Valérie Champault

🚀 Crafting impactful press releases: essential strategies for European associations A well-crafted press release is more than just a news delivery tool—it's a chance for European associations to reinforce their influence and credibility within a crowded media landscape. At #inextremis, we work with communication leaders to shape press releases that capture their organisation's essence and resonate with journalists. Are you looking to optimise your press release strategy? Discover how headlines, structured content, and targeted messaging can make all the difference. 📈 👉 Read the full article for insights on maximising press impact on our website: https://lnkd.in/egD2_PtN #MediaRelations #EUAssociations #Communications #MyPartnerAgency

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Facts, quotes, and research—don’t just tell your story, substantiate it 🧠💬 Details are key to credibility after the introduction. Support your main points with hard facts 📊, relevant quotes 💬, and research 📑 A quote from a key figure or data tied to measurable outcomes for European associations adds authority. And remember, quotes that go beyond generic statements resonate more—they humanise your message 🧑‍🤝‍🧑 💡 Include one fact, quote, or research insight that makes your association’s position clear and credible ✅

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𝐇𝐨𝐰 𝐭𝐨 𝐬𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥𝐥𝐲 𝐒𝐭𝐫𝐞𝐚𝐦𝐥𝐢𝐧𝐞 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐥 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧? I had the pleasure of answering this question on stage at the Internal Communications Europe Conference, powered by we.CONECT - Discover a unique B2B event experience! It was a great experience to share ideas with international experts who understand the benefits of #internalcommunication and bring them into their #corporatecultures. My key takeaways: 💡 Question your channels and challenge them.  💡 Accept the truth that you will never reach everyone at once, but never give up trying.  💡 Focus on what really benefits the people you communicate with.  💡 Try to find personal motivations for the topics, because passion for them is a unique driver for success. Let people speak to people! Thank you very much for the opportunity and the organization, especially to Jing Yu Wu and Martyna Bezrąk and on-site support from the iX team Christina Schiffler and Kübra Sarı. #internalcommseu

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Interested in the latest #communication trends? Join us in #Brussels for the European Association of Communication Directors (EACD) Summit on 27 & 28 May. Be the FIRST to see my book before it is officially released. At the EACD Summit, Karin Helmstaedt, Antoun Sfeir and I will be discussing: Navigating New Frontiers: AI and Blockchain Impacting Digital Communication. 🎤 EACD Summit tickets: As a part of my network get a 20% discount by using the code: EACD20%Network on their website (see comments). 📚 My Brussels book launch 27 May from 8 pm: Please book via Eventbrite (see link in comments). Hosted by Fresh Intranet, tickets are limited and we've already got some great guests booked in (nope, no name-dropping). IT IS THE AFTER PARTY PARTY 🎉 EACD Summit attendees can get a 50% discount by using the code EACD_50. The ticket covers 2 hours of drinks and delectable canapés at a gorgeous venue next to the conference. If I've promised you a guest ticket, please remind me. But you do need to book. This has ONLY been possible through the support of Fresh, who have the same people focus with their technology as I do. 🙏 Plus they love LEGO and will have a LEGO giveaway, which fits perfectly with my discussion of The LEGO Foundation, the LEGO Group House, and experiential learning in "Internal Communication in the Age of Artificial Intelligence". I'll have my book in real life there. You'll get to see, touch, and read BEFORE the global launch on 30 May. Published by Business Expert Press, New York, it's the first internal communication business book for leaders and communicators. ----➡ IABC EMENA is a proud supporter of the EACD Summit. The theme for this year's summit is Care, Create, Connect, Breaking Barriers, Building Bridges The challenges we face are tough and complex in a multi-faceted, fast-paced, always-on, interconnected world. We are overshadowed by armed conflict, political and social polarization, misinformation and disinformation. Technology is advancing at lightning speed, changing the way businesses, societies and individuals communicate. Join Europe’s leading communication professionals in exploring the application of intelligence and creativity in devising solutions to the challenges we face. ----- Ok. End of announcement. Please keep sending me interesting articles and info. Thanks as always for your great IntraTeam newsletter Kurt Kragh Sørensen. 🍨 Enjoy the day! I'm going for a lemon gelato this afternoon Monique --- Photo credit: Photo by jonas mohamadi - Pexels with text addition by me.

