Prado’s Post

Low ad spend VS high ad spend. Are you making the right choice for your store? Firstly, low ad spend isn't necessarily a bad thing. In fact, it can be incredibly effective. Meta's algorithm favours the low-hanging fruit with smaller budgets, targeting people who are already on the brink of conversion. As you increase your ad spend, Meta will show your ad to the easily converted and to people in your market who need a little more convincing. What does this mean? You MUST adapt your creative. With higher ad spends, your content must be professional and compelling, as it's the difference between converting this broader audience or not. So, If you're a small biz, don't dismiss ads! They can still work for you!

🚨 Potentially BIG disruptions may be on the horizon for US advertisers: a TikTok ban and/or a Google Ads breakup. This could (should!!) push brands to rethink their 2025 digital marketing strategies. 👉 One thing is clear: brands must explore new, innovative ways to reach key audiences, especially the youngest segment of Gen Z (ages 13-17). One highly effective, yet often under-utilized, solution is in-game advertising. 📲 The youngest members of Gen Z (13+) are digital natives who are growing up with gaming at the heart of their digital lives. Did you know: they spend 5x more time in social gaming than on social media!!! From casual mobile games to immersive experiences, they spend an incredible amount of time in virtual worlds. Now is the time for brands to embrace in-game advertising and connect with Gen Z where they’re most active: in games. Read our latest post and let us know if you and your brand are utilizing mobile games. 🔗 https://lnkd.in/g8P6Hwhx #ingameadvertising #GenZmarketing #digitalmarketing 4o

Hey, ad enthusiasts! Ready to decode the secret sauce behind killer Meta ad campaigns? Let's break down the top three metrics that’ll turn your data into pure marketing gold. 1. Click-Through Rate (CTR) What It Measures: The ratio of users who click on your ad to the number of total users who view the ad. Importance: Indicates how compelling your ad is to the audience; higher CTR means better engagement. How to Improve: Optimize ad copy, use eye-catching visuals, and ensure a clear call-to-action. 2. Conversion Rate What It Measures: The percentage of users who complete a desired action (like making a purchase or signing up) after clicking on your ad. Importance: Shows the effectiveness of your ad in driving valuable actions and achieving business goals. How to Improve: Optimize landing pages, ensure a seamless user experience, and target the right audience. 3. Return on Ad Spend (ROAS) What It Measures: The revenue generated for every dollar spent on advertising. Importance: Indicates the profitability and efficiency of your ad campaigns. How to Improve: Refine targeting, improve ad creatives, and optimize budget allocation.

Ever wondered how to truly measure the impact of your video ads beyond just clicks? Meta's latest update is a game-changer for advertisers seeking deeper insights into their video ad performance. Introducing the Engaged-view attribution setting, a revolutionary tool designed to capture conversions happening within one day of a viewer engaging with your video ad. This new metric is a nod to the modern viewer's preference to watch an ad in full before taking action, ensuring your ad strategies are not just seen but felt. Engaged-view considers those who watch your video for at least 10 seconds or nearly its entirety if shorter, and then convert within a day. It's a significant leap towards understanding the nuanced journey of your audience from engagement to conversion, offering a richer, more comprehensive view of your ad's effectiveness. Available across most ad placements, except for non-skippable Facebook in-stream videos, this feature is poised to refine how we optimize video campaigns for better ROI. By integrating Engaged-view with traditional click-through and view-through metrics, advertisers can now enjoy a holistic view of a customer's path to conversion. This is part of Meta's broader effort to equip advertisers with detailed insights into how video ads drive conversions, acknowledging the reality that actions stem from more than just immediate clicks. For those looking to dive deeper, Meta's full announcement on the Engaged-view attribution setting is a must-read. Happy Friday! For a quick summary: - Meta introduces Engaged-view attribution for advertisers to measure conversions from video ads beyond clicks, capturing viewer engagement within a day. - This feature enhances ad performance analysis by including viewers who watch at least 10 seconds or nearly all of a shorter video, then convert within one day. - Engaged-view is available for most ad placements, aiming to provide a more holistic understanding of ad effectiveness and optimize video campaigns for better conversion rates and ROI. Cheers, Casey Jones #DigitalMarketing #VideoAdvertising #MetaUpdates #EngagedViewAttribution

