Adam Green

In our latest guest blog on Calgary Marketing Association, we share tips on using Google Analytics 4 to measure and improve SEO performance. We also provide a real-life example of how we helped a Calgary client improve organic traffic and sales over time using GA4. Check out the full article here: https://lnkd.in/gZTBBXFP Thank you Derek Hovinga (He/Him) at Calgary Marketing Association for reviewing and publishing the article. Thank you for your time and professionalism!

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So I built a website... finally. It's like the shoemakers kids never having shoes, or the mechanic who's car is always broken down. https://keving.ca #HubSpot #HubSpotSolutionProvider #MarketingTechnology #Martech #FreeCRM

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Take your law firm's digital presence to the next level with our expert SEO services. 🌐📈 Law Shop Marketing helps Canadian law practices achieve higher Google rankings, driving more traffic and generating leads. Trust our expertise to deliver real, measurable results. #PaidSearch #GoogleAds #LawShopMarketing #MarketingServices #SEO #WebsiteDesign #WebsiteDevelopment #Branding #LegalMarketing #LawFirmMarketing #SEOExpert #WebsiteDesigners #realestatelawyer #SEO #digitalmarketing #legalmarketing #onlinemarketing #lawfirmSEO

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In the fast-paced world of Meta ads, smart decisions are key. Let AI be your secret weapon, adding a layer of brilliance to every campaign. 🚀 Let's explore the future of advertising together. #MetaAdsMastery #AITactics @taylormadedigitalcanada

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According to this report, Canadian shoppers are getting more hesitant about retail tech & social media ads. Here's what it means for your business: 📉 Key Findings: - Tech Hesitation: Many Canadians are cautious about embracing new retail technologies, preferring familiar, in-store interactions. - Ad Skepticism: Social media advertisements are met with growing skepticism, with shoppers questioning their authenticity and relevance. - Consumer Trust: Building trust through transparency and proven value is more critical than ever for brands aiming to leverage new technologies. 🔑 What This Means for You: - To navigate these challenges, it's more important than ever to have a strategic, expert-driven marketing approach. - Building consumer trust and effectively communicating your value proposition and brand story requires nuanced, skilled marketing to ensure the message-market fit is correct. - Using an omnichannel approach is increasingly important to build trust. - Crafting personalized marketing campaigns helps resonate with your target audience's preferences and concerns. Personalization is becoming imperative. 💡 With a deep understanding of marketing, I’ve guided businesses through similar challenges, turning skepticism into loyalty. Reach out to discuss how I can align your marketing with these shifting consumer trends. Comment below to let me know how your business is navigating the consumer trust challenges. 👇 To read the article: https://lnkd.in/gnWwxf7U #RetailTrends #MarketingStrategy #ConsumerBehavior #RetailTech #CustomerTrust #MarketingConsultant #DigitalMarketing #MarketingTechnology #StartupMarketing #SocialMediaAdvertising #Marketing

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"Set it and forget it" doesn't work with AI in Google Ads. While AI can process massive amounts of data and make split-second decisions, human judgment remains crucial for: 🤓 Strategic direction 🤓 Ethical considerations 🤓 Performance monitoring 🤓 Compliance verification The most successful AI implementations in Google Ads combine automation with active human oversight. Just look at L'Oréal Vietnam—they achieved a 4.1X higher ROAS by maintaining clear documentation and regularly monitoring their AI tools. Learn more about balancing AI capabilities with human oversight in my latest article on PPC Hero: https://lnkd.in/gWdABGvc #GoogleAds #AI #PPCAdvertising #DigitalMarketing

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Question for marketers: Is there any scenario you can come up with where you would purposefully connected your brand to a garbage truck?

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When I started including user-generated content in brands' emails, their engagement rates shot up. These brands are doing the same: Mejuri: Used real customer photos in product recommendation emails, resulting in a 28% increase in click-through rates. Glossier, Inc.: Featured Instagram posts from customers in their email newsletters, which improved social proof and still drives sales. MVMT : Highlighted fan photos wearing their watches in follow-up emails, strengthening the brand community and boosting repeat purchases. Try it out: Start adding user-generated content to your emails, and you'll see the same boost in engagement and loyalty.

