Francisco Javier Collados

Interesting discussion today with PwC Switzerland Deals M&A division about Epigeneva. The brand focused on the convergence of health, wellness and beauty ! Good to see how Epigeneva emerging niche brand powered by science is well-positioned in the consumer Health & Beauty market. Let's continue the dialogue ! #epigeneva #longevity #healthcare #Deals #pwc

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𝗟'𝗢𝗿𝗲𝗮𝗹: 𝗲𝘅𝗽𝗮𝗻𝗱𝗶𝗻𝗴 𝗶𝘁𝘀 𝗧𝗔𝗠 (𝘁𝗼𝘁𝗮𝗹 𝗮𝗱𝗱𝗿𝗲𝘀𝘀𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁) 𝘁𝗼 𝗳𝘂𝗲𝗹 𝗶𝘁𝘀 𝗲𝗾𝘂𝗶𝘁𝘆 𝗴𝗿𝗼𝘄𝘁𝗵 (𝘀𝘁𝗼𝗿𝘆) When you are the undisputable #1 leader on Beauty, that you outperform by x1.5-x2 the FMCG Beauty market for few years now & that your stock price is still -13% YTD because your P/E trades at a huge premium vs. peers within Beauty/ FMCG, what do you do? The answer: you need to drastically expand your TAM on the most attractive (large, fast growing, profitable) available adjacencies while fully leveraging your unique assets (dermo-cosmetics brands, R&D, Balance Sheet) & potential partners to develop a right-to-win In this case, the attractive adjacency is called Aesthetics (estimated at $50-100bn according to different sources with injectable being a fraction of it) & the path to develop a right-to-win is called a stake in Galderma considering that L'Oreal does not have neither injectable aesthetics (at-scale for now at least) in its portfolio, nor a GTM on this channel (e.g. aesthetics clinics). Galderma solves both challenges while L'Oreal brings strategic assets (Beauty tech, R&D, dermo brands...) It's an attractive strategic optionality for a moderate investment (~$1.6bn at current stock price) considering L'Oreal profit (trending to $10bn p.a.) & B/S (Debt/EBIT<1y) It is also a first step in putting together a 5th division after the success of the four historic ones (Professional focused on Hairdressers; CPD focused on mass channel; Luxe focused on selective distribution/ department stores; Dermatological focused on Pharmacies) This is a bit of history going full circle as Galderma used to be part of Nestle and Nestle/ L'Oreal have a long common history Undoubtedly a bold move that could open the door to others in the years or decades to come. An acceleration in Services (e.g. Aesthetics clinics)? In diagnostic tools/ hardware? Time will tell What is clear is that L'Oreal is hungry for more and that outperforming its peers on its current footprint is no longer good enough Looking at this deal and the long story between L'Oreal & Nestle, Eugene Schueller's (L'Oreal founder) words come to our mind: 'Faire, defaire pour mieux faire' Maybe that's what Nicolas HIERONIMUS, Barbara Lavernos, Myriam Cohen-Welgryn, Alexis Perakis-Valat Cyril CHAPUY & the rest of the team have in mind Exciting times ahead for L'Oreal 𝗔𝗯𝗼𝘂𝘁 𝘂𝘀: FF&A solves the most complex strategic problems of the world largest FMCG companies across Corporate Strategy, Organic Growth, Digital RTM (Ecommerce, DTC and EB2B) and M&A. 14 out of the world 20 largest FMCG companies are repeat Clients To access all our thought leadership, follow us & subscribe to our FMCG CEO newsletter: https://lnkd.in/ea4gy65y #fmcg #cpg #beauty Procter & Gamble The Estée Lauder Companies Inc. Kenvue Coty Beiersdorf Unilever https://lnkd.in/ezU_ytnQ

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3 years in notebooks. 3 years that really shaked me. Last week, I was telling my 8-year old daughter : “Enjoy your age, you are so lucky : every day, you learn and discover new things. This is a chance that does not last when you’re getting older” I was wrong : my experience at dsm- firmenich proves the contrary : out of my different professional experiences, no doubt this 3 year-journey is the most transformative one, the one where I’ve learnt the most. 🔹I’ve learnt what “stepping out your comfort zone” really means; and yet, I’ve lived 7 years in Russia 😊 🔸I’ve learnt patience by observing passionate teams working 3, if not 5 years, on a fragrance development before winning it. 🔹I’ve learnt what is true flexibility, adapting in an ever evolving structure & environment, driven by the obsession to best serve our client needs. 🔸I’ve learnt HOW TO WIN in BtoB. 🔹I’ve learnt how art & science can be so interdependent : the best of creation combined with the best of science to give birth to the most beautiful fragrances. Thanks to all my dsm-firmenich friends for those 3 years.

