Rob Hoffman

Starting Oct 1, Google will add a 2.5% Digital Services Tax for all ads served in Canada! It will be added to your next invoice or statement from Google Ads. What to watch: Your ROAS and ROI will be impacted directly. You should review your CPC and CPA target goals and adjust bidding. Adjust your media plans and ROAS forecast for the holidays ad campaigns (Oct-Dec 2024). #googleads #adcampaigns #sem #Googledisplay #paidmedia #digitalmarketingcanada

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Hey Freelancers: A quick question... Are you reverse engineering your website traffic? Did you know there are tools you can use now that instantly profile every single visitor to your website as they're on the site, in real-time? These tools pull back a LinkedIn URL, an ISP address, a name, and any other identifiable information which the person visiting has made publicly available. That information is sent directly to you via a Slack ping so you see who's visiting live. You can then take those profiles and use data enrichment tools to grab even more information, and move those folks into an email outreach tool to do WARM outreach to people who fit your ideal client profile rather than constantly cold pitching. Is this something you'd be interested in as a service? Let me know in the comments below, or ask any questions you may have about how this process works - happy to help!

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Local SEO is the practice of optimizing your website and online presence to attract traffic from local searches on search engines like Google. These searches typically have a geographic component, such as “best coffee shops in Toronto” or “plumber near me.” With local SEO, your business can: - Increase visibility in local search results. - Drive more targeted traffic to your website. - Improve foot traffic to your physical location. - Build credibility and trust with local customers. Comment "local SEO" and we would share you our local SEO guide

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In this episode of All Things WordPress and WooCommerce, The Next Generation, hosts Sophia DeRosia and Allison Dye sit down with Bud Kraus from Joy of WP and the podcast, Seriously Bud.

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Showing > telling. This is why before/after examples and testimonials are the key to your content and website strategy.

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We now have concrete evidence that Google’s statements about their search algorithm don’t always align with reality: 1. Click data significantly influences rankings. 2. Human evaluations impact search results. 3. New sites experience sandboxing. It’s great to see Rand get the scoop

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https://lnkd.in/gvr-YTmk It’s very simple… if you don’t rank on the first page of Google, then your competitors will! You may be tempted to consider the cost of SEO as just another expense, but it will be one of the best investments in your business. Simply put: when you have a well-optimized website, you will increase your ROI and attract more clients.

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Why do most customers leave your site after 3 seconds? Because customers want instant load times. Is your website slow? Comment “Speed” below to get a free Website speed analysis. Photo: William Warby/Flickr #Marketing #ContentMarketing #SEO --- Need a content strategy? Let's talk. Need a ghostwriter? Tell me about your project. Want a free website audit? Ask me how.

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In this episode last month they talked about pricing strategies, project proposals. publishing prices, value-based pricing, scope creep and lot more for WordPress freelancers and small agencies.

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Helpful Content Analysis Summary 1. Helpful content was not always a "site wide" devaluation or suppression of content - this was more notable on domains that had different content topics in different sub folders - HCU would often hit specific content types and not everything 2. Sites that were "single topic" often saw the greatest hits because of how HCU worked - it would look at overall engagement & performance factors post brand assessment before supressing content 3. It APPEARS as if a threshold would be met if a larger portion of content didn't yield expected behaviour - if the probability of a "poor session" went up too high than the overall impact would be almost DOMAIN wide 4. In-page ads and UX appeared to play a part in helpful content evaluation - I noticed trends in auditing where shorter engagement page profiles (because of UX and ad stuffing) lead to shorter and lesser engagement - often these sites had ads nearly SITEWIDE which would drag down GLOBAL metrics - rendering MORE of the domain less helpful & more likely to suffer wider suppression 5. Interaction to content availability LOOKED to be a factor - this is my own speculation. But if pages had thousands of words of content that never saw interaction - it would be an indicator that: > the content may not have been helping users to achieve what they set out to do > The content may have been written for SEO > Poor / disorganised or cluttered content layouts would put users off from engaging or scrolling For example - I noted a huge amount of casino affiliate sites that jammed far too much content into comparison pages saw significant decline because no one would consume a full article and less than 10% of users even got half way through scrolling 6. HCU could be SKIPPED if other thesholds were met - if a page/overarching brand was strong enough, Google could use other factors outside of HCU for evaluation - thus some sites would just sail through HCU as if nothing happened 7. UGC likely won not just because of REDDIT + GOOGLE in bed, but because UGC tends to have a negative more real world bias which subsequently tends to draw more engagement than content that has a bias behind it (to get you to buy a product i.e. affiliate) Other things to note: 1. Once HCU suppression was in place - little could be done to have any effect - I don't say this lightly, suppressions are WORSE than penalties/manual actions which can be recovered from more quickly (generally) 2. HCU suppression IS transferable - however there appears to be SIGNAL TRANSFER lag - which may explain why some site owners who changed the domain saw a burst of traffic before seeing everything bottom out again 3. HCU escape MAY be possible with a change of domain and migration of content without using Google search console COA - but how sustainable this is - I don't know - Google has a hard time attributing content to original sources #seo #seotips

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Your Shopify Store is Bleeding Money. You Just Don’t Know It Yet. While you obsess over increasing traffic to your store, the bottom of that funnel is just getting more and more holes in it. But fear not - it’s completely fixable. Want to know how? Blend - Shopify CRO Agency is teaming up with Neil Bayton and the Judge.me team for their Growth Unlocked Series, and we’re pulling back the curtain on CRO plays that can move the needle on your Shopify store’s performance Here’s what we’re serving up: ✅ Actionable CRO strategies that can turn browsers into buyers before BFCM. ✅ Real-time site reviews to see where brands are losing money and how to fix it fast. ✅ An exclusive Blend Commerce offer that we’ve never shared before—yep, it’s that special. Are you still with me? Fantastic. If your Shopify brand is making $1M+ but still leaving cash on the table, you need to attend this webinar. 🗓️ When? October 10th 💸 Cost? Zero. Nada. Free. 🔥 Results? More conversions. More revenue. Less frustration. Let’s stop the leaks and boost your revenue (before you miss out on even more sales). Check the comments for the link 👇 #eCommerce #Shopify #CRO #ConversionRateOptimization #GrowthUnlocked Adam Pearce - CRO for Shopify brands

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