Kristi Turnbull

As I stated in my Canadian Research Insights Council (CRIC) panel discussion, Canadians are near the top of the 32 country list when it comes to “Products and Services using Artificial Intelligence make me nervous”... at 63%. That number is 34% in China and in Italy it barely tops 40%. Our industry, and our clients' brands need to continue to proceed cautiously as the integrate #GenAI into their client/customer facing endeavours. https://lnkd.in/g4SKSESy Ipsos in Canada

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Yesterday at Canadian Research Insights Council (CRIC) National Conference, Ipsos in Canada's Kelly Becker did a stellar job of bringing concrete examples of how GenAi is revolutionizing the Innovation process. From generating #UnmetNeeds through to product ideation, product selection, concept writing and testing, GenAI is resulting in better performing concepts, faster. (And, she gave a masterclass in effective presentation skills) #GenAi, #InnoExplorer, #Ipsos, #Innovation

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The 2025 Canada Outlook Join us for a complimentary webinar on Kantar’s annual perspective on the state of the Canadian consumer, in which we unpack why after years of stubborn stagnation, consumers are finally beginning to find forward momentum. This webinar will look at how consumers got here, what matters most in today’s marketplace, and how brands can tap into these green shoots of progress. Tune in as Casey Ferrell and Hannah Sokolov share their latest findings from Canada MONITOR, the country’s premier source of syndicated consumer insights and trends. Register Here: https://lnkd.in/g27N_tYV #ConsumerTrends #Canadians #CanadaMonitor #Kantar

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Read all about how Canadians dine, and what irks them (spoiler: high tipping!) in our latest report from Dig Insights

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New research finds a huge quality gap in digital creative and shows marketers how to drive better brand and performance results by applying well-known marketing truths. Learn more in Kantar's new report, A new era of storytelling: Inspiration for today’s brands. In partnership with Meta and CreativeX, this groundbreaking research reveals which creative levers drive greater ad effectiveness on mobile devices and beyond. Download the report today: https://lnkd.in/gDWqCTi5

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EMARKETER’s Canada Digital Ad Spending 2024 has published, our annual report that details forecasts for advertising across formats including #digital display, #search, #mobile, and #traditional media. It also covers the media types that are driving growth overall, namely #retailmedia and #connectedTV (CTV). Mobile now makes up more than half all ad spending, and digital (which includes mobile) accounts for almost three-quarters of the total. Some key questions answered in the report include: 1.     What emerging channels are driving Canada’s ad market? 2.     Which companies are claiming the most ad revenue? 3.     How will retail media shift dollars from other channels? 4.     How does CTV contribute to the total TV ad market? Our forecasts in Canada cover ad revenues for Google, Meta, and Amazon--the so-called triopoly--which accounts for a sizable share of total ad spending (specific figure in the report!). New this year is a revenue forecast for Pinterest. This Canada analysis is part of EMARKETER’s worldwide forecasting of ad spending in 40 markets and regions, along with a worldwide total. Check out the EMARKETER summary here: https://lnkd.in/grjUwKNw

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"I wish I knew what was going on in the BC Election"... said none of our #BCMandate2024 subscribers ever. Because they can just click on a smartphone icon or laptop bookmark that takes them to Pollara Strategic Insights' always-on, interactive #BCElection dashboard with DAILY polling updates. See below for more info on this service and how to subscribe: #BCelxn

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Go beyond typical measures of brand trust and NPS and understand how resiliency should be a KPI for consumer loyalty and engagement. Read the full article below to find out more.

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I am excited to announce our newest webinar on ad optimization with Cube AI, powered by Leger.  We will cover topics such as the transformative power of AI in ad-testing and optimization. Discover how Cube AI enhances ad optimization through AI-powered testing and metrics. We will also present case studies from big events and their highlights, which contributed to boost ad effectiveness.    Register here: https://lnkd.in/edakyFGN   #CubeAI #AdvertisingOptimization #MarketingROI #AI 

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NEW @Ipsos Update for August includes Ben Page review of current state of play (cost of living is #1 world worry for 28th consecutive month). Also featuring: * Poll digest: 86% in Greater Toronto region say it’s facing a traffic and congestion crisis * AI latest: new analysis on how it can be affectively be deployed to test ads and enhance customer experiences * US election special: 9 in 10 Democrats AND Republicans are worried that the threat of violence could throw the country into chaos * How advertisers can boost impact by ensuring their messages truly reflect today’s diverse societies Browse the updates and download the reports you’re interested in: https://lnkd.in/ezGbvCwe

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Despite our population growth, we are observing shrinking consumption among Canadians. 📉 Join us on our annual Food and Beverage consumption trends webinar on November 28th to find out why ... and if your categories are affected. We are just 10 days away! Registration details below 👇 #trends #foodandbeverage #consumption

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Why are you still waiting weeks (or months) for accurate consumer insights & new product line concept testing feedback...👀 On October 29th, Yabble’s Chief Growth Officer, Doug Guion will showcase how a global #CPG brand (you've heard of them...) used #AI to understand the #GenZ market in small-town India and test 5 new energy drink concepts with those personas – and it took them less than a day to get topline results. You'll learn: 💡 How Yabble leveraged AI to decode the Gen Z market for energy drinks in one of the largest populations in the world. 💡 Witness the birth of hyper-realistic consumer segments that bring your target audience to life like never before. 💡 Experience the thrill of real-time product ideation using cutting-edge persona chat technology. Here’s the details: 🗓️ Date: October 29th, 2024 🕑 Time: 2 PM ET / 11 AM PT 🔗 Reserve your spot now >> https://hubs.la/Q02VzgXQ0 Tune in to see how businesses like yours can get faster, more accurate data to drive decision-making >> https://hubs.la/Q02VzgXQ0 #insights #mrx #marketresearch #concepttesting