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Finally, an interesting analysis from the field of food retail 👌 McKinsey & Company presented a survey among CEOs about what EU food retail will look like in 2024. The result is a set of the following 8 interesting key trends. This is really interesting news. Topics like Polarization or Retail Media surprised me 🚀 #supermarket #retail #retailoperations

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Artificial Intelligence Trends 📲 as a Businesses contributors 💱 : “Customization” ☝ via personalizing recommendations or suggestions within e-commerce & websites. Today personalization by IA is taking over the market, as a significant group of consumers demands greater personalization of the marketing activities showing their willingness to share data (more relevant in millennials and centennials). Good practices are Amazon, H&M and Netflix. On Amazon, 44% of customers buy following individual recommendations. H&M's "Stylist" chatbot reduces response time by 70% and improves the shopping experience. Netflix encourages loyalty by offering individual content based on the interest and preference to each user.

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𝗧𝗼𝗼 𝗺𝗮𝗻𝘆 𝗖𝗛𝗖 𝗽𝗹𝗮𝘆𝗲𝗿𝘀 𝘀𝘁𝗶𝗹𝗹 𝘂𝗻𝗱𝗲𝗿𝗽𝗲𝗿𝗳𝗼𝗿𝗺 𝘁𝗵𝗲𝗶𝗿 𝗴𝗿𝗼𝘄𝘁𝗵 𝗳𝗼𝗼𝘁𝗽𝗿𝗶𝗻𝘁 From Global CHC pure players (starting with KENVUE, SANOFI…) through large FMCG companies, Private Labels players to Dermo-Cosmetic players Reasons are multiple & granularly different for each type of player/ specific company but some common learnings emerge: - CHC is incredibly complex/ diverse/ heterogeneous/ fragmented & each CHC category requires a very different strategy & operating model to achieve/ sustain outperformance (this strategy/ operating model can even change dramatically according to the type of channel landscape) - The challenge is that too often CHC companies do not tailor/ differentiate enough their strategies/ operating models to take the full potential of their assets - When they do, they fail to adapt to the evolving environment (lowering barriers-to-entry, emergence of new players, new sales & marketing channels…) Time for all CHC participants to granularly understand success drivers per category/ market channel archetype within CHC & adapt to key shifts (channel shift/ fragmentation, lowering barriers-to-entry…) There is no profitable growth scarcity on CHC. Only an inability to address opportunities & fully leverage current assets Exciting times More in our last publication: 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀: 𝗕𝗿𝗲𝗮𝗸𝗶𝗻𝗴 𝗧𝗵𝗲 𝗖𝗼𝗱𝗲 𝗢𝗳 𝗢𝘂𝘁𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗢𝗻 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗛𝗲𝗮𝗹𝘁𝗵 𝗖𝗮𝗿𝗲 (𝗖𝗛𝗖), 𝗞𝗲𝘆 𝗪𝗶𝗻𝗻𝗲𝗿𝘀 & 𝗟𝗼𝘀𝗲𝗿𝘀 𝗔𝗻𝗱 𝗦𝗲𝘃𝗲𝗻 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝗼𝗻𝘀 𝗢𝘃𝗲𝗿 𝟮𝟬𝟮𝟰-𝟮𝟬𝟯𝟬 https://lnkd.in/eeCZYWmt To get the corresponding deck, please leave your name in comment & allow us few days 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://lnkd.in/ea4gy65y #fmcg #cpg #consumerhealth #healthcare Kenvue Sanofi Bayer Bayer | Consumer Health Haleon STADA Group Cooper Consumer Health Karo Healthcare Procter & Gamble Nestlé Nestlé Health Science Unilever Reckitt Church & Dwight Co., Inc. Colgate-Palmolive L'Oréal Pierre Fabre Group Galderma DECIEM | THE ABNORMAL BEAUTY COMPANY The Estée Lauder Companies Inc. Beiersdorf hims & hers Liquid I.V. Nutrafol Perrigo Company plc 

