Kamil Rextin

🚨New Casestudy: UX Design, Build, and Shopify Replatform for quip. Link in the comments below ⬇️ By working with quip's team to meticulously preserve historical data—such as purchase histories and account preferences—Avex helped ensure that quip not only maintained operational continuity but also safeguarded the customer experience. The team at quip have been incredible partners. They are true professionals and are backed by leadership with a great vision for the future of brand. Services: Replatform to Shopify UX Design Data Migration Shopify Development Subscription Migration Technology partners: Shopify Recharge Celigo Yotpo “Avex understood what we were trying to achieve and worked tirelessly to help us in our (incredibly rapid!) transition. It was clear that the company's expertise and connection with Shopify was remarkably strong, and we appreciated the leadership in guiding the process while also being flexible to suit our unique business needs.” —Meredith Glansberg, Chief Revenue Officer, quip #shopify #replatform #quip

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Learn how we scaled this Shopify client from $15K/m Nov 2023 to $148K in organic search revenue for the past 30 days... A year ago, they did $15K in November, had never crossed $20K in organic, and struggled to scale past $200K in monthly revenue. Fast-forward a year, and they have exceeded $1M in total revenue in the last 30 days. SEO has had a transformative effect on the brand's ability to scale. Here is how we did it: 1. Posted 5 new blog posts monthly (with links to product pages and collections). 2. Built new collections to capture long-tail traffic with optimized content and internal links. 3. Optimized product listings for long-tail searches. 4. Monthly SEO workflows: Track new content and re-optimize for new keywords. Use GSC data to maximize the traffic potential of every important page. 5. We implemented our link-building system within their company. We create manual outreach campaigns where we scrape their keywords and reach out to sites ranking for these keywords to land high-quality links. 6. We answered journalist queries about things they are experts at and landed links from high-authority publications. 7. We found high-authority publications and paid for listings or co-authored articles (advertorial). We then built links to these articles that helped them rank, driving a ton of authority and traffic to the brand. 8. Made sure to resolve conflicts when different pages rank for the same term or react to pages that would not rank. 9. Made sure the site was technically solid. 10. We were consistent and did the right things repeatedly until things started to rank. That's it. SEO is simple, but it is important to do the right things and be consistent.

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❌ SHOPIFY IS NOT ENTERPRISE ENOUGH ❌ Sometimes, I speak to customers telling me that Shopify is not Enterprise enough. It's perceived as not enterprise enough because of the branding confusion. There is a significant difference between Shopify and Shopify Plus. 10 Famous brands that are Enterprise enough and run on Shopify Plus : 1) SKIMS 2) Rare Beauty 3) Feastables 4) Alo Yoga 5) Vuori 6) New Era Cap 7) Spanx 8) Gymshark 9) Thrive Causemetics Inc. 10) Fashion Nova All of these brands are enterprise enough to use Plus. Looking for a Shopify Plus partner to build or re-platform your business? You know what to do (Better call Paul Okhrem) 😀. #shopify #shopifyplus #enterprise #ecommerce

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Yesterday, Shopify announced an exciting new partnership with YouTube, enabling seamless shopping directly within videos and live streams. This collaboration allows brands to tap into YouTube creators' engaged audiences, enhancing authenticity and driving sales with a frictionless shopping experience. They’re calling it "shop while you watch." Shopify is making a smart move here by leaning into a few key trends: 1. Video content is more powerful than ever. 2. Content creators on YouTube (and other social platforms) have an increasingly significant influence on purchasing decisions. While I love that Shopify is directly challenging TikTok Shop head-on, I do see some limitations with shoppable videos from creators: - Creators often don't own the products they promote. When a product is gifted, it’s harder for shoppers to relate, as the endorsement may not feel as genuine as a real customer’s experience. - Partnering with creators can be costly. I always advise brands that their best creators are often their existing customers. They have smartphones capable of producing high-quality content and frequently share polished versions of their experiences on social media. Collecting content from satisfied customers and showcasing it on your website remains one of the most effective ways to build authenticity and trust. Moast is a great tool for achieving that.

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100k on Shopify: It's Not Rocket Science (But I Can Still Help) Dreaming of that sweet 6-figure revenue month on Shopify? Forget fancy gimmicks, the key to success lies in the fundamentals: - Stellar Product & A+ Customer Service: This is your foundation. Customers gotta love what you offer and feel amazing interacting with your brand. - Website that Wows: Think smooth user experience, clear navigation, and visuals that convert. Your site should be an extension of your amazing product. - Content Machine: Consistent, high-quality content fuels your ads, keeps customers engaged, and establishes you as an authority. Nail these 3, and 100k is absolutely within reach! But wait, there's more! While the fundamentals are crucial, scaling your success takes expertise. That's where we come in. We can help you: - Craft a winning ad strategy to reach the right audience. - Optimize your website for conversions. - Develop a content calendar that keeps your audience hooked. Ready to unlock the full potential of your Shopify store? Let's chat about building your 100k roadmap!

