Patrick Murphy

Learn how we scaled this Shopify client from $15K/m Nov 2023 to $148K in organic search revenue for the past 30 days... A year ago, they did $15K in November, had never crossed $20K in organic, and struggled to scale past $200K in monthly revenue. Fast-forward a year, and they have exceeded $1M in total revenue in the last 30 days. SEO has had a transformative effect on the brand's ability to scale. Here is how we did it: 1. Posted 5 new blog posts monthly (with links to product pages and collections). 2. Built new collections to capture long-tail traffic with optimized content and internal links. 3. Optimized product listings for long-tail searches. 4. Monthly SEO workflows: Track new content and re-optimize for new keywords. Use GSC data to maximize the traffic potential of every important page. 5. We implemented our link-building system within their company. We create manual outreach campaigns where we scrape their keywords and reach out to sites ranking for these keywords to land high-quality links. 6. We answered journalist queries about things they are experts at and landed links from high-authority publications. 7. We found high-authority publications and paid for listings or co-authored articles (advertorial). We then built links to these articles that helped them rank, driving a ton of authority and traffic to the brand. 8. Made sure to resolve conflicts when different pages rank for the same term or react to pages that would not rank. 9. Made sure the site was technically solid. 10. We were consistent and did the right things repeatedly until things started to rank. That's it. SEO is simple, but it is important to do the right things and be consistent.

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HOW TO BECOME A SUCCESSFUL AFFILIATE MARKETER How to become a successful affiliate marketer with Mathieu Jang  - There’s definitely a different game when you are not only actively driving paid traffic, but actually doing it profitably. It’s like having this magic vending machine. - There are so many metrics to watch, but no matter what you’re doing, if you just watch those two things, what’s the cost to acquire a customer, how much is the customer worth? - A lot of people don’t realize how much goes into the research and development of creating products and finding out if there’s actually demand and if it actually works in all of the testings that go involved. Learn more: https://lnkd.in/ge8yaxXM #podcasting #podcast #podcasts #podcastlife #podcaster #podcastersofinstagram #podcasters #podcastshow #spotify #itunes

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You're not just hitting targets, you're making bullseyes! 🎯 ABM isn't just a buzzword; it's a game-changer for B2B marketers. At PinkPiano Inc, we've got over 15 years of ABM expertise ready to amplify your ROI. 🚀 Ready to get strategic? 📈 Let's personalize your approach to hit those high-value accounts. Get Started at https://lnkd.in/dMHi68nF #ABMStrategy #B2BMarketing #MaximizeROI

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A hard truth for B2B Marketers: No amount of ads, content, or emails will magically make a buyer ready to purchase. Buyers step into the market on their own terms - driven by their specific needs. This realization transformed our approach at Vende Digital. Gone are the days of gatekeeping our best content Now, we share everything with everyone, all the time: → Content that educates → Thought Leadership that creates momentum → Resources that help Why assume we know where each buyer stands in their journey? → Shift to creating content that's as value-packed as possible → Help buyers make informed decisions whenever they are on their journey → Let their engagement drive the type of content they see. TL;DR: it's not about controlling the buyer's journey but enabling them, ensuring your brand remains top-of-mind, and being there when they decide it's go-time. I walked through this during our webinar yesterday. You can check out the replay here - https://bit.ly/4am8SqM

