Winnie Ng, MBA

Recognizing the need to stay ahead, a leading adventure travel company embarked on a strategic overhaul of its martech stack. So, they turned to Actable to help. In four months our team: 📊 Integrated data from 11 sources into BigQuery 🛠 Created a toolkit to enhance customer journey reporting, website experimentation, and digital personalization. The result? ◾ Better customer acquisition cost optimization via Looker reports ◾ Personalized email and paid search campaigns ◾ Enhanced paid media ROI analysis for bidding optimizations ◾ Modern lead scoring model, powered by #BigQuery and Vertex AI, for delivering qualified leads to sales teams Read the full case study to learn how your organization can modernize your #MarTech stack. ➡ https://lnkd.in/ga-5yYDZ

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Building a Personalized Customer Journey with Shopify Create unique and engaging experiences to boost customer satisfaction and loyalty As a Shopify merchant, you understand the importance of building strong customer relationships. In today's competitive landscape, it's no longer enough to simply offer great products and services. You need to create personalized experiences that resonate with your customers and keep them coming back for more. Shopify provides a powerful platform with tools and features that empower you to build personalized customer journeys. By leveraging these tools effectively, you can tailor the shopping experience to each individual customer, increasing their satisfaction and loyalty. Here are some key steps to building a personalized customer journey with Shopify: **1. Understand your customers:** The first step is to gain a deep understanding of your target audience. Who are they? What are their needs and wants? What are their pain points? By gathering this information, you can create personalized experiences that are relevant and meaningful. **2. Segment your audience:** Once you understand your customers, you can segment them into different groups based on shared characteristics. This allows you to tailor your marketing and communication efforts to each segment, ensuring that your messages are relevant and resonate with the right audience. **3. Personalize your content:** Use your customer data to personalize your website content, email marketing campaigns, and social media posts. This could include displaying product recommendations based on past purchases, sending targeted email campaigns based on customer interests, or creating personalized landing pages for different customer segments. **4. Use dynamic product recommendations:** Shopify's dynamic product recommendations engine can help you suggest relevant products to each customer based on their browsing history, purchase history, and other data points. This can help increase sales and improve the overall customer experience. **5. Offer personalized discounts and promotions:** Use Shopify's discount codes and promotions feature to offer personalized discounts and promotions to your customers. This could include offering a discount on their next purchase based on their recent purchase history or sending them a special offer on their birthday. **6. Use abandoned cart recovery:** Shopify's abandoned cart recovery feature can help you recover lost sales by sending automated emails to customers who have abandoned their carts. These emails can include a reminder about the items in their cart, a special offer to encourage them to complete their purchase, or a link to help them troubleshoot any issues they may be experiencing. #Shopify #Personalization #CustomerJourney #ecommerce #marketing #Subscribe #Follow

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Make your #CyberMonday campaigns irresistible! 🎯😎 This guide from Shopify is filled with innovative ideas designed to attract shoppers, boost sales, and create a memorable experience this holiday season. From interactive promotions to loyalty rewards, the strategies outlined here are aimed at maximizing your reach and revenue. 🔥🛍 https://lnkd.in/gA943mku #CyberMonday #BFCM2024 #EcommerceTips #HolidayMarketing

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At Dreamforce 24, Certinia was announced as an inaugural member of Salesforce’s new Agentforce Partner Network, aimed at extending the value of AI-driven agents. Certinia’s "Customer Success Agent" (Certi) will use AI to improve customer engagement, resolve issues proactively, and enhance account health.  With Certinia’s CS Cloud, AI use cases will help automate customer success tasks such as onboarding and success planning. CSM teams are increasingly using shared service models to handle multiple accounts. We believe that AI-powered agents like Certinia’s Customer Success Agent can improve consistency by monitoring customer health, identifying risks, and offering best-practice recommendations, potentially transforming Customer Success into a profit center. Don’t miss out on the full article ⬇️ https://lnkd.in/d2g_Dvfi #teamVFP #Certinia #CertiniaPartner #Agentforce #Salesforce #SalesforcePartner