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FULL VIDEO: https://lnkd.in/ewNPDuEA #Retargeting #MarketingDigital #VenteEnLigne #StratégieDeVente #Optimisation #AudienceTiède #Profit #MarketingEfficace #PublicitéEnLigne #VSL

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Delighted to have attended Day 1 of the European Association of Communication Directors (EACD) Summit. Some main messages that I found particularly insightful 👇: - in a world of disinformation and misinformation, digital literacy is essential - communication professionals need to explain better their value creation (as sometimes this is integrated in other measurable deliverables) , so rely on measurement as much as possible - create, don’t fix (stop recycling content but create new one instead) - plan in a forward motion (always plan well in advance) - get out of your own way ( take a step back and reassess your role as a communication leader/ comms department within the organisation) - communication is a horizontal practice despite the pressure of specialisation - communication is a strategic function, not an service provider Looking forward to Day 2! #EACDsummit #communication

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Struggling to get noticed by the media? Building strong relationships with journalists and influencers is the key to getting your story in front of the right audience. It’s not just about sending press releases – it’s about connecting, collaborating, and adding value. Ready to take action? In the PR Club, you’ll discover strategies to pitch stories that get picked up, tips for building long-term media relationships, and how to position yourself as a go-to expert for journalists. Don’t wait for the spotlight – take charge and create your own opportunities! ✨ Comment down or DM me “PR CLUB” for all the details. Let’s get your story the attention it deserves! #MediaRelations #PRTips #BuildYourBrand #PRClub #GetNoticed #AmplifyYourVoice

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Craft your core message: the first step to a mighty website. A well-designed website is only as good as its core message.  For EU associations, articulating this message is crucial. What are the values, goals, and purposes setting your organisation apart? Defining this provides clarity and focus throughout the website creation process. 💬 Tip: Engage key stakeholders early in defining this message to avoid future revisions.

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Last month, I've obtained a new certification: Investor Relations Fundamentals from Academy - Euronext Group. What's the core idea from all the workshops related to IR, corporate communications, reputation, business environment, capital markets, listed companies (and I will add private ones)? We are all building trust. Hard to obtain, easy to make it fade away. #corporatecommunications #financialPR #IR #capitalmarket

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💡 Optimise your communication strategy for Europe with our action-driven guide! Packed with practical insights, it’s the ultimate tool for engaging stakeholders, boosting credibility, and achieving measurable results. 🎯 Elevate your strategy today – download your free guide now 👉🏻 https://lnkd.in/eaNMgFfY #StrategicCommunication #EUEngagement #PartnerForSuccess

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Burn-out /bore-out: brown-out

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Aligning your values with Europe's: a key to maximising your influence 🌍 When your association's values align with the EU's, every message becomes an opportunity to build stronger connections and drive action 🎯 Our communication strategies are designed to align your goals with Europe's aspirations, making your voice resonate more and your impact last longer. For example, with Platforma, we turned complex SDG topics into accessible, engaging content. The result? A more receptive audience and increased reach for their initiatives 📈 See our portfolio for more examples: https://lnkd.in/eFXSKm2D

