Lavvi

We covered a lot of ground in 2024—literally! From coast to coast, our team connected with industry leaders, shared ideas, and learned a ton along the way. Ray asked us to map out our travels, and we think it’s a pretty great snapshot of an exciting year. Here’s to even more connections and conversations in 2025!

Last week, I attended the 2024 #CanadaSalesCongress in Toronto on behalf of Lavvi, and it did not disappoint! A big thank-you to the organizers and speakers for delivering such a great event.   Here are my top three takeaways from the day:   1️⃣ Canada’s population is booming, but insurance sales are falling. LIMRA Canada shared some sobering stats: - Our population has grown by over 6 million since 2010. - Meanwhile, new insurance policy sales have dropped by over 66,000 policies per year during the same time. 2️⃣ 70% of Canadians have never been approached by an insurance agent. That’s a staggering figure, and it highlights the growing uninsured and underinsured gap in our market. It’s clear we need to rethink how we reach customers and close this gap with smarter, more customer-centric approaches. 3️⃣ Trust and relationships are everything. Advisors need tools that help them feel confident when meeting with clients. It’s not just about the products—it’s about building lasting partnerships.   This event was a great reminder of the importance of collaboration and innovation in our industry. If you attended, I’d love to hear what stood out to you—drop your thoughts in the comments!   #CanadaSalesCongress #LifeInsurance #CustomerEngagement #Innovation

Lavvi HQ was buzzing last week! Over three exciting days, our entire team came together at the head office for face-to-face collaboration, idea-sharing, and the chance to connect in person! We also got into the holiday spirit, celebrating all the incredible work we’ve accomplished in 2024 and handing out some fresh new swag to mark Lavvi's brand refresh. The energy and ideas shared during this time will fuel us as we finish out the year strong and gear up for an even bigger 2025. Here’s to teamwork, creativity, and a little holiday cheer! #TeamLavvi #HolidayCelebrations #Lavvi2024

Tomorrow, we’re excited to join industry leaders at the 2024 Canada Sales Congress in Toronto! This event is a fantastic opportunity to connect with peers, exchange ideas, and learn about the latest innovations shaping life insurance sales. Representing Lavvi will be Ray Adamson, Chief Customer Officer, and Miguel Ceron, Account Executive—be sure to say hello if you see them! Stay tuned! Miguel will share a post-event recap of the most impactful highlights and insights right here on LinkedIn. We’re looking forward to an inspiring day of learning and networking—hope to see you there! #CanadaSalesCongress #LifeInsurance #Networking

Financial Literacy Month may be coming to an end, but the importance of financial education continues all year round. For middle-market Canadians, access to clear, actionable guidance on financial planning is essential for building a secure future. As life insurance carriers, financial service organizations, and advisors, we have a shared responsibility to empower individuals with the knowledge and tools they need to make informed financial decisions. The team at Lavvi is driven by the goal of amplifying the reach of our insurer clients, their distributors and advisors. Let’s work together to bridge the gap and ensure everyone has the opportunity to achieve financial well-being. #MoneyOnYourMind #FinancialLiteracy LIMRA Advocis CLHIA

Legacy systems slowing you down? There's a better way forward. In his latest article, Lavvi’s CCO, Ray Adamson, dives into how low-code and no-code platforms are giving life insurance carriers: ✅ Speed to bring products to market faster ✅ Flexibility to meet changing demands ✅ Cost savings by reducing IT dependencies Learn how: https://lnkd.in/gy_n3zD6

Imagine taking months to roll out a new life insurance product in today’s market.  For many carriers, that’s the reality.  Legacy systems have posed challenges for life insurance carriers, but low-code and no-code platforms are paving the way for a more agile and innovative future.  In my latest article, I dive into how these solutions are transforming the industry, putting control back in carriers' hands.  What does this mean?  ✅ Faster product launches   ✅ Near real-time updates   ✅ Lower costs   ✅ Flexibility to meet today’s market demands  Ready to break free from legacy constraints? Our Lavvi team is here to help! #DigitalDistribution #LifeInsurance #DeriskingDigitalTransformation

Go from planning to production-ready in 90 days. With Lavvi's out-of-the-box platform, you can accelerate digital distribution and get to market faster than ever. Whether you’re supporting advisor-led, direct-to-consumer, or hybrid models, Lavvi gives your team the power to launch, adjust, and scale faster – for a fraction of the cost.

Live from the Congrès de l’assurance de personnes in Montreal! Our CEO, Roddy Awad, is gearing up to hit the stage and talk about a topic that’s close to our hearts: how tech can help close Canada’s life insurance coverage gap. Before the panel, our Chief Customer Officer, Ray Adamson, caught up with Roddy for a quick chat to dig into why this issue is so important—and how Lavvi is tackling it head-on! Check out the video to get Roddy’s take on the trends, challenges, and how Lavvi is all about making life insurance simpler and more accessible for everyone. Now, we’d love to hear from you! What do YOU think is the biggest challenge in improving access to life insurance? Comment below with your thoughts! #LifeInsurance #Innovation #TechInInsurance

Most life insurance - 83 per cent - is purchased by individuals through an agent or advisor. (Source: CLHIA) With the majority of life insurance being sold through advisors, it’s clear how vital their role is in guiding customers through important financial decisions. For life insurance carriers, creating a modern, seamless experience for advisors is critical. When advisors have the right tools, they can focus on what matters most—building trust, delivering personalized service, and ensuring their clients feel confident in their choices. A streamlined platform can help them serve clients more efficiently, adjust to market changes faster, and ultimately deliver a better customer experience. As the insurance landscape evolves, carriers need to support advisors with technology that helps them thrive. #LifeInsurance #CustomerExperience #AdvisorSupport #InsurTech