Nikoleta Hristova

❓Is your #CRM department in a permanent bond with your #CustomerSupport? If not, you might want to improve that ⤵️ While they focus on achieving different goals, continuous communication between the two is critical for the success of both departments and your #iGaming company in general. Not only does it provide the CRM team with valuable and immediate feedback about what they have implemented, but it also allows to synchronize the message that is being shared with the customer and keep it uniform, which is crucial for the brand image.

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There are actually more cutting-edge strategies, but I am not allowed to talk about them. The future is crazy, and it's getting crazier with every month that passes! I am enjoying the hell out of it! And you? #casinogames #casinogaming #casinos #casino #slots #slot #videoslots #socialcasino #socialslots

One big topic that stood out over the past two conferences at NEXT.io Valletta and SBC CasinoBeats Summit, both during the panels as well as networking, was SEO 🔥 The recent updates have impacted a lot of websites in iGaming, therefore it is no surprise that it was one of the main topics over recent weeks at such conferences. Some of the points discussed that drew my attention during these panels and chats were: 👉 AI and Machine Learning 🤖 👉 Core Web Vitals 📊 👉 Voice Search Optimization 🎤 👉 E-E-A-T 🏅 What definitely came out of these discussions was that: ◾ SEO remains the cornerstone of digital marketing ◾ It is continually evolving to adapt to new technologies and user behaviours ◾ Continous learning and adaptation is a must in order to stay ahead of the game Did you attend any panels or had any in-person discussions during these conferences? What SEO strategies will you be focusing on? Happy to hear your thoughts and experiences below 👇 #SEO #DigitalMarketing #SearchEngineOptimization #AI #VoiceSearch #CoreWebVitals #ContentMarketing #iGaming #iGamingMalta

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Are you interested in becoming an online casino operator in Croatia? The Croatian online casino market is growing. Although there are currently 10 online casino operators, the Croatian market has not yet reached the saturation point seen in other countries with legalized online gambling. This means there is room for growth and development of new market players. How to become an online casino operator in Croatia? According to the current Gambling Act and secondary legislation, only a legal entity that already owns a physical casino and actively engages in gambling activities in Croatia can obtain a concession for an online casino. This means that if you want to become an online casino operator, you must find an existing operator with a physical casino who is interested in expanding their business to the online segment. The possibilities are negotiating a partnership or a complete takeover of an existing company. The path from a physical casino to an online platform Once you have found a suitable partner or taken over an existing company, a rather demanding administrative process follows. It is necessary to submit a request to the Ministry of Finance to expand the activity to online casino games, go through the certification process and meet numerous technical and legal conditions. How can we help? With our many years of experience in the gambling industry, we can provide you with comprehensive support in all phases of this process. From finding potential partners, through legal advice and preparation of the necessary documentation, to technical implementation and compliance with applicable regulations. Why choose us? In-depth market knowledge: We have many years of experience in the Croatian gambling market and know all of its specificities. Comprehensive service: We provide complete support, from start to finish, so you can focus on your business. Expert team: Our team consists of lawyers, economists, IT experts and other experts who will help you successfully implement your project. Contact us and find out how we can build your successful online casino in Croatia together.

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Question: How can I treat online players as a 👑 in igaming sector ?  Seun: Treating online players like royalty in the iGaming sector involves focusing on exceptional customer service and providing a top-notch gaming experience. Here are some key strategies:1. **Personalized Communication**: Address players by their names and tailor communications based on their preferences and behaviors. Use data to understand their gaming habits and offer personalized promotions.2. **Excellent Customer Support**: Provide prompt and helpful customer support 24/7. Offer multiple channels for communication such as live chat, email, and phone support, ensuring quick resolution of issues.3. **Exclusive Offers and Rewards**: Offer VIP programs or loyalty schemes that reward frequent players with exclusive bonuses, personalized gifts, faster withdrawals, and dedicated account managers.4. **High-Quality Games and Platforms**: Ensure your platform offers a wide variety of high-quality games from reputable providers. Regularly update your game portfolio to include new and popular titles.5. **Transparency and Fairness**: Be transparent about terms and conditions, payment processes, and game fairness. Use secure payment methods and ensure quick and hassle-free withdrawals.6. **Community and Engagement**: Foster a sense of community among players through forums, social media, or exclusive events. Engage with players regularly to gather feedback and improve your services.7. **Responsibility and Trust**: Promote responsible gaming practices and adhere to industry regulations. Build trust by demonstrating commitment to player safety and security. Implementing these strategies, you can create an environment where online players feel valued, respected, and treated like royalty in the iGaming sector. Tope Michael OniJohn BamideleOluwasanu AdeyefaBabatunde Emmanuel Johnson Johnson Adewale FOYE Adeleye AwakanOwoseni Abiodun Dada 🇳🇬Oyindamola Michaels. SPOC, ISPOJoseph Oyekunlemoses temitayoJulius Babafemi FADIPE . 1stLiam DeehanTom FoxiGaming GroupiGamingiGaming Africa HubIain WatsonKarl HarenburgiGaming Consultancy

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Really powerful software becomes available to market) if you look for own casino, most probable this would be the best choice ;)

