Julie Pilon

Searching for the best Digital Marketing Agency in Toronto? Meet New Digital, where your business’s digital dreams take flight! In the heart of Toronto, we sculpt digital campaigns that resonate with your target audience, ensuring your brand isn’t just seen but truly remembered. Why Choose New Digital in Toronto? - Transparent Communications: No jargon, just clear talks and results - Custom Strategies: Tailored plans to sail smoothly towards your goals - Expert Team: A squadron of digital mavens keen to elevate your brand - nnovative Approaches: Weaving strategies that entwine creativity & results Services to Boost Your Online Presence: - SEO: Ensuring you’re found by the right people, right when they need you - SEM: Targeted strategies to put you right where your customers are looking - Social Media Marketing: Engaging campaigns that get your audience talking - Content Marketing: Crafting stories that genuinely resonate with readers - Email Marketing: Direct, impactful messages straight to inboxes - Collaborating with New Digital means not just meeting your digital marketing objectives but surpassing them with finesse. Ready to redefine your digital journey with New Digital in Toronto? Let's start a conversation today! #GoogleAdsAgency #GoogleAdsAgencyToronto #FacebookAdsAgency #FacebookAdsAgencyToronto #DigitalMarketingAgency #DigitalMarketingAgencyToronto

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Searching for the best Digital Marketing Agency in Toronto? Meet New Digital, where your business’s digital dreams take flight! In the heart of Toronto, we sculpt digital campaigns that resonate with your target audience, ensuring your brand isn’t just seen but truly remembered. Why Choose New Digital in Toronto? - Transparent Communications: No jargon, just clear talks and results - Custom Strategies: Tailored plans to sail smoothly towards your goals - Expert Team: A squadron of digital mavens keen to elevate your brand - nnovative Approaches: Weaving strategies that entwine creativity & results Services to Boost Your Online Presence: - SEO: Ensuring you’re found by the right people, right when they need you - SEM: Targeted strategies to put you right where your customers are looking - Social Media Marketing: Engaging campaigns that get your audience talking - Content Marketing: Crafting stories that genuinely resonate with readers - Email Marketing: Direct, impactful messages straight to inboxes - Collaborating with New Digital means not just meeting your digital marketing objectives but surpassing them with finesse. Ready to redefine your digital journey with New Digital in Toronto? Let's start a conversation today! #GoogleAdsAgency #GoogleAdsAgencyToronto #FacebookAdsAgency #FacebookAdsAgencyToronto #DigitalMarketingAgency #DigitalMarketingAgencyToronto

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Ads on the move : For You, For Free #cents #centsofficial #InnovativeAdvertising #InteractiveAds #ConsumerEngagement #MarketingInnovation #AdvertisingTrends #DigitalMarketing #TechInnovation #BrandEngagement #CreativeAds #MarketingStrategy #Vancouver

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The Battle of the Flyers - How the founder of Quebec's Glouton app helps grocery shoppers find great deals It’s always interesting to see how unique regional habits can shape an entire industry. Here’s a compelling insight—Quebeckers are more likely to do their grocery shopping on Thursdays and Fridays compared to other Canadians, according to data from Nielsen. Why is this significant? It shows a distinct consumer pattern that businesses can leverage. And speaking of leveraging, here's how technology is transforming the way Quebeckers shop. Glouton, founded by Jean-François Gagné Bérubé, has not only revolutionized the shopping experience but also provided invaluable insights with its application. Before heading out, many are turning to "Le combat des circulaires" on the Glouton app. This feature offers a robust analysis of weekly specials, available for free in the "Circulaires" section, helping consumers spot the best grocery deals and even find recipes to maximize their savings. Check it out here: https://lnkd.in/eh5r2rv9 From an initial project born out of pandemic-induced boredom to a thriving platform, Glouton marries Jean-François’s passion for food with AI, providing a tailored shopping guide that prioritizes quality and cost-effectiveness. Glouton uses AI to analyze deals, ensuring that consumers get the best value for seasonal products, especially local ones. Jean-François Gagné Bérubé also appears weekly on TV on LCN and TVA and writes a weekly column in the Journal de Montreal.

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Remember the last ad that truly made you feel something? Storytelling is the most powerful tool, but it's often under-utilized. 😔 What does storytelling do? Deeper Connections❤️: Stories create a bridge between brand and audience. Shared experiences making them feel like they're part of something bigger. Memorable Impact🧠: Facts fade, but stories stick. A compelling narrative sets your brand apart from the noise, leaving a lasting impression on your audience. Action Through Emotion🔥: Stories have the power to move hearts and minds. By evoking emotions, you can inspire action, encouraging customers to choose your brand and become your biggest fans. As Maya Angelou said, "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." Let your brand story make a lasting impression. Let's share genuine stories and build a more meaningful connection with those we want to reach.