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It might be obvious but how Marketing professionals view ROI is not as we might think. It's not about either or but how we take it as a KPI for our campaigns and how dominant it will be across our strategy. In this article you can search for the Facts and Key Data about the role of ROI in advertising. #Advertising #Marketing #KPI #Strategy #Financials

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𝐖𝐡𝐞𝐧 𝐁𝐫𝐚𝐧𝐝 𝐁𝐞𝐜𝐨𝐦𝐞𝐬 𝐂𝐫𝐢𝐭𝐢𝐜𝐚𝐥 𝐭𝐨 𝐭𝐡𝐞 𝐆𝐫𝐨𝐰𝐭𝐡 𝐨𝐟 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 As your company grows, the role of your brand evolves and becomes increasingly critical to your overall success. Here's a framework I have used when considering brand building vs. performance activities for eCommerce and Subscription businesses: 𝐄𝐚𝐫𝐥𝐲 𝐒𝐭𝐚𝐠𝐞 (𝟎-$𝟓𝟎𝐌): 𝐃𝐞𝐯𝐞𝐥𝐨𝐩 𝐘𝐨𝐮𝐫 𝐁𝐫𝐚𝐧𝐝 𝐎𝐫𝐠𝐚𝐧𝐢𝐜𝐚𝐥𝐥𝐲 𝐚𝐧𝐝 𝐈𝐧𝐯𝐞𝐬𝐭 𝐢𝐧 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐂𝐡𝐚𝐧𝐧𝐞𝐥𝐬 At this stage, your primary focus should be driving product-market fit and satisfaction. Your brand will naturally develop through your products, community interactions, customer service, and online presence. While it’s important to have a brand foundation, you don't need to invest heavily in brand-building activities right away. Your product is your brand. Your brand budget will gradually expand as you approach the $50M mark. Meanwhile, leverage performance channels to drive customer acquisition. 𝐌𝐢𝐝 𝐒𝐭𝐚𝐠𝐞 ($𝟓𝟎-𝟏𝟎𝟎𝐌): 𝐒𝐭𝐚𝐫𝐭 𝐈𝐧𝐯𝐞𝐬𝐭𝐢𝐧𝐠 𝐢𝐧 𝐘𝐨𝐮𝐫 𝐁𝐫𝐚𝐧𝐝 As you scale past $50M, investing in your brand becomes more crucial. This is the stage where you should start considering brand and messaging agencies to help build your brand architecture. Defining who you are, creating the pillars of your brand, and developing a strong value proposition will set the foundation for future growth. Typically, you'll start investing in this type of work around $25-30M. As you approach $100M, begin investing in brand campaigns and upper-funnel activities to enhance brand recognition and consistency across all touchpoints. 𝐋𝐚𝐭𝐞 𝐒𝐭𝐚𝐠𝐞 (𝟏𝟎𝟎-𝟓𝟎𝟎𝐌): 𝐁𝐫𝐚𝐧𝐝 𝐚𝐬 𝐭𝐡𝐞 𝐋𝐨𝐜𝐨𝐦𝐨𝐭𝐢𝐯𝐞 Once you scale past $100M, your brand becomes the engine that drives everything forward. A company can grow from $0-100M without a strong brand, but it cannot go from $100-500M without one. Your brand integrity and recognition will pull everything forward, so it's essential to invest heavily in upper-funnel brand campaigns and ensure consistency across all customer touchpoints. 𝐓𝐡𝐞 𝐁𝐨𝐭𝐭𝐨𝐦 𝐋𝐢𝐧𝐞? Your brand ultimately comes from within—your team, your product, your customer service, your operations, and your content. While agencies can help build your brand architecture and provide key insights, the essence of your brand is something you own as a company. It’s not something you should ever outsource entirely. I discuss this in detail on the Growth Trends Show. Listen to the full conversation here: https://buff.ly/3RDT0cZ What’s been your experience with developing and investing in your brand?

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BFCM Tip: Check that your coupon codes are working and are clearly displayed in your marketing efforts (social, email, site, etc).

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As consumers increasingly turn to search engines to find nearby products and services, businesses need to be visible where their audience is looking. One of the most effective ways to achieve this is through local Google Ads.   Google Ads allow your business to target potential customers with precision, ensuring your advertising dollars are spent reaching the right people in the right place.   In the article below, I explain how to effectively use Google Ads to reach local customers, including strategies, tips, and tools that will help maximize your local reach. Check it out at the link below: https://lnkd.in/gCfH9J_x #googleads #googleadvertising #paidads #paidadvertising

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With AI becoming more prominent, it's more important than ever to make sure you are promoting the expertise the humans in your organization possess to the humans you are trying to connect with. #ContentMarketing

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