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🤔 How do you price your ☀️ suncare products in such a volatile market 🔄??? 👉 That's the main challenge for everyone involved! Of all the categories present in pharmacies, this one has all the excesses: 🔸 record price ranges 🎢 🔸 year-round volatility📈 📉 🔸 permanent adjustments during high seasons 🏖️🏔️ Perhaps the most striking thing here is precisely the frequency with which changes are made! There are several daily price updates for the same product within the same site. ▶️ This raises the question of ‘fair pricing’ from another angle. ❓Is it the one that guarantees the best margins and survives changes in competitive practice? The answer is ‘yes’, insofar as a pharmacy does not have the means or the need to update its prices several times a day. ❓ When prices are updated, I'm often asked if the customer isn't going to wonder 🤔 No! No! Because very often, the period of time between 2 purchases is sufficient to allow for decreases or increases of a few euros without generating refusals to sell. ▶️ The same applies to suncare products! ☀️ 👉 🧰 Test your prices regularly!!!  📆 Re-buying suncare products is unlikely to happen over a short period. No real risk other than missing out on the best price/benefit ratio. We regularly work on suncare products with so-called seasonal pharmacies, close to the beach or in the mountains. We proceed by iteration throughout the season, adapting pricing policies from one weekend to the next until we find our optimum volume/margins. 👉 🧰 Another point to bear in mind is that some brands are defending a policy of framing prices. The practice is commendable and enhances the value of the entire distribution chain. The downside is an explosion in prices💥 when a player decides to step out of line. While the impact of these exits remains limited in pharmacies, the price amplitudes online 🌐 have a completely different magnitude and can seriously damage the price image of those who remain in the ‘ranks’. 💡💡The lessons I will take away from this barometer for your pricing policy: ✅ monitor dermatological brands and your leading products every week or every 2 weeks during your strong sales periods, ✅ communicate your net prices or your promotional prices by incorporating any discount vouchers into the sale price, ✅ adjust your prices and measure their performance in terms of gross margin, and change immediately if you notice a drop in sales.📈📉 Have a great season and see you soon! ☀️👋 Atida Mifarma Easypara Redcare Pharmacy Groupe Citypharma Pharmacie Cap3000 Avène NAOS (Bioderma - Institut Esthederm - Etat Pur) La Roche-Posay Laboratoire Dermatologique Laboratoire SVR Laboratoires Dermatologiques d'Uriage Eucerin & Aquaphor US Medical Management Groupe NUXE Caudalie

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Luxury Skincare Meets Immunology through the Innovations of VERDILAB Switzerland - E.661 What if cutting-edge science could redefine your skincare regimen? Join us in an exclusive conversation with Victoria Neymann, MD, the brilliant CEO and founder of VERDILAB Switzerland, as we unpack her remarkable journey from a family steeped in medical and scientific expertise, particularly in immunology. Dr. Neymann takes us through her transition from conventional beauty products to creating VERDILAB—a brand that emphasizes clean beauty and skin health through the lens of immunology. Discover the pivotal role of the inflammasome in skin aging and conditions, and how VERDILAB utilizes natural ingredients to formulate effective skincare solutions. Ever wondered about the synergy between immune activation and skincare? This episode sheds light on VERDILAB’s revolutionary ImmunatuRNA® technology, which is inspired by over five decades of research by Dr. Neymann's father. Learn how this technology incorporates natural RNA molecules from yeast, boosting protein synthesis, mitochondrial enzymes, and immune responses at a cellular level. We also explore the intricate blend of marine exopolysaccharides, isotonic seawater, and hyaluronic acid, all delivered through a sophisticated liposomal capsule system that enhances skin health and immunity. Luxury and science— According to Dr. Neymann, VERDILAB is where these two worlds perfectly converge. Special attention is given to their standout product, the Natural Moisturizer Probiotic Cream, celebrated for its moisture-locking and antioxidant properties. Listen to how VERDILAB’s innovative use of organic algae serum and allergen-free fragrances contribute to a luxurious yet scientifically advanced skincare experience. Don't miss this enlightening episode that bridges groundbreaking science with high-end beauty. 🎙: https://lnkd.in/eTx37wJT

