Sean King

The digital marketing environment from about 7-8 years ago was quite interesting. It wasn't just about AI as it is now; back then, it was a chaotic battlefield. New terms emerged, only to be quickly replaced by even newer ones, often without concrete definitions or discussions. The main rule was that the newer term would replace the previous one, which had an even shorter lifespan. OMO (Online-Merge-Offline) also emerged during that time to replace O2O (Online-to-Offline). However, saying it "replaced" O2O is not entirely accurate; they were always two different concepts. But because there were no concrete definitions back then, O2O was pushed into the less favored corner. Essentially, the same products and services were rebranded under OMO. Fast forward to today, and everyone has their interpretation of OMO. From simply having online and offline sales channels to mutual traffic redirection between virtual and physical spaces, to identifying digital accounts in physical stores, and finally to data cleansing that recognizes members across multiple channels as the same person — it's all considered OMO. As long as you stick to OMO, you can't go wrong. Just add some buzzwords like "smart," "affordable," or "localized" to create slight market differentiations. Has anyone ever cared that the M stands for Merge? At 91APP, we've seen everyone steadfastly focusing on the word "Merge" to develop product functions and explain to clients how to truly see the value of OMO. We've also been helping brands rebuild and regain confidence in OMO after previous failures. In the field of retail commerce, how should we truly evaluate OMO? Brands with both online and offline channels don't get twice the benefits and problems by simply adding the channels together. The problems are always greater than before. So if you can't solve more problems, how can you expect greater benefits? I want to share how 91APP views the true essence of OMO. How have we redefined the values we can offer to the retail industry in this process? ( Translated by ChatGPT) https://lnkd.in/g_k3s8aC

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🚀 Unlock the secrets to SEO success with our Mua Chung Ahrefs group buy! 🔑✨ Join the community of savvy marketers and get access to powerful tools at a fraction of the cost. 💰💻 Don't miss out on boosting your website's performance! 🌐 Ready to elevate your game? Click the link in bio to join us! 🙌🔥 https://lnkd.in/g_MxmBxH #SEOTools #GroupBuy #Ahrefs

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This table summarizes key strategies for building a brand IP on Xiaohongshu, helping transform the brand from just a name into a vivid "character" that attracts users and builds emotional connections.

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Saigon Market is one of the craziest business environments I’ve ever seen. It’s loud. It’s cramped. Vendors are constantly walking up to strangers, trying to sell overpriced “real” designer products… But what stood out the most? → How good these vendors are at selling. Just glance at a product? You’ll be wearing the hat, holding the shirt, or gripping the mug within seconds. And once you buy? The upsell begins. “Buy another one, I give you half price.” “Your girlfriend want one? I give her good deal.” “This one looks good on you too!” One of the most interesting displays of aggressive upselling I’ve ever seen. If these vendors can upsell in broken English, you can find a way to sell more to your buyers.

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BigOne Research | Social Media Insights (May 8, 2024-May 14, 2024) BigOne uses sentiment data from platforms like Xiaohongshu, Douyin, Weibo, and WeChat to track social engagement trends, new product launches, and current hot topics for over 6,000 brands. Through social media hotness alerts, sentiment tendency analysis, or sales data linkage corroboration, BigOne visualizes the application of social media data in research and conveys the latest insights to investors. 1) Social Media Impact Ranking Based on social media data from Xiaohongshu, Douyin, Weibo, WeChat, and other online platforms, BigOne ranks the social media volume growth rate of key listed companies under 6 industries, including Personal Care & Make-up, Sportswear & Shoes, Food & Beverages, Household Electric Appliances, New Energy Vehicles, and Offline Catering. We provide the Top 5 company ranking of the industries above on a weekly basis. BigOne also analyzes multi- dimensional indicators to observe the social media impact on the company. The indicators include the amount of negative volume, growth rate, and percentage change of negative social media volume. Negative contents affect companies in the light blue section (upper right corner) more. Please feel free to contact us at [email protected] for the full report.

