Slanted Frame

With Account-Based Marketing (ABM) transforming B2B growth by prioritizing high-value accounts, how can you measure its true impact? 🔍 Focus on these key ABM metrics: 🔹 Account Engagement Score – Understand how your content resonates. 🔹 Pipeline Velocity – Track how fast accounts move through the funnel. 🔹 Account Coverage – Ensure you're building relationships with all key stakeholders. 🔹 Revenue Per Account – See the value ABM brings to your bottom line. 🔹 Customer Lifetime Value (CLV) – Measure long-term success with key accounts. Dive into the details on how to make your strategy work for you in our latest blog 👉 https://lnkd.in/e6jpqpuu #ABM #AccountBasedMarketing #B2BMarketing #MarketingMetrics #SlantedFrameDigital

Did you know backlinks are one of the most powerful ways to boost your website's SEO? Here’s why they’re crucial: 1️⃣ Improved Search Rankings – Quality backlinks signal to search engines that your content is valuable, helping you rank higher in search results. 2️⃣ Increased Website Traffic – Backlinks from reputable sites direct new audiences to your content.. 3️⃣ Credibility – When trustworthy websites link to your content, it builds authority and trust, setting you apart in your industry. 4️⃣ Long-Term SEO Success – Backlinks are a sustainable SEO strategy, bringing consistent value and traffic over time. Check out Semrush's tips on building quality backlinks to get the full benefits and start driving real results. 🚀 https://lnkd.in/eZQH_Tw #Backlinks #SEO #DigitalMarketing #LinkBuilding

Why should SaaS companies focus on niche content? 🤔 When you try to sell to everyone, you sell to no one. Narrowing your content to target specific roles (e.g., Sales Managers, Revenue Officers) boosts engagement and relevance. 🚀 For example: Instead of "How to improve SaaS sales," try "How Sales Managers can drive SaaS growth by leveraging customer feedback." 📊 Niche content makes your audience feel understood, building trust and driving conversions. #SaaS #SaaSMarketing #SalesGrowth #ContentCreation #B2BMarketing #SlantedFrameDigital

Want more customers finding you online? 🌐 In our latest guide, we break down the essentials of SEO to help small business owners boost their online visibility. Here’s a quick peek at what you’ll learn: 🔑 What SEO really is and why it’s crucial for your business. 🏆 Keyword strategies to attract the right audience. ⚙️ On-page SEO basics to optimize your site. 👀 How to track competitors and stay ahead in search rankings. Ready to make SEO work for you? 🚀 Check it out here 👉 https://lnkd.in/euVe7r7f #SEO #SmallBusinessTips #SearchEngineOptimization #DigitalMarketing #SlantedFrameDigital

Our team put together a quick overview video on the Lavvi platform. Please take a minute to watch this and leave a comment telling us what you think! Thanks to the team at Slanted Frame and Daniel for a great collaboration. #LifeInsurance #DigitalDistribution #OmniChannel

Is Your Blog Content Losing Its Impact? 🔍 It’s a common challenge: as time passes, even your top-performing blog posts can lose their effectiveness. 📉 The solution? Content updates. Keeping your articles current isn’t just a good practice—it’s a necessity for maintaining SEO performance and providing ongoing value to your audience. Three reasons to revisit your existing content: 1️⃣ Boost SEO: Search engines favour fresh, updated content, improving your rankings. 2️⃣ Recency and Relevance: Incorporating new data and insights ensures your content remains valuable and accurate. 3️⃣ Increased Engagement: Refreshing articles can rekindle reader interest and drive more conversions. For a detailed guide on when and how to update your blog content, explore Semrush’s comprehensive article: https://lnkd.in/gFM9T8GK Keeping your content strategy dynamic can make a significant difference. #SEO #ContentMarketing #ContentStrategy #DigitalMarketing

The Lavvi sales and marketing team was able to meet face-to-face for the first time in a few weeks. Lots of thought going into current strategies as well as planning for 2025. Thanks for a great day Miguel, and for being such a gracious host! And thank you Daniel for your ongoing effort in streamlining our internal processes and outgoing marketing strategies. While I’m at it I’ll shout out the teams at Slanted Frame, Mackie Biernacki, and Kape Design Studio. You all are great partners and are having a tremendous impact on our team and brand. Thank you!

Creating new content takes time, but repurposing can save you hours. For tech companies, repurposing content across multiple platforms can drive more traffic with less effort.  Here’s how: ➡️ Turn blog posts into LinkedIn posts ➡️ Break webinars into shorter clips for social media ➡️ Use data from whitepapers to create infographics Maximize the ROI on every piece of content by distributing it in multiple formats and channels. 🔄 What's your favourite way to repurpose content? 🤔 #ContentRepurposing #TechMarketing #ContentCreation #DigitalMarketing #B2BContent #SlantedFrameDigital

Ever wonder how to figure out which of your marketing efforts are actually driving results? It’s a challenge many business owners and marketers face—investing in campaigns but not knowing which ones are truly paying off. That’s where marketing attribution models come in. They help you track the customer journey and show you which touchpoints are making the biggest impact, so you can fine-tune your strategy for better results. In this post, we’ll cover: ✨ What marketing attribution models are all about ✨ Different types, like First-Touch and Multi-Touch ✨ How to choose the right model for your business ✨ Tips to put your model to work and boost your ROI 🎯 Ready to unlock the secrets behind your marketing success? Read our full article here 👉 https://lnkd.in/gn7tecym #MarketingAttribution #BusinessGrowth #SmartMarketing #MarketingTips #ROI #SlantedFrameDigital