Danielle Goguen

Danielle Goguen

Social Media Marketer | Grow Digital | Helping Brands Grow

Toronto, Ontario, Canada
642 followers 500+ connections

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About

I'm an energized leader focused on delivering results-driven integrated social media marketing campaigns for various brands. As the Founder of Grow Digital, I lead my team to develop imaginative ways to solve new and existing clients’ business needs.

Let's collaborate and explore new avenues of growth together.📲

Services

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Experience

  • Grow Digital Graphic

    Founder

    Grow Digital

    - Present 4 years 10 months

    Toronto, Ontario, Canada

    Leading Grow Digital and overseeing a talented team of social media marketers. Together, we develop and execute creative social media marketing plans that align with our client’s business objectives and make a bottom-line impact. In my role, I oversee business development, operations and client services.

  • The Hot Plate, Tag's Food & Bev Experts Graphic

    Social Media Consultant

    The Hot Plate, Tag's Food & Bev Experts

    - Present 1 year 9 months

    Toronto, Ontario, Canada

  • L&A Social Media Graphic

    Account Manager

    L&A Social Media

    - Present 3 years 2 months

  • FLEETSTREET Graphic

    Lead, Social Media

    FLEETSTREET

    - Present 3 years 2 months

    Toronto, Ontario, Canada

    Editor and Social Media lead at FLEETSTREET Magazine.

  • NKPR Graphic

    Digital Marketing Manager

    NKPR

    - 7 months

    Toronto, Canada Area

  • The MRG Group

    The MRG Group

    2 years 4 months

    • The MRG Group Graphic

      Hospitality Marketing Manager

      The MRG Group

      - 1 year 10 months

      Toronto, Canada Area

    • The MRG Group Graphic

      Community Relations Specialist

      The MRG Group

      - 4 months

      Toronto, Canada Area

    • The MRG Group Graphic

      Marketing Coordinator

      The MRG Group

      - 4 months

  • NKPR Graphic

    Social Media Coordinator

    NKPR

    - 1 year

    • Developed and executed social media and public relations strategies and objectives to meet clients’ goals (e.g. increase visibility, membership and traffic)
    • Developed social media editorial calendars, wrote and posted daily online content (Instagram, twitter, facebook, blog etc.), monitored and engaged
    • Created innovative content, contest strategies and made recommendations for social
    media ad buys where appropriate
    • Onsite social media support at client events
    •…

    • Developed and executed social media and public relations strategies and objectives to meet clients’ goals (e.g. increase visibility, membership and traffic)
    • Developed social media editorial calendars, wrote and posted daily online content (Instagram, twitter, facebook, blog etc.), monitored and engaged
    • Created innovative content, contest strategies and made recommendations for social
    media ad buys where appropriate
    • Onsite social media support at client events
    • Generated targeted media lists, solicited media support for clients, responded to time-sensitive requests, coordinated interviews and prepared information packages as required
    • Wrote communication materials (e.g. pitches, news releases, media advisories, social
    media content etc.)
    • Facilitated and supported event planning activities
    • Monitored and measured the success of PR and social media activities and created client
    reports through administration and proper tracking methods and prepared reports as required
    • Worked closely with vendors, brands and brand representatives
    • Reported directly to the President and Vice President of the company

  • Want Boutique (Canada) Graphic

    E-Commerce and Social Media Specialist

    Want Boutique (Canada)

    - 1 year

    Toronto, Ontario

    •Coordinated all aspects within the marketing department
    •Coordinate and administer donation/sponsorship requests
    •Coordinate and administer in-store promotions
    •Attended local marketing events such as fashion shows, charitable functions and television appearances to assist in the production of the event. Includes fitting models, dressing models.
    •Produce/create all branded materials under the direction of the Owner’s creative vision (i.e. Newsletters, advertisement, look books…

    •Coordinated all aspects within the marketing department
    •Coordinate and administer donation/sponsorship requests
    •Coordinate and administer in-store promotions
    •Attended local marketing events such as fashion shows, charitable functions and television appearances to assist in the production of the event. Includes fitting models, dressing models.
    •Produce/create all branded materials under the direction of the Owner’s creative vision (i.e. Newsletters, advertisement, look books etc.)
    •Manage want.ca website & develop marketing initiatives through social media (Blog, Facebook, Instagram, Twitter etc.)
    •Maintain & initiate positive working relationships with partners and vendors (i.e. media sponsors, bloggers, suppliers, editors etc.)
    •Track all marketing initiatives through administration and proper tracking methods and prepare reports as required
    •Plan and coordinate all internal functions such as holiday events, product knowledge meetings, etc.

  • Style Nine to Five Graphic

    Contributing Writer

    Style Nine to Five

    - 4 months

    Toronto, Canada Area

    Contributor to the Style Nine to Five blog

  • Lotus Leaf Communications Inc. Graphic

    Communications and Social Media Intern

    Lotus Leaf Communications Inc.

    - 7 months

    Toronto, Ontario

    Sourced media contact emails for pitching purposes
    Created and updated media lists
    Performed social media analytics and insights tracking for Lotus Leaf Communications
    Assisted in planning, strategizing and executing events for clients
    Pitched client information to freelance writers and fashion/lifestyle bloggers for maximum exposure
    Created monthly KPI reports for clients
    Managages Instagram, Tumblr, Pinterest and Four Sixty accounts.

  • Fashionotes Graphic

    Staff Writer and Social Media Coordinator

    Fashionotes

    - 7 months

    Toronto, Canada Area

    Performed social media analytics and insights tracking on a weekly basis for maximum efficiency
    Writing blog posts on a weekly basis
    Communicating with media for blog post ideas
    Managages Instagram, Tumblr, Pinterest and Four Sixty accounts.

  • Mosaic Sales Solutions Graphic

    Marketing and Field Representative

    Mosaic Sales Solutions

    - 4 months

Education

Volunteer Experience

  • Volunteer

    Happily Ever Esther Farm Sanctuary

    - 1 month

    Animal Welfare

    Assisted in cleaning up the farm.

    Duties included:
    raking leaves, cleaning up the field, feeding animals, etc.

  • Selling Raffle tickets

    Port of Wines Festival

    - 1 month

    Arts and Culture

    Generated interest, engaged attendees, and sold raffle tickets to assist with a live charity auction.

  • Table Host

    Taste of Nova Scotia

    - 1 month

    Arts and Culture

    Acted as a table host at the Olympic Medal Plates event and informed guests of what the chef was making and what the beverage pairing would be with the food.

  • Volunteer

    NSLC/ Neptune Theatre

    - 1 month

    Arts and Culture

    Assisted in the Neptune Theatre's scotch tasting event for the play Billy Bishop. I collected glasses after people we're done tasting the scotch and collected plates when people were done eating the food. I also assisted with tare-down of the electronic area of the event.

  • Selling programs and Score sheets

    Halifax Moose Heads

    - 1 month

    Arts and Culture

    Generated interested and engaged with ticket holders by selling game programs and score sheets.

Languages

  • French

    -

Organizations

  • Canadian Public Relations Society

    Member

    - Present

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