Western Retail Lumber Association Inc.

Business Courses at the 2025 WRLA Showcase: “Negotiating to Create Better Deals and Relationships”, Sponsored by Sexton Group Ltd Moderated by Shai Dubey, of the Smith School of Business. In this session, we will explore ways to negotiate that can lead to better outcomes, better relationships and ultimately, a better negotiation. We will explore why people can be difficult negotiators and ways to deal with these types of people. The session will be interactive and will include simulations to put ideas into practice. 🔑 Learn key business negotiation strategies 🔑 Strengthen your relationships with your customers  Lunch included  Just $149.99. Save big on this valuable training for you and your team!  Wednesday, January 22, 9 a.m. – 3:30 p.m. 📢 Register today:  https://lnkd.in/gPrJG9jA #WRLA #WRLAShowcase #MakingMovesAndBreakingGround #EdmontonEvents #NetworkingOpportunities #ProfessionalDevelopment #AmpUp 

This week on Across the Yard we’re taking the plunge and talking about commodities and the lumber market. To guide us through it, we welcome guest Donald Humphrey, National Commodity Wood Manager for Sexton Group Ltd. He and Liz talk about the regionality of the lumber industry, and how provincial regulations play a role in the success of mills across the country. They also touch on the tariff situation – both historical and present day, and what’s to come in the ongoing saga of selling softwood to the USA. Don takes us through it, and shares some keen observations as we all look for the way forward, examining Canada's inflation rate, the renovation bubble, and even mortgage trends! It's a conversation you’ll want to hear – listen now on Spotify or subscribe on your favourite podcast app. https://lnkd.in/gYcc9hm4 #WRLA #WRLApodcast #AcrossTheYard #Sexton #Trading #Lumber #Commodities

🌟 Meet Amanda Wright, our new Workforce Development Manager! 🌟   Amanda’s main goal in life is to work with people to get them where they want to be. However, that looks for the person they’re helping. As workforce development manager, they intend to put this passion to work, connecting people with careers and companies with employees. With several years of experience in education, high-touch customer service, and employee development and retention, chances are they already know how to help you. And if they don’t, they’ll pop on their detective hat and figure it out with you. Amanda has hired, coached, and developed hundreds of employees over the years, so they know a thing or two about setting up businesses for success. It also means they have excellent insight on how to prepare folks for the job hunt. Add in to that equation a family filled with educators and builders…they couldn’t be better positioned to jump into the WRLA to help build the future of the industry. In their spare time, Amanda enjoys spending time with their family and pets, they’re a big fan of crafting and cooking, and they’ve been known to cut a rug or two. 📢 Join us in giving Amanda a warm welcome as they bring their expertise and passion to the WRLA!   #WRLATeam #WelcomeAmanda #BuildingTheFuture

🔥 Business Course—Sales Bootcamp: Closing the Deal🔥 📅 Date: January 21, 2025 ⏰ Time: 9:00 AM – 3:30 PM MST 🎯 Speaker: Dave MacAngus Virtual/In-person Leadership Coach, Dale Carnegie Training 📍 Location: Edmonton Expo Centre 💲 Member Price: $149.99 Join us for this hands-on workshop designed to elevate your sales game! David MacAgnus will share practical strategies, from the globally recognized Dale Carnegie training program, to boost your closing rates, build trust, and foster profitable client relationships. Walk away with actionable techniques you can implement immediately! About David MacAgnus David, President of Dale Carnegie Training in BC, Northern Alberta, and Northern Saskatchewan, brings over 30 years of sales expertise. Known for his dynamic and practical teaching style, he’s helped countless professionals improve sales performance and develop high-performing teams. 💼 Ready to close more deals? Don’t miss this impactful bootcamp! This business course is sponsored by Sexton Group Ltd 🎟 Seats are limited! Register now to secure your spot. https://lnkd.in/e7cN228A #WRLA #WRLAShowcase #SalesBootcamp  #SalesTraining #ProfessionalDevelopment #EdmontonEvents

Be Bold. Innovate. Perform Under Pressure. 🤯 Get ready to kick off the 2025 Showcase with our keynote breakfast sponsored by Durabuilt Windows & Doors! 🗓 Thursday, January 23, 2025  ⏰Time: 7:30 AM – 9:30 AM 📍Location: Edmonton Expo Centre 🎤 Speakers: Shawn Kanungo (sponsored by Groupe BMR): Innovation strategist & bestselling author. Discover how to disrupt and innovate to stay ahead of the game. Lauren Johnson (sponsored by Star Building Materials Ltd.): Mental toughness coach. Learn to harness pressure as a tool for peak performance. Free with your showcase badge. Register today: https://lnkd.in/emn2Aufa #WRLA #WRLAShowcase #MakingMovesAndBreakingGround #EdmontonEvents #NetworkingOpportunities #ProfessionalDevelopment #AmpUp #BetterYourself #AlwaysGrowing

