Customer success stories

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Immersive webinars and virtual events promoted to professionals who are making buying decisions

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Learn about the many ways our customers use BrightTALK to build awareness and pipeline through webinars and virtual events.

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How Rubrik Finds Success in Leveraging BrightTALK’s Active Audiences
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Rubrik, a leading cybersecurity company, leverages BrightTALK's Channels, Virtual Events and Lead Generation solutions to drive revenue growth by effectively engaging active audiences that are researching relevant solutions. Utilizing a comprehensive webinar strategy and storytelling tactics, Rubrik reached over 10,000 subscribers and has achieved 20% quarter-over-quarter growth in followers.

"We decided to go with BrightTALK because we knew that the audience were there.They are highly engaged. We also see this in the engagement levels from the audiences that we gained from the BrightTALK platform and the revenue that comes from it."

How F5 Leveraged BrightTALK Series to Enhance Engagement and Lead Generation in EMEA
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How F5 Leveraged BrightTALK Series to Enhance Engagement and Lead Generation in EMEA

"BrightTALK has been instrumental in elevating our campaign strategies and yielding impactful outcomes in lead generation and audience engagement."

72X ROI: How Radware Leveraged BrightTALK to Increase Online Engagement
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72X ROI: How Radware Leveraged BrightTALK to Increase Online Engagement
17x the Competition: Utimaco’s Guide to Exponential Webinar Growth
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Utimaco saw 17x more subscribers per content per month than their peer group.

"The BrightTALK Channel empowers us to engage with both new and existing prospects, gaining valuable insights into their needs and preferences.”

BrightTALK Makes it Easy.
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BrightTALK sends customizable emails on our behalf, It makes it easy.

“BrightTALK sends customizable emails on our behalf, so you can ensure they are representative of our company in the webinar thank you and follow-up communications. It makes it easy.”

How Teradata Harnesses the Power of Content to Generate More Demand
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“Webinars have shown a really high rate of conversion compared to all of the digital channels. And with BrightTALK, I always refer to it as the YouTube for business professionals, that's where we have decided to place our webinars.”

How Wasabi Boosted their Engagement by 114% with FastPass
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Wasabi saw a 114% uplift in engagement by enabling FastPass, with 43% of all leads delivered through FastPass.

“We implemented FastPass on our webinar landing pages
to make it easier than ever to sign up for a webinar. We are also able to utilize the FastPass form directly in our emails to drive conversions directly through our email promotions.”

Akamai Technologies leverages BrightTALK's solutions to drive results throughout the entire buying funnel.
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Akamai Technologies leverages BrightTALK's solutions to drive results throughout the entire buying funnel. Webinars enable Akamai Technologies to take their prospects on a Zero-trust journey – from education on the topic to building trust with the brand and solutions they provide.

“We’re seeing that our BrightTALK webinars have a great influence in all stages of the funnel. And the beauty is – they are on-demand!"

Hitachi Vantara leverages webinars and the BrightTALK platform for effective demand gen from mid-market midrange buyers
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How Hitachi Vantara better engages mid-market & Enterprise companies and drives more/better leads from mid-range buyers

“We’ve been using webinars and other video content for quite a while, primarily because it works. Video content tends to perform really well when it comes to bottom-of-funnel leads.”

Topcon Healthcare Partnered with BrightTALK to Win Best Platinum Sponsor Presentation
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BrightTALK is an outstanding partner for media production. We bring them a concept,and they turn it into something amazing. They elevate our marketing and produce quality work that impresses our customers and makes us look good!

Yellowfin sees 50% revenue growth from BrightTALK
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BrightTALK has massively impacted the volume and engagement of Yellowfin’s inbound leads. These leads have a much greater conversion rate. This highly engaged audience spent an hour engaging with that topic, as a result have exceptionally high conversion rates.

"BrightTALK has massively impacted the volume and engagement of Yellowfin's inbound leads. These leads have a much greater conversion rate. This highly engaged audience spent an hour engaging with that topic, as a result have exceptionally high conversion rates."

Red Hat acquires more of their ideal audience using BrightTALK Content Leads
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Partnering with the internal team at BrightTALK, they create online live events with their industry peers around topics of interest to their professional audience.

"Our marketing development reps really like the leads that come in from BrightTALK"

Nlyte saw a 50% increase in net new names using BrightTALK
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Prior to using BrightTALK Nlyte had a great deal of content and thought leaders, but didn't have the proper outlet. After launching their BrightTALK Channel within the IT space, they enjoyed a 50% increase in net new names.

"Nlyte saw a 50% increase in net new names using BrightTALK for content marketing."

PubNub attracts new audiences and quality leads with BrightTALK
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For PubNub it was about engaging people within the buying committee and outside of their typical end user contact. On BrightTALK they have seen over 60% of the leads that have come through be manager level and above.

"BrightTALK's content and demand marketing platform is a strategic part of our integrated marketing mix."

