Ross Simmonds

According to this report, Canadian shoppers are getting more hesitant about retail tech & social media ads. Here's what it means for your business: 📉 Key Findings: - Tech Hesitation: Many Canadians are cautious about embracing new retail technologies, preferring familiar, in-store interactions. - Ad Skepticism: Social media advertisements are met with growing skepticism, with shoppers questioning their authenticity and relevance. - Consumer Trust: Building trust through transparency and proven value is more critical than ever for brands aiming to leverage new technologies. 🔑 What This Means for You: - To navigate these challenges, it's more important than ever to have a strategic, expert-driven marketing approach. - Building consumer trust and effectively communicating your value proposition and brand story requires nuanced, skilled marketing to ensure the message-market fit is correct. - Using an omnichannel approach is increasingly important to build trust. - Crafting personalized marketing campaigns helps resonate with your target audience's preferences and concerns. Personalization is becoming imperative. 💡 With a deep understanding of marketing, I’ve guided businesses through similar challenges, turning skepticism into loyalty. Reach out to discuss how I can align your marketing with these shifting consumer trends. Comment below to let me know how your business is navigating the consumer trust challenges. 👇 To read the article: https://lnkd.in/gnWwxf7U #RetailTrends #MarketingStrategy #ConsumerBehavior #RetailTech #CustomerTrust #MarketingConsultant #DigitalMarketing #MarketingTechnology #StartupMarketing #SocialMediaAdvertising #Marketing

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It's time to dive deeper into the effectiveness of paid placements. Are they really driving traffic and conversions? 📈💡 Watch my full conversation here with Krystie Capobianco (Beliveau) 👇👇👇 https://lnkd.in/gfzgZmdU Connect with me! 🔗 https://tr.ee/MMhx0gevpe #DigitalMarketing #ROI #AffiliateMarketing #AlwaysBeTesting

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According to multiple sources, producing a 1-minute video for companies based in Canada typically costs between CAD $2,000 and CAD $15,000, depending on the complexity and quality of the video. High costs are often a major reason why mid-size SaaS companies hesitate to prioritize video investment as part of their marketing strategies. We're happy to announce that we now offer video production as part of our demand generation services! That being said, here is a new promotional 1-minute video that our team produced last week: https://lnkd.in/e8Avdy9f How much do you think producing this video cost us?

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Boost your business's online presence with expert Toronto paid search services from Avon Marketing & Media. From targeted Google Ads campaigns to effective keyword strategies, we help you reach the right audience and achieve measurable results. Contact us today to elevate your digital marketing game! . . . #TorontoPaidSearch #AvonMarketingGenius #DigitalExcellenceToronto #SEMExperts #PPCMasters #GoogleAdsSpecialists #OnlineSuccessToronto #MarketingInnovators #PPCStrategists #DigitalAdvertisingPros #TorontoBusinessGrowth #AdCampaignWizards #LocalLeadsExperts #TargetedSuccess #AdPerformanceToronto #DigitalMarketingHeroes #OnlineVisibilityBoost #PPCOptimizationToronto #TorontoSEOLeaders #AdExpertsToronto #GrowthSpecialistsToronto #PPCResultsDriven #DigitalStrategyToronto #TorontoAdAgency #OnlineSuccessJourney Esha S. Avon Marketing & Media Inc.

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Question for marketers: Is there any scenario you can come up with where you would purposefully connected your brand to a garbage truck?

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Thrilled to share a recent success from Imperium Marketing Solutions! We helped Raymond Representation overcome critical email authentication issues, ensuring their emails now reach their intended recipients. Our commitment goes beyond premium WordPress website development and SEO digital marketing services; we provide essential technical solutions for business success. Proud to be part of a team that's always ready to tackle any challenge! #TechSolutions #EmailMarketing #ClientSuccess #ImperiumMarketing #DigitalExcellence #BusinessGrowth

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In this episode, we dive into the benefits of Shopify's Checkout Extensibility—what it is and why it matters for your store's success. Our guest, Kyle Truong, founder of keylayapps.com, shares insights on how to make the most of this powerful feature. 🛒✨ In This Episode, You’ll Learn: 🔹 Why the checkout process is crucial for e-commerce conversions 🔹 Recent updates to Shopify's checkout system 🔹 UI components that can optimize the checkout page experience 🔹 How to implement extensions on the checkout page 🔹 The significance of using Shopify's infrastructure for checkout customizations 🔹 How adding cross-sells during checkout can boost average order values Tune in for all the details to supercharge your Shopify checkout! https://lnkd.in/dqfcH-ku #Shopify #EcommerceTips #CheckoutOptimization #ConversionRate #EcommercePodcast