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As marketer, I couldn't help but notice the intriguing challenge Starbucks is currently navigating. In the article shared by Business Insider, Starbucks revealed that mornings are proving to be incredibly busy, leading to a concerning trend of abandoned orders. Now, why is this particularly fascinating? Well, consider this: Starbucks frequently employs marketing promotions on their mobile app, enticing customers with bonus rewards for orders placed during those very morning hours. So, what gives? This scenario highlights an opportunity for synergy between operations and marketing. There's a treasure trove of insights waiting to be uncovered here. How can they optimize operational efficiency to better handle the morning rush while simultaneously enhancing marketing strategies to ensure maximum engagement and conversion? It's a puzzle waiting to be solved, and I believe the solution lies in the collaborative efforts of both teams. By leveraging data analytics, consumer behavior patterns, and innovative marketing tactics, they can not only address the current challenges but also unlock new avenues for growth and customer satisfaction.  One recent promotion of theirs I've noticed focuses on Thursday afternoon. It would be interesting to know what the data for Thursdays is during this activation. Could this promotion be a response to address the morning rush predicament they're encountering? Let's all actively seize opportunities to align our efforts cross-functionality, break down silos, and drive impactful results. #Marketing #Operations #Collaboration #Innovation #CRM

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⏰ Marketing News Canada alert! I had the pleasure of speaking with one of Canada's top marketers Stephen Kiely of Dentsu Creative Canada. We spoke about his origin story, what brands have to watch out for and what agency folks have to consider to move up in their careers! Thanks Stephen Kiely for a fun time! 👍 https://lnkd.in/gPDwaHmU #marketingcareers #marketingpodcast #marketingnewcanada #agencylife

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Big shifts are coming to the Canadian media landscape with Rogers purchasing the Canada rights to several lifestyle brands such as HGTV, Food Network, and Discovery. Meanwhile, Corus’s CEO Troy Reeb shared that they will be debuting the Home Network and the Flavour Network to replace HGTV and Food Network respectively. Their release highlights the shift towards more local content, with another 110 hours of Canadian originals expected to land on their new channels. These changes were announced earlier this year, but the dust is still settling and we’re working closely with clients to identify what these changes mean for their Linear TV strategies. One discussion that came up recently involving a client targeting women in the Canadian market. They had previously focused on channels like the Oprah Winfrey Network and the Cooking Channel - both of which have been shut down. . There is a lot of complexity to break down, and we’re working to evaluate whether there are ROI positive opportunities in this new media landscape for their paid media strategy. For other paid media agencies - what do you think of these shifts?

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More than two-thirds of Canadians think companies are more focused on performative acts than making real changes to help the environment, according to new research from Leo Burnett Canada's The HumanKind Study 2024. ➡ Read more about how companies can take a leading role in addressing the concerns that keep Canadians awake at night, in the #ICA's Report on Marketing in partnership with Globe Media Group: https://lnkd.in/ge42F6RC #ReportOnMarketing #CanadianMarketing #Research

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Navigate Toronto's Digital Advertising with New Digital The SEO agency that never sleeps. We sync your brand's rhythm with the city's heartbeat, ensuring you stand out in the city that sets trends. Why Do Toronto Businesses Choose New Digital? - Direct Dialogue: We keep it real with strategies that make sense. - Tailored Tactics: SEO plans customized for the Toronto hustle. - Masterful Marketers: Our experts employ a blend of on-page and off-page SEO techniques. - Pioneering Perspectives: Innovative campaigns that match Toronto's pace. Ramp Up Your Digital Visibility: - SEO: Targeted strategies that get you noticed in the Big Apple. - SEM: Pay-Per-Click excellence that drives traffic and conversions. - Social Media Marketing: Content that captures the essence of Toronto. - Content Marketing: Stories as compelling as Toronto's skyline. - Email Marketing: Direct engagement that Torontonians can't ignore. Elevate your Toronto presence with New Digital, your Toronto SEO agency. Keen to conquer the digital scene? Let's connect now! #GoogleAdsAgency #GoogleAdsAgencyToronto #FacebookAdsAgency #FacebookAdsAgencyToronto #DigitalMarketingAgency #DigitalMarketingAgencyToronto

