Sean Patrick

Knowing your audience is important. And it goes without saying, when selling marketing services to other firms you need to take into account that you're selling to more than one department. In the latest episode of The People of Digital Marketing, Founder and Marketer Nathan Yeung explains how he tackles the hesitations of the finance department when he pitches his services. Want to listen to the full interview? Links are in the comments section. #marketing #digitalmarketing #marketingsales #marketingservices

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𝗖𝗔𝗦𝗘 𝗦𝗧𝗨𝗗𝗬: I ran a four-week, $500 Meta ads campaign and here's what I learned from basic, manual testing. (Results at the end) Here's a shot list of the photos I took at the store and ran each image with a caption for just under $2/day for 6 days to find the top ads (total $8/ad). Top ads are starred. *Ad Image 1: WIX filter list in table form (a boring image but surprisingly effective!) *Ad Image 2: In-store - products only - close up; multiple Ad Image 3: In-store - products only - shelving *Ad Image 4: In-store - multiple products with staff member Ad Image 5: In-store - single product with staff member 2 Ad Image 6: In-store - hand holding a filter *Ad Image 7: In-store - Harley filter 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗹𝗲𝗮𝗿𝗻𝗲𝗱: - functionality - the image of the list of filters caught the attention of customers who already had something in mind - specificity - the image of a generic filter underperformed, but when highlighting that the store had Harley filters, it received high interest (21 link clicks at $8 testing = $0.38 CPC) - simplicity - real, regular photos without any graphics or text overlay performed well as it has familiarity and authenticity 𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀: Sales Results No social media advertising = $10,039 With social media advertising = $35,659   $ 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 = $25,620 % 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 = $25,620/10,039 𝘅 100 = 255%   Meta Ads Results Facebook Page Reach = 13.3K Paid Reach = 11.7K Paid Impressions = 23.6K Link Clicks - 258 Total ad spend = $502.58 *includes $40 of post boosts unrelated to the filter sale. Total reach from additional boosts was 1800.  Average cost per click based on the above = $502.58 / 258 = $1.95

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When Adobe calls your creative agency, YOU ANSWER!   A few years ago Adobe approached us here in Canada because they were profiling creative agencies from around the world.    We got handed a bag of cash and a month to share how a real agency uses its products each and every day.     Our number one challenge? When you can do anything, what is the right thing to do?   Have you ever felt overwhelmed by unlimited options? How do you make decisions with confidence? #CreativeAgency #AdobeCreative #DecisionMaking

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Is blogging going to be big again? If you haven’t watched this video from Coco Mocoe yet (link in comments), it’s a good glimpse into a trend I’ll dub DTA or Direct to Audience. A remix of the DTC model from the 2010s we saw in eCommerce now being borrowed by the creator economy. A tilt toward an audience publishing model that was supposedly “dead.” (Rule 1 in social club: never say something is dead!) Which points us in a direction where creators leverage a platform but aren’t beholden to it. This has got to keep executives of these networks up at night. What would happen if the top 1% of creators went direct just like retailers and top artists have done the past few years? It would tip the scales in a new direction. One not beholden to a FYP. One where creators make things for their audience and not to soothe a system in order to be actually seen. One that’s easier to support creators financially. And if you tie this in with SMS content updates, you have an entire niche alternative subcultural version of what exists now.

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Deliver Exceptional Value to Your Clients Let Klosebuy Inc. bridge the gap to help you stand out as a Partner by offering your clients something they truly need - a platform that helps them increase sales, grow their customer base, and build loyalty every day. Partner with Klosebuy Inc. and provide real, measurable value to the small businesses you serve. 💯 And build a new stream of revenue by helping your clients. Partner with Klosebuy today: [email protected] Contact Klosebuy Today and make 2025 your year of impact and growth! #PartnerWithPurpose #ChannelPartners #BusinessGrowth #KlosebuyValue #SupportSmallBusiness #DigitalMarketing #GrowTogether #Martech #Partnerships #Strategy #StrongerTogether #Klosebuy #HelpingOthersPays #PartnerWithKlosebuy #GrowWithUs #StartStrong2025

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Canadian digital marketers do it better. And the reason why isn't what you think. It's because of regulation. Since 2014, we've been subject to CASL Canadian Anti Spam Legislation The jist? We cannot send commercial messages / emails to anyone not expressing explicit or implicit consent. There are hefty fines and an enforcement network. We also cannot upload huge contact lists to our online ad accounts. Meanwhile in the States? It's been a free for all. What does all this mean? Canadian professional services digital marketers have a decade head start. When you're ready to build a true demand generation engine? Give a Canadian a call. ✌️

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The most important trait an entrepreneur can have is the ability to sell.    You have to sell your idea to potential investors, you have to sell your fledgling startup to potential employees who may be hesitant to work for a new company, and you will likely have to literally be the one selling your products or services when you start the business. #Entrepreneurialism --- Need a content strategy? Let's talk. Need a ghostwriter? Tell me about your project. Want a free website audit? Ask me how.

