Jerome Boillat

Here is an excellent Nielsen primer on Retail Media Networks(RMN). According to eMarketer, RMN spend will account for 20% of global digital media spend this year. Because it combines elements of media and trade, having the right sales and exposure data as well as the right approach is critical to measuring RMN spend as accurately as the rest of your marketing channels. Reach out if you want to find out if you are doing everything you can to optimize your RMN investment. #MMM #MarketingMixModeling #Optimize #ROI

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Guest post for Smart Insights - Applying a strategic framework creates a system to make your plans easier to understand and gives a way to assign specific metrics to monitor, manage and measure the performance of your integrated marketing strategy.

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Delighted to share the latest insights from META confirming what many in the industry have long understood: performance marketing, while valuable, doesn't always yield the expected outcomes on its own. It's a crucial piece of the puzzle, but not the entire picture. #PerformanceMarketing #MarketingInsights #LongShort #BrandBuilding #Advertising #MediaStrategy

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When Swiss Precision Meets GoBigname’s Bold Innovation 🇨🇭 We partnered with Biosynth, a Swiss biotech leader, to craft a fresh, vibrant identity that blends scientific expertise 🔬with our creative edge 🎨. From sleek designs to bold visuals, this brand captures Biosynth’s cutting-edge role in the biotech world. With clean lines, dynamic color contrasts, and a future-focused vibe, we’ve built a look that speaks to the next generation of biotech leaders. 🌍🔬 Swiss precision paired with our passion for innovation. Together, we’ve shaped a brand identity that’s as groundbreaking as Biosynth’s work itself. 🟡 Ready to go global with us? #Biotech #BrandIdentity #CreativeCollaboration #ScienceAndDesign #BiotechLeaders #BrandTransformation #GlobalBranding #StrategicDesign #SwissBranding

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Are you doing the same MARKETING THINGS again and again? 😔 Getting the same, less than impressive results? 🤷‍♂️ Time to TRY SOMETHING NEW ! 😉 Book a 30 minute MARKETING DISCUSSION 👍 with me, to talk through your challenges, pain points and opportunities. Free and with no obligation 👍 Everything to gain, nothing to lose 👍 My November calendar is here, book in and let's talk MARKETING - https://lnkd.in/ePtnaDJA #marketing #marketingadvice #marketingconsulting #smemarketing #smegrowth #sme #marketingdiscussion #2025marketing #marketingplanning #marketingplans

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And this is this time of the year again… Time for an incredible week of creativity at Cannes Lions International Festival of Creativity So, no better time to reflect and remember great campaigns we developed with our agency partners in the past few weeks. One that is very close to my heart is our #MyHairAMiModo campaign. A campaign that embodies the special meaning and privilege it is to work on Dove. Giving us the opportunity to challenge stereotypes and redefine Beauty. Recent Dove research uncovered that 9 in 10 women feel pressure to style their hair according to society's expectations. When you think of the deep emotional meaning of hair, the way it tells your story, brings out your personality, builds your confidence… this is something that needed to be addressed. As a community with diverse hair profiles, this pressure is deeply felt among Latinas, who have been responding by using their voices to champion hair self-expression – especially on social media. To celebrate these efforts and continue to drive the conversation, Dove has launched #MyHairAMiModo. Teaming up with Li Saumet from Bomba Estéreo to re-record their viral hit “Soy Yo” with updated verses that speak directly to hair positivity, with a new music video that truly captures what #MyHairAMiModo is all about. Let’s celebrate the Beauty of all Hair. Let’s change Beauty. #MyHairAMiModo #Dove #LetsChangeBeauty Campaign Strategy & Creative: Media.Monks PR & Earned: Edelman Influencer: Collectively Paid Media: Mindshare Ekaterina Anikina Lexie Macko Bronwen Ambridge Firdaous El Honsali Alessandro Manfredi Brian Kennedy Priyanka Malhotra Dana Paolucci Zeba Irani Dayna Bier Kathryn Fernandez https://lnkd.in/etTCeigf

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In 2023, Sonova AG appointed NOKAMO to consult on strategic marketing for the Phonak brand, focusing on product proposition, innovation, vision, and deployment. Over 12 months into our partnership, I am thrilled to share a significant milestone revealed today in Las Vegas and Times Square. Our work together aligns with the goal of tackling the sector's most complex technical challenges by revolutionizing the lives of millions of hearing-impaired people globally. NOKAMO's mission is to put "Brand back in the Boardroom", emphasizing the economic factors that drives exponential growth. Within 12 hours of Phonak's announcement, Sonova AG's share price increased +12% or +CHF2bn in market cap, showcasing remarkable success amidst a challenging -20% trend in global tech stocks. We are proud to partner with Phonak whose commitment to our shared belief drives rigorous strategic and creative output. Special thanks to Patrick Creydt, Sonia Torre, Gareth Griffiths, Katharina Müller for being perfect clients, and of course the NOKAMO team. Weapons. #SonovaAG #NOKAMO #Phonak #StrategicMarketing #Innovation #GlobalImpact #EconomicGrowth

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First time as a judge at The Drum Awards taking place in London this coming month. Looking forward to assessing #EMEA cross-industry marketing nominations in the following two categories: 1. #AI - demonstrating how teams harnessed AI tools to create innovative campaigns, streamlined processes or optimise effectiveness & 2. #Experiences - showcasing how teams used marketing activations, brand immersive experiences and strategies to transform customer experiences.