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Sharing my first case study with Jason Zigelbaum from Zigpoll, who doubled his MRR since working with GTM Social. Zigpoll is a no-code survey whose main market is Shopify brands, who install the platform as an app from the Shopify App store. Staying top of mind with brands and agencies serving those brands is important to drive referrals and word of mouth. As a solo dev building out Zigpoll, he didn't have enough time for marketing because he was handling all the product development and customer support. He wanted to focus as much time on product dev bc it's his strength and Shopify apps are an *extremely competitive market - but he wanted to start firing his marketing engine as his growth was starting to plateau. I've been working with him to support his LI content, and the most important aspect to growth has been the work we've done on social proof. The first thing I noticed: Zigpoll didn't have any case studies on their site - but they had some of the largest Shopify Plus and ecommerce brands driving thousands of survey submissions every month. Common occurrence for many b2b companies - they don't have the time to sit down with their best customers, learn exactly how they're using the product, and turn that into case studies that their other customers can learn from. We've written 14 case studies since February, with a focusing on covering different verticals (beauty vs. conversion optimisation agency vs. sports) and use cases. Case studies and social proof are a strategic asset: 1) They improve conversion on key landing pages and paid campaigns 2) Can be seeded in product to increase adoption in a self-serve model. So when you learn a brand has a novel set of survey questions / flows -> they can be added to Zigpoll's template library 3) They can be posted on social. It's inherently viral (the customers will like / comment on the piece), and you can write dedicated posts for each section of the content to get continual value. 4) You learn what aspects of your product brands really value, allowing you to validate features and figure out roadmap. All Jason had to do for these case studies? Book his customers for a 15 minute chat with my calendar link - I handled the prep work, interviewing, writing, and design. If you're looking to build your inbound marketing engine and create social proof content that moves the needle - let's setup a chat :)

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You know the problems your product solves, but do you know the consequences? 👀 This week in #SexyAds, it's Dove with another B2C example for B2B brands to follow. At Revenu, we break out our client's stories into this framework. 1️⃣ Problem 2️⃣ Solution 3️⃣ Benefit 4️⃣ Social Proof 5️⃣ Consequences Some clients have multiple stories, some with different ones for different personas. But unless the story is written down in a formulaic way, creating a good ad is almost impossible. Most brands should already know steps 1 to 4, but I've found that only some have really tapped into consequences. What happens if they don't solve the problem? Their situation will get worse. If a problem worsens, it sometimes compounds into a much bigger problem. That's the consequence. 👉🏼 Problem: Is your cost per demo too high? 👉🏼 Consequence: You won't generate enough meetings, so you won't drive enough new-net revenue. The company may suffer financially, and it could end up with you losing your job. 👉🏼 Problem: Are you not getting any leads from Google? 👉🏼 Consequence: People are most likely searching online for a product like yours. If they aren't finding you, they are finding a competitor. That competitor will probably get bigger, and you may fade into obscurity. When you tie a problem with a consequence, it really sinks in. B2C companies have been doing this for decades. Just look at the first advert by Dove. B2B companies need to take note.

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This Clay table is the #1 thing converting emails into meetings for our clients right now: --> I spent countless hours working away at enrichments that provide ACTUAL value in our outbound campaigns. The result is a fully customized text generated by GPT 4o that gives use cases about you / your client's product ---> the leads you're getting in touch with, so they know exactly how it can help them. This idea: - Shows off valuable personalization for every lead you reach out to - Super simple to run and format inside of Smartlead - Costs < $0.001 per row I'm making a video going over how to set up and run the table yourself in under 2 minutes. Comment "Table" and make sure we're connected and I'll DM the video over to you.

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The biggest mistake DTC brands make? Setting up random cross-sells just because "everyone does it." Don't guess what products work well together. Your customers are already showing you. Most brands set up random product recommendations without looking at the data. But your Shopify analytics already tell you exactly what products customers buy together. Here's what 99% of brands are missing: The Power of Natural Product Pairings Your customers are already creating perfect cross-sell combinations - you just need to pay attention. How to find these hidden opportunities: 1. Check Your Shopify Analytics - Look at "Frequently Bought Together" data - Analyze recent order patterns - Focus on your top sellers first 2. Use AI for Deeper Analysis - Export your order data - Let AI identify purchase patterns - Spot combinations you might have missed 3. Implementation Strategy - Start with your highest-volume products - Test these natural pairings as cross-sells 4. Monitor performance closely This matters because... - Lower CAC through increased AOV - Higher conversion rates on cross-sells - Better user experience with relevant recommendations The biggest mistake? Setting up random cross-sells just because "everyone does it." Let the data guide your strategy instead. What's been your experience with cross-sell optimization? Share below 👇 P.S. Remember, this isn't about adding more cross-sells. It's about adding the RIGHT ones.

