Merkle DACH

🚀 Digital Transformation and Customer Omnichannel Experience Redefined   The future belongs to brands that focus on customer experience – and Breitling’s success story is a perfect example of this.   As Rajesh Shanmugasundaram, CTO of Breitling, aptly states: "We’re meeting our customers wherever they are or want to be." And Merkle's contribution to this transformation bringing significant impact: "Merkle has been incredibly helpful to us across multiples programs (...) and played significant role in this transformation."   With a clear vision, BREITLING has not only undergone a digital transformation but has elevated customer experiences to an entirely new level. From innovative blockchain technology for digital authenticity certificates to the global implementation of a CRM system – every detail demonstrates the importance of putting the customer at the center.   🔑 Key highlights: Implementation of a digital e-warranty system for sustainability and efficiency Global integration of Salesforce CRM to enhance both boutique and online experiences Data Lake foundations and reporting's insights to become a data-driven company Pioneering blockchain technology to ensure authenticity and trust   ✨ This partnership demonstrates how technological innovation helps brands succeed and sets new standards for customer experience. 📖 Read more here:  https://lnkd.in/dArJrh-a

💡𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 𝗳𝗼𝗿 𝗦𝘂𝗰𝗰𝗲𝘀𝘀: 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗿𝗼𝗺 Gennaro Galdo, 𝗖𝗹𝗶𝗲𝗻𝘁 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗮𝘁 𝗠𝗲𝗿𝗸𝗹𝗲 𝗗𝗔𝗖𝗛 Fostering 𝘁𝗿𝘂𝘀𝘁 is more than a value—it’s the foundation of everything we do. As Gennaro shares, creating strong, lasting relationships with clients is key to delivering success. Acting not just as service providers but as strategic advisors ensures we focus on long-term client outcomes. This approach, combined with Merkle’s collaborative culture, empowers our teams to craft innovative, customer-centric solutions. 💼𝗪𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝘂𝘀 𝗮𝗻 𝗮𝘁𝘁𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗽𝗮𝗿𝘁𝗻𝗲𝗿?  Our unique blend of expertise, reliability, and innovation sets us apart. By uniting diverse talents and perspectives across departments, we achieve better alignment and deliver tailored solutions that exceed expectations. This culture of collaboration creates the perfect environment for both client and team success. 🚀 𝗘𝗺𝗽𝗼𝘄𝗲𝗿𝗶𝗻𝗴 𝗚𝗿𝗼𝘄𝘁𝗵  From managing portfolios to leading entire industry verticals, roles like Gennaro’s demonstrate the opportunities for growth and impact at Merkle. Our investment in new tools, trends, and professional development enables us to stay ahead of the curve and deliver unparalleled value to clients. 👉 Want to join a team where innovation and trust drive success? Join us now!   #MerkleDACH #MerkleTalents #EmployeeInterview #ClientCentricity #Partnerships

Just a few days left until the e-Luxury Summit 2024! The luxury world is meeting in Lausanne, and you won’t want to miss this. As a proud Gold Sponsor, we want to invite you to join us for exclusive insights and powerful ideas shaping luxury’s future. Catch Michela Vecchiola from SWAROVSKI and Nicolas Delaplace from Merkle as they reveal how to master personalized marketing on a global scale with "Think Global, Act Local." 📅 Date: 26th November 2024, 11:50 – 12:10  📍 Location: Lausanne, Switzerland  🔗 Don’t miss out, register now: https://lnkd.in/eVhp9Q9s  Let’s make luxury’s future! #eluxury #luxury #fashion #design #networking #retail #marketing #merkle #dentsu #swarovski #MerkleEvents #switzerland #swiss #merkleproud 

From clean desks to clear data strategies – this is where we work 🚀 ✨ From Augsburg to Hamburg, Düsseldorf to Munich, and Frankfurt in between – our offices are where innovation meets collaboration.   We thrive in the experience economy, where customer and employee expectations are higher than ever. In a world where it’s the total experience that counts – not just a product or service – we’re the partner to help you deliver. Ready to elevate your CXM, data strategies, and business results? Let’s create extraordinary experiences together. 🚀 #DreamDoDeliver #CXM #office #tour #Merkle

🚀 Join us in Zurich for “Grow with Braze” on December 11! 🚀    We and Braze are teaming up to showcase the latest in marketing automation and customer engagement. Discover how leading brands are creating seamless, personalized experiences that drive growth.    📅 Date: December 11, 2024  📍 Location: Folium, Sihlcity, Zurich    Highlights include:  ✨ Insights from Alpine destinations on loyalty and monetization  ✨ Interactive discussions on CRM, AI, and Braze’s API-driven platform  ✨ Networking with top marketing and tech professionals    Don’t miss this opportunity – register NOW: https://lnkd.in/dDDfnt8W #GrowWithBraze #MarketingAutomation #CustomerEngagement #Merkle #Braze #ZurichEvents. 

