Prado

🤔 What games do you play? Chances are it's on mobile! 📱 Mobile is THE preferred platform of choice across the entire gaming landscape: 👉 47% of gamers play on multiple platforms, with 79% of all players gaming on their phones 👈 Catch up with the crew at our sister company KIDOZ Inc. and see what games they play and why. #mobilegaming

🤔 Who’s playing word and puzzle games? Spoiler: Everyone! 🧩 Word and puzzle games aren’t just fun: they are a powerful opportunity for brands to connect with engaged audiences across all age groups. From Millennials seeking mental stimulation to Boomers enjoying leisurely challenges, these games offer something for everyone. Here’s why your brand should pay attention: ✨ 70% of players engage multiple times a week: consistent touchpoints for your ads! ✨ Cross-generational appeal: reach Millennials, Gen X, Boomers, and even Gen Z all in one place. At Prado, we know how to seamlessly integrate ads into the gaming experience, enhancing gameplay without disruption. Ready to connect with these highly engaged players? 👉 Read our latest blog post to learn how strategically placed in-game ads can help your brand win in word and puzzle games: 🔗 https://lnkd.in/gZKejEJ4 #mobilegaming #adtech #puzzlegames #wordgames #digitaladvertising

🎮 Did you know? Different age groups engage with mobile gaming in unique ways! 📱 There are some fascinating insights on how daily time spent varies across mobile gaming genres. For brands and advertisers, understanding these trends is crucial for placing the right ads in front of the right audience, at exactly the right time. 👉 Younger audiences (under 19) spend an average of 24-30 minutes DAILY on action and adventure games, driven by their love for fast-paced, interactive experiences. 👉 Players aged 40-49 prefer puzzle and strategy games, with 21-23 minutes spent each day, showing their interest in mentally stimulating content. Knowing these habits means your brand can tailor ad placements for maximum impact and engagement, aligning with what your target audience already loves. Ready to optimize your ad strategy and connect meaningfully with your audience? Explore these insights further in the latest Prado blog: 🔗 https://lnkd.in/gDWMNGtS #MobileGaming #AdTech #AudienceInsights #DigitalMarketing

Ready to maximize your Black Friday success? shopping 🛒 💫 With Black Friday just around the corner, now is the time to fine-tune your strategy. This holiday season, mobile gaming is proving to be a powerhouse for reaching highly engaged audiences. From timing your ads just right to leveraging interactive formats that drive unparalleled engagement, mobile gaming can take your brand’s Black Friday campaign to the next level. 📈 Curious about how to make this happen? Our latest blog post reveals actionable insights and strategies to help brands make a lasting impact during the biggest shopping day of the year. 👉 Learn more on how to reach your audience with Prado's premium ad network and turn holiday browsers into loyal customers! 🔗 https://lnkd.in/grdEaYs6 #BlackFriday2024 #MobileGaming #AdTech #HolidayMarketing

Don't miss this incredible opportunity to hear some of Canada's Gaming Industry legends speak about the future of gaming. Prado/Kidoz CEO Jason Williams will be taking the stage and sharing his experiences and expert opinion on what to expect in gaming in 2025. Register now to secure your spot (see link below). #futureofgaming #ingameads #mobilegaming

Building brand loyalty is a multi-faceted life-long journey. Many brands already know 9and reap the benefits of) the power of mobile gaming - and it's not too late to add that to your marketing mix for 2025!!! #mobilemarketing #ingameads

The numbers don't lie! Mobile gaming is BIG and your audiences are playing mobile games. How do you reach them? #mobilegaming #mobilegames #ingameadvertising #mobileads

It's a BUSY AF world, and stress has become a part of our daily lives, whether from work, social obligations, or the constant flood of notifications. But relief is easier to find than you might think - right in the palm of your hand. Cozy gaming is the perfect mobile escape to help you relax and unwind, and the Prado Network offers some of the best cozy games for the job. Prado's own Tarrnie Williams, EVP, Product and Technology has this to say about cozy gaming: "Cozy gaming provides the perfect blend of relaxation and fun, allowing players to unwind through simple, immersive experiences. With intuitive and easy-to-learn game mechanics, these games offer moments of calm, offering players a break from the fast pace of daily life." Check out our latest post with Prado's top 5 cozy games to help you warm up and settle in to this cozy season. 🔗 https://lnkd.in/gY-NYKvu What cozy games do you play? #cozygames #mobilegaming

🧐 Did you know there is a potential TikTok ban and a Google Ads breakup looming in the near future? As marketers prepare for these possible shifts, one thing is certain: exploring new channels to effectively connect with key audiences, particularly Gen Z, is crucial. ✅ A highly effective yet often overlooked opportunity that should take center stage is IN-GAME advertising. Gen Z, more than any other generation, is immersed in digital ecosystems where gaming plays a central role - in fact, they spend 5x as much time in social video games than they do on social media! 📲 For advertisers facing the possibility of losing access to major platforms like TikTok or Google Ads, in-game ads present an incredible opportunity to reach Gen Z where they are most engaged, while offering unique, interactive experiences that other advertising mediums just can’t match. Curious to learn more? Read the latest Prado insight: 🔗 https://lnkd.in/gBb94pCz #ingameads #genz #mobilegaming

😎A week after attending Brandweek, we’re still energized by the insights shared on the future of marketing in 2025. ➡️ One standout takeaway? ✅ A diversified approach is a must. And guess what? Mobile in-game ads are quickly becoming a must-have in digital marketing strategies. 💫 With a growing, highly engaged audience and the ability to deliver immersive, non-intrusive brand experiences, these in-game ads provide high engagement, precise targeting, and measurable success. 📲 As brands seek more meaningful ways to connect with consumers, mobile gaming offers a powerful platform to do just that. Read our full article on why mobile in-game ads should be part of every 2025 marketing plan: 🔗 https://lnkd.in/gBFdx7Wz #ingameads #mobileadvertising #digitalmarketing