Blockthrough

Ad block walls don’t need to be barriers. When built with the user experience in mind, they can be a great tool to start a dialogue with your audience and recover lost revenue. Learn more in our best practices guide: https://lnkd.in/e24rKr5x #PublisherSuccess #ReadershipLink #UserExperience #AdBlockRecovery

Interested in learning more about recovering revenue with ad block walls, but not sure where to start? Check out our publisher guide on ad block user messaging to discover how you can communicate with your users about the importance of ads, while balancing UX and revenue maximization. Download here: https://lnkd.in/eYgPXP_h

Only 53% of users realize that publishers don't get paid for their content when ads are blocked. Discover how to use ad block walls to communicate with your users on the importance of ads with our free guide: https://lnkd.in/e24rKr5x #PublisherSuccess #ReadershipLink #UserExperience

We’re on our way to AdMonsters Publisher Forum in Scottsdale! As an event sponsor, Blockthrough reps Alfredo Gil, Senior Account Executive, and Brian Olson, Director of Business Development, will be onsite 10-12 November to talk to publishers about increasing revenue while respecting the user experience, and in turn creating a better online world for everyone. Contact Alfredo or Brian on Linkedin for more information. #AdFiltering, #UserExperience, #publishersuccess #AdMonsters #pubforum

We can’t wait for Beeler.Tech Basecamp in Barcelona 10-13 November! As VIP event partners at this invite-only event, we’ll co-host a fireside chat with Rob Brett from Publisher Collective and Simon Burgess from Blockthrough. This session will highlight the very real impact that ad blocking has on publishers’ bottom lines and how Publisher Collective partnered with Blockthrough for a user-first approach to strike the perfect balance between user experience and revenue. Today Blockthrough services over 160 websites in the Publisher Collective portfolio, helping them generate predictable, incremental revenue which they’re able to pass back to their partners and drive up their RPMs. Read the full case study here https://lnkd.in/gNVn56Dq to discover how Publisher Collective successfully boosted profits without compromising user satisfaction #BeelerTechBasecamp #DigitalPublishing #UserExperience

We can’t wait for Beeler.Tech Basecamp in Barcelona 10-13 November! As VIP event partners at this invite-only event, we’ll co-host a fireside chat with Rob Brett from Publisher Collective and Simon Burgess from Blockthrough. This session will highlight the very real impact that ad blocking has on publishers’ bottom lines and how Publisher Collective partnered with Blockthrough for a user-first approach to strike the perfect balance between user experience and revenue. Today Blockthrough services over 160 websites in the Publisher Collective portfolio, helping them generate predictable, incremental revenue which they’re able to pass back to their partners and drive up their RPMs. Read the full case study here https://lnkd.in/gNVn56Dq to discover how Publisher Collective successfully boosted profits without compromising user satisfaction #BeelerTechBasecamp #DigitalPublishing #UserExperience

Providing a user-friendly experience doesn't mean compromising on revenue gains—in fact, the opposite is true. Building your monetization strategy with users in mind can actually increase your return. Learn how to optimize your UX in our latest blog post: https://lnkd.in/edTAtq7H #AdFiltering, #UserExperience, #publishersuccess

Bad advertising experiences not only cause annoyance and frustration but can lead to lasting damage linked to audience erosion. 88% of users said they won’t return to a site after a poor ad experience. For desktop users, the most annoying experiences include:  -pop-up ads -auto-playing video ads with sound -prestitial ads with countdown to view content, and, -large sticky ads that cling to a portion of the screen. Publishers must prioritize providing an unobtrusive, enjoyable user experience, while tapping into the power of advertising as a crucial revenue stream. Learn more about strategies publishers can start implementing today to limit bad ad experiences for users in our blog: https://lnkd.in/ezzkcKRU #AdFiltering #UserExperience #PublisherSuccess

We just wrapped up our exclusive 360 Workshop at the Digiday Publishing Summit in Miami. We connected with potential and existing publishing partners to help them remain profitable while curating a great user experience. To find out more about our user-centric solutions for an ad-supported internet providing publishers with more options for revenue visit www.blockthrough.com.

And that’s a wrap! DMEXCO - Digital Marketing Expo & Conference 2024 was the perfect platform for sharing our vision for a user-centric, profitable internet for publishers and advertisers. From our conversations, we are optimistic that this message is increasingly resonating within the industry. Thank you to everyone who stopped by our booth and our eyeo and Blockthrough teams who made this event successful. And look forward to seeing everyone again next year at DMEXCO 2025. For more information on how we help publishers and the digital media ecosystem strike a perfect balance between revenue and the user experience, visit https://lnkd.in/dPMuJSZj. #DigitalMarketing #PublisherSuccess #AdFiltering #DMEXCO #UserExperience