Phil Gamache

Your ROI from the email marketing campaign is going to DROP! Canada's updates on privacy laws are here, and they are set to reshape the landscape of email marketing. From CASL to Quebec's Law 25 and Bill C-27, understanding these changes is crucial for maintaining compliance and effectiveness. #emailmarketing #digitalmarketing #privacylaws

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Attracting new clients is easier with the right strategy! Law Shop Marketing's Google Ads management helps your Canadian law firm reach the right audience with precision. Our focus on quality leads, real-time data, and efficient bidding ensures your firm's online presence gets a boost! 🔑 Ready to grow your client base? Let's get started! #LawShopMarketing #MarketingServices #SEO #WebsiteDesign #WebsiteDevelopment #Branding #LegalMarketing #LawFirmMarketing #SEOExpert #WebsiteDesigners #OnlineBranding #LawyerMarketing #DigitalMarketing #AttorneySEO #WebDevelopment #BrandIdentity

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Is your 2025 growth strategy trapped in disconnected spreadsheets? 🤔 Here's a scenario I see far too often: 🚩 Content calendar in Asana, managed by a writer in Toronto 🚩 Social strategy in Google Docs, run by an agency in California 🚩 LinkedIn outreach by a VA in Philippines 🚩 Email campaigns from a contractor in Chicago 🚩 Lead tracking spread across 3 different CRM attempts 🚩 "Big picture" goals scribbled on sticky notes (ugh, guilty 🙋‍♀️ ) If this sounds familiar, "raise your hand" in the comments. This is the Resource Trap - when your growth depends on disconnected systems masquerading as strategy. Recently, I work with a client that was stuck here. Their sales leader was drowning in marketing tasks while opportunities slipped through cracks between systems. "Good enough" results masked the real cost of chaos. Here's the truth: Most professional services firms are building their 2025 growth on scattered spreadsheets and disconnected tactics. You're experts at what you do. Your solutions transform lives. Your impact matters too much to let disconnected systems hold you back. 2025 isn't some distant future - it's being shaped by today's decisions. Ready to move beyond "good enough"? #BusinessStrategy #ProfessionalServices #Growth2025 #MarketingStrategy #BusinessGrowth

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One of the most common questions I get when people DIY their website is: "How big should my images be?" One of the best answers is this excellent guide put together by Shopify, the eCommerce behemoth. https://lnkd.in/g-JS3dZk

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Winning during the holidays isn't just about new sales — it's about retaining those hard-earned customers. Investing in the right strategies to keep customers engaged is the way to ensure your brand builds off the momentum and user growth coming out of the holidays. At IgnitePOST's recent BFCM panel at Shopify, I asked Ashley Ismailovski and Gina Perrelli how they were defining success this year and both spoke about the importance of retention. Here's what they had to say! #CustomerRetention #HolidayMarketing SmartSites 💡Stay AI

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Feeling lost in website data? You're not alone! But what if you could transform those numbers into a roadmap to success? That's the power of SEO, website analytics, and call tracking. This ultimate guide dives deep into these essential tools, helping you: Master SEO: Attract more Ontario searchers to your website. Crack the Analytics Code: Understand how visitors interact with your site. Turn Clicks into Calls: Convert website traffic into phone calls. Ready to dominate Ontario's online space? Download the free guide today (link in bio) and see the magic happen! ✨ #SEO #WebsiteAnalytics #CallTracking #OntarioBusiness #DigitalMarketing #GrowthStrategies #WebsiteTraffic #LeadGeneration #SalesConversion #PhoneCalls #DataDrivenMarketing #LocalSEO #ContentMarketing #Ecommerce #OntarioMarketing #TorontoMarketing #FreeGuide #DownloadNow #BusinessGrowth #DigitalTransformation #MarketingTips #MarketingAutomation #OnlineSuccess #AvonMarketingMedia Esha S. Avon Marketing & Media Inc.

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Boost your business's online presence with expert Toronto paid search services from Avon Marketing & Media. From targeted Google Ads campaigns to effective keyword strategies, we help you reach the right audience and achieve measurable results. Contact us today to elevate your digital marketing game! . . . #TorontoPaidSearch #AvonMarketingGenius #DigitalExcellenceToronto #SEMExperts #PPCMasters #GoogleAdsSpecialists #OnlineSuccessToronto #MarketingInnovators #PPCStrategists #DigitalAdvertisingPros #TorontoBusinessGrowth #AdCampaignWizards #LocalLeadsExperts #TargetedSuccess #AdPerformanceToronto #DigitalMarketingHeroes #OnlineVisibilityBoost #PPCOptimizationToronto #TorontoSEOLeaders #AdExpertsToronto #GrowthSpecialistsToronto #PPCResultsDriven #DigitalStrategyToronto #TorontoAdAgency #OnlineSuccessJourney Esha S. Avon Marketing & Media Inc.

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Prospects decide in seconds if your message matters, so generic messaging is a conversion killer. Your homepage must be clear and accessible. The less someone needs to think or do, the better. A case in point is Fizz, a new mobile carrier in Canada. The homepage messaging is: Try the other side. We do things differently here. Everything happens online and when it comes to your plan, you’re in the driver’s seat 24/7. What does the "other side" mean to a prospect? Why would they care if Fizz does "things differently"? And why does it matter that I'm in "driver's seat 24/7"? Granted, there is a button "Mobile plans" below the homepage messaging but it's secondary player. The homepage "hero" section doesn't deliver. It's not until you visit the "Why Fizz" page that you see messaging about "fair prices" and "great savings," which matter in Canada's over-priced mobile phone market. It is an example of a company not putting its value proposition in the spotlight. To be fair, Fizz does a good job of highlighting benefits below the hero image on the homepage, which make it clear how it delivers for customers. If you're a new player without brand awareness, first impressions matter. You need to deliver your story right away and make sure it resonates. #messaging #brandpositioning #websitedesign #marketing #mobile   ----------------------------------------- I'm doing a workshop on May 10 at noon EST on how companies can optimize their homepages to drive more clicks and conversions. The link to register is in the comments.