🏆 Do you know someone who has gone above and beyond in the lumber and building industry? It’s time to shine a spotlight on their incredible contributions! Nominate your peers: ✨ Industry Achievement Award Recognizes individuals who elevate their teams, embrace change, and lead with courage and innovation. These leaders make a lasting impact on their communities and inspire those around them. 🤝 Sales Representative of the Year Award Honouring sales reps who build strong relationships, support their dealers, and help businesses thrive with their knowledge and “whatever it takes” attitude. Nominate someone today: 🔗https://lnkd.in/eHTj2NUu Winners celebrated at the 2025 Showcase Awards Reception Sponsored by Osblock...Stay Tuned! #WRLA #WRLAShowcase #MakingMovesAndBreakingGround #IndustryAchievementAward #SalesRepOfTheYear #CelebratingExcellence #BuildingConnections

🔥 Business Course— Finance Learning Lab! 🔥 📅 Date: January 21, 2025 ⏰ Time: 9:00 AM – 3:30 PM MST 🎯 Speaker: Carolyn Scissons, Fractional CFO 📍 Location: Edmonton Expo Centre 💲 Member Price: $149.99 Calling all finance and accounting professionals in the building supply industry! Join us for "Month-End Mastery," a hands-on workshop designed to transform your month-end workflows. ✔️ What you’ll gain: -Learn over a dozen tips to streamline your processes. -Dive into case studies and breakout sessions tailored to real-world challenges. -Explore how lean and manufacturing principles can elevate accounting efficiency. Meet Your Instructor: Carolyn Scissons, CPA, CMA, MBA, PMP, CIA, and founder of the Finance Learning Lab, brings her expertise and passion for process improvements to help you elevate your career. Expect an engaging and practical learning experience to revolutionize your month-end routine. This business course is sponsored by Sexton Group Ltd. 🎟 Seats are limited! Register now to secure your spot. https://lnkd.in/gJRRWFYe #WRLA #WRLAShowcase #FinanceWorkshop #ProfessionalDevelopment #AccountingTips #EdmontonEvents

🚨 WRLA in November: Highlights You Can’t Miss! 🚨 🎥 Spotlight on Excellence: Know Your Pro with ABI Mouldings Ltd.—unlocking industry secrets! 🎬 In Action: Behind-the-scenes of "Let’s Go Build" career path videos—shaping the future of trades! 👩🔧 Empowering Women: buildHER events took Edmonton by storm! 💪 🤝 Connecting Talent: WRLA shined at the CAREERS Alberta Career Fair in Calgary—making big moves! ✨ December is coming in HOT with even bigger plans—get ready to be amazed! 🚀   #WRLA #NovemberRecap #Networking #LetsGoBuild #BuildingConnections #StayTuned

Mental conditioning goes a long way. Your resilience and willingness to ask yourself tough questions can prepare you to deal with the pressures, stress, and even fear that come with running, or working in an organization. How do elite performers do it? What's the secret? Our guest today is Lauren Johnson. Lauren helps elite individuals develop mental toughness so they can perform their best regardless of circumstance. Lauren’s clients include Google, the US Women’s National Soccer Team, Johnson & Johnson, and the FBI. She and Liz Kovach talk about mental conditioning, and what people can start doing right away to start performing at a higher level. We are thrilled to be welcoming Lauren back to the WRLA Building and Hardware Showcase in Edmonton this January. She'll be talking about the advantage of being able to perform under pressure, and how to leverage it for success. Make sure to register for the trade show today - you won't want to miss this! Listen on Spotify: https://lnkd.in/gAefwERy or subscribe on your favourite podcast app! #WRLA #WRLApodcast #AcrossTheYard #EliteByChoice #MentalConditioning Travis Waite Amanda Camara Rebekah Doerksen Alisa Luo Brenda Bourns Chris Allinotte Matthew L. Camilla J.

🌟 Early Bird Pricing Ending SOON! 🌟 Don’t miss your chance to save at the 2025 WRLA Building & Hardware Showcase. For just $67.15, enjoy a complimentary breakfast while learning from world-renowned innovation strategists Shawn Kanungo and Lauren Johnson. 🍳 Start your day with expert insights, explore innovative solutions, network over coffee, and be the first to see exciting new product launches! ⏳ Early bird pricing won’t last forever secure your spot by November 30 and save! 🔗 Register today: https://lnkd.in/eR4hmpVJ #WRLA #WRLAShowcase #MakingMovesAndBreakingGround #EdmontonEvents #EarlyBirdPricing #BreakfastAndNetworking #NewProductLaunch