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This is not a pipe. But what if everything you see is just a lie your brain tells you?  Reality might not be what you think. 👇 I’m sure you’ve seen René Magritte’s famous painting “Ceci n’est pas une pipe”.  At first glance, it’s obvious: it’s a pipe, right? Then you notice the inscription: ‘This is not a pipe’. And the penny drops. Magritte is right. It’s not a pipe ... It’s an image of a pipe. A representation, not the real thing. Now, I have a question for you: do you realise your brain works in the same way?  That most of what you “see” every day isn’t reality, but a simplified version of it? Our minds are designed to take shortcuts.  We don’t see objects for what they truly are! We build patterns and representations. Take the Google logo, for example. You can picture it clearly, right? Can you now give me the colours of each letter, in order? Struggling? You’re not alone. Your brain doesn’t store the specifics. It remembers the idea of the logo and its colourful essence, but not the details. This isn’t laziness. It’s pragmatism. Your brain simplifies because it has to. But this simplification process comes at a cost, because the brain is a two stroke engine with limited efficiency. 1️⃣ The first stroke is induction: your brain observes, simplifies, builds mental models and shortcuts to help you navigate life. • This is why you can recognise a face, a brand, or even a concept so quickly. • But these models cannot be perfect, they’re full of gaps, biases, and assumptions. 2️⃣ The second stroke is deduction: your brain then applies these models to draw conclusions. • It feels logical, even scientific. • But it’s limited by the flaws in your initial assumptions. The result? You think you know, but often, you’re just guessing. This is why thinking isn’t a science … It's an art. Perfect deduction is possible. Perfect induction isn’t. When was the last time you questioned something you were absolutely certain about? What if the “truths” you rely on are just assumptions and representations, not reality? If this resonates with you, it’s just the beginning. See you next week ! PS : This is one of the key ideas explored in the first chapter of my book. The link to order it is in the first comment 👇 Eight tips for a better thinking in a digital world (1/8) Chapter 1 : From Belgium with love Frederic Thonar (TONU)

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As communicators prepare for a challenging 2025, determining the best approach to reach your audience is critical. At our recent #EUInfluencer event, we explored trends shaping the EU conversation with a fantastic panel and insightful discussions, both online and offline. One key takeaway is the increasingly central role LinkedIn plays within the EU community. During the event, we asked participants which platform they preferred, and a large majority indicated LinkedIn as their go-to platform. This highlights the need to integrate LinkedIn as a core element of your communication strategy. However, LinkedIn does not replace Twitter X for breaking news and policy conversations. X still dominates in these areas, and our research confirms that MEPs are most active on X. Despite rising concerns about the platform and its owner, Theresa Fallon aptly described the "path dependency" that keeps users tied to X—leaving behind a well-established follower base is challenging. At this point, it’s unclear when or if a major shift will occur. That said, alternatives like Bluesky, Mastodon, and Threads offer promise for those seeking a new space. But none have yet reached critical mass, and the fediverse—where you can post across multiple channels and respond from one account—hasn’t fully materialized. Change may still be on the horizon. Emerging platforms like Instagram and TikTok are growing in importance. The EUinfluencers in these spaces show that a new tone and format are essential for engaging younger audiences, who are rising through the ranks and will soon lead communication efforts across the EU. My key takeaway from the event? 1. You cannot depend on a single platform. 2. Change is accelerating, and communicators need to prepare for continued uncertainty. Be ready for sudden platform shifts (whether due to an X ban, a move to Threads, or other developments). 3. Embrace a multichannel strategy with strong, engaging content distributed across multiple platforms. What are your thoughts? Please share them in the comments below. Thanks to our amazing panellists and contributors: Sevim Aktas, Dave Keating, Enrique Anarte Lazo, James Kanter, Diarmuid Burke, Theresa Fallon, Jon Worth, Sebastián Rodríguez And the amazing team behind the event Irem Turkay Ates Marsela Ivanova, Jesús Azogue, Antonin de Bellefroid, Daniel Bartual, and much more! More on this here: https://lnkd.in/ez5gzv_m

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„World leaders at the next AI summit will focus on the impact on the environment and jobs, including the possibility of ranking the greenest AI companies, it has been announced. Rating artificial intelligence companies in terms of their ecological impact is among the proposals under consideration, while other areas being looked at include the effect on the labour market, giving all countries access to the technology, and bringing more states under the wing of global AI governance initiatives.” https://lnkd.in/d5k7KkK4

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