🚀 Budget Planning for Generative AI: Key Tips 🚀   In today’s fast-paced business environment, it’s almost impossible to have a strategic conversation without mentioning Generative AI. However, moving beyond the hype to truly benefit from GenAI means securing the necessary budget – a task that’s not always straightforward, especially when economic concerns are at the forefront.    Key Tips for AI Budget Planning:   🚨Create a Sense of Urgency: Most businesses understand the benefits of GenAI, but what about the risks of not adopting it? Lost customers, outdated offerings, and missed revenue streams are just a few consequences of falling behind.   🧑🤝🧑Understand Your Audience: Tailor your pitch to key stakeholders. CMOs will focus on customer experience enhancements, while CTOs will need technical specifics like data sources, compliance, and the intricacies of custom models.   🤝Emphasize Oversight and Compliance: Integrating GenAI isn’t just about implementation – it requires strong ethical and data compliance frameworks. Including these in your budget can strengthen your proposal.   📈Start Small and Scale: Don’t aim to revolutionize everything at once. Start with impactful, proof-of-concept projects that deliver quick wins and demonstrate value. Use these successes to build a case for further investment.   Are you ready to make GenAI work for your business? Reach out to learn how we can support your budget planning and execution. Let’s start 2025 together on a high note!     #Merkle #DreamDoDeliver #GenerativeAI #BudgetPlanning #Innovation #Merkle #DigitalTransformation

EVENT | Fabrice Gaude was joined by Noemie Aung, VP IT B2C, and Helene Goetzelmann, VP Client Experience at L'OCCITANE Group, for an engaging presentation at the Swiss Premium Meetings in Evian. This two-day event focused on digital marketing, eCommerce, and omnichannel strategies. 💡 In their talk on "Retail Transformation: How Clienteling Redefines Customer Personalization," they highlighted L'Occitane’s innovative approach to motivating and engaging in-store teams. They also discussed the latest omnichannel trends in retail, with a particular focus on the cosmetics sector, and how these strategies can enhance the customer experience. ✔ A big thank you to Fabrice, Johann Martinez, Vera Presas Katz, and Carlo Francisco for sharing this experience and driving forward opportunities to connect with industry leaders. Special thanks to the event organizers, especially Yannick BAZIN, for making this all possible! 🚀 #SwissPremiumMeeting #DigitalMarketing #eCommerce #Omnichannel #CustomerExperience  #MerkleExperts #MerkleEvents #Teamwork #Leadership #BusinessGrowth #Networking

Proud to partner with the legendary Victorinox, supporting their journey to global efficiency with Salesforce's Customer 360! 🌍 Through this collaboration, we've helped streamline operations across sales, marketing, and service, making it easier than ever for Victorinox to connect with customers and retailers in over 120 countries. 💡 From automating B2B orders to creating a single customer view, together we're driving transparency, productivity, and world-class customer experience. Thank you, Victorinox, for trusting us on this transformative journey! And thank you to Simão Cardoso, our Account Director in charge of this project and his team, for an outstanding delivery! Check out the full story in the Trailblazer blog to see this digital journey in action: https://lnkd.in/efQfuBNi #MerkleDACH #CustomerExperience #Victorinox #Salesforce

✨ Special session alert!  We’re thrilled to host a talk featuring Michela Vecchiola (VP Marketing & Head of Customer Engagement, SWAROVSKI) and Nicolas Delaplace (Client Portfolio Director, Merkle). Together, they’ll share insights on "How to Perform Personalized Marketing at a Global Scale with a Centralized Organization: Think Global, Act Local."    We are proud to be a Gold Sponsor of the E-Luxury Summit 2024 by Dagorà LifeStyle Innovation Hub! Join us in Lausanne for this exclusive event dedicated to luxury, fashion, and lifestyle leaders. Discover new trends, cutting-edge strategies, and transformative technologies redefining the future of luxury.    📅 When: 26th November 2024, 11:50 – 12:10  📍 Where: Lausanne, Switzerland  🔗 Reserve your spot now: https://lnkd.in/eVhp9Q9s     Don’t miss out on this exciting opportunity to dive into the future of eLuxury!    #eluxury #luxury #fashion #design #networking #retail #marketing #merkle #dentsu #swarovski #MerkleEvents #switzerland #swiss #merkleproud 

This weekend, our Prague Team rallied for men’s health! 🏃♂️💪 Together, they laced up, grew mustaches, and went the distance to champion mental health and cancer research. Every mile, laugh, and donation pushed us closer to a healthier future. 🍀 Huge thanks to Filip Sušánek, Antonin Puskarcik, @Thomas Sini, Nour Dandan, Matteo Iacucci, Gian Marco Fusaro, Dariia P., Jan Pícha, Lesia Pereviazko for their dedication and heart! And to Kristyna Svobodova and Marek Kuhtz for flawless organization and stunning photos that captured the spirit of the day. Your energy and kindness have set the standard. Here’s to stronger communities, hope, and keeping Movember’s spirit alive all year long! 🏅 #dentsu #MerkleDACH #MensHealth #Movember #TeamSpirit