Dan Elkabir’s Post

🚀 Evolution of Marketing: From Production to Product-Based 🚀 In the riveting journey through the cannals of marketing history, we've traversed through the ages of barter to billboard, witnessing the transformational evolution of how businesses communicate with their audience. Today, let's delve deeper into the epoch where mass production reigned supreme, and how it paved the way for the era of product-focused marketing. 🛠️ From Assembly Lines to Product Proliferation: The advent of mass production in the early 20th century revolutionized how goods were manufactured. Assembly lines became the norm, enabling businesses to produce goods at an unprecedented scale. However, as production capabilities soared, so did the challenge of product homogeneity. Every item seemed identical, leading to a marketing conundrum: How to make your product stand out in a sea of sameness? 🔍 The Quest for Differentiation: Enter the age of product-based marketing. Companies realized that to capture the attention and loyalty of consumers, they needed more than just efficient production processes. They needed products that spoke to the unique desires and preferences of their target audience. Thus began the era of product differentiation. 🎨 Crafting Unique Value Propositions: In this new paradigm, marketing efforts shifted towards highlighting the distinct features and benefits of each product. Whether it was superior quality, innovative design, or added functionality, companies sought to carve out their niche in the market by offering something that set them apart from the competition. 🔑 The Power of Branding and Positioning: Moreover, branding and positioning became paramount. It wasn't just about selling a product; it was about selling an experience, a lifestyle, a story. Brands became synonymous with certain attributes, evoking emotions and forging deep connections with consumers. Now the most famous example of product diffrention can be seen in fast food market.You may be very familiar with the Mcdonald story, now whats most interesting about that story is that they didnt do any product diffretion rather service diffretiation. They deliverd food faster through assembly line of burgers and fries and also made the already awsome burgers consistently tasty. Lets meet next week and talk more on th EVOLUTION OF MARKETING. Till then Genki de ne... #MarketingEvolution #ProductBasedMarketing #BrandDifferentiation #MarketingStrategy #BusinessInnovation #lovemarketing

Red Bull is a marketing company that happens to sell energy drinks. Chick-fil-A happens to sell chicken sandwiches. You know the deal. Get so good at marketing, that your actual offer becomes an afterthought in your efforts. Ask “how can we get so creative with our marketing and make it so unique, that people want to post about it?” Your audience will know exactly what you’re about and the engagement will follow! Fill in the blank and comment your answer below: 👇🏼 “___ (your brand) is a marketing company that happens to sell ____.”

Driving purposeful change in marketing is more relevant than ever. This article has underscored the necessity of aligning marketing initiatives with a clear sense of purpose and core values. By doing so, brands resonate more deeply with consumers and inspire them to participate actively in the brand’s journey. Key Points Recap: - Understanding the Philosophy: Emphasizing the importance of purpose and values in guiding marketing strategies. - Consumer Impact: Demonstrating how purpose-driven marketing fosters consumer engagement and loyalty. - Navigating Challenges: Offering strategies to integrate this philosophy in a complex marketing landscape. - Case Studies: Highlighting successful brands like Patagonia and Ben & Jerry’s that have effectively implemented this approach.

Big brands use deceptive marketing techniques to make a positive impression in their customers minds. As you can see in the videos how companies use artificial stuff that’s not even edible to make theyr products look tastier and better in the advertisements but they don’t look that good in real life. This is a big secret of the fast food industry that companies do this in their advertisements to make their customers feel good. #branding #marketing #advertising #fastfood #food #mcdonalds

The original “4 Ps” was one of the first things I learnt about marketing back in the late 80s. The first is product. How many marketers get involved with product? Very few, I would guess. However, marketing can make a real difference providing valuable feedback from research, product testing and so on. Something that seems unimportant to you may be very important to your customers. Marketing shouldn’t lead on product but they should definitely be involved. Marketing is more than just promotion. #Marketing #marketingstrategy

Are you a marketer? Then please read this. “If there is one thing I have learned from a thousand customers discussing a hundred different products it’s the things a company thinks are small are, from a consumer perspective, big. And the improvements the company is spending bazillions on are probably of little significance.” Marketing should play a significant role in EPI - Existing Product Improvement. Finding out from the source what needs to be fixed or changed and then getting it done is the “quiet product work” of proper marketers. You don’t control product. You aren’t in charge of it. But if you aren’t helping assess it, improve it and evolve it your company is losing out on massively important insights and genuinely enormous opportunities. If you wipe away the dust and the thick layer of bullshit from the side of the marketing tin… the ingredients still say product. A not so gentle reminder from one of the best marketing educators going around Mark Ritson who always keeps it real. #marketing #product #improvement #customerfeedback

Such an inspiring (and entertaining) Marketing Week article about the need for #marketing influence on #product and the wider impact marketing needs to strive for in businesses. Thank you, Mark Ritson for continuously carrying the torch for marketing. The more annoyed you get with the untrained or self-proclaimed marketing gurus, the better your columns 😀 To your point regarding the limited role marketing plays in many British companies: sometimes we have to learn (the skills) before we earn the influence. How do we train up the next generation of marketers?

Marketing Week Mini MBA with Mark Ritson - building on below article from Mark Ritson, how do we ensure proper and widely assessible training for the next generation of marketers ?

Marketing is more about psychology than the product. Use marketing as a tool to introduce consumers to the brand than just a product. 💼

The importance of friends in the finance and analytics teams, implicit trust between client and agency, technology moving at record pace creating both opportunity and uncertainty and the perpetual challenge of balancing short- and long-term marketing. A lot of ground covered at the recent Oystercatchers Club. But, the core marketing challenges faced jointly by client and agency remain consistent. It all starts with a focus on the customer. It’s what makes these evenings so engaging, that the discussions relate to universal experiences just played out in different sectors. Oystercatchers https://lnkd.in/eht2ZnBG