Peter Van Hende

Peter Van Hende

Ghent Metropolitan Area
2K followers 500+ connections

About

I'm passionate about Branding, Digital Communication and a techno-optimist (but not in a…

Articles by Peter

  • My shrine for Dieter Rams

    My shrine for Dieter Rams

    To to be honest: I got to know Dieter Rams out of spite :-) During the late nineties, when Apple released the first…

    3 Comments
  • Simple graphics trigger holiday nostalgia

    Simple graphics trigger holiday nostalgia

    When I was a kid, our family holidays would start with a long day of driving to the south of France. I loved going on…

    3 Comments

Activity

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Experience

  • Proximus Graphic

    Proximus

    Brussels Area, Belgium

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    Ghent, Flemish Region, Belgium

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    Gent Area, Belgium

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    Brussels Area, Belgium

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    Gent Area, Belgium

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    Gent Area, Belgium

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    Gent Area, Belgium

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    Brussels

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    Ghent

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    Brussels Area, Belgium

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    Brussels Area, Belgium

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Education

  • Ghent University Graphic

    Ghent University

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    Activities and Societies: URGent Student Radio

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    Activities and Societies: URGent Student Radio

    I dropped out of lawschool after three (succesful) years. I felt it was not the direction I wanted to go in life.

Projects

  • Rebranding of Proximus

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    The rebranding of Proximus is by far the coolest project I ever worked on (to date). As part of a great team with exceptional people, I learned a lot and lived on adrenaline for over a year.

    In first phase of the project, I organized the pitch for strategic branding consultants and helped them deliver their recommendation. After that I was part of the team that organized the pitch for the visual identity agency.

    In the second phase I was responsible for writing the new brand…

    The rebranding of Proximus is by far the coolest project I ever worked on (to date). As part of a great team with exceptional people, I learned a lot and lived on adrenaline for over a year.

    In first phase of the project, I organized the pitch for strategic branding consultants and helped them deliver their recommendation. After that I was part of the team that organized the pitch for the visual identity agency.

    In the second phase I was responsible for writing the new brand positioning, the brand architecture and the naming guidelines. I was also member of the core team that developed the visual identity.

    In the third phase, I evangelized the new brand internally to as many colleagues as possible.

    See project

Languages

  • English

    Full professional proficiency

  • French

    Professional working proficiency

  • Dutch

    Native or bilingual proficiency

  • German

    Elementary proficiency

  • Klingon

    Elementary proficiency

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