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Navigate Toronto's Digital Advertising with New Digital The SEO agency that never sleeps. We sync your brand's rhythm with the city's heartbeat, ensuring you stand out in the city that sets trends. Why Do Toronto Businesses Choose New Digital? - Direct Dialogue: We keep it real with strategies that make sense. - Tailored Tactics: SEO plans customized for the Toronto hustle. - Masterful Marketers: Our experts employ a blend of on-page and off-page SEO techniques. - Pioneering Perspectives: Innovative campaigns that match Toronto's pace. Ramp Up Your Digital Visibility: - SEO: Targeted strategies that get you noticed in the Big Apple. - SEM: Pay-Per-Click excellence that drives traffic and conversions. - Social Media Marketing: Content that captures the essence of Toronto. - Content Marketing: Stories as compelling as Toronto's skyline. - Email Marketing: Direct engagement that Torontonians can't ignore. Elevate your Toronto presence with New Digital, your Toronto SEO agency. Keen to conquer the digital scene? Let's connect now! #GoogleAdsAgency #GoogleAdsAgencyToronto #FacebookAdsAgency #FacebookAdsAgencyToronto #DigitalMarketingAgency #DigitalMarketingAgencyToronto

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COMMB's latest Insights Report is here! It's really great to see OOH's perception from young audiences are upward trending. In comparison to last years' Vividata study (Spring SCC 2023) to this years' (Spring SCC 2024) study, Gen Z's are noticing OOH advertising, taking action after exposure, and have an overall more positive perception than they did in 2023 about OOH. Why? In my personal (but humbly educated) opinion, there are three factors to be considered: trustworthiness of the OOH medium, digital online ad fatigue, and OOH's ability to not "interrupt". Nobody wants to be fed advertisements when you're binge-watching Bridgerton, or on the edge of your seat for the Jake Paul vs. Mike Tyson event (I didn't, anyways!). OOH compliments an environment and landscape, and doesn't chime in where not wanted. Those who are online regularly, such as Gen Z, often use ad blockers or pay for upgraded streaming packages to avoid advertisements. In addition - spam happens (and not the canned kind). How often are you inundated with advertisements online that you can't be certain are real or fake? Its hard for online advertisers to fight to reach consumers when surrounded by illegitimate ads - and we can't expect the viewer to do the same. Digital natives are tired of fighting through the noise of the online advertising world - and that's where OOH comes in. As we continue to grow and evolve as an industry, working together alongside other media is no longer a suggestion. It's a must if you want to have a truly impactful campaign that resonates with audiences. Aside from all the love we get from Gen Z in OOH, we dove deep into our partnered study with Leger about Canadian's perception of the use of AI in general and in the OOH space. Finally, we wrapped it up with an incredible campaign highlight from our AdAi conference Keynote speaker Juan (John) Tubert who showcased how to push the limits with AI in OOH and what's possible today.

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Naturally, this news will be welcomed with a sigh of relief from some IAB Canada members who have been diligently working towards the deprecation deadline to test alternatives. Many of our members have invested significantly towards new means of addressing audiences in the past year and many had started to report optimistic results. No effort has been wasted as the industry continues to evolve to improve protections for consumers and the mounting regulatory compliance requirements both domestically and across borders. Google’s decision to maintain access to third party cookies while they continue to work through the APIs to build more robust privacy-first solutions is a smart (if not inevitable) move. Some significant and impressive developments in the coming months might result from the extra time being spent to focus efforts on the efficacy and implementation details of a stronger Privacy Sandbox toolkit. This is not however, the time to stop lessening dependence on third party cookie addressability. It's time to invest in privacy protecting strategies that include consent-based data processing - if you've done so - don't look back. It's also important to continue exploring and testing the Google Privacy Sandbox APIs – this will undoubtedly provide valuable learning and inspire innovation. #data #onlineadvertising #cookies #google #iabcanada #privacy

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Join us LIVE to learn about La Presse’s digital transformation and learn first-hand insights on: • How did La Presse secure leadership buy-in and enable its transformation into a tech-heavy data business? • What is the process behind La Presse’s new advertising products and the role of team collaboration? • What strategies did La Presse employ to build strong readership trust with 70% authenticated readers and to enable effective advertising targeting? • How partnering with Optable has shaped La Presse’s data strategy and tech stack optimization? • How has La Presse’s revenue evolved from leveraging data collaboration, and by how much? Register here: https://hubs.ly/Q02Km2TX0

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Are you tapping into the potential of events and festivals to boost your marketing efforts? Discover why integrating Atlantic Canada's vibrant events into your marketing strategy can be a game-changer for your brand: Engagement Opportunities: Connect with your target audience through experiential activations, sponsorships, and interactive displays. Authentic Connections: Forge genuine relationships by aligning your brand with events that resonate with Atlantic Canadians' values and interests. Increased Visibility: Make a splash at premier events to stand out from the competition and reach new audiences. Strategic Planning Made Easy: Simplify your planning process with our comprehensive event list, covering major festivals, sporting events, and more. Ready to elevate your marketing game? Click here >> https://hubs.li/Q02C1f4R0 #AuthenticConnection #StrategicPlanning #AtlanticCanada

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