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📢 Exciting News! Our Kickstarter campaign is gaining momentum, and I'm thrilled to share some updates with you all. 🚀🎉 We've reached almost 1000 CHF in over a day, thanks to the incredible support from our early backers 🙌. It's truly humbling to see the enthusiasm for OLYVE Beauty. But we're not stopping there! We have big plans, and we need your help to make them a reality. Whether it's sharing our campaign with your network, contributing, or simply cheering us on, every bit of support counts🌟🌟🌟 Here's how you can get involved: 1. **Spread the Word:** Share our Kickstarter campaign with your friends, family, and colleagues who might be interested in OLYVE Beauty. Your word of mouth can make a huge difference! 2. **Back Us:** If you believe in our vision and want to be part of something special, consider backing our campaign. Every pledge brings us one step closer to our goal. 3. **Stay Engaged:** Follow our updates on Kickstarter and social media. We'll be sharing behind-the-scenes content, milestones, and exclusive perks for our backers. Together, we can turn this dream into reality. Let's make OLYVE Beauty a success story together! 🔶Link 👉 👉 : https://shorturl.at/bPQR8 Thank you for your support! #Kickstarter #SupportLocal #Entrepreneurship #Innovation #DreamBig #Womeinbusiness #Sustainablebeauty

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The unanticipated change in the Everest buying alliance with the addition of AURA has dramatically changed the landscape heading into the 2025 negotiation round. This integrates 30% of the French grocery market into this buying alliance. and increases the overall scale of Everest to match Eurelec. Pace of change is fast and time is short for suppliers to adapt their approach for 2025. #retaildetail.eu https://lnkd.in/eX6wh3yH

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"Adapting to Your Skin's Needs: How Dermotechnocracy is Redefining Skincare Routines" Skincare is evolving beyond traditional methods of diagnosis, embracing data-driven processes to deliver truly personalized care. Dermotechnocracy is at the core of this shift, enabling smarter product recommendations and adaptive routines that respond to each individual’s skin needs. Let’s explore how technology is making skincare more tailored and effective. Personalized Product Recommendations Through Data -Tailored Solutions: With AI and IoT insights, skincare is no longer about one-size-fits-all solutions. These technologies allow for products that align precisely with an individual’s skin profile, moving away from generic categorizations like "oily" or "dry" to address specific characteristics. -Adapting to Conditions: Personalized care doesn’t stop at skin type. These systems also factor in seasonal and environmental changes, ensuring recommendations evolve as external conditions shift. Adaptive Skincare Routines: Evolving with Your Skin -Continuous Refinement: Machine learning analyzes user feedback and real-time skin data to refine product and routine suggestions. This ensures your skincare keeps pace with your skin’s changing needs. -Immediate Feedback: IoT-enabled devices like smart skin trackers provide daily insights into skin health, helping users tweak their routines. For instance, they might suggest extra hydration during dry spells or a lighter routine when skin feels more sensitive. The Future of Dermotechnocracy: Predictive and Preventive Care -Holistic Insights: Future applications of Dermotechnocracy could integrate lifestyle data, such as stress levels, diet, and sleep, to provide even more comprehensive skincare advice. -Environmental Awareness: Emerging technologies may soon adapt routines to factors like pollution or UV exposure, offering personalized protection against environmental stressors. We can sum up by saying that Dermotechnocracy is reshaping skincare by making it predictive, preventive, and entirely individualized. Real-time monitoring and adaptive recommendations allow users to take control of their skin health with precision. As these technologies advance, the future of skincare will be smarter and more responsive, setting new standards for personal care. #Dermotechnocracy #PersonalizedSkincare #SkinHealthInnovation #AdaptiveSkincare #TechInBeauty #SkincareTrends #AIInDermatology #IoTSkinCare #FutureOfSkincare #SmartSkincare