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Really excited to host our webinar this morning and looking forward to welcoming all of our attendees! There is still time to sign up and join savi UK live today on the 11th July and listen to two titans (Ian Steen and Phillip Adcock) of the coupon world eulogising all things coupons. If you’re seeking ways to drive better results from your marketing activity or just looking to brush up on your knowledge then please drop in to see us – all we ask for in return is 1hr of your time. #Webinar #Marketing #Shoppermarketing #Coupons #Digitalcoupons #ShopperPsychology #FreeWebinar

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#Making #time. Today we expect a lot from our (marketing) people.  They are expected to be more strategic, forward-thinking, innovative, develop new products and campaigns, stay on top of the latest trends, develop teams, be the CEOs of their brands (my team knows that one is my favorite 😊). All the while, especially in small to medium sized companies, still managing a lot of the day to day operational tasks and without big support functions on the side. My aspiration for the team (and thankfully also their motivation) is high, but it is also our job as leaders to ensure that our team has the time and space to focus on the important aspects and not just pile things on top. That's why we've introduced two initiatives this year to #maketime in the marketing teams: ⌚ Workload & Pain Points analysis Beginning of the year we conducted a workload & pain point analysis to identify first the status quo and what percentage of their time they actually spend on which task (strategic planning, media planning, innovation, administration, meetings, etc) And we asked them some quite specific questions: - What do I do that is useful, but just takes too much time? - What do I do, that I have to do, but don’t see any added value in? - Name one meeting that you could skip immediately and it wouldn't make any difference to your work quality or speed - I wish I had more time to do… etc. Based on this, we went through the results and initiated some short and long term actions to address the issues and pain points: from cancelling meetings to searching for new tools or AI to facilitate basic tasks in the future.   ⌚ Upskilling Days Next to the regular trainings, we introduced a new 360° Upskilling programme with one dedicated upskilling day per quarter, that will be free of any meetings and only dedicated to learning. In the mornings we invest into speakers, workshops and trainers, while in the afternoon we encourage the team to spend their time on upskilling themselves, providing links to free learning platforms, interesting TED Talks etc Time is the most precious resource we have and we owe it to our teams to not always just expect more, but to also clearly create the time and space for them to develop. #makingtime #henkellfreixenet #upskilling #workload

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Hot off the press! Our NEW Attitudes to Retail Media Report is now available. This report is based on a comprehensive study developed by our Retail Media Committee to benchmark the status of Retail Media across Europe. Get the report below 👇

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As a marketer, one of the most difficult aspects of trust-building in the modern era is the staggering scale of #contentfragmentation. I've seen that consumers rely on a huge range of information sources to build trust. If you want a comprehensive marketing plan, you must address them all, even the least obvious. Here are some trust-building spaces that brand leaders may be overlooking. What do you think, any I missed? If you want more conversations like these, the folks subscribed to my Substack saw this first 😉. Join us there for thought-provoking dispatches from the fight to nurture brands full of purpose, power and empathy - despite how hard that is. https://lnkd.in/dkytF8wB #MarketingPlan #Trust #ConsumerTrust #MarketingTips

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A guest post for Smart Insights - Applying a strategic framework creates a system to make your plans easier to understand and gives a way to assign specific metrics to monitor, manage and measure the performance of your integrated marketing strategy.

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💬 #Mindshare Matters: Boosting #Brand #Impact! 💬 📊 Companies that build brand value see higher sales and returns, yet many marketers struggle to show their brand investment's impact. 🧠 Why Mindshare? The stronger your brand's mindshare, the higher the purchasing intent. 📈 S-Curve Growth: Initial heavy investment pays off, but maintenance is cheaper. Focus on total impressions and target demand spaces. 🔍 Measuring Success: Tools like BCG’s First Fast Response (FFR) can lift mindshare by 10-20 points. 💡 Key Tips: 1. Go big in a smaller footprint. 2. Use all exposure forms (direct, indirect, paid). 3. Invest consistently for long-term growth. 📣 It’s time for a new approach! Measure mindshare, refine efforts, and maximize your brand’s impact! 📣 #MarketingStrategy #Branding #Sales #StrongerTogether

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When we design products or campaigns, we have the power to make the world a better place, even if only a little. I invite you to read my most recent article and share any interesting thoughts it sparks in you!

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Craft Messages That Convert in Europe! 🤩 Our deep understanding of cultural and linguistic nuances helps your campaigns resonate locally and generate 80% more qualified clicks in European and Francophone markets (France, Switzerland, Belgium, Luxembourg). AdsRank breaks down barriers and ensures your message hits the mark! #CulturalExpertise #MarketingSuccess #EuropeExpansion #FrancophoneMarkets

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