Marco Piombo

Marco Piombo

Genk, Flemish Region, Belgium
2K followers 500+ connections

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About

37-year old business leader. Third-generation Italian immigrant (coal miners). Helping…

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Activity

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Experience

  • Customer Collective Graphic

    Customer Collective

    Diegem

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    Belgium

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    Diegem, Belgium

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    Genk

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    Houthalen-Helchteren, Flanders, Belgium

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    Houthalen-Helchteren, Flanders, Belgium

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    Antwerp Area, Belgium

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    London, United Kingdom

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    Hasselt, Belgium

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    Hasselt

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    Hasselt

Licenses & Certifications

Volunteer Experience

Courses

  • Professional Italian - Level 1

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Projects

  • Speaker at Webwinkel Vakdagen 2019 (Utrecht, NL)

    Talked about the biggest challenges in retail right now and how marketing automation can help you win back consumer attention. I explained how this can be put into practice by sharing a client case study (JBC). The case study focused on a retention lifecycle program supported by a strong RF model and Artificial Intelligence.

  • Speaker at Marketing Week Live 2017 (London, UK)

    Led an interactive workshop on "Multichannel marketing: mapping the customer journey"​.
    The workshop entailed the following topics:
    * Why it is important to shift to a Consumer-First Marketing strategy
    * How to engage with hyper-connected, entitled consumers
    * Getting unstuck - how to gain a 360° consumer view
    * Unlocking new levels of consumer engagement

    See project

  • Panel speaker at the &THEN16 (Los Angeles, CA, USA)

    I had the pleasure of being part of a panel for the "CROSS-CHANNEL MARKETING ORCHESTRATION WITH CONTEXTUAL FOLLOW-UP" Ideation Session at the &THEN16 (formerly known as the DMA) event in Los Angeles, which was led by Bernice Grossman, President of DMRS Group Inc.

    As a panel speaker, I was challenged to deliver a program that entailed an offer for consumers to try BRAND-X's products, with a special in-store program for early opt-in consumers. This program had to incorporate channels like…

    I had the pleasure of being part of a panel for the "CROSS-CHANNEL MARKETING ORCHESTRATION WITH CONTEXTUAL FOLLOW-UP" Ideation Session at the &THEN16 (formerly known as the DMA) event in Los Angeles, which was led by Bernice Grossman, President of DMRS Group Inc.

    As a panel speaker, I was challenged to deliver a program that entailed an offer for consumers to try BRAND-X's products, with a special in-store program for early opt-in consumers. This program had to incorporate channels like email, direct mail, SMS, push and more. The goal of the program was to engage with the consumers on the right channel with the right offer, and to deliver a consistent experience across all channels, driving engagement and loyalty.

    By using Selligent's consumer-first relationship management platform called "Engagement Sphere", I was able to demonstrate, during a live platform demo, how a fully functional example of this program would be set up by the marketer. This program entailed: fully personalised and contextual emails, data capture forms, real-time triggers, data manipulation, personalised direct mail and SMS, and much more. The entire program was set up in a single multi-step journey map.

    See project

  • Speaker at the Email Summit 2016 (Brussels, BE)

    Presentation on consumer-first marketing and how contextual emails can help brands to be "in the moment" and capture that opportunity to deliver the most relevant experience.

    See project

  • Speaker at the Email Summit 2015 (Brussels, BE)

    I gave a presentation on how to exploit all channels to obtain a 360° view of a consumer, which helps drive relevancy.

    See project

Honors & Awards

  • Trends Gazellen 2024 - Limburg - Medium-sized Companies

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  • Selligent Award (with Mediahuis/De Standaard): Excellence in Omnichannel Marketing

    Selligent

  • Beloftevolle KMO van het Jaar 2019 - Top 3 Limburg

    Unizo

  • Selligent Award (with JBC): Excellence in Artificial Intelligence

    Selligent

  • DMA UK Awards 2015 Judge

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    I had the honor to be part of the judging panel for the Retail category.

Languages

  • English

    Full professional proficiency

  • French

    Limited working proficiency

  • Dutch

    Native or bilingual proficiency

  • Italian

    Elementary proficiency

  • German

    Elementary proficiency

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