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Do you have someone in your life who pushes you to fulfill your dreams? For me, that person is Aniefre Essien. I come up with new ideas EVERY. DAY. But, I haven’t realized a single one … until today. You see, when I need to think through a marketing challenge, I call Nef. He’s a rock-solid marketer, having cut his teeth at Clorox where they create some of the industry’s best marketers. After a few 45-minute calls during which Nef waxed poetically about marketing, I told him, “We should record these calls because so many prople would benefit.” Here’s the thing about marketing: It’s not just social media posts or a logo. It's the backbone of business operations, finance, supply chain, and, yes, even Instagram-worthy posts. The value of understanding this holistic approach? Transformational. So back to the idea of recording our calls, later I texted Nef that HE should record a marketing course. His response was, “WE should.” I agreed with trepidation, which was minimized by thinking I can do behind-the-scenes stuff, like I did in my Hollywood days. But Nef had other plans. Upon shooting the course he sent me inspo that showed two people talking in the shot. It was an absolute no for me! I would feel so vulnerable. But as you can see in the photo, I did not win that argument. Good thing because that brings us to today when we’re sharing this course with everyone! We had to learn how to do so many new things - it’s been such a joy to see this endeavor grow. ✨ If you are an entrepreneur, you need strong marketing. ✨If you work at a company with a brand, you need strong marketing. ✨If you are in the C-suite for a brand, you need strong marketing. This course was created for you. It's a potential game-changer for your career and business. Check out our course and let's connect. Would love to hear what you think. https://lnkd.in/gSDnAfPW #marketing #brand #marketingcourse #cpg

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“Over 90% of brands participating in the (Criteo) survey agree that retail media ads help them to increase brand visibility.” That is one of the key insights from this WARC article that summarises a survey by Criteo into brand’s “perceived returns” from digital media. Another of the key insights is “shoppers who click on retail media ads tend to spend more money in each order they place compared to those who do not”. My problem with these findings is that they are still based on perception rather than actual performance data. Great data should make these conclusions irrefutable facts. Sadly, the lack of hard evidence means these conclusion are essentially opinion, rather than fact. Almost all manufacturers I speak too still complain that retailer digital commerce data is still too inconsistent, too unreliable and too incomplete to make accurate measurements and ROI judgements on retail media investments. While retailers are asking manufacturers for more and more investment into digital retail media, for them not to provide consistent, reliable and accurate measurement in return is both disappointing and unacceptable. I know that many of the retailers indirectly referenced in this study, the pureplayers, speciality and majority online retailers in categories like Apparel, Health & Beauty and Toys & Games are able to provide basic performance data like Online Sales, Volume, Incremental Sales, Impressions, Click Through Rate and Conversion, even Customer Lifetime Value. But in grocery (in particular) the number of high scale retailers that can offer even basic data accurately is disproportionately smaller than those that can’t. I know a number of manufactures who are already saying to retailers “No Data, No Digital Retail Media Dollars”. In food and drink in particular I would love to see an increasing number of manufacturers pushing back on substantially increased retailer investment expectations. Digital commerce isn’t new. For the amount of money manufacturers are being asked for they deserve more than just a hoped promise of growth, customer engagement and return on investment. Well done to WARC and Criteo for shining a light on brand perceptions. Retailers though must work harder. #digitalcommerce #ecommerce #cog #cpgindustry #fmcg #fmcgindustry #digitalretailmedia #retailmedia https://lnkd.in/eNhHZzGE?

