing new product, but you're on a tight budget. Instead of splurging on pricey ads, you build a viral campaign by offering early adopters exclusive features if they share your product on social media. Suddenly, your product is trending, and new users are pouring in, all from a few smart moves. That’s growth hacking: leveraging creativity and ingenuity to fuel rapid growth! 🌟 We embrace growth hacking to deliver exceptional results for our clients. By staying agile, data-driven, and creative, we’re able to unlock new growth opportunities and drive success. 😎 Are you ready to take your business to the next level? Let’s connect and explore how growth hacking can transform your company. 🤝

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Very interesting insights on the present and future of innovation in the corporate space 👇

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Learning from mistakes: A Path to Business Excellence In the dynamic landscape of business, change is not merely inevitable but a constant force that shapes the trajectory of success. Business executives, mid-level managers, and entrepreneurs are perennially challenged to navigate through uncertainties, and in doing so, they often encounter the invaluable lesson that "Sometimes the best way to #AIinBusiness #BusinessNewsUpdates #BusinessSuccess #businesssuccess #ChangeManagement #ChangeManagement #EffectiveCommunication #ExecutiveCoaching #ExecutiveCoaching #generativeartificialintelligence #LeadershipSkills #leadershipdevelopment #ManagementConsulting #ProjectManagement

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