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Your Shopify site needs more than curb appeal. Like a mullet, it needs a "party in the back-end." 👇 Let me explain: Shopify says they're "2.4x faster" than other platforms. But is it enough for advanced retailers? What happens when you include: → Advanced features most large retailers need → Third-party scripts Harry Finkelstein is right when he said: "That's a BIG deal when speed = sales." Milliseconds do matter. But for 8-figure+ DTC shops, Shopify's basics aren't enough. Even some of Shopify's native features hurt speed. 1. Consent tracking  2. Dynamic checkout carts These are two of the top reasons for low INP scores. That's where Nostra comes in. We love Shopify. It's why we build exclusively for it. But our focus? Helping larger brands level up their site speed. So you don't have to touch code. Or sacrifice your UX. P.S. Join me and Nihar Kulkarni from ROSWELL this Weds for Shopify CRO tips powering 75+ stores with $250 million in GMV: https://hubs.ly/Q02C6s1d0

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Regarding the Shopify agency landscape… As Shopify continues to move into the enterprise space, a handful of agencies will peel off from the crowd and thrive while the rest get stuck servicing the long tail of smaller customers. Agencies I talk to are quickly learning that the buying journey for enterprise clients is so different than small brands where senior leadership is part of every conversation. They’re also learning that other agencies aren’t their competition, the big system integrators are. My advice? Don’t think about the agency next door holding a better happy hour than you, worry about Deloitte’s partners that have existing C-suite relationships that started when they were getting their MBAs together at Stanford and how to meet them where they’re at. Focus on smaller projects with champions from specific departments to get in the door, not big bang re-platforms or digital transformations. Bring them enterprise-grade technology with partners that move the needle, not a shipping calculator. Prepare to show up with humility and justify your existence every day, they likely employ people smarter than you and your goal is to stay ahead of their next questions, not deliver the same old advice recycled from smaller engagements. Agencies that learn how to engage with enterprises are about to make a ton of money, the rest are going to flounder for a while as the Shopify Plus landscape shifts under their feet. Also, there’s nothing wrong with sticking with smaller brands. They move quickly, usually pay their bills on time, and you get to help the backbone of the economy (small companies and entrepreneurs) be successful.

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Good practice to store all used Cold Email data into a centralized database, EX: > Scraped Apollo URLs > Clay enrichment tables > Cold email scripts Makes future campaign creation 10X more efficient if you're looking to re-run past niches/industry filters, scripts or workflows used before. Example from our Airtable OS:

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How do you change Shopify's checkout to increase purchases? 🛍 If you're using Shopify, you know the checkout is pretty standard - limited flexibility - change a logo here, tweak colour swatches there. But since this page is one of the most impactful pages on your store, you have to push within it's boundaries by implementing these changes. 1. Simplify checkout steps to reduce friction and boost conversions. 2. Offer diverse payment options to cater to a wider audience. 3. Use free shipping incentives to increase order values. 4. Implement Google Autocomplete for faster and error-free entries. 5. Enable 1-click checkout for seamless repeat purchases. 6. Display security badges for customer trust. How are you guys improving your checkout?

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Paid social CPMs spike to $20+ in the weeks leading up to Black Friday, but many brands choose not to test lower CPM channels. Why are they so comfortable with leaving money on the table? Last week, I had the chance to chat with a paid media agency based in Canada. They shared that in their market, it was possible to get CPMs in the $2-$5 range for linear (traditional) TV ads during Black Friday. For brands looking to get a lot of top of funnel awareness (read, a lot of views!), the numbers tell you that it would probably make sense to at least test these channels with CPMs being ~10-25% the cost of paid social ads on Meta. But many marketers are hesitant to test those channels like TV because it's notoriously hard to measure their impact - making it a risky bet for their career and hard to justify to their boss. It's still not a fully solved problem, but post purchase surveys (coupled with a coupon) are a great way to start understanding the impact of these "hard to measure channels" and build confidence. Brands are already using surveys to understand the impact of their influencer marketing strategies - measuring the effectiveness of TV can be as simple as adding in "Saw you on TV" as a response to "How did you hear about us?" We've already seen examples of our customers using Zigpoll to do this. Manucurist used our surveys to identify that a lot of site visitors heard about their brand through a mention on Good Morning America. Jolly Mama used survey responses to build confidence in their decision to invest in PR, tracking that around 5% of their paying customers first heard about their products in articles on sites like Vogue. These are both 7 figure+ revenue brands making significant investments into "hard to measure" channels because they know it drives ROI. My understanding is that both also treated their initial testing of these channels as experiments that they allocated a smaller portion of their budget to. Once they saw early indicators that it was working via their surveys, they built the confidence to invest more from there. Hard to measure doesn't always mean no ROI! And getting the directional data you need to make decisions doesn't have to be complicated either.