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𝐓𝐡𝐞 𝐈𝐦𝐩𝐚𝐜𝐭 𝐨𝐟 𝐄𝐜𝐨-𝐅𝐫𝐢𝐞𝐧𝐝𝐥𝐲 𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 𝐨𝐧 𝐂𝐏𝐆 𝐒𝐚𝐥𝐞𝐬: 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐓𝐫𝐮𝐬𝐭 𝐀𝐧𝐝 𝐁𝐨𝐨𝐬𝐭𝐢𝐧𝐠 𝐁𝐫𝐚𝐧𝐝 𝐀𝐩𝐩𝐞𝐚𝐥 🌍✅ Eco-friendly certifications have become increasingly valuable for Consumer Packaged Goods (CPG) brands, as consumers look for products that align with their environmental values. Here’s how eco-friendly certifications can drive growth for CPG brands: 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐓𝐫𝐮𝐬𝐭 🛡️ Eco-friendly certifications are a powerful trust signal. By displaying well-known certification logos, brands reassure consumers that they meet recognized environmental and ethical standards. Certifications like LEED, Non-GMO Project, or Rainforest Alliance validate a brand’s sustainability claims, making it easier for consumers to choose eco-friendly products over conventional options. 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐢𝐧𝐠 𝐁𝐫𝐚𝐧𝐝 𝐀𝐩𝐩𝐞𝐚𝐥 📈 Products with eco-certifications attract eco-conscious consumers who prioritize sustainability in their purchasing decisions. Certified products stand out on the shelves, appealing to consumers willing to pay a premium for environmentally responsible choices. For CPG brands, aligning with eco-friendly certifications can increase product visibility, attract new customer segments, and enhance brand image. 𝐄𝐝𝐮𝐜𝐚𝐭𝐢𝐧𝐠 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫𝐬 📚 Eco-friendly certifications provide an opportunity for brands to educate consumers about sustainable practices. Including information on the significance of these certifications, such as sustainable sourcing or ethical labor practices, creates transparency and fosters loyalty. 𝐃𝐫𝐢𝐯𝐢𝐧𝐠 𝐋𝐨𝐧𝐠-𝐓𝐞𝐫𝐦 𝐋𝐨𝐲𝐚𝐥𝐭𝐲 🤝 Eco-friendly certifications attract consumers who are aligned with the brand’s values. When consumers know that a brand is committed to sustainability, they are more likely to become repeat customers. Certification-backed transparency and commitment to the environment help build a loyal customer base that advocates for your brand, boosting long-term sales. 𝐆𝐚𝐢𝐧𝐢𝐧𝐠 𝐀 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐄𝐝𝐠𝐞 🌟 As more consumers prioritize sustainability, eco-friendly certifications give CPG brands a competitive advantage. Certification differentiates products from competitors, especially as more brands adopt green messaging. Eco-certifications are a tangible way for consumers to verify a product’s sustainability, allowing brands to stand out with authentic environmental credentials. Eco-friendly certifications go beyond logos—they are symbols of trust, transparency, and environmental commitment. For CPG brands, earning these certifications is a strategic way to enhance brand appeal, educate consumers, and drive long-term sales growth. 💬 How are eco-friendly certifications influencing your buying decisions? Share your thoughts below! #CPG #EcoFriendly #Sustainability #ConsumerTrust #GreenCertifications #BrandLoyalty

I guess many of us are aware that demographics are shifting, with younger generations entering the workforce in smaller numbers than ever before. This presents a clear challenge for us as employers: How do the right talents find us in a declining market with almost endless job offers? And how do we proactively attract and engage the talent of tomorrow? At Unibake, we’ve recently introduced a concept that addresses this head-on by focusing on building sustainable talent pipelines through strategic relationships with schools and universities. At the heart of this initiative is the belief that diversity goes beyond gender and nationality; it’s about fostering a diverse mix of age and experience. 💚 By bringing in young, diverse talent, we’re not only filling roles, but also preparing and strengthening our business for the long term. While this may not seem like revolutionary thinking, when we apply a joint approach across our international business, the impact is nonetheless significant. We expect to increase our visibility as an employer of choice, reduce recruitment costs by engaging with talent early, and ultimately build a workforce that’s prepared for the future. 🚀 A key part of my role is building and executing strategic initiatives that align with our broader business and sustainability goals. It’s not just about having a great idea. It's about making sure we can effectively implement it and harvest the effects across the organization. Strategic employer branding is about shaping the future workforce and creating a continuous flow of talent, ensuring that Unibake stays attractive, competitive, innovative, and sustainable over time. I wonder how you support the building of sustainable talent pipelines in your organization? 🤔 #LantmannenUnibake #TalentPipeline #EmployerBranding #SustainableBusiness #StrategicLeadership #HRStrategy Ieva Damberga