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In this video, we’re going to dive into how to increase profit for your Shopify store. With so many guru’s posting screenshots of overall revenue numbers on Shopify… It’s hard not to get caught up in focusing on top-line revenue... Instead of focusing on what really matters.  Profit.  Now, most videos I’ve seen on increasing profit tend to focus on hacks/tricks to get more sales… We’re going to focus on creating long-lasting meaningful improvements in profit. We’re going to start with the basics and slowly get more complex throughout the video… https://lnkd.in/ehmSeZhF - #shopify #derekstroh

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Ariz Media supercharges your digital advertising by attracting high-intention clients to your business. We also zoom in on market feedback data through paid ads to make smarter business decisions. Want to learn more? Let’s chat: https://heyor.ca/HybwRL #ArizMedia #DigitalMarketing #PaidAds

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Is your company's growth starting to plateau? It happens to every business, and it happens often because growth is never linear. The key to pushing past these growth plateaus is generally the same: Double-click on the revenue drivers, find exciting trends, and identify initiatives to unlock those. Two questions to ask yourself to make this process fast: 𝟏. 𝐃𝐨 𝐈 𝐡𝐚𝐯𝐞 𝐚𝐧 𝐚𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 𝐨𝐫 𝐫𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐢𝐬𝐬𝐮𝐞? Map your revenue by cohort and understand what is the weak spot. Is it not enough new revenue or a decline in older cohort revenue? 𝟐. 𝐀𝐫𝐞 𝐦𝐲 𝐮𝐧𝐢𝐭 𝐞𝐜𝐨𝐧𝐨𝐦𝐢𝐜𝐬 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐰𝐨𝐫𝐬𝐞, 𝐬𝐭𝐚𝐲𝐢𝐧𝐠 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞, 𝐨𝐫 𝐢𝐦𝐩𝐫𝐨𝐯𝐢𝐧𝐠? Think LTV:CAC as a unit economic KPI. If your unit economics aren't getting worse, then ask yourself why you didn't invest more. If they are getting worse, dig deeper—do you see more favorable unit economics across other dimensions (breakdown by channel, geography, product line, customer type—and any combination of those)? This approach will help you unlock growth in 90% of cases. It will help you get the team focused on the right problems and start executing against those. The key is to build, learn, and measure on a weekly basis so your team has solutions to overcome the next growth plateau before it arrives. And for the other cases, you will need the help of your Product and Brand leaders. Do you have stories on how you unlocked growth?

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THIS type of trigger content makes it easier to drive traffic to the #SaaS website because readers are naturally inclined to learn more about the product: Long-form content based on sales and business development findings, rather than solely focusing on industry-related subjects. 💡 While businesses can certainly leverage #SEO, #SEM, and #paidsocial with a traffic objective, they often forget the alternative yet powerful leverage of collaborating with the #sales team. By extracting metric performances achieved by the sales team for clients and sharing client stories to provide context and create a stronger narrative, the content becomes more relatable. 😲 Instead of solely targeting the top of the funnel, it can be more effective and efficient to uncover these benefits through actual conversations with the in-house team. Looking for strategy help? Consider this: https://loom.ly/ECFeMBw ___ Got you interested in #ContentMarketing ? 🧲⚡ Join a community of 200+ entrepreneurs and gain access to valuable resources that will help you level up your content game. Subscribe to my exclusive email list today! https://loom.ly/ZnL_SWM

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AI is no longer just for tech giants; it’s here to empower local businesses like yours. Imagine having tools that can optimize your social media, manage customer inquiries 24/7, and even enhance your email marketing—all while saving you time and boosting engagement. 🦸‍♂️✨ One success story I love is how local businesses are leveraging AI to automate tasks that used to take hours. With AI chatbots, for example, they provide immediate answers to customer questions, building trust and satisfaction without the constant need for staff intervention. This is a fantastic way to keep your customers engaged, even when you’re not available! The key takeaway? Start small. Whether it’s implementing an AI-driven social media scheduler or automating your email campaigns, you can take meaningful strides towards transforming your business. Let’s inspire each other—what steps are you planning to take to integrate AI into your local business? Share your journey below! #LocalBusiness #AI #MarketingHeroes #Empowerment #CustomerExperience #TimeSaver https://lnkd.in/g2pbwaac