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🚀 Leandro Grew Unity 3x in APAC within Two Years: Here is His Approach to GTM 🚀 We're thrilled to feature Leandro, a seasoned SaaS sales leader with over 15 years of experience in the APAC region, in our latest Maven Club newsletter! 🌟 Leandro’s journey is a masterclass in strategic GTM execution, collaboration, and customer-centric growth. From architecting scalable go-to-market strategies to driving significant revenue growth in complex markets like APAC, Leandro’s insights are invaluable for any sales leader. 🌟 Key Highlights: - Leandro’s approach to GTM as a continuous, iterative process - Challenges in scaling Unity in APAC and how Leandro solved them - Lessons learned from scaling Unity’s APAC operations - His strategies for prioritizing revenue-impacting issues - Advice for early-stage founders on achieving product-market fit Curious to dive deeper into Leandro’s strategies? Explore his full journey here: https://lnkd.in/df7DfTcR 💡 We hope Leandro’s insights offer valuable takeaways to enhance your own GTM strategies and leadership approach! For more exclusive content from industry leaders, subscribe to Maven Club: https://lnkd.in/g_SzSSAD

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This week's article: The Asian Century of SaaS: Don't Sleep on APJ Expansion 🌏 Joe Nash, Executive Director at Sales Innovation, breaks down why APJ expansion should be a priority—and what’s at stake if it’s not. From the rapid rise of local SaaS competitors to proven strategies for entering new markets, this article is a must-read for leaders looking to grow globally and increase revenue. Read the full article to discover actionable insights for capturing the APJ market. https://lnkd.in/g4vY5VVm #SaaS #OutsourcedSales #APJExpansion #SalesInnovation

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Unveil the blueprint for a thriving Shopify venture in our latest eBook: "Your Ultimate Guide to Launching a Successful Shopify Business." Here's a glimpse: - Setting up your Shopify store with precision. - Navigating payment gateways and shipping strategies. - Mastering marketing tactics for boosted sales and brand recognition. - Elevating SEO and refining customer experience. - Essential Shopify apps, including Consentmo for compliance. - Preparing for a triumphant store launch and effective promotion. Embark on your e-commerce adventure armed with our comprehensive guide! Link to the eBook in the first comment.

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AI provides an opportunity for CSPs to minimize the cost impact of dealing with customer inquiries and complaints by drastically reducing the time it takes to handle calls, while boosting revenues through more effective upsell.  Here at Aria, we wanted to know just how big an impact AI could have on CSP EBITDA. So, always up for a challenge, we participated in a TM Forum Moonshot catalyst to prove that using AI to deliver smarter solutions could boost EBITDA by up to 30% (spoiler alert: we smashed it). Read today’s blog post to learn more: https://bit.ly/46Ip0Tr #GenAI #DTW2024 #DigitalTransformation #CloudBilling 

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A word from Nicole Ward about her upcoming discussion at Sales Enablement Summit Toronto (November 20 & 21). More info below. 👇 ✍️ https://lnkd.in/e2SyWv_d 🔥🗣️ Fireside chat: Building a high-impact enablement function from scratch 🧐 Learn how to establish your charter or key program pillars and how to gain and maintain executive buy-in and stakeholder alignment by demonstrating how you’ll impact their KPIs and make a tangible impact as a team. #salesenablementtoronto