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Post 8: Conclusion: Teamwork is the Key to Success In the previous posts, I have detailed the key departments that play vital roles in the successful operation of an online casino. Each department, from Customer Support to the Analytics Department, contributes uniquely to the growth and prosperity of the casino. Overview of Departments: 1. Customer Support: Focuses on resolving player issues and ensuring high service quality. 2. Marketing and Promotion: Strategies for attracting and retaining players through various channels, including affiliate marketing and ad campaigns. 3. Technical Department: Ensures platform reliability, develops new features, and protects player data. 4. Finance Department: Manages financial operations, processes deposits and withdrawals, and ensures regulatory compliance. 5. Legal Department: Protects the casino’s interests, handles licensing, and ensures compliance with legal norms. 6. Analytics Department: Collects and analyzes data for informed decision-making, forecasts trends, and assesses player needs. Importance of Each Role: Each of these departments performs critical functions that contribute to the overall success of the casino. Customer Support ensures player satisfaction, Marketing attracts new users, the Technical Department guarantees platform reliability, the Finance Department manages cash flows, the Legal Department protects the casino’s interests, and the Analytics Department provides data for strategic planning. Teamwork: Effective collaboration between these departments is crucial to the success of an online casino. Without coordinated efforts and teamwork, it’s impossible to achieve high service levels, competitiveness, and financial stability. In the modern world of online gambling, the importance of teamwork and efficient management of each department cannot be overstated. By working together, professionals in various fields enable the casino to attract and retain players, respond swiftly to market changes, innovate, and ensure high levels of security and service. Stay tuned for more insights on how online casinos operate and achieve success. #OnlineCasino #Teamwork #iGaming #CasinoLife #GamingIndustry #CustomerSupport #Marketing #TechTeam #Finance #Legal #Analytics #BusinessGrowth #Success #Strategy #Innovation #PlayerExperience

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Managing Payment Risks: The Key to Success for Operators in iGaming Operators in the iGaming industry face numerous challenges, but payment system issues are always a top concern. Why is it crucial to build strong relationships with payment partners, and what should you do when payments get blocked? One of the main problems is that payment systems and acquirers often impose strict requirements on traffic quality. Errors in handling primary and secondary traffic can lead to blockages and significant financial losses. As a result, operators lose access to payment gateways, causing client funds to be frozen. Another critical aspect is managing reputational risks. Any disruption with acquirers, whether it's a lost gateway or difficult negotiations, impacts not only the financial side of the business but also player trust. Effective work with payment systems must include regular traffic audits, transaction monitoring, and proactive negotiations with partners. So, what do you do when negotiations with a payment provider hit a deadlock? It’s essential to remain professional and focus on finding solutions rather than assigning blame. Businesses thrive where people are willing to negotiate and take responsibility. We’re seeing that effective payment risk management is becoming a key factor for success in iGaming. Companies that are open to dialogue and quick to resolve issues are always a step ahead of the competition. We’d be happy to hear from colleagues about their experiences in addressing these challenges. #iGaming #PaymentSolutions #RiskManagement #Fintech #BusinessGrowth #CEO #HDR #ReputationManagement

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Should a Casino Platform Integrate with External Services or Develop In-House Solutions? For iGaming operators running on proprietary platforms, the decision between integrating external SaaS solutions or developing in-house tools is crucial. The question is: what’s more efficient—leveraging ready-made products like CRM systems, retention solutions, and personalization tools, or building everything internally? 💡 Key Metrics and Decision-Making Factors: 1. Time-to-Market (TTM): The ability to roll out new features quickly is a major advantage of external solutions. Integrating a third-party SaaS can reduce TTM to 4-6 weeks. In contrast, in-house development increases TTM by 60-80%, which can negatively impact the PnL in the short term. 2. Lifetime Value (LTV) and Customer Acquisition Cost (CAC): Solutions focused on personalization and retention can significantly boost LTV by reducing churn rates by 15-20%. Meanwhile, custom-developed tools offer greater control over loyalty program settings, potentially optimizing the LTV/CAC ratio. However, custom development often increases initial costs by 30-40%. 3. Operational Efficiency: Third-party solutions offer scalability and reliability, particularly in areas like marketing automation, customer retention, and triggered messaging. Using products that have undergone extensive A/B testing can improve operational efficiency by 10-15%. In-house tools provide greater data control but require additional IT resources, which may strain the team. 4. Retention Rate and Engagement: High-quality external personalization systems can improve retention rates by 25% through precise customer segmentation and dynamic content marketing. Internal development allows for deeper integration with the gaming platform, but it demands significant investments in analytics and data-driven approaches to achieve similar effectiveness. 5. CapEx vs. OpEx: Building custom tools increases capital expenditures (CapEx) and extends the project’s ROI timeframe. Third-party solutions follow a SaaS (OpEx) model, which lowers the barrier to entry but incurs recurring subscription costs that, in the long run, may exceed the one-time costs of in-house development. 🔧 Conclusion: Operators must base their decisions on strategic priorities and long-term economic impact. For those seeking rapid scalability, integrating SaaS solutions is a smart move. However, if your goal is long-term differentiation and a unique user experience, in-house development could become a crucial competitive advantage. #iGaming #CRM #AI #DataDriven #Retention #PnL #CapEx #OpEx #LTV #CustomerAcquisition #Automation #GamingPlatform