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We've sent ~ 1M emails in the last 10 months, this is the #1 determinant of successful campaigns: --> Your offer. The clients we generate the best results for always seem to have an extremely strong fit with their product and their audience. People are curious, interested, and always want to learn more about what they do. When the offer isn't as strong, we have to find ways to dress it up, add personalization to the email to make it more relevant, and make it come across as more sexy to our leads. If your campaigns aren't doing as well as you want, your offer should be the first thing you make tweaks to. How can you give more value to what you're proposing? How can you make it easy for the other person to say "yes" to what you're offering? It has always been, and will always be - the offer.

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How to avoid missing upsell opportunities with your customers (...and stop paying expensive lawyer fees) A couple of weeks ago, I received an email from my Carta AM about an additional service they provided. I clicked on the email and booked a call, only to realize the opportunity had sailed. I had already paid expensive lawyer fees to do the same service. This was the second time in the last three months that Carta reached out to me two weeks after I finished a project. Why does this keep happening? It turns out, Carta relies on internal signals like product usage to identify upsell opportunities. But by the time they reach out, it's always too late. I asked my AM, "Why don't you just ask me what I need?" He said, "I have hundreds of customers. I don't have time to ask everyone." But here's the thing - if Carta sent me a quick message once a month asking what I'm working on, I would happily answer. It would keep them top of mind, so I remember their services before going to an expensive lawyer. It's a win-win. I get the services I need at a better price, and Carta gets the upsell. Don't let perfect timing slip away. Start proactively asking customers what they need. A simple question can unlock big opportunities!

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Every month I audit dozens of Meta ad accounts and pixels for Shopify businesses. I see the same problems over and over. Here's the top 4 issues and how to fix them. ____________________ 🚩 1️⃣ No Consolidation If your business chronically gets fewer than 50 conversions per ad set per week, consolidation is a must. With too little volume, your campaigns never exit the Learning Phase and you end up with Meta "light". To fix this: ▶️ Consider one single ASC campaign with one ad set that explores a series of different creative concepts. ▶️ Launch other campaigns when you've got one campaign out of learnings and operating with acceptable cost-per efficiency. ______________________ 🚩 2️⃣ Using Shopify CAPI You need to have a solid data connection in order to use Meta ads with success. Shopify's free CAPI connection is a basic relay that doesn't work well for very many brands. To fix this: ▶️ Consider upgrading to an advanced data connection (like Popsixle) ▶️ Benefit from order-source routing, 100% event coverage, and custom logic with custom events ______________________ 🚩 3️⃣ Single Size Creative Sure it's fast and easy to just use square images or one size of video assets, but this is holing back your ad performance. Take the time to upload different crops and asset sizes to ensure every ad placement is optimal. To fix this: ▶️ Save a square, vertical, and horizontal version of all creative with thoughtful cropping of each. ▶️ Leverage ASC and other ad types where you can specify the version of creative for each type of placement (square, vert, horz) _______________________ 🚩 4️⃣ Only One Text Option Meta makes it easy to test a wide range of creatives and benefit from when top performers emerging. Not only does this lead to better ad performance, but it offers insights on what is working and why. To fix this: ▶️ Always explore multiple versions of your creative ad copy, headline, and text call-to-action. (Up to 5 versions per parameter) ▶️ Use ad reporting splits to see which versions are performing and learn from what is working ____________________ SUMMARY There are a lot of best practices that can ad up to better ad performance. Remember that campaign structure is one of the four pillars of excellence and often leads to 10-15% better ad performance. Drop a comment or DM if you need help with campaign structure and might benefit from a Meta ad account audit.

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3 reasons your DTC Brands are holding back your growth 👇 1. Focusing too much on ROAS and neglecting new customer acquisition. 2. Preferring only advantage + shopping campaigns, while overlooking audience testing. 3. Running complex retargeting setups. What other signs have you noticed?

