Lies Taerwe

🚀 How is AI Shaping Belgium's Business Landscape? 🚀 At Customer Collective, we’re diving deep into the State of AI in Belgium, and we need YOUR expertise to make it happen! 🤖 As a leader in the marketing industry, your insights are crucial in helping us map out how AI is truly transforming businesses today. By participating, you'll be directly contributing to a clearer picture of where AI stands in Belgium and where it's headed. Why should you join? 🔍 Early Access: Get your hands on the State of AI 2024 report before anyone else. You'll gain cutting-edge insights and trends that could give you that next competitive edge. 📊 Benchmark Your Progress: See how your AI initiatives measure up against the industry's best. Discover where you're leading the charge—and where there's room to grow. 🍽️ Win a Dinner for Two: Stand a chance to win an exclusive dinner at August in Antwerp—because great insights deserve great rewards! 👉 Ready to share your thoughts and shape the future? Take the survey here: https://lnkd.in/gSNAznsx Thanks for participating and if you are still looking for your +1 if you win the dinner, feel free to invite me 😉

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150 YEARS OF WHATEVERKEN – HEINEKEN (LEPUB MILAN) Retrofitting Brief ------------------ Finding: Heineken is the most misspelled beer brand in the world. Consumer Problem: For the past 150 years, people have been misspelling the HEINEKEN brand, thinking it’s a German beer and calling it Hineken, Haneken, or Heneken. Some even drink it with a straw! Brand Truth: What matters to HEINEKEN is that people are having a good time with their beer, no matter how they spell it. Strategy: Turn people's mistakes into global celebrations. Consumer Goal: Make people see Heineken as a symbol of freedom celebration. Link: https://lnkd.in/gqzGefu3

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Is becoming a B Corp a marketing tool? Let's clear up this misconception with insights from Sr. Manager Growth & Certification, Saskia Rotshuizen 👇 To become a B Corp, a company must meet rigorous social and environmental standards. But did you know that: 1️⃣ The certification process is extensive and will take significant time and energy to be invested by a company. 2️⃣ The process requires strong internal alignment, as all departments within a company are involved due to the holistic nature of the assessment. 3️⃣ To complete the certification, B Corps must legally embedded their commitment to purpose beyond profit in their company articles. So, would you say this is a marketing tool? In this series, experts from the B Lab Benelux team open ups about the greatest misconceptions about everything it means to be a B Corp. Are you ready to uncover the truth? Stay tuned for our next episode. #BCorp #BCorpcertification #sustainability #forceforgood #myth

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How do you make a Belgian nail brand feel French... and Dutch? We took on this challenge with ProNails Our goal? Help them speak to French and Dutch audiences like a local friend would. Here's what we did: 1/ We rewrote their message for each country, focusing on what matters to local customers. It wasn't just about changing words - we shaped the entire message to fit local tastes. 2/ We also found voice actors who truly get the local culture. They brought the right tone and flavor to each ad, making them sound natural and relatable. 🎥 We shared the French version below! The video shows how understanding local preferences can improve a brand's connection with new audiences. Want to see more examples of ads that work well in different countries? Follow me for weekly tips on adapting marketing and creatives for various cultures and regions.

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Black Friday & Cyber Monday 2024: Maximize Your Sales Potential Black Friday and Cyber Monday are coming up fast, giving webshops the perfect chance to boost sales. 🛍️ With shoppers eagerly hunting for the best deals, now’s the time to prepare. Here are a few practical tips to help you make the most of it: 1️⃣ Get your promotions lined up – Strategically plan your discounts and offers ahead of time to ensure they catch shoppers' eyes as soon as the frenzy begins! 🏷️ 2️⃣ Boost your visibility – Use Shoparize CSS and Google Shopping Ads to ensure your top products are front and center when customers are looking. 👀 3️⃣ Personalize your approach – Tailor your ads and promotions to customer preferences. The more targeted your offers, the better your chances of standing out. Research shows that personalized experiences can lead to a 20% increase in sales. Thoughtful planning and smart strategies can help your webshop achieve impressive results this Black Friday and Cyber Monday! 🔥 #Shoparize #CSSPartner #GoogleShoppingAds #GoogleAds #ComparisonShopping #PerformanceMarketing #AffiliateMarketing #Ecommerce #BlackFriday #CyberMonday