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Struggling to keep up with review requests? 📬 Our automated platform ensures your Canadian law firm consistently receives and showcases positive reviews, boosting your online presence effortlessly. Partner with Law Shop Marketing for seamless reputation management. #ReviewAutomation #LawShopMarketing #MarketingServices #SEO #WebsiteDesign #WebsiteDevelopment #Branding #LegalMarketing #LawFirmMarketing #SEOExpert #WebsiteDesigners #realestatelawyer #SEO #digitalmarketing #legalmarketing #onlinemarketing #lawfirmSEO #GoogleAdsManagement

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Purple Emails Redesigned. Here's why... Our team saw Purple's promotional email and wanted it to be as visually soothing as their mattresses are comfortable. (While staying conversion focused) Check out the breakdown below: #emaildesign #Emailmarketing #Purple

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Tired of seeing "TOP BFCM TIPS 🔥" in your feed? I wrote a post that is a break from the content du jour - nurturing customer retention WITHOUT discounts. Klaviyo was kind enough to feature it in the community. Check it out. Let me know what you think. Link in comments. #ecommerce #customerrentention #retentionmarketing #emailmarketing

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Thought I'd share a major takeaway about #B2B marketing that I've learned at Pinch Marketing Inc: Not all great content performs well. After all, creating a highly engaging, easy-to-consume piece is only half of the battle for marketers. The other half is getting it in front of the right people in a way that makes a memorable impact on them. Unfortunately, content marketing can quickly become overwhelming once you factor in all the data, distribution channels, audience segmentation and constant need for fresh pieces. Plus, 56% of marketers are promoting their content without a plan. But a meticulously crafted strategy is essential for giving your team's content the attention it deserves and organizing related goals and timelines in an easy-to-manage way. To assist you in strengthening your approach to content marketing, here are some important best practices worth outlining in your action plan: ✅ Repurpose content in a multitude of ways, including incorporating shorter pieces into larger guides and clipping quotes and stats for social media or ads. ✅ Amplify content visibility by promoting it across all channels with your target audience, such as on social media, email, third-party sites and search engines. ✅ Encourage audience interaction around your content through questions on social media, contests, surveys and related events to get feedback and strengthen relationships with them. ✅ Include a variety of content formats, like ebooks, webinars, interviews, graphic ads, podcasts and standard articles. ✅ Audit and update old content and repromote evergreen pieces, which continue to be relevant. #ContentMarketing #marketing

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Frustrated with ad spend that doesn’t drive clear results? Many DTC brands hit familiar roadblocks on their way to scaling up. This is the Vulcan way to help Shopify stores grow with intention: Clarity on What’s Working: A lot of brands simply don’t know how ad spend impacts the bottom line. With in-depth dashboards and reports that go beyond the usual metrics, we help you see exactly what’s driving revenue—from product page views to conversion rates. Scaling with Strategy: Growth shouldn’t be a guessing game. We take brands from that $50-100k mark and help them reach new heights with data-backed strategies. Through full-scale ad management across Google, Meta, and more, we ensure your growth is stable, sustainable, and scalable. Creative that Speaks to Your Audience: No more wasted spend on ads that have lost their impact. We’re constantly testing and iterating, keeping your ads fresh and relevant so you’re always connecting with the right audience in the right way. One Team, One Goal: When everything’s managed under one roof, it’s easier to keep your brand voice consistent and performance-driven. With Vulcan, you get a partner who understands the ins and outs of your ad spend and is committed to pushing your growth forward. If your brand is ready to get real about scaling up, let’s talk!

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NOW THAT I HAVE YOUR ATTENTION - Check Out the Stats on Speed to Lead: The Critical Metric for Converting B2B Leads. Vendasta's study insights into lead response times reveal a pressing challenge for businesses aiming to maximize their sales and customer engagement. Here are the key findings: #Immediate #Response #Requirement: The first five minutes after a lead makes contact are pivotal. Failing to respond within this window drastically reduces the chances of making a successful connection. Drift's research supports this, showing that only 7% of companies manage to achieve an average response time of under five minutes. #First #Responder #Advantage: A Lead Connect survey highlights that 78% of customers choose the company that responds first. This first contact advantage is crucial for shaping a potential customer's perception and setting the stage for the entire sales process. #Dramatic #Conversion #Impact: Contacting a lead within the #first #minute can #increase #sales #conversions by #391%, according to Lead Connect. This demonstrates the significant advantage of immediate engagement over competitors. #Sharp #Decline in #Lead #Qualification: Waiting just five to ten minutes to respond can lead to an #80% #decrease in the likelihood of qualifying a lead, marking a rapid decline in potential sales opportunities. #Widespread #Delays: Surprisingly, 55% of companies take five or more days to respond to leads, with 12% failing to respond at all, potentially leading to #substantial #revenue #losses and #missed #opportunities. Vendasta's case studies also show that implementing an "instant demo" process dramatically increases contact success rates, with nearly double the presentation booking rate compared to traditional methods. These findings underscore the necessity for businesses, especially in the B2B sector, to optimize their lead response strategies to stay competitive and maximize their conversion opportunities. At NXTLVL Ai Solutions, we #connect #with #your #leads #INSTANTLY and by doing so, help you avoid the black hole of wasted ad spend. For more detailed insights, visit: https://mynextlevel.ai and schedule a discovery call. #LeadManagement #ConversationalAI #DigitalMarketing #BusinessGrowth #Innovation

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