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📱 Let’s Talk Plot Twist: We've Hit Peak Screen Time 🤯 I read some fascinating new data from Insider Intelligence/Emarketer that had me doing a double-take.  While we marketers all buzzing about AI and digital transformation, there's another story quietly unfolding: 📉For the first time EVER, global media consumption is actually declining across almost all channels.  Even mobile usage has flatlined. Here's the tea ☕ - this isn't a crisis, it's actually our moment to get smarter about how we show up online! Think of this as a clarion call for smarter strategy. In an era where Platforms have become the foundation of our communication world, understanding where and how to reach your audience has never been more critical. 🎯 Key takeaways from Emarketer's November 2024 "We've reached peak media consumption" report: - Media fragmentation is accelerating - Single-channel marketing is becoming less effective - Smart TV adoption is rising globally (hello, streaming wars!) - Gen Z is heavily leaning into influencer content - Regional patterns are converging worldwide  The opportunity? This isn't about channels becoming less effective - it's about consumers becoming more selective. They're not just consuming less media; they're consuming it differently. 💡 The Strategy Shift: Instead of chasing attention across every platform, focus on creating meaningful touchpoints where your audience is most receptive. Quality over quantity has never been more relevant.  Screen time is more precious than ever, yep. 🙋🏽 This is precisely why I've been advocating for "P for Platforms" as a crucial addition to traditional 4P’s marketing fundamentals. When media consumption plateaus to more notifiable levels, success lies not in reaching everywhere, but in strategically leveraging platforms to enable engagement and experiences that truly matter. Your turn: Have you noticed changes in your own media consumption lately? Any digital detox for you? Are you becoming more selective about where and how you spend your screen time? I'd love to hear how you're adapting both personally and professionally to this shift in digital media consumption. #MarketingStrategy #DigitalMarketing #SmallBusiness #BusinessTrends2024 #mediahabits

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In today's first episode of Website Wednesdays, we take a look at well-thy.ca's website and identify key areas of the homepage banner for improvement. Tune in to see how small changes can make a big difference! Follow for part 2. #websitewednesdays #webdesigner #ecommercewebsite #userexperience #websitemakeover

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Getting to know Generation Z is an important topic for everyone working in digital marketing, and I want to go into it today. Please read Canada Post's illuminating article on the subject if you have not already. (https://lnkd.in/ejEbSf5G ) Generation Z, the generation of consumers born between 1997 and 2012, is transforming the marketing environment. This generation has always had easy access to information, thanks to smartphones, social media, and the internet. Consequently, they place a higher premium on genuineness, promptness, and individualized experiences than any previous generation. The document from Canada Post highlights, among other things, that Gen Z values experience more than material goods. Brands that connect with consumers on a more profound level, deliver tangible benefits, and share their beliefs are what they seek. Our marketing techniques will have to change because of this. Creating a story and a community around our brands is more important than simply selling products. The choice of platform is another important factor. Members of Generation Z devote a great deal of their time to video-sharing websites like YouTube, Instagram, and TikTok. Since they learn best through visuals, short-form video is ideal for them. Your company is passing up a huge potential if it is not using these channels to its advantage with interesting video content. In addition, this generation has exceptional advertising acumen. Since they are so adept at detecting sales pitches, being genuine and upfront is really essential. Here, influencer marketing, when executed correctly, may be pretty effective. To reach Generation Z's desire for true connections, it can be helpful to team up with influencers who have a genuine affinity for your company. Lastly, members of Generation Z place a premium on doing the right thing for the environment and society. They give serious consideration to how their decisions will affect the world. Brands that stand by these principles have a better chance of winning their devotion. Now is the moment to strengthen your brand's social responsibility programs and ensure that they are being communicated properly. In order to ensure the continued success of our marketing campaigns in the future, it is crucial to comprehend and engage with Generation Z. They will be buying things in the future, and their tastes are already influencing businesses. So, let’s start creating content!