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Ever dreamed of running your own online store but felt overwhelmed by the technical stuff? What if I told you that in the next 60 seconds, you could have a fully functional digital store packed with thousands of products ready to sell? Introducing RapidStoreZ: The turnkey solution that's changing the game for online entrepreneurs. Why RapidStoreZ? Here’s what makes it stand out: Instant Setup: Launch a fully-loaded store in less than a minute. Massive Product Range: Over 100,000 digital items at your fingertips. Zero Hosting Fees: Forget ongoing costs, we cover it all. But that’s not all - sign up now and you’ll get exclusive access to 30 Reseller Licenses absolutely free – allowing you to expand your business footprint without any additional cost. Are you ready to stop dreaming and start doing? Don't wait! This offer is limited, and I wouldn’t want you to miss out on setting up your digital empire effortlessly. Jumpstart your success now: Activate Your RapidStoreZ #AITrainingCourse #OnlineStoreBuilder #DigitalStore #RapidStoreZ #RapidStoreZReview #RapidStoreZReviews #RapidStoreZSoftwareReview #RapidStoreZSoftwareReviews #RapidStoreZAppReview #RapidStoreZAppReviews #RapidStoreZSystem #WhatIsRapidStoreZ #WhatIsRapidStoreZApp #WhatIsRapidStoreZSoftware #RapidStoreZAIDemo #RapidStoreZSoftwareHonestReview #RapidStoreZAppHonestReview #RapidStoreZHonestReview #RapidStoreZDiscount #RapidStoreZOTO #RapidStoreZUpsell #RapidStoreZUpgrade #HowRapidStoreZWorks #HowRapidStoreZAppWorks #RapidStoreZBenefits #RapidStoreZPricing #RickNG #HowToMakeDigitalStore #TheBestDigitalStore #BestDigitalStoreBuilder

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🚀 Unlock your brand's potential on Xiaohongshu! 🌟 With over 300 million users, this social commerce platform is a goldmine for connecting with young, trend-savvy audiences. ✨ **Key Tips:** 1️⃣ Set up a compelling business account. 2️⃣ Create captivating content that educates & entertains. 3️⃣ Collaborate with influencers for authentic reach. 4️⃣ Leverage paid ads to maximize visibility. Dive into our comprehensive guide to master marketing on Xiaohongshu! #Xiaohongshu #SocialMediaMarketing #BrandGrowthThe Ultimate Xiaohongshu Marketing Handbook https://hubs.ly/Q02PPv1q0

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 Transform Your Social Media Presence in China with bLabs Digital 🌟 Transforming Global KOLs into Chinese Social Media Leaders 🌟 At bLabs Digital, we specialize in helping influencers and businesses maximize their reach and revenue through Chinese social media platforms like RED (Xiaohongshu). With over 312 million monthly active users, RED is a powerhouse for social commerce, especially for beauty, fashion, and lifestyle content. 🔹 Why bLabs Digital? Proven Expertise: We have guided nearly 100 influencers to success on RED and have provided paid consultations and services to over 1,000 individuals. We’ve also worked with renowned brands like Magnum, Anchor, and WMF. Comprehensive Services: From influencer management and KOL collaboration to corporate social media strategies and targeted advertising, we cover it all. Localized Insights: We understand the nuances of the Chinese market and can tailor strategies that resonate with local audiences. 🔹 Key Platform Highlights: 312 million monthly active users 50% of users are Gen Z from tier 1 and tier 2 cities Strong focus on cross-border e-commerce and product reviews 🔹 Our Success Formula: If you have over 2,000 followers on platforms like Instagram, you can leverage your existing content to earn additional income on Chinese social media with our help. Our strategies have proven effective in transforming influencers into major social media leaders in China. Ready to expand your influence and boost your income? Let's make it happen! 📩 Contact us to start your journey! We will contact the appropriate partner as soon as possible. https://lnkd.in/e6AREzyp #InfluenceChina #SocialMediaMarketing #DigitalStrategy #KOLManagement #bLabsDigital #BusinessGrowth

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Discover the secrets behind South Korea's rise as a global branding powerhouse! Learn how innovative strategies transformed K-brands into key geopolitical assets and how you can apply these principles to elevate your brand. Dive into the full article to explore the four core tactics driving their success here: https://lnkd.in/dMdZeU4R #marketing #success #campaignsuccess #roi #globalmarketing #globalreach

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In the Chinese Market, Managing Brand Accounts is Crucial Operating a brand account can lower advertising costs and better connect consumers with the brand. Xiaohongshu (Little Red Book) is a key platform for brand account management, with 75% of its users born after 1990 and 70% being female. These users possess strong purchasing power, and the platform's recommendation feature provides robust support for product promotion. So, how should a brand establish its Xiaohongshu account positioning? What account style best suits your brand? Remember this positioning triangle model! 1️⃣ Who am I? 2️⃣ Who do I serve? 3️⃣ Reasons to buy #BrandManagement #SocialMediaMarketing #Xiaohongshu #ChineseMarket #BrandStrategy

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While I completely understand why I've made the decision to expand my business and acquire a new brand, I have to admit, I'm really tired. Maintaining the content for Joyce Tsang Content Marketing is something that many fellow entrepreneurs praise me for. However, managing a team of 6 on the side, setting up new systems, applying for licenses, and aligning orders with suppliers is a whole new level of challenge. But, as I mentioned, I know I'm doing the right thing. One of the affirmations I say to myself every day is, "I am a positive role model for others," and that has become my reminder when I feel like slacking off or when I'm in doubt. Everything I'm doing, the decisions I have made, and the risks I have taken to run two businesses, are all because I want to do good things that will positively influence, help, and inspire others. So, even if the nurturing journey is long and tough, even if potential leads turn me down because they aren't ready to invest in #contentmarketing, or if others don't yet see the value I provide, I know that I have been bringing them new and interesting perspectives and knowledge in one way or another. Ready to up level your game? Start with upskilling yourself: https://loom.ly/GmZCzpQ #Entrepreneurship

