Alice & Smith

Our very own Cubert got his own share of gold at the #IDEAawards. The Alice & Smith team brings home 2 gold prizes for Best Use of Technology and Out-Of-Ordinary Project with Red Bull Settle the Score! This next-gen gaming competition was brought to life on Twitch where a unique LED cube interacted with streamers and their army of fans to foster deep engagement and memorable face-offs. Watch our full case study here: https://lnkd.in/eCeHMz_i Thank you to the Red Bull team for trusting us in this out-of-the box activation: Kayvan Ghavim, Gustavo Valentini Wolosker, Jason Suh, Travis Wannlund Congrats team! Andrea Doyon, Nathalie Lacoste, Sebastien Trudel, Catherine Martel, Guillaume Sirois, James Alexander Dunphy, Julien Rodrigues, Louis philippe Jeanbart, Samuel Bonneau, Louis-Philippe Messier, Maxime Des Roches, Martin Vézina, Nicolas Poirier-Barolet, Gabrielle Brouillard, Jeremy Ferland, Arnaud Gloutnez, Julie-Anne Brault, Elisabeth Faulkner, Catherine Robinson, Frédéric Forgues, Johan Garcia, Nelly Nguyen, Alexandre Corbeil. #prixidea #idea2024 #marketingaward #redbullgaming #alternaterealitygame #twitch

Big week in Toronto at XP Gaming Inc.! More exciting news to come on Monday… 👀

SUIT UP. STEP IN. PUT THE PEDAL TO THE METAL, AND UNLOCK THE OCTANE. Alice & Smith is thrilled to announce the Test Drive Unlimited: Solar Crown teaser campaign in collaboration with NACON. Journey into the shadows where you'll uncover secrets and reveal the game's most exclusive cars. Take you puzzle solving skills for a test drive: https://tdusc-origins.com/ #VideoGames #GamingNews #GameDev #Racing #TestDriveUnlimited #ARG

What an honour to be on stage at #VivaTech among gaming rockstars from Bandai Namco & Amazon Games to give our perspective on the future of gaming IP and the importance of exploring transmedia to elevate fan experiences. Our very own Catherine Martel, business lead at Alice & Smith Studio and Youville Haussmann Park shared our insights on how to adapt your IP go-to-market strategy based on your fandom culture and expectations. “The unsong hero of a game’s success is the health of its community”. Recording will be available soon!

Way to go! Triple nomination at #IDEA2024 for Red Bull Settle the Score 👊 #GamifiedActivation #ARG #TwitchEvent #Award

Pushing the boundaries of gamification marketing 👊 Red Bull Settle the Score is a finalist of the 2024 #ShortyAwards! Time to settle that score and cast your vote here: https://lnkd.in/eePqc3wS

Attending #NAB2024? Make sure to stop by the Microsoft booth and meet our team reimagining TV with our new demo Beat the BUZZR®, an innovative app solution that transforms passive viewing into a rich, leaned-in experience, inviting viewers to engage with quizzes, trivia, and more. Discover how our innovative second-screen experience can generate new monetization avenues for archive content and ads. Come join us at booth #W2149A in the Capitalize Zone where you can play along, earn XP and get the chance to win prizes! Microsoft, NVIDIA, Prime Focus Technologies, MediaKind, Alice & Smith, Microsoft Advertising, SymphonyAI’s Revedia, UIC Digital, Cinnafilm, Inc., Fremantle.  

We're kicking off #NAB2024 today with Microsoft, on a mission to reimagine media with #data and #AI. See for yourself the innovation coming to life at our booth #W2149A in the Capitalize Zone. We're beyond honoured to be alongside top partners for this year's show: Microsoft, NVIDIA, Prime Focus Technologies, MediaKind, Alice & Smith, Microsoft Advertising, SymphonyAI’s Revedia, UIC Digital, Cinnafilm, Inc. and Fremantle.

We're excited to announce our presence at #NAB2024! Join us at the Microsoft booth to discover the incredible world of Beat the BUZZR®, where retro programming comes to life with an interactive twist. Don't miss out on the opportunity to experience the future of TV where your archive content can be refreshed through interactivity and unleash new revenue streams. Visit us at booth #W2149A in the Capitalize Zone from April 14 to 17 and book a meeting with our team: https://lnkd.in/e76vrsJc This demo was made possible with the help of Microsoft and its partners, including NVIDIA, Prime Focus Technologies, MediaKind, Alice & Smith, Microsoft Advertising, SymphonyAI’s Revedia, UIC Digital, Cinnafilm, Inc. and Fremantle.

It’s an inspiring exercise to look at the best-in-class work of fellow Canadian agencies setting the bar high for #gaming and #socialmedia marketing. Catherine Martel, our business lead for gamified activations is a shortlist jury for the next edition of the Marketing Awards. Finalists will be revealed in April!