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*Trigger warning* Imagine prioritizing your own (incorrect) perception of "correct grammar" over how another human being wants to be addressed. This video brings up an important statistic I read recently: ➡️ "Around half of Gen Z adults (48%) and four in ten millennials (42%), compared with fewer Gen Xers (31%), boomers (28%), and members of the Silent Generation (29%), say they would be comfortable with a friend using gender-neutral pronouns." Notice how the younger the generation, the more comfortable they are with gender-neutral pronouns? From a marketing perspective, it's time brands realize that inclusion is inevitable, so you might as well accept it before you fall behind. With all this said, I can't imagine handling this level of bigotry in such a graceful manner as Shivani Dave did. Follow more of their content here: https://lnkd.in/gBdiMb_X Video Source: via IG https://lnkd.in/gnq2csjC Statistics Source: https://lnkd.in/gkQhnEeJ #JEDI #EDI #InclusiveLanguage #InclusiveBrands #InclusiveMarketing #InclusiveAdvertising #InclusionMatters #Pronouns

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Yesterday's event was Exclusively for the Brave...in Marketing. Come BTS with me 👇 Thanks to the Canadian Marketing Association, Neil Patel and NP Digital for a thought-provoking event filled with contrarian viewpoints on the state of digital. ↳AI: Pushing marketers to ponder the philosophical. How do we embrace and incorporate. ↳ Keep it simple: Clients crave speed over complexity. Take marketing off their brains. ↳ Short form video is not a passing trend - it's a lasting shift. ↳ Impactful marketing: It's all about shaping culture. ↳ Marketing needs to evolve with Gen Z expectations. ↳75% of high performing content is LoFi not HiFi ↳ Brand vs Performance: Outdated nomenclature—today, it's about results. ↳ Start small, think big: Test on text platforms then repurpose top performers to video. ↳ 3 Content Buckets: Heroic brands, product spotlights, and community vibes. ↳More brands need to be brave - and be first movers. #Marketing #TorontoEvents #MarketingEvents #CMAPartner

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Barnes & Noble is making a comeback. Can Indigo do the same? The vibrators are still for sale online, but Indigo seems to be following Barnes & Noble, Inc.’s strategy. A year ago, I published a piece in Campaign Canada titled “Indigo’s Heather Reisman needs to pick a lane”. I pointed out that the positioning as a “cultural department store” and a “total lifestyle emporium” had diluted its focus on books and negatively impacted its performance. I added that Heather Reisman seemed to be taking a page from Barnes & Noble CEO @James Daunt’s playbook. “Daunt sets himself apart from his predecessors by describing himself as a bookseller instead of a retailer — a seemingly minor yet important distinction for the company’s “books first” approach.” (CNN) Reisman told publishing contacts that “each store should feel like an independent (bookstore) in its market,” according to The Globe and Mail. “That’s the organizing principle that we used to have some time ago… We want to reignite that notion.” Adding: “I can confirm that we are always at our core, books. The majority of what we sell is about books.” CNN now reports that Barnes & Noble’s strategy is working: “the adoption of the indie bookstore model has paid off. Foot traffic data for Barnes & Noble show that visits are up by 7% since 2019, according to location analytics company Placer.ai.” Indigo is now privately owned. We might not know how the renewed focus on books is paying off. But if B&N can pull this off, so should Indigo. https://lnkd.in/efWMUijb https://lnkd.in/e9MiQQhc https://lnkd.in/gMm2YaiY https://lnkd.in/e9Xg5Qki

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Why am I so confident in saying that big budgets paving the way to greatness is a misconception? Because in the realm of content marketing, it's not about the size of your budget— it's about the power of your strategy. I achieve this by starting with #organicsocial media to gain insights into #audience preferences before proceeding to develop larger content formats such as #webcontent (blogs and landing pages) and other long-form content (downloadables and videos). 👉 Only after these touchpoints are established do I consider kickstarting paid campaigns. My tested and proven case studies have reinforced my belief that: ✅ Building #content tactics from the ground up, ✅ Starting with small yet consistent organic #socialmedia efforts, ✅ And gradually scaling up to periodic #paidcampaigns, yield better results. This approach allows us to leverage historical data and #benchmarks to #forecast practical campaign performances. By doing so, I can provide valuable guidance on #targeting , #budgeting , and setting the right #objectives , as I am already familiar with our existing capabilities. It's simply a matter of accelerating these efforts with paid strategies. Don't believe me? Check this out: https://loom.ly/AunEg9o ___ Got you interested in #ContentMarketing ? 🧲⚡ Join a community of 170+ entrepreneurs and gain access to valuable resources that will help you level up your content game. Subscribe to my exclusive email list today! https://loom.ly/ZnL_SWM

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