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Many DTC brands fail at email marketing before ever sending their first email. Here’s why 👇 Most brands fail because they don’t understand this simple fact: The offer displayed on your popup isn’t just for building your email list. It's for filtering out unqualified prospects. How? Certain offers attract freeloaders, while others attract people with buying intent. Think about it – if your popup offer is a discount for joining your email list, only prospects with buying intent will find value in that offer. That means you’ll fill your email list with subscribers willing to purchase your products under the right circumstances. On the other hand, if your popup offer involves a raffle or a free lead magnet, you’re attracting freebie seekers who don’t necessarily want to purchase. This will have a ripple effect across all your email marketing metrics. Particularly click rates and sales conversion rates. You’re dooming your chances of success before your welcome flow even lands in their inbox. Don’t fall for the dopamine trap of mindlessly accumulating subscribers to your email list in exchange for free stuff. Particularly with BF/CM just around the corner, you want your list packed with people with buying intent. Send me a connection request if you’d like help with your popups. I’ll look at your current popups and show you how to at least 2x their conversion.

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Let's talk about why 90% of marketers are struggling with CRO. And no, it's not just you. Remember when we mentioned losing $10k a month? Well, for many of us, it's way more than that. Why? Because we keep missing the big picture when it comes to conversions. Let’s break it down: 🦽 Data paralysis is real. Marketers have no clue what to do with 60% to 73% of their data. 🤥 We're still guessing. Only 28% of marketers are fully confident in their A/B test results. The rest of us? We're basically throwing darts blindfolded. 🤔 Personalization? More like personali-fiction. 63% of us can't figure out how to personalize at scale (Gartner). We know it works, but doing it? That's another story. 🎭 User behavior is a moving target. 58% of marketers can't keep up with changing user habits (E-consultancy). By the time we figure out one trend, three new ones pop up. 📉 Proving ROI is like pulling teeth. 61% of us struggle to show the bosses that our CRO efforts are worth it (HubSpot). No wonder our budgets keep shrinking. But here's the million-dollar question: What if you had an AI CRO assistant that could: 💡 Spot trends you're missing 💡 Crunch all those numbers for you 💡 Give you strategies that actually work Would you use it? #linkedin #CRO #conversion #marketingstrategy #marketingmanagers

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In the last 8 months, we’ve sold $16.3M for 3 brands. …using our own cash upfront for the ad spend. Here’s a step-by-step on how we’re doing this (and have been able to generate $16.3M in new revenue): 1/ Partner with affiliate networks. As one of the top paid media affiliate agencies in the country, we get approached a lot to run offers for brands. However, since all the risk is being taken on our end, we have to ask ourselves a few questions like… Are they a veteran in the space? Do they have a good product/brand? Are they willing to pay a feasible CPA? We’re extremely selective with who we work with. At the end of the day, we could get them all the sales in the world, but if it’s not profitable for us, there’s no reason to proceed with it. 2/ Once we establish our agreed upon benchmark, we’re treating the process how we would any client. Aiming to produce 20-40 ads per month. We launch it on Meta. If it works on Meta, we get it on YT, and TikTok. And at this point, once we’re hitting our benchmarks and things are running smoothly on all 3 platforms… 3/ Increase spend. We often don’t even break even in the first month. However, these are longer term relationships. Once we can see what works, then we really ramp up the ad spend. And if we continue to see that we’re hitting our desired CPA’s, we pump more money into it. These offers are great because we basically become like an extension of their growth acquisition team. They’re happy because they’ve set a CPA target that works for their profitability. We’re happy because our ads are performing and making us that commission. That’s precisely when you can unlock massive growth with these affiliate deals, and it’s why we throw just about $3M/month of our own money into ad spend for them. And because we’ve seen our ads perform and know what works… We can be more risk adverse and scale almost as if we own the business ourselves. So don’t try this at home, unless you have undeniable faith that your ads can perform.

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I'm going to share the 2 most under-utilized Shopify reports which brands fail to capitalize on 📈 (These take 5 mins to use - I promise) 😉 1. Customer Cohort Report 👥 Why is this so good? You can use it to: 📍See which products create higher LTV (Lifetime Value) 📍Identify the countries with better LTV 📍Discover which products have better net LTV 📍Calculate the average amount spent per customer 📍Forecast future sales trends with more accuracy 2. Profit by Product Report 💰 This little report LITERALLY can show you what products you're banking on vs. losing on. We use this report to: 📍Find opportunities to increase gross margins 📍Exclude discount use on products that aren't profitable 📍Change/test free shipping thresholds 📍Bundle products for profit margin arbitrage Don't miss out on these valuable insights! #Shopify #eCommerce #DataDriven

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