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I’m excited to share that I will be attending and speaking at the upcoming Eastern European Gaming Summit | Affiliate Conference in Sofia, Bulgaria! 🎤🇧🇬 I’ll be delivering a solo presentation titled “𝗛𝗼𝘄 𝘁𝗼 𝗕𝘂𝗶𝗹𝗱 𝗮 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗻𝗱 𝗪𝗲𝗹𝗹-𝗞𝗻𝗼𝘄𝗻 𝗔𝗳𝗳𝗶𝗹𝗶𝗮𝘁𝗲 𝗕𝗿𝗮𝗻𝗱 𝗶𝗻 𝘁𝗵𝗲 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗶𝗚𝗮𝗺𝗶𝗻𝗴 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆” 🌟 and participating in two-panel discussions on these exciting topics: 𝟭. 𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝗔𝗳𝗳𝗶𝗹𝗶𝗮𝘁𝗲 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 – 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗳𝗼𝗿 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗕𝗿𝗮𝗻𝗱 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 💰🤝 𝟮. 𝗧𝗵𝗲 𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗼𝗳 𝗔𝗳𝗳𝗶𝗹𝗶𝗮𝘁𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝗻 𝘁𝗵𝗲 𝗚𝗮𝗺𝗯𝗹𝗶𝗻𝗴 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆: 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝗥𝗲𝗴𝘂𝗹𝗮𝘁𝗼𝗿𝘆 𝗖𝗵𝗮𝗻𝗴𝗲𝘀 𝗮𝗻𝗱 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗧𝗿𝗲𝗻𝗱𝘀 🔄📈 My solo presentation will summarize my personal journey and insights, shaped by experiences with my amazing team. 🙌 Looking forward to seeing you there! 🚀👋 #EEGS2024 #AffiliateConference #iGamingIndustry #AffiliateMarketing #ConversionOptimization #BrandBuilding #IndustryTrends #SofiaEvent #KeynoteSpeaker #Networking

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What should iGaming focus on Euro and Copa América 2024, What is your bet from the list ? Engagement and Offers Live Betting and In-Play Experience Innovative Betting Markets Mobile Experience and Accessibility Enhanced Security and Compliance Community Building and Social Features Responsible Gaming Initiatives Cross-Promotion and Partnerships Data Analytics and Personalization Customer Support and User Experience

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What's the best Christmas present for an affiliate?🎁 As the Christmas season approaches, we all begin to consider gifts for our loved ones and the business partners that make our work meaningful. Over the years, partners have given me a variety of thoughtful gifts, including chocolate boxes, bottles of wine, comfortable bathrobes, and even colorful candles. While these presents are always appreciated, what truly sticks out to me is something far longer-lasting. To me, the best "gift" in affiliate marketing is: 1) Strong outcomes for both parties - successful campaigns and collaborative accomplishments that benefit everyone. 2) Genuine relationships that are based on mutual respect, trust, and understanding. 3) Shared growth and learning is a partnership in which we grow, learn, and succeed together throughout time. At SlotCatalog, I've learned to cherish collaborations that go beyond numbers, where both parties genuinely care about creating something important together. What was the most meaningful "gift" you ever received from a partner? Personally, I think gifts can be a bit overrated. I will always choose a partner who has never given me anything, but with whom we truly understand each other—and most importantly, we actively work on that understanding. It's much like the relationships we have with friends and the important people in our lives. I myself have given and still give gifts, haha sure, but don't get me wrong, I believe that they just aren't that significant. Let's not measure our relationships by the gifts we give.

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I don't believe motivation plays a crucial role in any success. iGaming business is no different. Most activities, including our industry, require discipline more than motivation. To see any results, new operators have to: ✔️ come up with a business plan, ✔️ invest time, energy, and money, ✔️ test product theories and marketing strategies, ✔️ expand their game and content portfolio, ✔️ ensure the platform maintains optimal performance. Only after long months or years of continuous effort will the results start to show. Just like going to the gym, it takes tremendous discipline to grow muscle. P.S. While I'm trying to awaken muscles in the gym, my colleagues are exercising soft skills at IGB Live. Come by the Turbo Stars stand 12-A30. #turbostars #turboplatform #turbogames #turbosportsbook #igamingsolutions #instantgames

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Player complaints are a strong indicator of company culture. Still, some mechanics and scenarios of negative experiences are obscured from the internal perspective. Join me for a webinar on lessons from an external perspective to learn how to increase positive experience and create a safer player environment for your players!

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Check out our latest interview on the Casino Life and Sports Betting Operator TV Channel! This interview features Erwin van Lambaart, CEO Austria & Austrian Lotteries and Chairman of the European Casino Association, and was recorded at the organization's HQ in Vienna. Gain valuable insights from one of the industry's top leaders. Watch the full interview here: https://lnkd.in/g4cddqY6 #casinos #casinooperators #resortcasinos #leadership #interview

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