How Shopify Rose from Rejection to E-commerce Giant In 2004, Tobias Lütke and Scott Lake wanted to open an online store for snowboarding gear but found existing e-commerce platforms lacking. Frustrated, they decided to build their own solution. - Their initial idea faced numerous rejections from potential investors - Undeterred, they launched Shopify in 2006 to empower other small businesses - They focused on creating an easy-to-use platform, gaining traction with entrepreneurs - Overcoming early struggles, Shopify grew rapidly, becoming a leading e-commerce solution Tobias and Scott's story highlights the power of resilience and innovation in transforming an idea into a billion-dollar business. #StartupStory #Shopify #Ecommerce #Entrepreneurship #BusinessSuccess

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After 5 years of experience and generating millions of dollars online for 6 to 8-figure DTC brands, I’ve put together "The Ultimate Guide to Segmentation Strategies in Klaviyo" Why is segmentation key? It’s the foundation for personalized emails that engage customers and drive serious revenue. If you're not segmenting, you're leaving money on the table. Especially with Q4 around the corner! Comment ‘Segment’ or ‘Q4’ and I’ll send the guide straight to you. Let’s make some bags this Q4 together! (Must be connected)

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Let's talk about Shopify's Average Order Value. You know how we all rely on it? Well, it doesn't tell the whole story. So I made this little tool to track order values in different price buckets. Introducing ShopInsight V0.3 Here's why I think it's cool: - You can see which price ranges are driving your sales - It shows trends you might miss just by looking at the average - Makes it easier to figure out where to focus your efforts - Helps you design offers based on where you're getting the most sales. We've been using it for a while now, and it's pretty eye-opening. Anyway, some of you might find this useful too. If you want to try it out, comment "bucket" below and I'll send you the code. It's nothing fancy, but it gets the job done.

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Starting Oct 1, Google will add a 2.5% Digital Services Tax for all ads served in Canada! It will be added to your next invoice or statement from Google Ads. What to watch: Your ROAS and ROI will be impacted directly. You should review your CPC and CPA target goals and adjust bidding. Adjust your media plans and ROAS forecast for the holidays ad campaigns (Oct-Dec 2024). #googleads #adcampaigns #sem #Googledisplay #paidmedia #digitalmarketingcanada

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5 Takeaways + Actual Live Demo Numbers Yesterday, I hosted the first public DEMO of "NEW" Bucket. (Our brand new "intelligent" quiz / assessment funnel software.) I also made what Ash Maurya would describe as a "Concierge" offer - limited to 10 businesses. Price point = $2K with a $100 application deposit. ------------ Here Were Our Numbers: ------------ AM Demo: * 450 Registrations * 255 Attended (56.7% Attendance) * 59 Paid Applications (23.14% Conversion) PM Demo: * 340 Registrations * 135 Attended (39.7% Attendance) * 21 Paid Applications (15.56% Conversion) AM/PM Totals / Average: * 790 Registrations * 390 Attended (49.37% Attendance) * 80 Paid Applications (20.51% Conversion (Complete stats attached....) Today I'm reviewing the 80 applications - with the difficult task of narrowing down to just 10 businesses to work with (this round)... In the meantime, I thought it might be helpful to share a few takeaways from yesterday's sessions. ========== 5 Big Takeaways ========== ------ 1: Keep Your Tech Simple We didn't create a fancy webinar page, sales page or check out page. Literally: * Zoom reg page. * Evernote detailing the offer. * Stripe checkout page. That was it. ------ 2: Lean Into the "Un-Sell" I spent about 10 minutes "unselling" people on signing up. Long Game Move: Greatest Customer Fit > Greatest Number of Customers. ------ 3: Leave the Door Open I also knew that this offer wouldn't appeal to everyone. I'm a BIG believer that there is no such thing as "no". Only "not this" or "not now". So I made sure to also let everyone know there will be other offers (at different price points) coming soon... ------ 4: Transparency FTW I've been working on being more and more transparent, publicly. This is not always comfortable for me. But in a world filled with more artificial EVERYTHING... This is what we're CRAVING. More authenticity. More transparency. More vulnerability. On yesterday's DEMO, in a moment of vulnerability - I shared that I was embarrassed to admit some of the faults of our current software... And that some of what I am sharing in the NEW Bucket demo is still at the prototype stage at this moment. But to quote Reid Hoffman: "If you're not embarrassed by the first version of your product, you've launched too late..." ------ 5: Make it a "Mafia Offer" In the days leading up, I kept asking, how can I make this offer SO good, that it's impossible to refuse?? When you have a "mafia offer" - you don't need any hype or fake urgency. All that was required: Super low-key delivery. Stripe link in the Zoom chat. And that was it. ------ BTW - If you'd like to see the details of the actual offer, comment with the word "Offer". If there is enough interest, I'll provide a breakdown and share... In the meantime, let me know if seeing my actual numbers and takeaways are helpful? I'm experimenting with sharing more like this in public. Let me know if you'd like to see more of this.

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