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🌟 Client Success Spotlight: Hemline🌟 Challenge: Managing data from 30+ stores was cumbersome for Hemline—until Glew stepped in. 🚀 Glew's Solution: ◾ Unified Data across their tech stack: Shopify, Shopify POS, Klaviyo, Meta, Google Analytics, Google Ads ◾ Centralized Inventory Dashboard ◾ Enhanced Data Management with a single KPI dashboard ◾ Advanced Sales Tracking & Customized Reporting for better transparency and decision-making ◾ Optimized Performance Monitoring through automated, insightful reports From Hemline’s COO, Katie Pierce: "Before Glew, compiling reports took days, if not weeks. Now, our franchisees receive timely insights daily, empowering them to excel." With Glew, Hemline transformed data management from a chore into a driver of growth! 📈 🔗 Full case study here: https://hubs.ly/Q02HXYzk0 #DataIntegration #RetailTech #ClientSuccess #Glew #Ecommerce #Shopify

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🤝 Alignment between GTM functions is a key value driver for SureRev customers. 🤝 Let's focus on Product Management and Marketing for a moment. 🚨Product Management and Product Marketing are 2 critical roles in GTM teams that must stay on the same page. But, ever feel like your product management and marketing are pulling in different directions?🚨 Many companies face the classic conundrum where the two departments operate on parallel tracks that never seem to meet. 🛤️ ⚠ Product management’s focus on the product’s functionality and features often clashes with product marketing’s push towards understanding and reaching the customer effectively. Products are often developed outside of the context of the target customers or customer pain points are discussed with product and engineering teams not being aware of this context. 🤝 With its AI-assisted Product Value Proposition SureRev closes this gap, ensuring that both functions are not just aligned but synchronized in their efforts to deliver value to the customer. 🤝 SureRev also recognizes the pain points of misalignment and inefficiency in messaging, offering a solution that yields higher sales win rate. Imagine having your GTM teams always on the same page, with the product messaging and positioning crystal clear across the board. 💡💼 🤝 With SureRev’s unique tool for ICP (Ideal Customer Profile) development, marketers and product managers can now define their target audience with unmatched granularity, leading to enhanced lead qualification and ultimately, better sales outcomes. 🎯 Don't let your company fall into the pitfalls of misalignment. Let SureRev help you develop a path to a unified product strategy and marketing message. 🌈✨ #ProductManagement #ProductMarketing #Alignment #SureRev

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B2B SaaS Marketing is evolving. The TL;DR? There’s a shift happening. Away from a marketing function that throws MQLs to the sales team to one that directly drives SaaS revenue 🚀 During her fireside chat, Gong CMO Emily He spoke about this change and what it means for SaaS CMOs. Including: 📈 Why aligning marketing with revenue is the prevailing SaaS marketing trend. 💸 How AI can help unite the whole GTM function into one ‘revenue team’. 🔎 And the importance of effectively using the wealth of data available to modern GTM teams. The full conversation is now live at the link in the comments, check it out! #SaaS #SaaStock2024 #marketing #GTM #sales #revenue #data Lily Covington Cruxy

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Are you maximizing your CRM’s potential by connecting HubSpot to Salesforce? Here's why you'd want to: - Centralized Data Management: Keep your data consistent and accessible. Increased Efficiency: Automate data syncing and save time. - Enhanced Sales Insights: Access comprehensive customer profiles. Optimized Workflows: Streamline processes across teams. - Advanced Reporting and Analytics: Gain integrated insights for better decisions. - Improved Collaboration: Align your marketing, sales, and service teams. Have you integrated HubSpot with Salesforce custom objects? Share your experience! If you need help with the set up, just let me know. #HubSpot #Salesforce #CRM #DataIntegration #SalesAutomation #MarketingAutomation #BusinessGrowth #SalesEnablement #CustomerSuccess #BusinessIntelligence #TechIntegration #SalesStrategy #MarketingStrategy #CRMIntegration #SalesPerformance

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Are you considering a Shopify migration? Our latest blog details how to pitch a compelling business case that will win over your key stakeholders. Learn how to: ✔️ Map your stakeholders ✔️ Highlight key platform differences ✔️ Weigh up benefits, costs, and potential risks Ensure a smooth transition and set your brand up for long-term success with Shopify or Shopify Plus. Follow the link 👉 https://lnkd.in/eEuq7cqv Get in touch if you have any questions.

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