FireEye implements strategic mix of three BrightTALK products to maximize marketing ROI
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Enterprise IT security vendor leverages BrightTALK to grow sales pipeline and accelerate conversions

“Quarter after quarter, BrightTALK consistently sits in the top three demand generation activities and delivers significant ROI,”

Brinqa came to BrightTALK for a reliable platform to engage IT professionals
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Brinqa uses BrightTALK to host their professional content, because as a lead generation partner it really helps to drive people down the funnel as they self-educate.

"BrightTALK is like a magnet. As a lead generation tool, it really helps drive people further down the funnel."

Sixgill gains brand awareness by extending their lean team with BrightTALK
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Sixgill primarily uses BrightTALK webinars as a brand awareness tool and top of funnel lead generation within the IT security space.

"You have the content, you have the right people, and BrightTALK has the platform that gets you the awareness."

NS1 found webinar success and rebuilt their post-GDPR database with BrightTALK
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NS1 turned to BrightTALK to acquire new leads, and nurture those leads already in their database with engaging thought leadership webinar and video content. BrightTALK allowed NS1 to be more efficient and increase their webinar cadence, and the leads coming in were of higher quality.

"We found a huge increase in the number of registrations per webinar but also the quality of people coming in was better."

BMO Global Asset Management reaches target audience and improves ROI
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BMO Global Asset Management leverages BrightTALK for content marketing and to build stronger alignment between their marketing and sales efforts.

"BrightTALK is a crucial platform to get our content out there and gain more audience."

(ISC)² engages a global audience of professionals using BrightTALK
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(ISC)² partners with BrightTALK to provide high-caliber and relevant content to help proactively minimize IT and security threats.

"BrightTALK worked with us to create exactly the event we imagined, and we achieved 4x our revenue from the previous year's event. Incredible!"

Treasure Data extends their own database with BrightTALK
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After trying many webinar platforms, Treasure Data went with BrightTALK due to the turnkey nature, easy to use platform, and built-in audiences. They have seen growth through their promotions, native traffic on BrightTALK, and through their involvement in online summits

"We love the team, we find the application very easy to use...we also like how there is a bundled-in audience."

WhiteHat is getting a 6.3x return on investment through BrightTALK
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WhiteHat (acquired by Synopsys) came to BrightTALK needing to reach new audiences and increase their reach beyond those that visited their website.

"We needed a partner like BrightTALK to reach audiences that weren't coming to our website"

One third of LogRhythm’s pipeline comes from BrightTALK
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From an ROI perspective, BrightTALK continues to perform.

"Over two years, one third of LogRhythm's pipeline came from webinars and videos, so this has received a lot of executive attention. From an ROI perspective, BrightTALK continues to perform."

PandaDoc sees high ROI with content programs on BrightTALK
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PandaDoc increases demand and grows a highly engaged audience by running webinar programs on BrightTALK’s content and demand marketing platform.

“With the added bonus of organic leads, our channel is growing significantly without having to do any extra work.”

Sarasin & Partners gains credibility as a knowledge hub on BrightTALK
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With the help of BrightTALK, Sarasin & Partners meaningfully engages investment professionals.

“The brilliant thing about BrightTALK is not only does it allow you to host webinars and videos, but it automatically introduces them to an interested audience”

UberFlip drives demand with ease on BrightTALK
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Uberflip updates its content marketing strategy through improved content and demand marketing with BrightTALK.

“BrightTALK allows us to tap into an audience we otherwise wouldn’t have reached. It’s great to expand our sales opportunities without doubling the effort!”

Cisco grows strategic partnership sales with BrightTALK
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Cisco’s VMware partnership team easily integrates BrightTALK’s AI-powered content and demand marketing platform into their marketing stack.

“BrightTALK is a powerful self-service platform that enables me to easily provide significant value to my customers, partners and Cisco employees,”

Zerto sees improved pipeline contribution and audience engagement on BrightTALK
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With BrightTALK, Zerto amplifies the the reach of its marketing programming while generating relevant sales leads.

“We generated leads in areas we wouldn’t have targeted from Summits we wouldn’t have known were a good fit”

Caringo uses BrightTALK to educate audiences and build their sales pipeline
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BrightTALK audiences make meaningful engagements with content, indicating a high degree of buying interest, and high likelihood of conversion.

"As a lead generation tool, what really impresses us is the quality of the leads."

Demandbase partnered with BrightTALK to amplify demand generation programs
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Demandbase has developed a cost-effective and scalable method for delivering highly engaged leads into its business that continues to drive revenue growth.

Demandbase has developed a cost-effective and scalable method for delivering highly engaged leads into its business that continues to drive revenue growth.

Viptela generates qualified leads with BrightTALK
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Viptela hosts an industry-leading virtual summit and drives pipeline growth with BrightTALK.

“From an ROI perspective, BrightTALK isn’t going to be beat”