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📈 How brands impact share price in Asia: the case of Best Korean Brands. Interbrand's main driver is to help brands boost the value and return on their businesses. The 12th edition of the report on the 50 most valuable brands in Korea demonstrates the importance of the brand and its impact on the share price. Specifically, companies listed among Interbrand's 2024 Best Korean Brands show a 41% higher stock price increase vs the KOSPI average, reflecting the growing significance of brand assets in corporate value. Brands now influence not only consumers but also investors. The line between these audiences becomes increasingly blurred, pushing us to consider ‘public investors’ rather than general consumers targeted through marketing and promotion. To the entire team in Seoul, led by Ji Hun Moon: hats off not only for the launch of 2024 Best Korean Brands but also for the 30th anniversary of your office, which you are celebrating today with a wonderful gala in the Grand Ballroom of the Grand Hyatt Seoul. Finally, congratulations to the 50 Korean brands featured in the report, especially the top 5 (Samsung Electronics, Hyundai Motor Company (현대자동차), Kia Worldwide, NAVER Corp, and LG Electronics), accounting for 72.2% of the total table value. Learn more: https://lnkd.in/dTWZqa_p #BKB2024 #BrandValuation #SharePrice

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Ada Hu, Founder and CEO of NU Media Holdings, notes how crucial authenticity is for long-term success. "Once the team gets, you know, to a certain size, it's no longer about the one-on-one, you can't really have that one-on-one, right? Nobody could get to know you on the same type of deep level as the initial five. So it's really important to, to just know who you are and say who you are and stand on your ground and attract the right people that have the same mission versus trying to change yourself to please, you know, high, like high caliber. 'cause sometimes that happens, right? I, when a company is first forming, you're trying to, you're like, oh, I come across as talent. He and she or is so talented, let's change the structure just to have this person in. But then you later you realize, you know, your missions don't align, your goals are not aligning then long term is not, not gonna work out."

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How can Hong Kong brands connect with Mainland Chinese visitors? Our latest blog post explores the world of Xiaohongshu (Little Red Book), a platform with over 300 million monthly users that is rapidly shaping consumer preferences. For Hong Kong marketers, it’s a game-changer. Discover key insights and strategies to strengthen brand visibility, engage Chinese travellers, and build loyalty. Read on to learn how to harness Xiaohongshu for impactful marketing results. https://bit.ly/4fyeGke

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🚨 Don’t Miss Out on Nikky’s AI Workshop! 🚨   AI in Business 📅 Date: September 13th ⏰ Time: 6:30 PM PST If you’ve attended one of Nikky’s workshops before, you already know the incredible value he brings every time!   🎤 This upcoming session will be no different—focused on the latest AI strategies to supercharge your business. But here’s the thing space is limited, 🚀 Why You Need to Be There: This isn’t just another workshop—it’s the AI deep dive you’ve been waiting for. Nikky’s sessions are known to fill up quickly, and for good reason! 🌟 People walk away with actionable strategies that immediately impact their business. 🧠 you don’t want to miss out on the next big thing in AI-driven business transformation. 💬 Past attendees rave: "Nikky always delivers more value than expected—this is a no-brainer if you want to stay ahead!" "Every workshop with Nikky is packed with insights. You’ll regret missing this!" ⚠ Don’t miss your chance! Time is running out, and these last few spots won’t last long. ✅ Sign up now: https://lnkd.in/gpDt6qJX Let’s make this workshop your best one yet! 🔥 We’ll see you there! 💻✨ #AIWorkshop #NikkyKho #LimitedSpots #Don’tMissOut

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In 2024, marketers face a flood of tools and technologies. The challenge: How do we leverage these trends to our advantage? “Get Real with Braze – Hong Kong” is your guide. Sign up here! https://lnkd.in/g3kQd_Zr What to Expect: 💡 Expert Insights: Actionable advice from marketing and CX leaders. 🔋 Platform Power: Discover how Braze can boost your customer engagement. 🤝 Networking: Connect with innovative professionals and expand your network. 🛍️ Extras: Enjoy delicious bites, drinks, and exclusive Braze swag. Don’t miss out on shaping the future of customer engagement. Reserve your spot now! #MarketingEvents #GetRealwithBraze #CustomerEngagement #BrazeHongKong #GenerativeAI #FutureOfMarketing

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