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PSA: Turn off your standard welcome offer popups during BFCM. No one wants to sign up for email to get an offer lower than what you already have on the site. Conversion rate *should* be higher during this time. Worry about getting the sale (and their marketing opt-in) at checkout. BONUS: If you’re a Klaviyo user, you can now schedule sign up forms to turn on/off on the days and times you want ✅

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The One Metric Most Shopify Brands Are Ignoring (And It’s Costing You Big) Here’s the truth: Most Shopify founders I talk to don’t actually know how much they can afford to pay to acquire a new customer. They’ve scaled their ad spend, hired agencies, and pushed for growth… but when I ask them to break down their Acquisition Marketing Efficiency Ratio (AMER) or their New Customer ROAS (NCROAS)? 👉 Crickets. Why does this matter? Because without these numbers, scaling isn’t strategic—it’s guesswork. Here’s how we’re fixing this for eCommerce brands looking to scale profitably: 1️⃣ Switching from MER to AMER: MER (Marketing Efficiency Ratio) looks at your total revenue divided by total ad spend. That’s great, but it includes all revenue—retention, upsells, repeat customers—which doesn’t tell you how efficiently your paid ads are driving new customer revenue. AMER, on the other hand, is laser-focused. It isolates new customer revenue divided by total ad spend, giving you the real picture of how effectively your ads are growing your customer base. 2️⃣ Uncovering Your Break-Even Point: Your AMER helps determine your break-even CAC (Cost to Acquire a Customer). Once we know this number, we can work backward to align ad spend, creative testing, and campaign strategy to hit your profitability goals. 3️⃣ Building Campaigns That Scale Smarter: We pair financial clarity with creative strategy. This means isolating angles, targeting specific personas, and focusing on profit-first scaling—not just vanity metrics like ROAS. 🚨 Here’s the hard truth: If you don’t know your AMER or your CAC threshold, you’re blindly throwing ad dollars at the wall. But if you do know these numbers? Scaling becomes systematic, predictable, and—most importantly—profitable. Curious to see how this could work for your brand? Let me know, and I’ll share more insights about the exact process we’re using to scale Shopify brands to 8-figures and beyond.

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"It's table stakes for merchants to be everywhere customers are" - Harley Finkelstein, President of Shopify Finally a definition of omnichannel that I agree with -- from the lens of the consumer. Shopify & Target announced a partnership to allow select merchants to offer their products on Target Plus, the retailer's third-party marketplace. Why is this such a huge announcement? 1️⃣ It is a stamp of support by two of the largest commerce players that omnichannel is the future You need to be wherever your customers are. 2️⃣ Target brings the power of discovery to Shopify merchants. While Shopify has incredible enablement tools -- it is in the best interest of the merchants to support discovery channels outside of the extremely expensive Meta. Otherwise Amazon will continue to be the beneficiary of brands seeking discovery for their products. 3️⃣ For Target, this partnership provides their consumers with access to top brands that have cemented their success in the DTC world like True Classic & Caden Lane 4️⃣ DTC should not be thought of as separate to retail. They are both shopping experiences for the consumer that should speak to one another. 5️⃣ It cements the importance of marketplaces for both retailers and brands as key growth channels going forward. --- If you still think omnichannel is just a buzz word, you're wrong. If you still think retail & DTC should be thought of separately, you're so behind. Omnichannel is now and the future of how consumers will shop. Brij is building the solution that will help you connect consumer touch points across every channel you sell through. #shopify #target #omnichannel

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Migrating to Shopify can kill your conversions and tank customer acquisition 📈📉 Shopify is not a magic bullet. There’s no such thing as a SaaS product or a piece of tech that will magically make sales skyrocket. The technology is only as good as who is executing and how well you’re planning. If you’re not properly planning for a platform migration, you can fail…really fast. 1. Change management 2. Workflows 3. System integrations 4. SEO impact 5. Customer data 6. UX changes 7. Passwords 8. Retention flows 9. Product architecture Just a few things that need to be considered. Otherwise, you’re bound to fail. What would you add to this list? #shopify #ecommerce #migrstions

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What are the key differences between Shopify and Shopify Plus? The key differences between Shopify and Shopify Plus include: Pricing: Shopify plans range from $5 to $399/month, while Shopify Plus starts at $2,000/month, tailored for high-volume businesses. Store Management: Shopify supports one store per account; Shopify Plus allows management of up to nine stores from a single admin dashboard. Customization: Shopify Plus offers extensive checkout customization and advanced API capabilities, enabling tailored user experiences and integrations. Support: Plus users benefit from a Merchant Success Program and dedicated support teams, enhancing their operational efficiency. Features: Shopify Plus includes advanced automation tools like Shopify Flow, Launchpad for sales campaigns, and unlimited staff accounts.

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Email marketing isn't dead. Far from it. It's evolving, and your strategies should too. Shopify Canada recently dropped the "10 Email Marketing Metrics You Should Be Tracking in 2024," and it's a must-read for anyone in the e-commerce space. Why? Because understanding these metrics is key to driving customer loyalty and boosting sales. And let's be honest, who doesn't want that? From open rates to click-through rates, Shopify covers the essentials and then some, ensuring your email marketing game is not just good, but great. I've always believed in the power of data-driven decisions, and this article reinforces that belief. It's not just about sending emails; it's about sending the right emails to the right people at the right time. And with these metrics in your arsenal, you're not just shooting in the dark. You're aiming with precision. So, take a moment, check out the article, and let's start making every email count. https://lnkd.in/ejXXG6VE

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