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In April, I had the privilege of delivering a talk at The Future of Entrepreneurship Festival in Antwerp. My session, "Innovation Beyond Borders: The Role of Diversity and Future-Proofing Business," aimed to challenge the audience's perspectives on gender, race, and sex. The talk focused on three key points: - Community - Creativity - Curiosity These elements are crucial for success and for nurturing irreplaceable talent in the future. Diversity goes beyond superficial differences; it's about embracing what truly sets us apart. During my talk, I referenced inspiring founders like Maeva Heim, Conna Walker, Olamide Olowe, and Whitney Wolfe. These entrepreneurs have successfully cultivated communities, applied creative solutions to problems, and embraced curiosity to drive innovation in their ventures. Diversity in business is not about mere compliance or altruism; it is a fundamental driver of innovation. It challenges us to look beyond identities and understand the true value of being different. Culture in business is not something external; we actively shape it through our language, tone, and perspectives. Embracing diversity is not about fitting into a box; it's about fostering a culture of inclusion and innovation. To drive meaningful change and progress, we must prioritize curiosity, creativity, and community in all our endeavors. Let's embrace the power of difference and pave the way for a more inclusive and innovative future.

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The magic of macro to micro thinking: Exhibit 1 bellow: the new ad for Heinken by LePub => finding a unique behavior relevant to hardcore football fans => superstition => something you did when your team scored => called wife => repeat calling wife to ensure future wins => invite others to call wife for more luck Exhibit 2 in the first comment: the 2023 Cannes Lions award winning Tide ad by Saatchi & Saatchi (We Are Saatchi) => finding a unique behavior relevant to hardcore football fans => superstition => something you did when your team won => lucky jersey => can’t wash jersey to keep the luck inside => repeat wearing lucky stinking dirty jersey Same starting point. Different brand narrative. Different thinking destination. One of many destinations. Lovely to see it in action. Every macro observation is just the beginning of a magical journey to a unique micro observation which leads to a different savvy insight. KEEP DIGGING! 😊 #StructuredCreativeThinking #MicroCreativeThinking #Macro2Micro #KeepDigging #Insights #Creativity Cannes Lions International Festival of Creativity The HEINEKEN Company #HardcoreFans

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🤖 Curious about the future of marketing with AI? Jessica Apotheker’s TED Talk offers fascinating insights into how AI will reshape our strategies. A must-watch! #Marketing #AI #TEDTalk

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Have you ever discussed the possibilities of an app at your strategy meetings? 📱 Many webshops have. Just to conclude that an app is way to expensive and time consuming to focus on right now. And then moved it to the big pile of “ideas for the future” 📚💡 It's a shame, because now, more than ever, is the time to stay on top of all the digital trends and threats webshops are facing. We get the hassle, and we know how expensive and time consuming an app can be. That's one of the reasons why we build starti.app. But even though it's both a lot cheaper and faster to build an app with starti.app, you still need to commit to a new channel that needs attention to succeed. And the question is: Is the new channel worth the money? 💰 Why not test it? For DKK 15,000 you can get a test version of your own app build with starti.app for 3 months. Then you can get the look and feel of your app, see how easy it is to update and maintain and maybe even test it on some customers. If you like what you see, we can build you the full version of your app, and you can finally get started on your app adventure 📱 If not, you can simply archive that app card from “ideas for the future”. 👉 Wanna know more? PS. What's the most crazy idea in your big pile of ideas for the future? 👀 (we'll go first in the comment section)

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"Political parties use borderline illegal micro-tageting techniques for their ads", wrote financial paper De Tijd the day before yesterday. While at least ironic, it raises a bigger question: Is micro-targeting evil? Read my blog post to find out 👇🏻 #politicaladvertising #europeanelections #socialads

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I'm very happy to share that I have succesfully completed the INSEAD Online Programme: Driving Digital Marketing Strategy! It has been a very exciting learning journey that has helped me to better understand how to maximize the impact of an integrated online and offline marketing strategy. Do you know what steps your (potentially new) customers go through when they are considering making a purchase or contracting a service? Do you know how you can best support them? And what digital data can you use to build a stronger connection with your customers, for example; leveraging their feedback? If you're interested to hear more about how these insights could benefit your company, let me know!