New YouTube Ad Experience Alert! Google’s latest announcement brings exciting changes for advertisers on YouTube, especially when targeting connected TV audiences. With 79% of viewers preferring fewer but longer ad breaks, this update is poised to enhance user experience and boost ad effectiveness. 💡 Here’s What You Need to Know: Focus on Strategic Placement: Longer ad breaks mean fewer opportunities to engage viewers, so make each ad count. Ensure your content is captivating and strategically placed to resonate. Prioritize Viewer Engagement: With fewer interruptions, viewers are more likely to stay engaged. Craft your ads to be relevant, engaging, and aligned with the content they’re watching. Leverage Longform Content: As this feature expands to more longform videos, consider aligning your campaigns with this type of content to maximize visibility and impact. Optimize and Iterate: Regularly monitor performance, test different creatives, and adjust your strategy based on data insights to drive the best results. This update marks a new era in YouTube advertising, offering a better balance between user experience and brand visibility. Keep these tips in mind as you plan your future campaigns! #DigitalMarketing #YouTubeAds #GoogleUpdates #ConnectedTV #AdvertisingStrategy #Marketing #AdCampaigns Source - https://lnkd.in/eXaTxkJy

Building ads and content for vertical reels (such as Instagram Reels, TikTok, YouTube Shorts and Facebook Stories) is crucial in today’s digital landscape because these formats have rapidly become dominant platforms for content consumption. Not only do reels increase engagement and boost visibility through platform algorithms, but they also provide an opportunity for brands to deliver authentic, creative and actionable messaging that resonates with today’s consumer. Here's why it’s important: 1. Adaptation to Changing User Behavior 2. Higher Engagement Rates 3. Platform Algorithms Favor Vertical Content 4. Better Storytelling in Short Bursts 5. Versatility Across Platforms 6. Focus on Authentic, Unpolished Content 7. Increased Conversion Potential 8. Appealing to Gen Z and Millennials 9. Showcases Creativity and Brand Personality

Tips for Meta Ads Managers. 1. Become a master of the pixel. If you can't track it, you can't hack it. 2. Learn to love the algorithm. It's like a moody teenager, but it's the one giving you the money. 3. Never underestimate the power of a good ad image. A cat video can do wonders for your click-through rate. 4. If your ad is getting too much attention, it might be time to change your targeting. Maybe people just really like your cat. 5. When in doubt, A/B test everything. Even the color of your CTA button could be the key to success (or failure). 6. Remember, the only thing worse than a bad ad is an ad that no one sees. So keep those budgets flowing!

Your ad strategy needs these updates—Meta, Snapchat, and YouTube just changed the rules Here’s what’s trending today in ad tech and social media for businesses and creators: 1️⃣ Meta’s Generative AI for Ads: Facebook's rolling out AI-powered tools to streamline video ad creation. Plus, the new Image Animation tool can turn static images into engaging Reels—great for marketers seeking to boost ad engagement. 2️⃣ Snapchat Ad Innovations: Two new ad placements are in testing. Sponsored Snaps: Brands like Disney are testing full-screen video Snaps sent directly to users. Promoted Places: McDonald's and Taco Bell help users discover locations on Snap Map. 3️⃣ X’s New Revenue Model: Creators now earn based on Premium followers’ engagement, making subscriber loyalty more valuable than ever. 4️⃣ YouTube Updates: Shorts Feed Control: Temporarily limit Shorts in the home feed. Shorts Templates: Easily recreate popular content with audio, timing, and text presets. New Landscape Mode in YouTube Studio and "Notify Me" for music releases in Shorts. 🚀 These features are rolling out to enhance your ad campaigns and content creation strategy!

TikTok launches enhanced #ad placement controls Category Exclusion and Vertical Sensitivity controls have been rolled out to give brands more say over where their ads appear. TikTok introduced two new controls to give advertisers more choice regarding where their content appears: Category Exclusion. Vertical Sensitivity controls. Additionally, the social media platform is merging account-level controls for all brand safety and suitability solutions within TikTok Ads Manager (TTAM) to make using these new tools even easier. Why we care. Ads appearing alongside content that doesn’t align with your brand identity isn’t ideal. Not only does it conflict with their company’s message, but it also likely makes it harder to reach and engage with high-value consumers. Read more https://lnkd.in/gSyfWK5Q

Meta is expanding Reels overlay ads to more brands, enhancing opportunities for marketers to engage with audiences on Instagram. This update allows for more interactive and visually engaging ad formats within Reels, aiming to boost user engagement and ad performance. #Meta #Reels #Instagram #OverlayAds #SocialMediaMarketing #DigitalAdvertising #BrandEngagement #InteractiveAds #VisualContent #AdPerformance #MarketingInnovation