AfterSell by Rokt

✨ What an incredible year it’s been for Rokt! 🚀 As we wrap up 2024, we’re beyond proud of everything our team, clients, and partners have achieved. Here’s a quick look at some of the year’s highlights! Rokt’stars, we’d love to hear from you—share YOUR favorite moments from 2024 in the comments! 💬👇

Okay, it’s THAT time of the year... Time for reflection, celebration, and setting new goals! ✨ This year connected me with AfterSell by Rokt team, and let me tell you… wow. The growth has been nothing short of incredible, and I’m so grateful to be part of this journey! And, dare I say, a dream come true? From day one, I’ve been surrounded by like-minded people, endless resources, and an extremely rare gem—a marketing and sales team that actually(!) works together in harmony. (Seriously, it's like spotting a unicorn 🦄) We kicked off from scratch—a blank canvas, if you will. Starting with ops, growing our influencer network, building the demand gen holy grail (THAT ROI Calculator), and launching the Upsell Academy for Shopify users with superstar guest speakers Ronak Shah, Nick Shackelford and Kyle Foster 🚀 And that’s just scratching the surface! I’ll never forget the “who-hooo!” from the team when we presented our closed-won deals and MRR driven by marketing. Oh, and did I mention we hit over $9M in revenue for 2024? 🫡 Now, looking ahead to 2025, the goals are even bigger—and I’m ready! To make it happen, Santa, I’ve got not one, but two wishes: 1. If you’re an (ex)-Shopify champ looking to monetize your connections, hit me up in the DMs! 2. We’re hiring! Looking for new talents to join our A+ in all senses team led by Julia Bouterakos and Nathan Vanschaik. Trust me, it’s a blast working with them. Wrapping up this year, Thankful for the opportunities I’ve had Proud of the results delivered Excited for the adventures ahead! Here’s to an even bigger 2025! 🙌

A lot of brands' checkout flow kind of comes off like a used car salesman. "Buy more!" "Don't leave!" "Last chance!" I get it. You've worked hard (and spent a lot) to get that customer there. But here's what we learned at Obvi this year - your checkout flow should act more like a trusted advisor than a pushy sales rep. Think about it: The customer is already interested. They've added something to cart. Now they're looking for validation, education, and maybe a little reward for taking the plunge. At this moment, you have 2 paths: - You can hammer them with aggressive upsells and urgency... - Or you can guide them toward the best possible experience with your brand. We figured out how to build path 2, and it changed everything. Here's how we think about it →  First, we educate. Our checkout shows relevant reviews that speak to specific results and experiences. Not just "great product!" but real stories from our 250,000+ customers about their journey. Next, we validate.  Every product in-cart gets paired with our guarantee, FDA certification, and "Made in USA" badges. But we also explain WHY these matter for supplements. Trust isn't just about logos - it's about context. Then we reward smart choices.  Instead of just offering random bundles, we show volume discounts that actually make sense. "Get 3 months supply, save 20%" hits different when you've just read reviews from people talking about their 90-day transformations. The results have been eye-opening 👀 - Higher AOV (because people are choosing bundles that fit their goals) - Better retention (because they're starting with the right products) - Fewer support tickets (because we're answering key questions up front) But the biggest win? People are actually excited about spending more with us. The checkout isn't friction - it's part of their journey to better health. You CAN use scarcity and urgency and all that kind of stuff to up purchase intent. But you have to do it right. AfterSell by Rokt has been crucial for testing and optimizing all of this for us. Remember: Your checkout flow isn't just about moving product. It's about helping the customer buy the right stuff for them and building the foundation for a long-term relationship. Educate. Validate. Reward. Make it helpful, not pushy.  Guide, don't grind.

Post-purchase upsells are literally free money. There is no downside to them. The main issues with normal upsells are: -> You can decrease perceived value of the product -> You can confuse the customers and make them leave -> You lower your CVR if you don't place them correctly The main idea behind upsells is trading a slightly lower CVR for a much higher AOV. AKA aiming for optimal profitability. You can't lower CVR if the customer has ALREADY converted and bought something. This is why post-purchase upsells are so powerful. Here's what type of upsells we usually run: 1) A subsription upsell If the customer hasn't subscribed, we simply present them a subscription offer after the checkout. If they accept, they get a discount. If they decline or ignore, they pay full price. 2) Grab an extra at a discount upsell This is a simple upsell where you recommend another of the same item for an additional discount. Avoid this on furniture or high-ticket items. 3) Complementary items upsell Here you simply upsell products that go well with their order at a discount or for free shipping. Goal here is to make customers say: "Why not?" Example, if you're selling a toothbrush, you can upsell some toothpaste at a discount + free shipping. 4) Quantity upsell Here you simply upsell extra quantity of the same product, for example upgrading to a 3-pack or 6-pack. Bonus points if you say: "Due to high demand, our product can go out of stock" "Reserve the next 3 months by upgrading to a 3-pack." Super impactful stuff. (image from Aftersell)

In the last three years we’ve grown from $0.8M -> $2.8M -> $9.3M… Well, that’s how much revenue AfterSell by Rokt drove for our merchants the last three BFCMs. The biggest ecommerce week of the year may be behind us, but I’m still blown away by how AfterSell delivered for our customers at scale. For the first time, our app powered over 10% of Shopify orders — that’s across the entire platform 🤯 This exponential growth reflects the investments we’ve made in building the market’s best AOV boosting product. Congratulations to the team for making it happen! Here’s to breaking $30 million next year. 😎

This holiday...I'm asking Santa to bring me a content leader 🌟 to join the AfterSell by Rokt marketing team 🎁 If you're passionate about reshaping B2B marketing and creating impactful content that drives growth and leadership, this is the role for you 🚀 Plus, work for an amazing company with even better perks! As our Sr. Content Strategist you will: • Drive our top-of-funnel strategy and help expand our market reach • Own our digital content ecosystem • Lead visual content creation including videos & infographics • Spearhead live session series & strategic content programs • Mentor a creative content team You'll be perfect if you're passionate about: • B2B tech marketing • Growth marketing • Creating compelling thought leadership and educational content • Leading a high-performing content team • Developing a strong POV about content strategy Looking, or know someone who would be a great fit for the job? Apply or reach out! My DM's are open 💚

2024: A Transformative Year for AfterSell 🚀 Here are some highlights we’re incredibly proud of: 1️⃣ Joining Forces with Rokt We started the year with a game-changing announcement: our acquisition by Rokt. This partnership has unlocked substantial investments in our team, product, and customer support, helping us better serve 35,000+ merchants worldwide. 2️⃣ Introducing Network Offers Network Offers has turned the order confirmation page into a profit center for merchants. Since its initial rollout, this feature has generated millions in new revenue for our customers. 3️⃣ Building a Team of A-Players 2024 was a year of strategic growth for our team. We welcomed incredible talent, including: Our first Head of Marketing Our first Head of Sales Our first CFO These investments are already paying off and have set the stage for an even bigger 2025. We’re just getting started, and the future looks brighter than ever. To all our partners, team members, and merchants—thank you for being part of this journey. Here’s to even more growth, innovation, and impact in 2025!