Carbon6

What's happening this week? Amazon lowers prices, Gen Z favors Temu, a DSP masterclass, and more.

Heard about Amazon's new Embedded Third-Party Apps? Amazon aims to simplify sellers' experiences by enabling them to manage their business from a single interface in Seller Central. Find out more about this new program in our recent blog article, including an overview of conversations from Accelerate 2024 with Vanessa Hung and Katrina Shackleford (Director of Selling Partner Developer Services at Amazon): https://lnkd.in/gXyuFQyS

Voting is almost over for the Golden Seller Awards, presented by The Ecom Cooperative and SmartScout! You have one more week to submit your votes to recognize and celebrate the top players in online selling. Want to vote for Carbon6? Here's where we appear in the categories:  🏆 Best Advertising Solution - PixelMe by Carbon6 🏆 Best Inventory Management - SoStocked by Carbon6 🏆 Best Arbitrage Software - ScanUnlimited 🏆 Best Reimbursement and Audit Solution - ChargeGuard and Seller Investigators by Carbon6 Plus Vanessa Hung, our Community Engagement Director, has been nominated TWICE for her incredible work: 🏆 Social Media Rising Star - Vanessa Hung 🏆 Must Follow Content - Vanessa Hung Remember: votes close next Monday, December 2, 2024. Click here to vote now: https://lnkd.in/g3j7TvX7

How can Amazon’s data infrastructure allow third-party solutions to help fuel the growth of small sellers? Vanessa Hung (Community Engagement Director, Carbon6) sits down with Katrina Shackleford (Director of Selling Partner Services, Amazon) at Amazon Accelerate 2024 to discuss embedded apps, plumbing, and how sellers will interact with Amazon through the embedded third-party apps program (now including PixelMe by Carbon6!) Watch the full interview here: https://lnkd.in/gSMpM6NU

Adding DSP to your advertising strategy could be the next step in unlocking more profits and increasing your ROAS. Not sure how to take that leap? Adam Runquist took the plunge by using the expert knowledge of the team at DSP Prime. Watch this clip to hear his thoughts on how that went. Want to hear more of Adam's thoughts on Carbon6 advertising tools? Click here to watch now: https://lnkd.in/gVMRYaJE

Ready to reshape your advertising creative? Generative AI is paving the way to simpler and faster ad creation, especially with Amazon's new one-click offering. With both image and video generation for Sponsored Brands and Sponsored Products ads, the possibilities for your advertising strategy are now wide open. Learn more about Amazon's generative AI tools and how you can implement them to improve your operations in our recent blog article: https://lnkd.in/gUMKpimw

Managing Amazon vendor deductions can be challenging for businesses at any size. During our recent webinar for 1P vendors, Alexis Thanasoulas (President of Business Development at Farouk Systems) joined us to talk about how his team tackled these challenges head-on with ChargeGuard by Carbon6. Watch this clip from the Q&A session with Shelby Owens (Director of Business Development at ChargeGuard) during the webinar to find out more: https://lnkd.in/gT_DKHjJ

How will the Customer Journey Analytics dashboard help brands optimize their advertising strategy? Vanessa Hung (Community Engagement Director, Carbon6) sits down with name Wei Li (Senior Manager, Selling Partner, Growth Analytics, Amazon) at Amazon Accelerate 2024 to discuss the launch of the Customer Journey Analytics dashboard, including the insights sellers will be able to access and how it will empower them to grow their customer base. Watch the full interview here: https://lnkd.in/gCNWmK-k

We’re excited to share that Carbon6 has been officially recognized as one of the Best Workplaces in Ontario by Great Place to Work® Canada. This most recent achievement is a testament to the passion, innovation, and collaboration of the team in the office in Toronto, as well as those working across North America and beyond. A huge shoutout to every person at Carbon6, wherever you are, for making this an amazing place to grow and thrive every day!

What's happening this week? AI missteps, the Golden Seller Awards, and more.