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The slides and recordings from yesterday's NewMR/Enghouse webinar are available at https://lnkd.in/eitqY2Gg Driving research excellence with the next generation of CATI Allen Porter, General Manager Market Research and Communities, Enghouse Insights, shows how CATI has evolved to tackle today’s research and quality issues. The State of Insights 2024 Ray Poynter, founder of NewMR, shares a global update looking at trends such as data collection, analysis, and the role of AI. Malgorzata Mleczko, Allen Porter, Karine Pepin, Paul Edwards

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NOVEMBER 28: Join us for the 11th edition of the Canada CHATS 2025 Trends Report webinar as we serve up a snapshot into the fascinating contradictions shaping Canadian consumption habits. https://lnkd.in/gGTeYpqD Expect to hear more about: 👉New Age Heritage 👉Balancing Health vs. Hedonism 👉The Technological Divide 👉Conscious Consumer Dilemma 👉Polarizing Population Shifts

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As Canada and Ontario gear up for elections in 2025, Abacus Data is ramping up to meet the growing demand for strategic insights and data-driven support for clients who want to shape the conversation and influence outcomes. What makes us different? Independence. In-house research firms won’t challenge their GR or creative teams. We aren’t wed to any specific strategy or approach. Whether it’s honing your #advocacy #strategy, reaching key voter segments, or preparing for post-election shifts, our team is equipped to help you stay ahead. Here’s how we can support your #goals: Deep Audience #Insight: We help you understand your target audiences, uncovering unmet needs and refining how to frame and communicate issues to make the strongest impact. #Policy Testing & Advocacy: Test your policy ideas with precision and connect with key political audiences to amplify the ideas you care about, helping you gain traction and make a difference. #Election and Post-Election Strategies: We are working with some of the country’s largest organizations to refocus and reposition their GR and election strategies so they are driven by data. Compelling Content Creation: We create visually impactful and engaging content that brings your story to life, ensuring your message resonates with diverse audiences across platforms. Independent Briefings: Rely on our senior team’s trusted, non-partisan expertise to brief your board, senior team, members, or key stakeholders with actionable insights. Advanced #MRP Methodology: Through our state-of-the-art Abacus Data MRP (Multilevel Regression with Poststratification) methodology, we provide a detailed look into how voters feel about key issues across every federal and provincial riding. Imagine delivering every MP or MPP a profile of how their constituents feel about your issues. Engaged Community Outreach: Leverage our network of over 50,000 politically engaged Canadians, distributing your content through our weekly newsletter and a mix of organic and paid social campaigns to maximize reach. In-Depth Analysis & Podcast Feature: Join David Coletto on his podcast inFocus with David Coletto, where he’ll focus on insights and trends on the road to the federal election. Targeted Post-Election Briefings: Following the elections, we’ll produce insightful content and analysis to brief new ministers and their teams, helping you maintain momentum and set the agenda. #Qualitative Testing: From focus groups to creative testing, we ensure your campaign messaging hits the mark and resonates with the voters who matter most. Abacus Data is fiercely independent and non-partisan, always ahead of the curve in identifying trends before they shift policy or direction. As Canada’s most sought-after polling firm, we’re ready to help you make a measurable impact in 2025. Trust the best team in the business — Team Abacus Data Eddie Sheppard Yvonne Langen Oksana Kishchuk Ihor Korbabicz Richard Jenkins

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I've also been conducting B2B surveys for many years and am not surprised by the pain points real respondents have shared. Too often, clients push back when you tell them that they can't just keep adding questions and length becomes an issue. However, I have worked with some folks who appreciate the dilemma we face. One potential solution is to split samples for some questions (especially the long grids) with half the sample getting one half of the list and half getting the other. This tends to have less impact on the analysis than one would think. Also, avoiding a lot of personally identifying information should be a no brainer and often adds little value to the analysis.

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Understanding the journey a shopper takes, from the initial trigger to the final purchase, is essential for tailoring marketing efforts and maximizing impact. Our research at Gold Research Inc. identifies five key stages in the Retail Path to Purchase: 1. Pre-Store Experience: Most shopping triggers come from the need for replacement or product effectiveness. Friend and family recommendations often guide pre-store research more than online searches. 2. To Store: Convenience drives store choice. Most customers add needed items to their shopping list and make their purchase in-store. 3. In-Store Navigation: Shoppers spend time reading labels and considering their choices. The "grab-n-go" routine is less common than thought. 4. In-Store Selection: Brand loyalty decreases in-store, with 70% of shoppers switching brands based on product functionality and packaging. 5. Post-Store Experience: After purchase, ease of use, durability, and product performance matter most. Shoppers are less likely to leave reviews or give feedback compared to online purchases. By understanding these stages, businesses can focus on key moments to influence shopper behavior and improve the customer journey. Gold Research Inc. specializes in journey mapping, path-to-purchase research, and in-store interviews. Let us help you enhance your retail strategy. Learn more at https://lnkd.in/dAtagSgb #shopperinsights #insights #consumerinsights #consumerresearch #customerinsights #customerjourney #consumerjourney #pathtopurchase #customerjourneymapping #journeymap #CX #P2P #marketresearch #b2bresearch #b2cresearch #personas #cxinsights #cx #customerexperience

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