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Is your brand reaching its full potential? At Trivium Media Group, we help brands grow with tailored strategies that ensure sustained development in the market. From customer engagement to market penetration, we focus on what makes your brand stand out and expand. Ready to take your brand to the next level? Let's talk! #brandgrowth #marketstrategy #triviummediagroup

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The Power of Creative Marketing 🥕 Back in June 2018, Belgian supermarket Delhaize did something truly innovative. They changed the names of their fruits and veggies to make them more appealing to kids. Carrots transformed into “Orange Rockets,” and courgettes became “Troll Bats.” The result? A staggering 151% increase in sales! 🚀🥒 This brilliant move underscores a crucial point: creativity isn’t just a buzzword; it’s a powerful tool that can drive tangible results. Love finding and sharing this type of creative marketing/problem-solving! #Marketing #Creativity #Innovation #SalesBoost #CreativeThinking

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CEOs, are you looking for a branding exercise that truly matters? Discover how aligning your companys vision can boost engagement across all levels! Our approach not only clarifies purpose but also strengthens team cohesion. Let us help you captain your business towards a brighter future! #branding #brandstrategy

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What's the difference between brand differentiation vs distinctiveness? I just watched a brilliant Mark Ritson video on this... While distinctiveness (the unique look and feel of your brand) is crucial, it's just one piece of the differentiation puzzle. Ryan France of Kantar also shared his research which shows there are four leading ways to effectively differentiate in the market. The most successful brands leverage at least a few of these strategies: 1️⃣ Distinctiveness (iconic visual identity like Louis Vuitton) 2️⃣ Leadership (category-defining innovation like Tik Tok) 3️⃣ Emotive Clarity (consistent emotional storytelling like Disney) 4️⃣ Functional Benefits (unique flavor profiles like Doritos) While distinctiveness is important — genuine value comes from resonating with consumers in two or more of these ways. "LiMu Emu" - Distinctive "Like a Good Neighbor", "Personal Price Plan" - Differentiated Worth noting that "perceived relative differentiation" is what truly matters here. It's not just about being different; it's about consumers actually recognizing and valuing those differences. For you other marketing nerds out there, check out the links to the full video and article in the comments below. #BrandStrategy #Marketing #Differentiation #BrandBuilding #MarketingStrategy — ♻ Repost to inspire your network to show up for others. ➕ Follow me (Nate Challen) for more like this.

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🍷🌟 𝐔𝐧𝐜𝐨𝐫𝐤𝐢𝐧𝐠 𝐭𝐡𝐞 𝐖𝐞𝐞𝐤𝐞𝐧𝐝: 𝐌𝐲 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧 𝐭𝐨 𝐂𝐡𝐢𝐞𝐟 𝐖𝐢𝐧𝐞 𝐎𝐟𝐟𝐢𝐜𝐞𝐫! 🌟🍷 As the weekend approaches, it's time to turn that 'M' in CMO (Chief Marketing Officer) upside down… and become the CWO – Chief Wine Officer, with my furry friend, Bear (of course)! 🍷🐱 After a week of strategic planning, creative brainstorming, and driving those KPIs, it's essential to unwind and recharge. Here's why dedicating time to relax and enjoy your weekends (with or without wine) can boost your productivity for the week ahead: 1. 𝐌𝐞𝐧𝐭𝐚𝐥 𝐑𝐞𝐟𝐫𝐞𝐬𝐡: Stepping away from work allows your brain to reset, leading to increased creativity and problem-solving abilities. 2. 𝐈𝐦𝐩𝐫𝐨𝐯𝐞𝐝 𝐅𝐨𝐜𝐮𝐬: A relaxed mind can handle tasks more efficiently and with greater clarity. 3. 𝐒𝐭𝐫𝐞𝐬𝐬 𝐑𝐞𝐝𝐮𝐜𝐭𝐢𝐨𝐧: Taking time for yourself helps reduce stress levels, which is crucial for maintaining long-term productivity. 4. 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐌𝐨𝐨𝐝: Enjoying activities you love, boosts your mood and overall well-being (even savouring a glass of wine). So, let’s raise a glass to turning that ‘M’ into a ‘W’ this weekend! 🥂 Cheers to all the hardworking professionals out there – may your weekends be filled with happiness, relaxation, and a touch of wine magic. 🍷✨ See you all on Monday, refreshed and ready to conquer the week ahead! #FridayFeeling #WeekendVibes #WorkLifeBalance

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