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Touchdown Dubai with five things I’ve learned from my Asia round with Avisomo the last three weeks + a lil' reminder to myself: 📈 Demand for Vertically Farmed Produce is on the rise Both in Singapore, Japan, and Bali, the demand for VF produce is clear and growing. In Japan the demand is far higher than the supply, but challenges with labor costs and CapEx still seem to stand in the way of large-scale deployment of vertical farms (and I believe we know the solution to this 🙂‍↕️). 🏛️ Policy misalignment is still a thing Similar to Europe, the first point speaks to how Asia also faces policy gaps when supporting new forms of food production. I’m not necessarily calling for government handouts, but similarly to the case of solar energy and EVs, some structural assistance is required as supply chains and incentives still favor conventional farming. 📊 Business models matter. Wherever you are, figuring out the right entry point in the supply chain, production systems, types of produce, and pricing is critical. Nothing groundbreaking here, but getting it wrong will easily sink a VF venture. 🤝 Collaboration beats secrecy There seems to be a big shift toward more openness and sharing between industry players in vertical farming - and it’s about time. Trying to grow a new industry within an established system requires collaboration, and not every company hiding behind NDAs. Of course, there’s still IP worth protecting, but hoarding all knowledge does more harm than good IMHO. Thank you so much for the farm tour in Singapore, Laura van de Kreeke and Growy! 🇳🇴 The power of public representation Japan was very fruitful, and Innovation Norway is starting to make a real difference for smaller Norwegian companies in Japan. Big thanks to Yuko and Patricia for all the help — and yes please to more assistance like this! 🌟 Bonus Reminder: I Love This Stuff Even though I left for this trip quite wiped from a crazy fall season, I realized how much I love traveling, learning, and (of course) eating amazing food across Asia. I’m super lucky to have these experiences. Thanks to everyone who hosted us, showed us around, and shared insights along the way! Jesper Hansen 蔡斯博 Laura van de Kreeke Stella Jui Fan TSAI Paul Gauthier Leo Marcelis Oskar S. Miho Tanaka Thea-Isabella Otto Anders Gundersen Atle Sjølyst-Kverneland Ole J. Mørch +++ Now I'm ready for the final leg of the tour: World Agri-Tech Innovation Summit and meeting VFarms Qatar this week - before it's back to the winter! 🎄

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𝗧𝗼𝗼 𝗺𝗮𝗻𝘆 𝗖𝗛𝗖 𝗽𝗹𝗮𝘆𝗲𝗿𝘀 𝘀𝘁𝗶𝗹𝗹 𝘂𝗻𝗱𝗲𝗿𝗽𝗲𝗿𝗳𝗼𝗿𝗺 𝘁𝗵𝗲𝗶𝗿 𝗴𝗿𝗼𝘄𝘁𝗵 𝗳𝗼𝗼𝘁𝗽𝗿𝗶𝗻𝘁 From Global CHC pure players (starting with KENVUE, SANOFI…) through large FMCG companies, Private Labels players to Dermo-Cosmetic players Reasons are multiple & granularly different for each type of player/ specific company but some common learnings emerge: - CHC is incredibly complex/ diverse/ heterogeneous/ fragmented & each CHC category requires a very different strategy & operating model to achieve/ sustain outperformance (this strategy/ operating model can even change dramatically according to the type of channel landscape) - The challenge is that too often CHC companies do not tailor/ differentiate enough their strategies/ operating models to take the full potential of their assets - When they do, they fail to adapt to the evolving environment (lowering barriers-to-entry, emergence of new players, new sales & marketing channels…) Time for all CHC participants to granularly understand success drivers per category/ market channel archetype within CHC & adapt to key shifts (channel shift/ fragmentation, lowering barriers-to-entry…) There is no profitable growth scarcity on CHC. Only an inability to address opportunities & fully leverage current assets Exciting times More in our last publication: 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀: 𝗕𝗿𝗲𝗮𝗸𝗶𝗻𝗴 𝗧𝗵𝗲 𝗖𝗼𝗱𝗲 𝗢𝗳 𝗢𝘂𝘁𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗢𝗻 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗛𝗲𝗮𝗹𝘁𝗵 𝗖𝗮𝗿𝗲 (𝗖𝗛𝗖), 𝗞𝗲𝘆 𝗪𝗶𝗻𝗻𝗲𝗿𝘀 & 𝗟𝗼𝘀𝗲𝗿𝘀 𝗔𝗻𝗱 𝗦𝗲𝘃𝗲𝗻 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝗼𝗻𝘀 𝗢𝘃𝗲𝗿 𝟮𝟬𝟮𝟰-𝟮𝟬𝟯𝟬 https://lnkd.in/eeCZYWmt To get the corresponding deck, please leave your name in comment & allow us few days 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://lnkd.in/ea4gy65y

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